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Tag: Ranveer Singh

  • Manyavar appoints Ranveer Singh as new face of brand

    Manyavar appoints Ranveer Singh as new face of brand

    MUMBAI: Indian-wear brand Manyavar has announced the name of Bollywood actor Ranveer Singh as its new brand ambassador. As a part of the association, Ranveer Singh will be seen endorsing the brand’s latest festive collection through a slew of commercials spread across television, digital, and social media. Launching the Diwali campaign, Singh looks dapper donning Manyavar’s opulent Indian wear as he speaks about his #DiwaliWaliFeeling.

    Commenting on the association, Vedant Fashions Pvt Ltd MD Ravi Modi said, “At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. So, it’s only fitting that we welcome to Manyavar the one man who has been setting new standards of excellence with every step he takes. We are delighted to have Ranveer Singh join the Manyavar family. He is an achiever, and every young Indian aspires to be like him. He is confident, proud, passionate and embodies the spirit of the modern Indian man. We are certain that, with his charm and ability to win over people, he will inspire his fans to celebrate the Indian in them more often. Manyavar looks forward to a beautiful, inspiring and exciting journey with Ranveer Singh.”

    Ranveer Singh said, “Manyavar to me comes with a sense of belonging. I am extremely happy and excited to associate with Manyavar, as it resonates with my beliefs and my roots. I am truly a proud Indian, and I endeavor to bring that into every aspect of my life. Dressing up in Indian wear is both a matter of pride and joy for me. And I want every young Indian man to feel that pride and joy when he wears Indian. I look forward to joining Manyavar in spreading this feeling of belonging.”

  • Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!

    Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!

    Mumbai: After 45 days of riveting cricket action from the ICC Cricket World Cup 2019, the quest for #CricketKaCrown will see a winner emerge when the host country England go against Blackcaps – New Zealand. The two teams clash in the final at the iconic stadium of Lord’s, London. To make the event bigger than ever, the networks flagship show, Philips Hue Cricket Live will see Khiladi of Bollywood – Akshay Kumar going LIVE from England, 1PM onwards on the Star Sports Network.

    Philips Hue Cricket Live has hosted the likes of Ranveer Singh, Parineeti Chopra, Siddharth Malhotra and Hrithik Roshan during this World Cup. Akshay Kumar will be seen discussing his passion for the sport and the mega final on the Star Sports network when England take on New Zealand.

    With a dedicated line-up of special programmes beyond live cricket the network on the 14th of July which includes exclusive shows around cricket, cricketers, fans, commentators, stadiums, and more. The ‘Dil se India’ band which is a special programming line-up of shows begins at 8 a.m. with shows such as Philips Hue Cricket Live, Follow the Blues, Game Plan, Match Point and many more. The final match will also feature the bespoke experience of Select Dugout experts as they provide the viewers with a ball-by-ball analysis of this much awaited game.

    Taking fans beyond net sessions and giving them exclusive access into the lives of the players to cricketing experts analyzing the much-awaited match and tournament in detail with Akshay Kumar – the ICC Cricket World Cup 2019 finals will be the biggest-ever on Star Sports Network.

    Catch all the cricketing action on ICC Cricket World Cup 2019 finals between New Zealand and England on July 14th from 1PM onwards exclusively on Star Sports Network and Hotstar.

    Link: https://sendgb.com/Scg0MPRoiv1

  • Lloyd’s campaign by Mullen Lintas featuring #DeepVeer goes live

    Lloyd’s campaign by Mullen Lintas featuring #DeepVeer goes live

    MUMBAI: Lloyd Air Conditioner’s latest ad film “Khayal Rakhenge. Khush Rakhenge”, highlighting an enjoyable take on its innovative technology, goes on air today. The brand-new film is targeting the young Indians who aspire for a fuller life and value products with technology that helps them live this kind of life. It’s a 360-degree launch across all platforms.

    The film conceptualised by Mullen Lintas features Bollywood’s power-couple Deepika Padukone and Ranveer Singh. The film is aimed to drive high appeal amongst young Indians couples and families. It’s going to be the sneak-peak into the Bollywood couple’s life and will add to the already existing curiosity that people have had, about their personal life post marriage.

