New Delhi: COLORS is all set to bring the Israeli created quiz show – The Big Picture to Indian audiences soon. The Hindi General Entertainment Channel (GEC) has acquired the rights to adapt the international format and roped in actor Ranveer Singh to host it. BYJU’S has come on board as the presenting sponsor.
COLORS will unveil the first look of the show- BYJU’S presents The Big Picture- ‘Tasveer se taqdeer tak’ ka khel’ on the channel at 6:45 pm on Saturday. The new show will also be available on Voot, and Jio TV, it said.
The 12 stage trivia-based game show created by Israeli mentalist Nimrod Harel and Israeli content company Acappella was first commissioned by Dutch-based broadcaster RTL4 in 2014. It leverages the power of visual media and gives the participants a chance to win grand prize money by identifying pictures that appear in front of them on a large screen. It provides three lifelines to the contestants. The interactive format of the show also allows the viewers to play from the comfort of their homes and win big.
Viacom18, Hindi Mass Entertainment and Kids TV Network, head Nina Elavia Jaipuria said, “With a view of bringing new and enhanced entertainment experience for our viewers, we have over the years pioneered diverse genres that include dance reality shows, talent-based shows, stunt-based shows and voyeuristic content. Breaking new boundaries of entertainment, we are extremely excited to announce one of the biggest and differentiated quiz shows- ‘The Big Picture’. We look forward to presenting this extremely unique proposition to our viewers which will be helmed by superstar Ranveer Singh.”
It will also mark the Television debut of actor Ranveer Singh who has been roped in to host the quiz show. “Indian cinema has undeniably given me everything – it’s been a platform for me to excel and showcase my skills as an actor and I have been fortunate to get immense love from the people of India. Now, I look to connect with them in an extremely unique and engaging way through my television debut with COLORS’ The Big Picture. The proposition of introducing India to a ‘now’ generation quiz show sealed the deal for me,” said actor Ranveer Singh.
Viacom18, Hindi Mass Entertainment, chief content officer, Manisha Sharma said, the channel is entering into an exciting new territory with the show. “What stands out is the show’s simple yet focused format based on visuals, interesting lifelines and enhanced interactivity interface for the viewers. Visuals are a powerful medium, one that the new age India best connects with. This concept will not only provide viewers with a platform to test their visual knowledge but also give them a chance to win Big.”
The show is being brought in association with Banijay Asia and ITV Studios Global Entertainment B.V, said the channel.
Banijay Asia founder and CEO Deepak Dhar said, “We are delighted to kick off our partnership with COLORS with the internationally acclaimed ‘The Big Picture’ and are confident that its unique format will garner as much attention in India as it did internationally. Working with a powerhouse like Ranveer Singh is an exciting feat in itself and we are looking forward to creating some quality content that stirs excitement and engagement at the same time.”
ITV Studios, SVP licensing at Global Entertainment, Ayesha Surty said, “We’re thrilled to have this exciting format in India following other ITV Studios formats like ‘The Voice’ and ‘I’m A Celebrity..Get Me Out Of Here’. ‘The Big Picture’ brings in viewers from home as active participants and sees the return of ‘feel good television’, enhancing family viewing. We couldn’t have asked for a better platform than Colors TV or a more captivating host than Ranveer Singh to bring alive this highly energetic and enthralling show.”
MUMBAI: That Bollywood & Cricket reign supreme over Indians’ hearts and minds has never been doubted – in fact it’s a tie between both! In the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year both- Captain Cool Dhoni and the effervescent Ranveer Singh have come up tops with both seeming to have done equally well. This is the second consecutive year that the cricketer was at No. 1, in 2019 Shah Rukh Khan had topped the report.
The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India with the survey being conducted telephonically.
Dream 11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist.
Jio Fiber, with multiple IPL teams featuring an ever-enthusiastic Ranveer Singh gyrating to a sing-song brand message came in second on recall in the research. This also helped the celebrity endorser to considerably strengthen his personal recall. This was in sync with the ultra-high recall of the brands they respectively endorse. It may be noted however, that on the IPL last year Byju’s being the most spontaneously recalled brand did not help the cause of its celebrity endorser. Shah Rukh Khan trailed behind other celebrities.
