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Tag: Rashmi Saluja

  • Religare Enterprises signs Olympian Yogeshwar Dutt as its brand ambassador

    Religare Enterprises signs Olympian Yogeshwar Dutt as its brand ambassador

    Mumbai: c (REL) has signed Indian freestyle wrestler Yogeshwar Dutt (who has been awarded the Bharat Ratna) as its brand ambassador to promote the company and all its group companies. He will be the face of Religare’s integrated brand & marketing campaigns across all mediums. The 40-year-old is an Olympic, Asian, and Commonwealth Games medalist.

    On the occasion, REL executive chairperson Dr. Rashmi Saluja said, “Sports can foster national pride and cohesion. The Religare group is a firm believer in the significance of sports in developing the character of India’s youth and its social fabric. I am confident that our association with Dutt will motivate young people to excel in sports. Also, Yogeshwar’s feisty and gutsy background and his diligent image will have a positive rub-off on REL’s brand value. We look forward to the association.”

    Dutt stated, “I am delighted to be associated with the Religare group as the brand values passion, innovation, ambition, diligence, and teamwork, and it is everything that I identify with as well. As a brand ambassador, I will strive to create a positive image for REL, which will accentuate its brand ethos of nurturing and encouraging sports in the country. I am happy to partner with a company that understands the needs of India and its youth.”

    REL group chief financial officer and RBL CEO Nitin Aggarwal said, “We welcome Dutt to the REL family. We believe that our collaboration will help raise service awareness and create a strong recall for our high-quality financial services portfolio. Our upcoming campaigns with Dutt will strengthen our image among India’s youth.”

  • Religare Health Insurance rebrands as Care Health Insurance

    Religare Health Insurance rebrands as Care Health Insurance

    NEW DELHI: Religare Health Insurance announced that it has changed the name of its health insurance subsidiary to Care Health Insurance. Despite the name change, all services and product offerings remain the same.

    It has been offering health insurance products to corporate employees, individual customers and for financial inclusion.

    The rebranding is aimed at further building on opportunities to deliver the best possible ‘Care’ to its consumers. As earlier, Care Health Insurance will keep investing in and effectively deploying technology in delivering excellence in customer servicing, product innovation and value-for-money services. It will continue to offer products in the retail segment for health insurance, top-up coverage, personal accident, maternity, international travel insurance, and critical illness along with the group health insurance and group personal accident insurance for corporates, micro insurance products for the rural market and a comprehensive set of wellness services.

    Religare Enterprises Ltd executive chairperson Rashmi Saluja said: “We have always believed ‘Care’ lies at the centre of everything we do as a Health Insurance Specialist. This comprises ensuring customers’ easy access to quality healthcare, broadening the spectrum of overall ‘Care’ beyond hospitalization to include preventive health check-ups, wellness, doctor consultations, diagnostics, and home care. Besides, ‘Care’ has been the guiding principle for all our customer-centric initiatives in product design, claims administration, technology development, and customer service. Considering these factors, it made immense sense to transition to the new identity – Care Health Insurance – that truly represents what we do best as an organization – Care.”

    Care Health Insurance, founding MD & CEO Anuj Gulati said: “We wish to reassure all employees, partners, and stakeholders that our organization remains the same. Be it the founding management team, our bouquet of value-for-money products or the technology-driven servicing capabilities, everything is the same – except the name. Additionally, all aspects vis-à-vis customer policies such as the policy number, health card, cashless network, customer care details as well as claims and renewal processes, are unchanged.”