    Commenting on the thought behind the Campaign and Film, MullenLowe Lintas Group group CCO and chairman Amer Jaleel said, “Lloyd is a new-age Indian brand and the most important aspect of the brand to influence when it came to us was its voice. We felt that consumer durable brands are not able to reflect the millennial-speak that is so important to make brands relatable in this category. If you hear people and the brand, speak like you, you stop and listen however much the clutter. We were helped by the chemistry between our stars which while being electric is thankfully so normal! The fact that they were coming together for a brand that was a first for them, their own excitement and enthusiasm at being captured and working together got added with the magic of our ‘Badhai Ho’ director Amit Sharma. All this made the atmosphere on the set so amazing that I think we just put a camera and it translated the reality on celluloid without any loss!”

    Hoping the space that the brand has taken, will pique viewers’ interest and make it memorable. This is the first of many more films to be launched going forward, which will continue to captivate the audience’s interest.

    Stating further about the campaign, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

  • Lloyd partners Mullen Lintas for brand restage

    Lloyd partners Mullen Lintas for brand restage

    MUMBAI: Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. The initiative has been taken to strengthen Lloyd’s position as a consumer-centric brand to gain stature and market share across product categories, as part of the next stage of the brand’s roadmap.

    Commenting on the association, Mullen Lintas CEO Vikas Mehta said, "With Lloyd, we are delighted to further extend our long-standing partnership with Havells. We are grateful for their continued faith in Mullen Lintas and are committed to creating another success story for their business. Lloyd is a great opportunity for us to leverage Mullen’s challenger thinking to get the brand an unfair share of attention in the crowded consumer durables category."

    Speaking of the association with Mullen Lintas, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

    In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors.  The campaign features the innovative LLOYD Grande AC. This campaign will further strengthen the brands belief of keeping their consumers happiness and lifestyle in mind while making products to cater to the needs of the young Indians.

    The agency has been working with the brand to leverage the new celebrity couple to create an emotional connect with the audience. Initial phase of the campaign for Lloyd air conditioners, created by Mullen Lintas, has already started rolling out with more expected in the coming weeks.

    The campaign is being handled by the Delhi (NCR) Offices of Mullen Lintas, under the leadership of its president, Syed Amjad Ali.

  • Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    MUMBAI: Lloyd, a Havells brand, has signed power couple of Bollywood, Deepika Padukone and Ranveer Singh, as brand ambassadors for its new campaign ‘Khayal Rakhenge, Khush Rakhenge’. The duo was brought on board by Go Fish Entertainment, one of the leading entertainment marketing agencies.

    This is the first time that Ranveer and Deepika will be seen sharing the screen space for an advertisement. The campaign is a slice of life take on their unseen chemistry as husband and wife, with Lloyd products playing a crucial role in how they take care of each other and show their love in the little ways that matter the most.

    On the occasion of this announcement, Havells India Ltd vice president marketing Amit Tiwari said, “For this campaign, we wanted to create a distinct new look for the brand which is why we decided to bring youth icons Deepika and Ranveer on board. This is the first time that India’s most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! Go Fish Entertainment was instrumental in making this a big success.”

    Go Fish Entertainment Pvt Ltd director Sajay Moolankodan said, “We set out to achieve the impossible with this campaign. Bringing on board the biggest power couple like Deepika and Ranveer was not an easy task especially since this is the first brand campaign that they’ve agreed to after getting married. After a lot of careful planning and strategizing, we were ultimately successful and we believe that the ‘Khayal Rakhenge, Khush Rakhenge’ campaign will make a great impact in the minds of consumers.”

  • MakeMyTrip unveils campaign to boost online hotel booking

    MakeMyTrip unveils campaign to boost online hotel booking

    MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it for leisure or business travel to ensure a convenient, hassle-free experience. With its popular brand ambassadors, the ad campaign delivers clear message of reliability and perks of booking hotels online over all other means of travel booking.

    Commenting on the new TVC and offering, MakeMyTrip group chief marketing officer Saujanya Shrivastava said, “There is no one-size-fits-all when it comes to hotel choices for Indians – whether you are traveling for business or are holidaying with family – your needs and peeves differ. As India’s one-stop-travel-shop we have incredible amount of insights on what elevates the hotel booking and stay experience for travellers. By focussing on consumer-conscious messaging, we are clearly laying out the compelling value proposition in booking hotels online with MakeMyTrip which will nudge non-users as well as fence-sitters to switch to online booking through our latest campaign.”