The study bases the celeb score on Celebrity Brand Association & Recognition to assign a metric score to each celebrity and associated brand. While Dhoni scored a high CELEBAR of 87, Ranveer achieved a score of 86, empirically almost equal to the former’s.
Virat Kohli, expectedly did well on recall too and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey coming in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence.
Despite featuring heavy media weights, Ajay Devgn and Shah Rukh Khan the Vimal elaichi ad had only an eight per cent recall.
Interestingly, brands without celebrities like Phone Pe, Byju’s and several others performed far better, establishing that sans celebrities good advertising still works, especially wherever media investments are heavy.
On the ads without celebrities, the most remembered were Phone Pe, Byju’s, Vivo, One Plus, Groww, Upstox, Kia and MPL.
Seventeen per cent of respondents spontaneously recalled Rahul Dravid’s association with CRED ad, but only two per cent could recollect that Jackie Shroff and Kumar Sanu were also a part of the campaign.
MUMBAI: Global sportswear brand Adidas has introduced the evolution of its long-standing brand attitude, Impossible Is Nothing. Told in bold, human films, Seeing Possibilities is about rebellious optimism, rooted in the purpose from Adidas in the power of sports to change lives.
Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives. Featuring intimate moments, it follows stories in sport and culture, showing how optimism and action has shaped their lives. Exploring the future they imagined for themselves and making it a reality, the series celebrates the trailblazers that have made history on a global stage. More importantly, it aims to inspire others, empowering them by this collection of very human stories as a powerful demonstration of what optimism can achieve.
Sportsperson Hima Das saw the possibilities in being the first Indian athlete to win gold at the IAAF World U20 Championships which inspires others to see the possibilities of globally succeeding in sport wherever they come from. An icon and a trailblazer in athletics, her personal win was also a win for the community she was raised in, and for everyone in the small towns of the world that are seeing the possibilities to create magic moments on a global stage.
Bollywood superstar and youth icon Ranveer Singh saw the possibilities to cut through stereotypes and make it big, while defying cultural expectations, which inspires people to express themselves. Ranveer only sees open doors – and then blasts straight through them. A rank outsider, self-made in the entertainment business, he has carved his name in the history of Indian cinema over the span of a decade with his incredible era-defining performances.
Beyoncé saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people.
Demonstrating how this attitude lives within adidas’ own DNA, several of the films explore what this means for innovative design – reimagining what a world-record beating distance shoe could be with the adizero Adios Pro, or how to help end plastic waste in collaboration with Parley’s CEO Cyrill Gutsch.
With the brand’s purpose and attitude at its heart, adidas recently unveiled plans against its three strategic focuses to creating a better future for sport through sustainability, credibility and inclusivity:
Building a more sustainable future, with a commitment that by 2024 we will have phased out virgin polyester and only use recycled polyester in all products across the business.
Uniting and including all people in sport, which includes extending adidas’ UEFA contract into Women’s EUROs and Champions League.
Pushing for innovations that have never been done before and then going further, including launching the potential of 3D printed midsoles with 4D4WD and the upcoming products in collaboration with Allbirds.
The episodic content series kicks off 19 April, with new stories dropping throughout Spring into Summer. See more possibilities @adidas and on adidas.com/ImpossibleIsNothing throughout 2021 and beyond.
NEW DELHI: Just Dial has roped in Bollywood actor Ranveer Singh as its brand ambassador. The local search company has launched a campaign with Singh for its newly launched b2b marketplace portal JD Mart.
Conceptualised by Tilt Brand Solutions, JD Mart’s ad film showcases Singh as a businessman in various avatars. The campaign takes a quirky and innovative approach on how every business owner feels elated on selling and has a special affection towards the goods and services he sells. The ads deliver a strong message with Singh’s quirkiness and ability to transform into mindful characters. The ad positions JD Mart as ‘India Ka b2b Marketplace’ along with the tagline – Sell Smart. Buy Smart.
