Mumbai: Hindi general entertainment channel Colors is all set to launch its quiz show ‘The Big Picture’ on 16 October starting at 8:00 p.m every Saturday – Sunday. The show will telecast on Colors and stream simultaneously on the OTT platforms Voot and Jio TV.
Bollywood actor Ranveer Singh will make his television debut as the host of the show, which will be co-presented by ed-tech brand BYJU’S, with Bikaji, LIC, and Haier Refrigerator as ‘associate’ sponsors.
“We have been earnestly preparing for this show for a long time, and I can’t wait for the audience to play along and be a part of this unique proposition,” said Singh. “The format of the show will allow me to closely interact with the audience which makes it even more special.”
A next-generation quiz show, it’s based on knowledge and visual memory, allowing the contestants to answer 12 visual-based questions and stand a chance to win the jackpot of five crores. Additionally, the viewers can also participate and win money with the Weekend and Weekday play-along on Voot app.
“Whether it is introducing home-grown properties or adapting international formats, we push the envelope of innovation to give the best of fiction and non-fiction shows to our viewers,” said Viacom18, head of Hindi mass entertainment and kids TV network, Nina Elavia Jaipuria. “We are excited to kick off the festive season on a high note with the launch of two big properties – ‘Bigg Boss’ and ‘The Big Picture’ to keep the momentum going.”
“People today consume and reciprocate well to any visual-based content and the concept of ‘The Big Picture’ is based on this insight,” said Viacom18, chief content officer – Hindi mass entertainment, Manisha Sharma. “It is a new-age, contemporary, and never seen format that will give the audience, playing from the studio and from the comforts of their home, an opportunity to answer questions based on pictures and walk away with the prize money.”
Based on the international format owned by ITV Studios Global Entertainment B.V, ‘The Big Picture’ will be aired in India in association with Banijay Asia and SKTV. “Our collaboration with COLORS for the internationally acclaimed title ‘The Big Picture’ brings forward an intriguing format molded as per the Indian mindset and milieu,” said Banijay Asia, chief executive officer, Deepak Dhar.
COLORS has devised a 360-degree multiscreen, multicity, high investment campaign spreading across the length and breadth of the country to build visibility and awareness of the show. A high-frequency promo campaign will run across the network and non-network channels, Local Cable channels, and major DTH service operators, along with ads in key HSM publications and an extensive out-of-home campaign on billboards, bus shelters, radio cabs, railway and metro stations, auto rikshaws and tempos.
“The show is all set to nurture millions of dreams across the country and as brand partners, we hope to celebrate the spirit of Indians and also inspire a love for learning,” said BYJU’s, marketing head, Atit Mehta.
On the digital front, the network will launch innovative campaigns like ‘The Big Picture Ki Paathshala’ and ‘#TaqdeerKiTareekh’ on the OTT platforms, social media, Voot, and Jio TV. In the launch week, the audience will also get a personalised invite to watch the show from Ranveer Singh using AI technology.
As a part of the influencer outreach, Colors has roped in notable social media personalities and artists to bring alive the concept of ‘The Big Picture’ by posing against popular monuments and iconic locations across various cities, as well as to optimise its impact and reach.