    Talking about the campaign, MagicCircle managing director Hemant Misra said, “The tonality of the new campaign will be different from what we’ve been doing so far. The active humour that came as a result of the ‘one-upmanship play’ and was the hallmark of our campaigns till now will give way to ‘relationship enhancers’. The new campaign explores relationships and showcases the enhancement in relationship due to the MMT experience. Softer in approach, the campaign builds on the MMT personality and adds a touch of emotion without losing the fun.”

    Once again, MakeMyTrip is leaning in on its influential brand ambassadors – the energetic duo of Ranveer Singh and Alia Bhatt in new avatars that are more relatable for individuals and families alike. This 360-degree marketing campaign includes TVCs that will run for nine-weeks across high-impact genres like general entertainment channels, HD channels, Hindi movies, Hindi and English news, cricket and regional channels. The campaign is Live in English, Hindi, Telugu, Tamil languages and is also available on digital platforms like YouTube and Facebook. 

    The characters in the TVC have been brought to life by MagicCircle.

  • Xiaomi India partners Ranveer Singh

    Xiaomi India partners Ranveer Singh

    MUMBAI: Xiaomi India has announced its partnership with Bollywood superstar Ranveer Singh to endorse Xiaomi’s line of smartphones. Singh also showcased the yet to be launched Redmi Note 7 in a free-spirited web film.

    Singh joins the Xiaomi India family, and will be responsible for bringing the disruption factor across the entire Xiaomi smartphone series. Ranveer’s announcement sees him being introduced in a web film in which he is showcasing Redmi Note 7 while dancing his heart out to the track ‘I am sexy and I know it’. The web film in the end reveals Singh's and Xiaomi’s association as Manu Jain, MD of Xiaomi India calls Singh and the two confirms the alliance.

    Xiaomi India chief marketing officer Anuj Sharma said, “Xiaomi is built with the love of Mi Fans, and we are really excited that our fan family is growing with Ranveer joining us. Ranveer has a huge appeal across all demographics and regions and is known for the passion and the extreme attention to detail which he brings to his role, and just like Xiaomi’s belief of bringing innovation to everyone, Ranveer believes in doing the best for his audience.”

    Ranveer Singh said, “Xiaomi is the number one smartphone brand. The company has been making waves since its entry into the market. We share similar beliefs of providing the best to our consumers, and I am really looking forward to disrupting the market together with Xiaomi for their smartphone series starting with Redmi Note 7.”

  • Ola collaborates with the makers of Gully Boy

    Ola collaborates with the makers of Gully Boy

    MUMBAI: Ola, a ride sharing platforms has collaborated with Excel Entertainment and Tiger Baby – the makers of upcoming film Gully Boy. Conceptualised with the intent of encouraging the people from all walks of life to showcase their talent, the participants are required to record a rap song while sitting in an Ola, using the Gully Beat app.

    Speaking on the activity, Ola senior director – marketing communications Anand Subramanian said, “At Ola, we are thrilled to bring unique experiences to our customers that go beyond their mobility needs. Every corner of this country is filled with youthful energy and gifted artists, and through this activity, aspiring rappers get a platform to showcase their talent. We are happy that we found a like-minded partner in Excel Entertainment and we hope to discover some great talent together.”

    Under the partnership, Ola, Excel Entertainment and Tiger Baby are offering a unique platform to the country’s aspiring rappers, wherein they are invited to share their songs and win a chance to showcase their talent to the entire country!

    Commenting on this initiative, Excel Entertainment head of marketing Vishal Ramchandani said “Ola as a new age brand has collaborated with ‘Gully Boy’ to inspire a generation of entrepreneurs to defy the status quo and make a career for themselves. We are proud to partner with Ola to encourage music enthusiasts to come forward and provide them with a platform to showcase their talent.”

    Videos can be submitted on Ola’s Facebook, Twitter, or Instagram; using #GullyGullyOla before 13 February 2019.

  • It’s time for independent content to shine

    It’s time for independent content to shine

    People can’t seem to get enough of the trailer of Ranveer Singh’s Gully Boy. It's based on the life of hip-hop artist Divine, someone who defines the rap/hip-hop subculture in India and what was known as 'Gully Rap' in Mumbai. When I recall the day in 2014 when he won the Best Hip Hop Artist award at Radio City Freedom Awards in both Jury and Popular Choice categories, I knew that we were on to something big. The song was ‘YehMera Bombay’. This was followed by another Radio City Freedom Award in 2016 when he got the Jury Choice for ‘Meri Gully Mein’ along with Naezy. Yes, that song. The fan following that they achieved after that was mind boggling and this year with Gully Boy they will break into the mainstream.

