ITV

Tag: Ranveer Singh

  • Dish TV appoints Ranveer Singh ahead of festive season

    Dish TV appoints Ranveer Singh ahead of festive season

    MUMBAI: DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a completely new, bold avatar signalling a new phase in the brand’s life cycle.

    Ranveer Singh is an accomplished and leading film actor who will lend weight with his edgy and youthful attitude to DishTV’s new brand campaign ‘Dish Nahi Dishkiyaon’.

    The brand TVC featuring Ranveer Singh, shows him in different situations with DishTV playing on his mind. To break from the monotony, he presses an imaginary remote and breaks into a dance frenzy. The film concludes with him celebrating amongst people, dancing to the entertaining tunes of the all-new ‘Dishkiyaon’ DishTV. The product window talks of its upcoming SMRT Stick for streaming online videos, 5X HD Clarity and unlimited entertainment packs, suggesting how DishTV is adding fun and entertaining moments to the lives of its customers through innovative new products and services.

    Dish TV India group CEO Anil Dua says, “This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energise our audiences and invigorate our brand.”

    Actor Ranveer Singh adds, “I’m extremely happy to be a part of DishTV, a pioneer brand that’s as passionate about entertainment as I am. My experience shooting for this campaign is pretty much summarised by their tagline – Dish Nahi Dishkiyaon Hai Ye – fun, cool and entertaining. I’m excited and looking forward to everyone watching the TVC.”

    Dish TV corporate head marketing Sukhpreet Singh mentions, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

    This latest campaign which has been conceptualised by Enormous Brands, is soon going live and will be running on air across GEC, Movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season. The campaign will also showcase a few of the innovative products & packages lined up for launch during the upcoming festive season and beyond.

  • Siyaram Silk gets Ranveer Singh as brand ambassador

    Siyaram Silk gets Ranveer Singh as brand ambassador

    MUMBAI: Siyaram Silk has roped in Bollywood actor Ranveer Singh as the new face of the brand.
    With a rich legacy of 40 years, Siyaram’s men’s wear fashion is synonymous with high quality, continuous innovation and iconic futuristic designs which are local at heart and international in appeal.
    Siyaram’s association with Ranveer Singh, who is hugely followed for his incredibly edgy sense of style, comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry all over the world. Ranveer’s soaring popularity across age groups and cities and his spectacular body of work make him an inspiration to many.
    Commenting on this association, Ranveer Singh said, “This is truly an iconic brand. One that has a great legacy. I’ve grown up watching the Siyaram’s ads so to have been chosen as the ambassador of the brand is quite a nostalgic moment for me. I remember the biggest and most magnificent looking ads were Siyaram’s. So, I’m really excited that I am a part of this family. I have always envisioned it as a brand that inspires people.”
    Siyaram’s CMD Ramesh Poddar is excited about the collaboration and confirms that, “We have signed up Ranveer Singh as our brand ambassador given his sheer popularity across demographics. He is a style and youth icon. Siyaram’s has been a leader in textiles and fabrics for men’s fashion by making global fashion accessible to the Indian consumer and our products come with a culture of legacy & values. Ranveer Singh clearly defines the attributes of our brand and we are looking forward to this fashionable journey with him.”

  • NIVEA says ‘Shake. Spray. Start.’ with Ranveer Singh

    NIVEA says ‘Shake. Spray. Start.’ with Ranveer Singh

    MUMBAI: FCB Interface has launched a campaign for NIVEA MEN with the brand’s new face, Ranveer Singh.

    It’s a first-of-its-kind innovation in the deodorant category, a unique dual-phase deodorant with two layers floating one on top of the other. A blue layer that gives freshness and a clear layer that guards the freshness. When the two layers are mixed, the Freshness Guard Technology is activated. And once sprayed, it makes sure your freshness doesn’t escape for hours.

    The quirky campaign aims to get consumers to ditch their regular deodorants and try the cool new NIVEA MEN Duo.

    FCB Interface chief creative officer Robby Mathew says, “When the idea is in the product itself, the task then is to show it as it is. And Ranveer, despite his larger than life personality, makes the product the undisputed hero of the film.”

