ITV

Tag: Rashmi Sharma

  • Rashmi Sharma Telefilms upbeat with 7 shows on air; mulls comedy show

    Rashmi Sharma Telefilms upbeat with 7 shows on air; mulls comedy show

    MUMBAI: What’s common between Star Plus’ Saath Nibhana Saathiya and Colors’ Sasural Simar Ka and Swaragini, which incidentally have also been among the top rated shows across the Hindi general entertainment channels (GEC) genre?

     

    The answer is simple – Rashmi Sharma Telefilms. All three chart topping shows have been produced by this decade old production house. 

     

    Apart from the three mentioned above, the production house currently has another three shows running across channels including Bhagyalakshmi and Santoshi Maa on &TV as well as Sarojini on Zee TV. What’s more, come 4 January, 2016 and Rashmi Sharma Telefilms will be taking its total shows on air tally to seven with the launch of Silsila Pyaar Ka on Star Plus, which will be aired in the 8.30 pm time band.

     

    What’s more, after trying its hand at different genres, Rashmi Sharma Telefilms is now planning to dabble into yet another genre. Speaking to Indiantelevision.com Rashmi Sharma Telefilms producer Rashmi Sharma says, “We are working on a comedy concept but it’s too early to talk about it. But yes, in 2016 we might come up with a comedy show.”

     

    Throwing light on the production house’s run on Indian television so far, she further adds, “It’s purely hard work and the consistency that we maintain in changing the thought process of the shows. Not only with Saath Nibhana Saathiya or Sasural Simar Ka but with other shows like Swaragini and Santoshi Maa as well; we keep innovating with content and introduce new twists and turns, which makes the shows interesting and lively.”

     

    Saath Nibhana Saathiya and Sasural… are the banner’s two longest running shows and are also among the top five shows in Broadcast Audience Research Council (BARC) India’s ratings. “One show is based on a Gujarati family, while the other is a Delhi based story and both stories are completely different from each other. We started with Simar’s story in Sasural Simar Ka but today the elements in the show are different. Not only that, they are also different from other shows that are on television. We try to maintain the DNA of our shows throughout their journey,” informs Sharma.

     

    The production house’s newest offering, Silsila Pyaar Ka revolves around the story of a mother who has controlled her son’s life and wants to write every chapter of his life. The story creates a twist when a girl enters his life.

     

    Silsila Pyaar Ka is replacing Balaji Telefilms’ Kuch Toh Hai Tere Mere Darmiyaan, which was launched on 29 September. Speaking on the same, Sharma says, “I can’t comment on the show as I have never seen it but I believe every show has its own destiny. When I started my shows Saathiya… and Sasural… I never thought that the shows would cross 1300 episodes. We believe in hard work and TRP is something, which is not in our hands. We look for quality and ratings are just the motivation to do better. But one can’t make shows on the basis of ratings. I still remember till about 80 episodes of Swaragini, we sustained at an average level but we never pulled down the show because of ratings. We never touched the foundation of the show. Even with Saathiya,till 100 episodes the show didn’t work well but we didn’t take off the show and today it’s one of the top shows on Star Plus.” 

     

    Talking about the early prime time slot that Saath Nibhana Saathiya created with its popularity, Sharma says, “For our show Saathiya, we waited for seven months for the time slot and at that time 7 pm was the slot that the channel agreed to give. As a production house we were excited to launch the show and it created its own prime time. It has worked well for us and for the channel as well. Even with Sasural Simar Ka, the channel was ready to give us the 7.30 pm time band as at 8 pm they had Balika Vadhu. Moreover, their others shows were also doing well and so we opted for 7.30 pm and it worked again. Initially Sasural Simar Ka didn’t work well and took time to establish. Today, it is one of the top rated shows on the channel.”

     

    With seven shows on air and another in the pipeline, the production house sure seems upbeat about its journey ahead.

  • Colors ‘Sasural Simar Ka’ achieves the millennium mark

    Colors ‘Sasural Simar Ka’ achieves the millennium mark

    MUMBAI: After enthralling viewers for over three years, Colors’ most-loved family drama Sasural Simar Ka has now achieved the 1000-episode milestone. The completion of this landmark marks a hattrick for Colors whose shows like Balika Vadhu and Uttaran have also reached the million mark.

    Celebrating this achievement, the team of Sasural Simar Ka has joined hands with Hong Kong Tourism Board to present a special shoot and audience engagement initiative which brings about an incredible twist in the lives of the lead protagonist Simar and her estranged husband Prem. The 1000-episode festivities commence on the channel starting 13 October0 at 7.30pm.

     

    The series has received constant ratings since the show first launched in April, 2011. The show has raked in an average of 4.6 TVTs with 86 weeks as the leader in the 7.30pm time slot. The success of the show has ensured that the show has been syndicated across domestic and international markets in over 10 languages.

     

    To thank the audience for their endless support, the channel has introduced a contest that promises to enhance viewer engagement. The contest questions will be put forth before viewers during the 1000 episode celebratory week. The winner will win an all-expense paid trip to Hong Kong courtesy Hong Kong Tourism Board.

     

    Speaking about reaching the millennium mark, Colors weekday programming head Prashant Bhatt said: “The response that Sasural Simar Ka has received consistently over the past three years from viewers across the globe has been gratifying. We have focused our efforts on identifying the pulse of the audience who have showcased their support through the spectacular ratings that Sasural Simar Ka has garnered. The show started off as the journey of two endearing sisters and has today become an iconic property that forms the learning ground for family values. The show’s success reiterates our belief in our partners, for not only Sasural Simar Ka but also Balika Vadhu and Uttaran, whose faith in us has paved the way for some blockbuster television offerings.”

     

    As the Sasural Simar Ka team heads to Hong Kong along with the lead cast members Simar (Deepika Samson), Prem (Dheeraj Dhoopar), Surbhi (Neha Iyer) and Vikrant (Aadesh Choudhary), they have shot in the most scenic and exotic locales which promise to create magic on the small screen.

     

    Some of the locations that the team has filmed at include Hong Kong Airport, Park Hotel, Harbour Grand, Times Square, Virgo Cruise, Big Bus, Victoria Peak and Lantau Link Viewing Platform among others. What transpires during their sojourn in Hong Kong promises to increase audience anticipation while raising the quintessential ‘Will They? – Won’t They?’ question amongst viewers.

     

    Speaking about their experience while hosting the team of Sasural Simar Ka, Hong Kong Tourism Board spokesperson said, “We are absolutely thrilled to host the team of Colors’ leading show, Sasural Simar Ka in Hong Kong as they celebrate the advent of a new journey while completing 1000-episodes. We would like to congratulate the team and thank them for allowing us to partake in the special milestone. Hong Kong is the ideal family destination for tourism and business and through our association with Sasural Simar Ka, we would like to showcase the best of both worlds to Indian travellers.”

     

    Adding to this Rashmi Sharma Telefilms producer Rashmi Sharma said: “Since the time Sasural Simar Ka first launched, the show and its characters have become household names. We are grateful to see the support that the audience has showered us with that continues to keep us among the top-rated shows on television even today. As the story shifts focus to Hong Kong, we hope to continue bringing quality entertainment to viewers as the lives of Simar and Prem, and Roli and Siddhant experience more twists and turns.”

     

    The show’s rise to the top has led to the growth in popularity of integral characters such as Simar (Deepika Samson), Roli (Avika Gor), Prem (Dheeraj Dhoopar), Siddhant (Manish Raisinghani), Mataji (Jayati Bhatia), Sujata (Nishigandha Wad), Manoranjan (Nimisha Vakharia) and Vikrant (Aadesh Choudhary) among others.