    Zoya Akhtar, one of Bollywood’s most experimental directors, is taking this subculture into the country's most mainstream medium. Their music is highly relatable to the city’s youth. ‘Apna Time Aayega’ represents how the young India feels today. This is the India that is giving a chance to Indie content and Indie stars. And that’s how this content is getting out of the ‘underground’ tag and becoming mass. From Indie films to music to spoken word, content today is completely out there without any shackles or labels. Kal gully mein, aajsabkegharmein… 

    From formula to reality

    Gone are those days when the biggest names would sell, regardless of the content. If we look at the largest money spinners in the film industry for 2018, it is remarkable to see films like Raazi, Stree and Badhaai Ho counted as the biggest box-office hits of 2018. All the Khans, those Box Office magnets, couldn’t justify the hundreds of crores that were spent packaging sub-par content around them while serving a so-called formula film. Stars like Taapsee Pannu, Vicky Kaushal, Rajkummar Rao, Radhika Apte and Ayushmann Khurrana are some of the names that have shone in recent times. Creativity today is not limited to the elite – it is free flowing and is not dependent on conventional stars. Even box office darlings like Ranveer Singh, Varun Dhawan, Alia Bhatt are experimenting with stories that are real and the filmmakers are getting bolder and junking the formula for quality content. Content ruled 2018 and how.

    Real Stars

    People who are on par with, or sometimes even more influential than film stars are social media influencers. One has to attend events like the YouTube Fan Fest to understand the craze and fandom of these seemingly ordinary people. Hailing from small town India, these are real people doing real things like cooking or showing how to wear a sari. They appear on screen without layers of makeup. They haven’t appeared on the silver screen and seem approachable. This is the guy next door who loves to tinker with his computer, this is the portly uncle in your family who entertains everyone by dancing to the 80s’ songs, that colleague who has a quirky sense of fashion, or that granny living in a sunny, small town whose recipes you've always craved. 

    Today a Bhuvan Bam has a larger Twitter following than many Bollywood stars. Big brands look towards these influencers and spend serious money with them because of their reach and connect with their fans. Today, one doesn’t have to travel to Mumbai to be a star, one doesn’t have to have the backing of a big label or banner to help you become significant. You can be in your own city, in your own gully, on your own, with just your talent for company. It is the time of independent content, whether it is music or films or on-demand videos. #ApnaTimeAayega is coming true in someone’s life on a daily basis!

    (The author is Rachna Kanwar – COO – Digital Media, Jagran Prakashan Ltd. The views expressed here are her own and Indiantelevision.com may not subscribe to them)  

  • Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    MUMBAI: One is a versatile and much sought-after macho man of Bollywood who has singularly gone on to redefine the definition of power and what one can do with it, while the other is an accomplished power brand that assists those looking to push themselves in order to achieve more.

    The two have now teamed up to form one powerful force and set the pulse racing for others to emulate and learn from.

    Bollywood actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition, have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more. The integrated brand campaign includes a series of ad films that will be launched across popular television genres and will be complemented with communication across the mediums of outdoor, activations and digital.

    Launched under the credo of ‘You are stronger than you think’, the ad film seeks to increase brand awareness and drive consumer pull while also positioning BigMuscles Nutrition as a premium and trusted brand.

    Conceptualised & executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.

    BigMuscles nutrition Director Suhel Vats says, “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”

    The TVC showcases a regular gym routine and how there comes a point when your body gives up, but the mind still pushes you for more. These high-power moments have been captured using brand ambassador Ranveer Singh in a never-before-seen raw, honest portrayal of himself.

    L&K Saatchi & Saatchi chief creative officer Delna Sethna adds, “If you look within you, you'll always find one more rep, one more lift, one more try to take you closer to your goal. It's a thought that applies to life as much as it does to body building. A thought we believe the brand can build up on in the years to come.”

    The campaign will be amplified through TVCs, outdoor hoardings and activations at national body building events, along with a strong play on digital platforms with Ranveer Singh himself tweeting about his association with the brand.

    BigMuscles Nutrition started its journey almost a decade ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its support to aspiring body building athletes from all over India and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive.