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Tag: Rasha Thadani

  • Crocs ignites the Holi Spirit: Unveils new campaign

    Crocs ignites the Holi Spirit: Unveils new campaign

    Mumbai: Celebrating the vibrancy of Holi, Crocs, the footwear brand renowned for its unparalleled comfort and style, has marked a significant milestone today by unveiling its thematic campaign for Holi in India. Featuring new brand ambassadors Vedang Raina and Rasha Thadani, the campaign embraces the spirit of #ComeAsYouAre, celebrating individuality and self-expression, combined with the collective jubilation of Holi – a festival that epitomizes hues of togetherness and joy. Crocs, with its iconic Classic Clog and Jibbitz charms, becomes the canvas for this expression, embodying the very spirit of the festival.

    Conceptualized and produced by Supari Studios, the campaign film features Vedang and Rasha in a spirited celebration. From friendly excitement to spontaneous dance-offs, the film seamlessly highlights the functionality and style of Crocs as the perfect accessory for a festival like Holi. Amidst a joyous montage of thandai, jalebis, and festive revelry, the video concludes with Crocs adorned in Holi colours, symbolizing the aftermath, as Rasha, Vedang, and their friends relax. Crocs inaugural Indian Holi campaign underlines the continuous brand effort to grow its cultural relevance in the country.

    Commenting on the vision behind Crocs’ new campaign,  Crocs vice president and general manager, India, Middle East and Africa Sumit Dhingra said, “We are elated to launch our latest thematic campaign amidst the vibrant festivities of Holi. Holi, being deeply cherished by Indians, embodies the values of colour, vibrancy, and togetherness, perfectly aligning with Crocs’ ethos. Our campaign, with Vedang Raina and Rasha Thadani, is an integral part of creating a connection to our consumers in India and we sincerely hope it strikes a chord with those who believe in self-expression and painting their own canvases with joy.”

    Rasha Thadani too expressed her excitement around the film, saying, “Holi has always been close to my heart for many reasons and the memories associated with it are always joyful. Being on set for this video has been both a personal and professional joy. Vedang and I had an absolute blast and it felt like I had gone back to my childhood, especially with the Jibbitz, it felt like I was a 5-year-old in candyland. I am elated that the campaign is finally out for audiences to see, and I hope it reaches the hearts and minds.”

    Adding on, Vedang Raina said about this bright new venture, “Shooting the campaign was an absolute delight and brought in a strong sense of nostalgia for both Rasha and me. I think what’s so special about it is both Holi and Crocs are harmonious in the values of celebration, togetherness and liveliness. The ideologies go hand in glove with each other and I hope the fun we had on set, translates into happiness for the viewers.”

    “This campaign is a celebration of friendship, fun, and festive spirit, highlighting not only the joy of Holi but also the remarkable functionality, durability, and style of Crocs. We’re thrilled to have collaborated with Crocs to unveil a thematic campaign championing self-expression and togetherness, and offering a bold style statement for the festive season” adds Supari Studios VP-content production Mitali Sharma.

    Going live on 15 March 2024, the Crocs Holi campaign will be available across social, digital, Retail and e-comm channels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Crocs India (@crocsindia)

     

    Crocs India encourages everyone to share their unique Holi moments using #ComeAsYouAre #YourCanvasForExpression

  • Silvostyle by PNG Jewellers signs Rasha Thadani as the brand’s new face

    Silvostyle by PNG Jewellers signs Rasha Thadani as the brand’s new face

    Mumbai: Silvostyle by PNG has announced it has signed Rasha Thadani, as the new face for its upcoming campaigns. The grand reveal with the latest campaign for the brand marks a significant moment in the brand’s journey, elevating its image to new heights of success. Incidentally, the brand is the very first in India to sign Rasha.

    Rasha Thadani, who will soon be making her acting debut in Bollywood, brings a unique blend of talent, grace, and charisma to Silvostyle by PNG. She embodies the very essence of Silvostyle, inheriting not just charm and poise but also a deep appreciation for its unique jewellery. Rasha, who already enjoys a strong fan base on social media, especially amongst GenZ is one of the most anticipated debutantes this year!

    Rasha Thadani will be contributing to the brand’s initiatives, aligning seamlessly with the belief that jewellery can be a powerful tool for self-expression, especially for the youth. Silvostyle, with its diverse and trendsetting designs and myriad collections, empowers individuals to embrace and showcase their individuality, making each piece not just an accessory but also a distinctive statement of personal style.

    As a fresh face in the industry, Rasha Thadani brings a youthful energy that resonates with the dynamic spirit of Silvostyle and the mystery of the unknown. Her innate fashion sense and ability to effortlessly blend traditional and modern elements make her an ideal face for Silvostyle which speaks young, contemporary and pop culture promising to captivate the hearts of jewellery enthusiasts nationwide.

    Rasha Thadani shared her thoughts as she takes on the role of the new face for Silvostyle by PNG, “Silvostyle by PNG is a young brand, focusing on style, oomph and attitude!  I am thrilled to be a part of this journey with them and represent a brand that deeply connects with my personal sense of style. Each piece tells a story, and I am honoured to be the storyteller in their campaigns!”

    Silvostyle by PNG promoter Dr Saurabh Gagdil said, “Rasha is a mirror image of Raveena. (Rasha is the daughter of Anil Thadani and Raveena Tandon )She is extremely talented, youthful and has an air of mystery around her. Her style, her engagement with our target audience and her pulse matching the frequency of pop culture today are a perfect match for us. We are very excited to have her on board with us because we believe that she connects with GenZ better than most! She is smart, fun and extremely sincere, all of which are qualities that we admire. We are looking forward to a long association with her.”