Tag: RAPP

RAPP wins Simplymarry.com business

MUMBAI: Simplymarry.com has picked RAPP India as its agency. RAPP, part of the DDB Mudra Group and one of Omnicom group’s leading multichannel agencies, will be responsible for bringing the brands new proposition alive. RAPP’s mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign. The business will be based out of Rapp India’s Gurgaon office.

SimplyMarry.com, India’s only 100% free matrimonial portal is promoted by The Times of India group, the largest media & entertainment conglomerate in the country. SimplyMarry.com offers a superior matchmaking experience for prospective brides and grooms to meet and communicate with each other. SimplyMarry.com expands the opportunities available to meet potential life partners by making it really simple to make connections and have conversations and thereby to build fulfilling relationships.

On choosing RAPP, Sanjeev Kumar, Business Head, SimplyMarry.com said, “The online matrimony space in India is quite challenging with many established and new players. Over the years, we have realized that although the space has a lot of big players, the value differentiator in this category hasn’t been cracked just yet. We are re-launching into this competitive market with an offering unlike any the market has witnessed yet. We were looking for an agency that would help us amplify this difference. RAPP, with its unique strategic and media agnostic approach seemed like a perfect fit.”

Said Venkat Mallik, President, RAPP India, “ The SimplyMarry team has a strategy that is designed to change the convention among Matrimonial sites. A number of new innovations are planned that will change the rules of the game. To be able to disrupt the convention is a challenge that has always got us going. And we hope to do that with SimplyMarry.com. We are thrilled that Simply Marry believed in our media agnostic approach with digital at its core. We look forward to the opportunity to relaunch Simply Marry soon.”

March 6, 2014
RAPP India appoints Kapil Bhatia as associate VP

MUMBAI: RAPP India has roped in Kapil Bhatia as AVP for the agency’s growing clientele in Mumbai.

Kapil joins RAPP India from Squad Digital, Nairobi, where he was general manager overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media marketing and mobile marketing.

Before moving to Nairobi, Kapil worked with the DDB Mudra Group for four years and was primarily in-charge of client servicing for one of the agency’s largest clients, LIC.

On joining RAPP India, Bhati said, “This is going to be an exciting opportunity to tap into my through the line communication understanding. I look forward to help RAPP with the building its multi-channel capabilities.”

RAPP India and Tribal Worldwide India president Venkat Mallik said, “We are going through an interesting phase of transformation and growth at RAPP in India. Kapil joins RAPP at just the right time as we look to remodel the agency and introduce a set of new initiatives to strengthen the multi-channel RAPP offering across Mass Media, E Commerce, Social Media, Email marketing & CRM. RAPP is one of the few agencies with the ability to offer genuinely integrated communication thinking and Kapil’s skills and experience complement this really well.”

Commenting on this, Vice President, RAPP India vice president Bijoe George said, “As we go about building RAPP INDIA as a media agnostic, data-led agency we needed leaders who can champion this cause amongst clients. Kapil comes with the requisite experience and fits the bill perfectly”.

December 16, 2013
DMA: India unveils new brand identity

Mumbai: Direct Marketing Association: India (DMA: India) has donned a new ‘avatar‘ for its corporate brand to mainstream direct marketing as an overarching arm of marketing.

The logo has been conceptualised by DMA‘s creative agency RAPP. The new strapline of the logo reads ‘Marketing Made Smarter‘.

The new logo has a contemporary look and has used vibrant solid colors to enhance the position of authority and visibility. It has a speech blurb embedded in the D of DMA to signify its dialogue or communications objective, the company said.

DMA: India CEO Vatsal Asher said, “With direct marketing going digital, it was important to introduce a new positioning and a platform which resonates with the modern smart methodology of business. We wanted to give it a modern feel without changing the core identity. The new brand identity of DMA: India is based on the rebirth of direct marketing in the digital age and communications around it. We found the RAPP approach to be thorough and insightful. Their strategic thinking and drive gives us the confidence to believe that RAPP will be our creative partners in India and we are looking forward to making this convention popular in India with their help.”

Tribal DDB and RAPP India president Venkat Mallikarjunan said, “New age Direct Marketing agencies are taking ahead the good things about direct marketing like the discipline, the performance and ROI focus while not limiting themselves to direct mail as a medium. The re-crafted Direct Marketing agency is now a genuinely new age lead agency with significant skills in new media, new age engagement tools, and new age insight frameworks, as well as, brand thinking. The DMA: India wants to propagate this change and get brand and business leaders in India to take notice. At RAPP we have been the leading edge of this change across the world and are delighted to be partnering the DMA of India in this endeavor.”

February 24, 2012