ITV

Tag: Ranveer Singh

  • Ranveer Singh and Nutella wish you a Merry Christmas!

    Ranveer Singh and Nutella wish you a Merry Christmas!

    Mumbai: As the Christmas preparations are in full-swing and everyone ticks-off their extensive checklist, Bollywood actor Ranveer Singh reminds everyone to not miss adding the secret ingredient to elevate the festive cheer, i.e., Nutella. In a heartwarming digital film, Ranveer extends warm wishes for a Merry Christmas and invites everyone to add a touch of Nutella magic to the Christmas checklist.

    As seen in the film, Ranveer is ticking off his Christmas checklist to celebrate the occasion with dear ones. While doing so, he playfully recollects sweets aren’t in his checklist. Ranveer then reveals his trick to add sweetness to any occasion, Nutella, of course. He then shares a reminder with everyone to add a touch of Nutella magic to their Christmas checklist. The digital film ends with Ranveer wishing for everyone’s Christmas to be as sweet as Nutella and the New Year to be filled with happiness and joy.

    As part of the Spread the Love campaign, Nutella has created a series of short festive films with Ranveer Singh to capture the essence of the holiday spirit, and centres around spreading love and sweetness to the lives of our loved ones during the most magical time of the year.

    Join Nutella and Ranveer Singh in spreading the sweetness of the season. May your Christmas be filled with love, laughter, and the irresistible magic of Nutella.

  • ‘Rocky Aur Rani Kii Prem Kahaani’ to premiere on 24 December on COLORS Cineplex

    ‘Rocky Aur Rani Kii Prem Kahaani’ to premiere on 24 December on COLORS Cineplex

    Mumbai: As we draw curtains to another fantastic year, get ready to celebrate the festivities in a blockbuster way, this Christmas with the world television premiere of ‘Rocky Aur Rani Kii Prem Kahaani’. Solidifying its status as the preferred choice for a diverse selection of films spanning different genres, COLORS Cineplex is all set to present ‘Rocky Aur Rani Kii Prem Kahaani’ on 24 December 2023 at 8:00 pm. ‘Rocky Aur Rani Kii Prem Kahaani’ encapsulates everything that will brighten your day – from the timeless charm of Bollywood music and classic romance to abundant comedy and, of course, a touch of glamour. Upholding its commitment to delivering top-notch entertainment, the addition of this blockbuster movie is poised to be a thrilling inclusion to the channel’s robust lineup of films. Let’s grab some popcorn, find a comfy spot on the couch, and remember, as Rocky wisely puts it, Ab full check out maarne ka time aa gaya hai—kyuki Rocky Randhwa and Rani Chatterjee are coming to spend the Christmas with you!

    Produced by Hiroo Yash Johar, Karan Johar and Apoorva Mehta, the romance dramedy ‘Rocky Aur Rani Kii Prem Kahaani’ is spearheaded by Ranveer Singh, Alia Bhatt, Dharmendra, Jaya Bachchan, Shabana Azmi alongside Tota Roy Chowdhury, Churni Ganguly, Aamir Bashir, and Kshitee Jog. Directed by Karan Johar, the blockbuster is a modern love tale, underpinned by an old-word love story. It traces the journey of Rocky, a spirited Punjabi, and Rani, a sharp Bengali journalist, who fall in love and decide to live with each other’s families determined to prove that they’re a perfect match. Peppered with laughter and thought-provoking moments, the Karan Johar directorial delves into the complexities of love, family, and the daring choice to defy generations of tradition for the sake of love.