“I am excited to be part of Justdial’s JD Mart campaign. I am confident that JD Mart shall benefit millions of India’s businesses to discover, buy and sell products online, which is the need of the hour in these challenging times of the pandemic. I hope this campaign will encourage more and more businesses to go digital and become future-ready," Singh said.
Just Dial founder & CEO VSS Mani said, “We are proud to have Ranveer on-board in our mission to create India’s largest b2b marketplace. His energy and passion and the aspirational value that he brings in is indisputable. The new campaign will be a fun riot to watch for all viewers. Just Dial has helped India’s businesses over the last 25 years to grow their business and this association and our new platforms will help us reach the next level.”
MUMBAI: Ahead of the Indian Premier League (IPL) 2021, online gaming company Games24x7 has roped in Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform My11Circle. The actor's appointment comes close on the heels of My11Circle signing Ajinkya Rahane as its brand ambassador.
Ranveer Singh will unveil the new campaign for My11Circle on 6 April 2021.
“Forming teams comprising the best players is one of the most engaging pursuits for cricket fans like me. It provides an immense vicarious thrill and calls upon one to use one’s knowledge of the sport derived from skilled analysis of past performances and playing conditions. I hope that this creative and energetic campaign will extend the game playing experiences on My11Circle to more sports enthusiasts,” the actor stated.
Games24x7 co-founder & CEO Bhavin Pandya said, “Films and cricket are two of India’s biggest passions. With the start of the T20 season, we are extremely proud to have Ranveer Singh on board. His energy, passion for cricket and excellence at his craft epitomise young and aspirational India. The new campaign led by Ranveer Singh will be a tribute to young Indians and their ardour for the game.”
The actor is the latest addition in the group of My11Circle’s brand ambassadors, which also includes former Indian captain Sourav Ganguly, Indian Test vice-captain Ajinkya Rahane, legendary batsman VVS Laxman and allrounders, Shane Watson and Rashid Khan.
Founded by Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India-headquartered online gaming platform with a portfolio that spans skill games and casual games. The company specialises in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.
MUMBAI: Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness, and health and to keep up the energy levels in today’s hectic lifestyle. To intensify awareness among people about it’s Health OK multivitamin tablet, Mankind Pharma has signed age-defying Anil Kapoor and iconic youth superstar Ranveer Singh as brand ambassadors.
The two actors have come together in one single frame to spread the message of a healthy and energetic lifestyle. The TVC campaign showcases Kapoor and Singh working in an office with back-to-back work leading to hectic schedules for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals Health OK as their secret of energy and fitness.
The brand has adopted 360-degree integrated campaigns across all platforms like print, TV and digital and OOH.
Health OK multivitamin and mineral tablets, with its unique formulations of natural ginseng and taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building immunity help cope up with modern lifestyles problems, the company said in a press release.
The move comes at a time when the country is grappling with the Covid2019 pandemic and there is an increased focus on preventive healthcare.
Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma which has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”
Ranveer Singh said, “In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health OK. I look forward to being a part of their growth journey.”
Mankind Pharma general manager – sales and marketing Joy Chatterjee said, “Our plan to expand our OTC (over the counter) category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigorous plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two mega superstars, Anil Kapoor and Ranveer Singh, will help us further strengthen and build the awareness for this category.”
MUMBAI: If there’s one sport that unites people all over the world, it is football. Cricket maybe a religion in India, but football is life for billions of fans in every nation. When a Neymar changes teams for $260 million, as many – if not more – weep or rejoice. India too has its legions of football lovers: Estimates are that 283 million of them viewed football in 2018-19. The Premier League remains by far the most watched and supported football league with an awareness level of 79 per cent amongst soccer fans, according to a Brand Finance research report. The league itself has estimated that 155 million Indians track it, its teams and the players throughout the year, religiously. In the 2018-2019 season, 30 million actively watched the Premier League.