    NIVEA India managing director Neil George adds, “NIVEA India is addressing needs of young consumers by tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with young India. Just like him, our innovations are hard-working, modern and care for you. We are confident that NIVEA MEN DUO is an innovation that will create a strong disruption in the extremely cluttered deodorants category.”

  • Kotak 811’s initiative of inclusiveness on digital gets support

    Kotak 811’s initiative of inclusiveness on digital gets support

    MUMBAI: The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811, just like a bench, does not discriminate against anyone and the messaging was led by the Bollywood Superstar Ranveer Singh.

    The campaign, conceptualised and executed by Tonic Worldwide, extended an invitation to all Indians to be a part of the movement through various innovations.

    The digital campaign showcases the real stories of people who have faced discrimination in the face of opportunity. Later, every Indian who wanted to support the cause, got a chance to participate by sharing the frame with Ranveer Singh using a custom-made Kotak 811 AR filter. The idea was to use technology on one of the most popular social media platforms and simplify participation for users.

    In the next phase, people were invited to share their perspectives of how they could take inspiration of non-discrimination by emulating the Bench in the story ‘Bench Ki Aatmakatha’. From poems to rap songs, shayaris to mini stories, the 500+ video entries that featured on the brand’s page were both interesting and humorous, while being aligned to the brand campaign.

    The contest was judged by the famous stand-up comedians- Sourabh Pant and Sonali Thakker.

    The Bench of Unity is a community formed by over 2.5 lakh Indians in the digital space who believe that they can be the change the society needs to put an end to the judgemental attitude. Invitations were sent out to people who have created a unique identity for themselves by achieving great feats, despite facing discrimination and judgments from the society. Bharti Singh and Geeta Phogat were also a part of the initiative and became members of the Bench of Unity.

  • Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

    Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

    MUMBAI: Kotak Mahindra Bank has launched its 811 campaign – #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.

    Collaborative efforts over the years by the Reserve Bank of India (RBI), the Government’s Pradhan Mantri Jan-Dhan Yojana (PMJDY) and banks have immensely contributed in improving financial inclusion in every nook and corner of the country. However, even today, only around 2 per cent of Indians own a mobile money account, as per the World Bank, leading to low engagement with the formal financial ecosystem. The need of the hour is to bring about a change in mindset to make banking digitally inclusive, so that banking services are made accessible to every Indian.

    811 is an anywhere, anytime digital bank account and much more. It is a one-of-its-kind truly inclusive account. The only requirement for opening an 811 digital bank account is being an Indian, which is the underlying message of the #IndiaInvited campaign.

    The 811 campaign is shot at the iconic Chhatrapati Shivaji Maharaj, a UNESCO world heritage site located at Fort, Mumbai, to capture real life nuances. The protagonist of the story is ‘the bench at the railway station’ and Ranveer Singh dons the role of the bard (Sutradhar). The story voices similarities between 811 and a bench at a railway station. Anyone and everyone – irrespective of caste, creed, religion and abilities, are welcome to rest and take a breather at any bench at any railway station in India. Similarly, 811 offers unconditional access to a full-service, zero-balance digital bank account which gives up to 6 per cent p.a interest to every Indian.

    Kotak Mahindra Group chief marketing officer Karthi Marshan says, “ With 811, we simplified banking in India and in a year since launch, 811 has been embraced by Indians. In our endeavour to make banking more accessible and widespread, we realised that people from different walks of life tend to get intimidated to walk into a branch for the fear of being judged. The #IndiaInvited campaign builds on this insight, and draws attention to how 811, just like a bench at the railway station, does not discriminate against anyone on the basis of personal or physical characteristics.”

    Kotak Mahindra Bank executive vice president of marketing Elizabeth Venkataraman mentions, “Inclusion is not only the right thing to do, it is also necessary for a country as diverse as India. Digital is a great equaliser, especially in banking, providing equal access to everyone. And 811 represents those very qualities of equality and inclusiveness. 811 is truly for everyone.”

    “We wanted someone who embodies the spirit of individuality and success while being comfortable in their own skin to be the face of the campaign. And who better to lead the campaign than Ranveer Singh, an actor who has made a mark with his unique and unconventional style and appearance, someone who has succeeded in Bollywood on his own terms”, adds Marshan.