Run by the UK’s Football Association, the 28-year-old league is available in 643 million homes in 212 countries globally with a potential TV audience of 4.7 billion. 20 clubs each play 38 matches against each other (at home and away) on Saturdays and Sundays in the afternoon.
In 2017, the league roped in Gully Boy Ranveer Singh- who is also a keen Arsenal follower – as its official brand ambassador for India, thus broadening its appeal within the country.
The typical Premier League enthusiast is a new millennial, affluent, someone who wears either Levis or Killer jeans or a Zara T-shirt, goes on a holiday in India at least a couple of times a year, uses personal transport, orders from an e-commerce platform at least once a month, and is located in the metros and mainline cities. He meticulously follows the game scores, is tech savvy, tweets and posts about the game on social media. Women also seem to have developed a fancy for the Premier League as they comprise a sizeable 30 per cent of the fan base.
The Premier League mania is so strong that official clubs have sprouted up nationwide in almost every metro supporting the top teams: Manchester United, Liverpool, Arsenal, Chelsea, Manchester City, and Tottenham Spurs. These clubs have affiliations with the mother clubs in the UK and have a presence in almost every metro and major city in India. Memberships run into 500 plus in almost each city, making for a massive fan base.
31-year old Mayur Bhosale is a Chelsea fan and also the marketing head of the team’s official fan club in India. “For me football is my life. I am so looking forward to the next season of the Premier League. This time the gap between the previous season and this one has been short, which is good.”
MAYUR BHOSALE (SECOND FROM LEFT):A DIEHARD CHELSEA FAN
Mayur’s day job is as a chief engineer with one of Airtel’s data centres in Pune. But the nights are devoted to football. “I watch every match – even when the kick-off is late at night 12:30 and ending at 2:30 am. I will wake up the next morning and head to my meeting weary in body but fresh in spirit.”
Tony George, who works in a pharma company, is the chairman of the Arsenal India Supporters Club, Kerala chapter. “We have been following the Premier League for the past 19 years and especially Arsenal. We are expecting the team to do better this year, with new signings.”
In fact, the supporters’ clubs normally have screenings when the matches are on, with 50-200 members gathering in a club, and making merry while watching the furiously-paced game on a large screen. Brands such as Budweiser, Kingfisher and Heineken have supported the get togethers in the past. Other brands which have been consistent partners – especially of the Manchester United Supporters Club – include: HCL, nutrition brands like ON and RiteBrite, Apollo Tyres and home grown beer brand White Owl.
“People come dressed in colours of their favourite team,” says Mayur. “They are tattooed and they cheer every forward’s move and defender’s success at intercepting a rival’s pass. We replicate what we believe is happening in the stadium. Budweiser is the partner for many of our initiatives and for us Budweiser is our favourite beer and is equal to the Premier League.”
According to him, most of the members of the fan clubs are either students or those who are newly into their professional careers. “70-75 per cent of them are in that age group of 23-29 years,” he reveals. “25-30 per cent are above 30 like me.”
With clubs being shut thanks to the pandemic, fans have migrated to the virtual world. Mumbai-based Chelsea fan Andre Rodrigues says meetups have happened over Zoom ever since the pandemic hit India. “The Mumbai chapter has organised some Zoom meets for quizzes and discussions over the last few months. And we will continue to do so for the coming season as well during the matches as well.”
Mayur adds that the Chelsea Fan Club has made five Zoom bridges bringing together 600-700 fans across cities, thus catching their reactions towards the action during the live matches and screenings in the past few months. ”We have done at least four or five these,” he says. “These probably are here to stay. Then we have our Whatsapp group, Instagram handles, and our Facebook pages where we constantly engage.”
Disney Star India – the broadcast partner of the Premier League in India – organises large format match screenings for various team fans across cities under the brand Select FC.
Mayur, who loves his Jawa two-wheeler, wears Woodland or Adidas shoes, when he goes to screenings, remembers his experience fondly. “It was a fantastic vibe,” he says. “They gave us a few gifts, had quizzes, free beer coupons and the fact that we were all together egging our team on was memorable. For us, Premier League fans, it rules.”
This access to young affluent and passionate fans of Premier League is wooing over marketers, media buyers and planners. The platform helps drive associative value for brands and categories which want to target this unique audience and are driving initiatives and association which help them dive right into the fan sentiment and integrate/embed themselves amidst this tribe and get the rub off and preference of this audience.
PREMIER LEAGUE FANS GATHER FOR A SCREENING IN A CLUB
For instance, Hero Motocorp associated with the Premier League broadcast on Star Sports last year in a Twitter contest towards the fag end of the tournament. Fans were asked to send their #HeroFanMoment with the hashtag #Raiseyourgame to support their respective teams.
Net result: the contest generated 6.9 million impressions, with Star Sports reaching out to 2.59 million unique accounts. The original announcement of the contest alone generated 3.53 million impressions and 125,725 engagements, and took the initiative amongst the top 10 trends in India for an hour and a half on the short messaging engagement platform.
Then, lubricants major Gulf Oil is a votary of the Premier League, especially in the current circumstances. According to the company’s CEO & managing director Ravi Chawla, the English Premier League is one of the most awaited seasons for football enthusiasts. Amidst the gloom around Covid, these sporting events are bringing back much-needed excitement among the consumers. Although the fans may not be able to watch the action in the stadium, we feel that a combination of the digital adoption behaviour and aspiration to continue to see their favourite players on the field will keep the fans glued more than ever. Keeping with the enthusiasm, Gulf Oil released a global film #GulfGetMovingAgain with Manchester United illustrating a new world emerging post lockdown to communicate a strong message that – "The world may have changed but our dreams haven’t”. It garnered an engagement of 4.5 million plus Manchester United fans.”
“…given that EPL is an extended format, it will have relevant brand associations. Brands are evaluating all opportunities very keenly right now,” expounds Havas Media India managing director Mohit Joshi. “The football fan base has only been increasing in India over the years and that is clear from the buzz around the sport. In this Covid year, viewers have been deprived of live sports. As a result, the season will do extremely well. More than viewership, it is the social buzz that one can already feel around it.”
With that kind of positive sentiment, don’t be surprised if during this season, brands rain heavily on the Premier League, rather than just the just the normal summer showers.
MUMBAI: Flite has refreshed itself with a contemporary, new visual identity. Continuing with the existing colour palette for familiarity, the logo attempts to embody an iconic visual element, which, while being integrated with the brand, can be used independently as well. An abstract version of a bird taking flight has been crafted as the iconic emblem represented in brand colours. Flite logotype was refined to reflect the brand confidence that would mirror the ambitious mindset of Indian youth.
The visual identity was created around the concept of “flight of dreams." The concept resonates well with the target group, which has high aspirations, is ambitious and believes in the idea of “now is the time for me to soar high."
Upon enquiry into the landscape of value range of footwear, user research revealed that the choice of accessories like footwear has evolved from merely being functional to a catalyst of their dreams and aspirations. Based upon this insight, the exercise was focused on developing a contemporary, aspirational and youthful imagery.
Relaxo Footwears Ltd ED Gaurav Dua said, “Flite is a brand of semi-formal footwear from the house of Relaxo. Positioned as youthful, stylish and comfortable, the concept resonates well with the target group, which has high aspirations, is ambitious and believes in the idea of now is the time for me to soar high. What has been remarkable in the new identity is the fact that it ticks all the requisite dimensions of brand expression without diluting the essence that the current audience was familiar with for decades.”
With actor superstar Ranveer Singh as the brand ambassador, Flite plans to reinforce its leadership position in the open footwear category with an exciting new product range and aggressive marketing campaigns.
No matter If you are a beginner or an experienced person, there is always a next level to be achieved in the entertainment industry, this is where bollywood business coach comes in picture. They train and nurture people in various verticals of businesses, illustrating from real life solutions.
Vijay Kadechkarr, referred as world’s first bollywood business coach is the most talked about person when it comes to helping people in the showbiz. He began his journey with theatre and later moved ahead assisting in Ram Gopal Verma's film Factory. He has worked as a director, producer, events organiser and a celebrity manager in the span on 15 years for national and international projects across the world. He is the founder of VK Media, a production house, events and talent management company. He also manages world's biggest dahi handi which has a huge bollywood superstar attendance every year including Shahrukh Khan, Ranveer Singh, Varun Dhavan to name a few.
Talking about the future of digitally coaching in entertainment and film industry, Vijay says, “The digital revolution has really turned things around. But as a coach, I would say that its potential is yet to be utilized to the fullest. The actual concept is still naïve and we as digital coach are still exploring the newer sides almost every day. The Internet space is expanding its wings with more people entering into the digital coaching world, the digital space will certainly get refined with some extra super powers in the future.”
On social media, his tag #Bollywoodbusinesscoach is grabbing eyeballs at a faster pace.
He will be launching an array of digital courses and weekend online training program for each and every sector of entertainment industry. Coaches from different walks of life from all around the world will also share Value on this new platform, he has also written a book on Bollywood Business, which will be out in 2020 with a mission to help people on their journey in the entertainment sector.
MUMBAI: MakeMyTrip, India’s leading online travel company has launched a new campaign, with its brand ambassadors – Ranveer Singh and Alia Bhatt, to encourage Indian travellers to choose and book from a wide range of alternative accommodations including Villas, Apartments, Homestays, Hostels, Cottages, Farm stays and more through its app and website. Targeted at aspirational Indian traveller, the campaign spotlights the salient benefits of Alternative Accommodations, in a fun and light-hearted manner through its brand ambassadors Alia Bhatt and Ranveer Singh.
The multi-platform campaign underlines how alternative accommodation options on MakeMyTrip will cater to varied travel interests and needs. From offering privacy to couples, value for money and sense of freedom to a group of friends, access to a private kitchen to a family with kids, the segment provides options to all travel cohorts to get an accommodation that aptly fits their needs.
Sharing his thoughts on the new campaign, MakeMyTrip Group Chief Marketing Officer Sunil Suresh said, “A stay that suits your needs perfectly doesn’t just elevate your experience but is also a travel delight like no other. With over 1,70,000 choices of apartments, villas, hostels and homestays on our platform, everyone is sure to find a place that's just their kind of stay. It is this aspect of travel that we have brought alive through our campaign on alternative accommodations. We have expanded the accommodation choices to fit everyone’s travel needs. We are confident that the campaign will attract a large number of travelers to try these diverse stay options through our platform.”
As part of the television commercial, Alia will be seen in a quirky avatar, advising Ranveer ‘not to worry about space constraints as the booked Villa or Apartment will have enough room for everyone’. First in the series, the two commercials targeted at ‘Group of friends’ and ‘large family’ – successfully delivers the message that ‘travellers will never have to adjust or compromise with space and other accommodation needs while picking these properties. The campaign will be run across social media platforms including Instagram, Facebook and YouTube among others.
The campaign is well-timed as demand for Alternative Accommodations gains a strong foothold in the market. A recent survey by the company revealed that more than 48% of travellers are most likely to book an alternative accommodation for their next trip.
Commenting on the growth of the category, MakeMyTrip Limited Group COO Vipul Prakash shared, “At a time when customers, especially millennials prefer experiential travel choices – alternative accommodations are offering quality yet economical, offbeat options and it is only set to grow more popular within Indian travellers. As a platform, our endeavour is to empower our customer with more and more choices so that they always find the best fit at their one stop travel shop.”
Conceptualized by MagicCircle Communications, Hemant Misra, Managing Director of the company shared “The campaign breaks set expectations from accommodations. For years travellers know what to expect and where to compromise. With new accommodation offerings, MakeMyTrip breaks these ‘adjustments’ travellers make and delights them with new possibilities. The distinctive personality and styleof the brand is brought alive by Alia and Ranveer.”