    The campaign will be amplified across all platforms including TV, print, outdoor, digital and through on-ground engagements across the country.

  • Can Ranveer Singh breathe life into the Swiss tourism industry?

    Can Ranveer Singh breathe life into the Swiss tourism industry?

    MUMBAI: Everyone loves a little vacation once a year. They say, Travel makes one modest, you see what a tiny place you occupy in the world. The tourism industry today is booming with the number of people travelling to foreign destinations witnessing a three-fold rise.

    Travel and tourism is one of the world’s fastest-growing sectors today, with close to $1.6 trillion clocked in bookings in 2017. A strengthening global economy lies at the heart of industry growth. Each year, the global traveler pool is flooded with millions of new consumers from both emerging and developed markets, many with rising disposable incomes and a newfound ability to experience the world.

    According to 2017 report by TripAdvisor, for globetrotting Indians preferred traveling to Dubai, Singapore, Bangkok and Pattaya, while the evolved and well-heeled Indians sought relatively unexplored destinations such as Genoa in Italy, Corsica in France, Bora Bora and Iceland.

    As many as 2.8 crore Indians travel to international destinations every year. Places like Dubai, Switzerland, Maldives, Maccau, Bali, Singapore, Thailand among few others, have always been popular among Indians.

    At a time when the travel industry is booming with tourists pouring in from all parts of the world, Switzerland, a destination once every Indian wanted to travel to (thanks to Yash Raj and Bollywood movies), now seems to have lost its appeal. The situation was dire that the revenue from tourism remained stagnant at 15.7 billion CHF between 2013-15. To increase the footfall of Indian travelers, Switzerland appointed Bollywood actor Ranveer Singh as its brand ambassador with a hope to attract Indians and Bollywood fans from across the globe.

    Earlier this month, Switzerland tourism launched its second campaign with Ranveer. The tourism board this time, wants to promote Switzerland as a destination for everyone, especially those who are single. Switzerland Tourism India Director Claudio Zemp said, “We wanted to promote Switzerland as a year long destination rather than the preconceived image that everyone has about the place that its only a romantic destination. Hence, we decided to target the younger generation in the campaign to come and explore the place for its adventures.”


    According to Zemp, ever since they’ve signed Ranveer as the brand ambassador, Switzerland tourism has seen an increase of 23.4 per cent Indians staying over night.

    Overall, the tourism industry has grown by 119 per cent in the last 10 years with an average of 8 per cent per year.

    The second campaign with Ranveer was also not created by any ad agency and was instead executed in-house by the tourism board along with the actor’s team.

    Although the campaign was launched in the first half of June, most of the schools and colleges start by this time of the year in India. Therefore, it would have made much more sense for the tourism board to launch the campaign between November-February, as that is when most Indians decide on their summer travel plans. Since the final product of the campaign became ready quite late, Zemp said that they are targeting the next peak season with this campaign.

    Travel ads are usually targeted at those with enough funds to spare for travel. Hence, it makes more sense for them to advertise on lifestyle and infotainment channels along with B2B marketing. And that’s exactly what most tourism companies imply. However, Zemp mentioned that they had no plan of launching the campaign on television due to budget constraints and it will only be digital led.

    “We don’t have enough budget to do television advertising as we are not the Coca-Colas of the world. Our advertising budget on mainstream media In India is limited.”

    For Switzerland, 5 per cent of its visitors come from India, 71 per cent of whom travel between April-August. To promote the tourism, Switzerland has various offers on its rail passes and other tickets. For this, Zemp mentioned that 45 per cent their annual budget goes into digital marketing as it is cheap, efficient and quick.

    Ever since the brand signed Singh, in 2017, the total of overnights spent in Switzerland grew by +5.2% to 37’392’740. The source market India, along with South Korea, South East Asia, Brazil, and Taiwan, reported record results highlighting the big allure of Switzerland in Asia.

    Though Switzerland tourism is now spending big bucks to promote its agenda, the country continues to face stiff competition from other emerging travel destinations that have become a favorite with the Indian travelers of late. The challenge for Switzerland now is not just to market itself better than others but also regenerate interest among Indians.

  • Aamir Khan becomes Vivo Pakistan’s official brand ambassador

    Aamir Khan becomes Vivo Pakistan’s official brand ambassador

    MUMBAI: Chinese handset manufacturer Vivo Mobiles recently ended its contract with Bollywoood actor Ranveer Singh and appointed Aamir Khan as its new India brand ambassador. 

    Interestingly Khan has also been named as Vivo Pakistan’s brand ambassador, becoming the company’s first to hold the title in India’s neighbouring country. Although the company did leverage Singh for promotions and TVCs in Pakistan, he was never the official brand ambassador there. 

    The association is in line with Vivo’s recent launch of its new handset model, V9. The product has already launched in Thailand, Malaysia and India and is scheduled to go live in Pakistan sometime in April.

    The company is likely to use the same campaigns in Pakistan as in India but will have a stronger digital and television push for marketing the new product. 

    Khan’s popularity in the Pakistani market could help the brand in creating a deeper personal connect with consumers in the country as he is widely acclaimed and followed. His recent movies like Daangal, 3 Idiots and Secret Superstar worked magic which even Amitabh Bachchan, Shah Rukh Khan, Salman Khan or Ranveer Singh could not manage. Surprisingly he is also a name to reckon with in Vivo’s home country of China where Dangal was a hit and helped the movie hit a collection of Rs 300 crore worldwide.

    Vivo has always maintained that after China and Thailand, India is where it sees green.

    In 2017, Vivo officially entered the Pakistani mobile phone market with its model Vivo V7 Plus and currently it is one of the fastest growing smartphone brands in the country. The company invested a start-up capital of $30 million in 2017 to boost the distribution and marketing and today competes directly with other Chinese mobile brands including Oppo, Xiaomi, and Huawei in the Pakistani market.

  • Aamir Khan becomes Vivo India’s new face

    Aamir Khan becomes Vivo India’s new face

    MUMBAI: After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

    Capturing the essence of brand Vivo, Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial.

    The company is said to launch its new mobile handset V9 on 23 March which will feature the actor in its campaign.

    Vivo India CMO Kenny Zeng says, “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.”

    Commenting on his association, Aamir Khan adds, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.”

    Over the last few years, Vivo has established an extensive retail presence to provide varied choices to consumers across the length and breadth of the country. Additionally, it has also launched an e-store and experience centre to provide phenomenal experience to its valued customers. With sports as a key focus for brand building, Vivo has invested heavily to associate with popular platforms such as IPL and Pro Kabaddi League.

  • Vivo YouTube campaign saw better response using Vogon

    Vivo YouTube campaign saw better response using Vogon

    MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign – ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube.

    With Vogon – the latest innovation on YouTube, Vivo overcame the challenge of playing relevant ads to viewers based on their content preference and history. The campaign was successfully amplified between 23 to 31 December, and garnered more than 60 million views, 80 per cent completion rate, 7.2 per cent lift in consideration, 8.5 per cent lift in purchase intent, 11.6 per cent lift in brand interest and 24.1 per cent lift in product interest.

    Vogon is a tool to create dynamic videos that allow brands to dynamically embed text, audio or images within their videos to generate unlimited video variations – cutting down on efforts, costs, time, and planning. With Vogon, a different message can be shown to the user depending on the content the user is watching on YouTube.

    Vivo India CMO Kenny Zeng says, “Vivo has always strived for innovation in all its aspects right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

    Vivo executed this campaign by monitoring trends and the most popular categories and channels on YouTube for over 30 days. Vivo created over 550 individual ads featuring Ranveer Singh. These ads were dynamically curated based on identified keywords. For instance, a user searching for any movie trailer was served an ad showing Ranveer Singh in a casual atmosphere with a tub of popcorn in his hand, talking about how the trailer needs to be watched on a V7 Full View Display. If a user searched for a song, they were served with an ad that suggested that the song was best heard on V7 Hi-Fi music. This contextual streaming of ads brought in high amount of relevance that ensured viewers did not skip these ads – giving relevant visibility to Vivo V7.

    WATConsult founder and CEO Rajiv Dingra adds, “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”