    “We are delighted to usher in the festive season with the World Television Premiere of ‘Rocky Aur Rani Kii Prem Kahaani,’” said Viacom18 business head – Hindi movies cluster Rohan Lavsi. “At COLORS Cineplex, we have always taken pride in being the go-to destination for viewers seeking non-stop entertainment, especially during festive moments that bring families together. This Christmas, we are overjoyed to introduce another enduring love story into our collection, reinforcing our steadfast commitment to delivering best of entertaining content. ‘Rocky Aur Rani Kii Prem Kahaani’ is a heartwarming addition to our robust lineup of films, promising viewers a delightful and joyous experience. We look forward to riding the festive wave of love and laughter, as we invite our audience to join us on the 24th of December at 8:00 pm for an extraordinary celebration of cinema and the spirit of Christmas.”

    Sharing his thoughts on the world television premiere of ‘Rocky Aur Rani Kii Prem Kahaani’ Karan Johar said, “Rocky Aur Rani Kii Prem Kahaani marked my return to the cinemas after seven years and I was taken aback by all the unanimous love it received in theatres. It proved that this era of love is all about ‘love hain toh sab hain’. Its world television premiere on COLORS Cineplex brings back the joy of collaborating with incredible stars – Dharmendra ji, Jaya Bachchan ji, Shabana Azmi ji, Ranveer Singh and Alia Bhatt. My treasured dream team of Pritam Da and Amitabh Bhattacharya created wholesome tracks for this album. Get ready to experience all of it once again and cozy up with your squad with some popcorn! I invite the viewers to take to the steering wheel of entertainment with their family and friends doing the backseat driving this Christmas.”

    Ranveer Singh said, “The film’s reception during its theatrical release was overwhelming, and now, as it reaches the homes of millions with the world television premiere on COLORS Cineplex, I am quite thrilled as viewers across the nation will embark on this unforgettable rollercoaster ride of emotions and romance. This film holds a special place in my heart, as it exalts the strength of love and its ability to bind souls together, weaving a tale of an unbreakable familial bond. May this Christmas be a tapestry of abundant warmth, happiness, and the enchanting magic of ‘Rocky aur Rani Kii Prem Kahaani’ brings to all hearts.”

    Alia Bhatt said, “Christmas is one of my favourite times of the year and I couldn’t think of a better way to celebrate this with all my fans. The season is all about joy, love, and togetherness and that’s what our film ‘Rocky Aur Rani Kii Prem Kahaani’ is all about. This movie is very close to my heart and as it makes its world TV premiere on COLORS Cineplex – I hope it adds an extra sparkle and loads of warmth to your celebrations!”

    Stay tuned to COLORS Cineplex for the world television premiere of ‘Rocky Aur Rani Kii Prem Kahaani’ on Sunday, 24 December at 8:00 pm.

  • Sunfeast Yippee! teams up with internet sensation Jasleen Kaur for a ‘WOW’ Fusion

    Sunfeast Yippee! teams up with internet sensation Jasleen Kaur for a ‘WOW’ Fusion

    Mumbai: In a ‘WOW-worthy collaboration, Sunfeast YiPPee! and Jasleen Kaur are stealing the social media spotlight. Jasleen Kaur, whose ‘WOW’ phrase has set the internet abuzz, found herself in the company of Deepika, Ranveer Singh, and Yashraj Mukhate, catapulting her to social media stardom.

    ITC’s Sunfeast YiPPee! recently partnered with this latest online sensation to promote their new creation, Sunfeast YiPPee! Wow Masala.” The result? A viral sensation that garnered over 2 million organic views in less than 24 hours!

    This partnership showcases Yippee!’s dedication to engaging with its consumers, in the most ‘WOW’ way possible.

     

     

  • Flair Writing Industries Ltd launches “Bas Flair aur Kuch nahi” campaign with Ranveer Singh

    Flair Writing Industries Ltd launches “Bas Flair aur Kuch nahi” campaign with Ranveer Singh

    Mumbai: Flair Writing Industries Ltd (FWIL), the largest player in the pens segment in India is proud to introduce its latest brand campaign, ‘Bas Flair Aur Kuch Nahi’ with the charismatic and infectious Bollywood superstar, Ranveer Singh. This creative and heartfelt campaign is designed to take you on a journey through time, rekindling the warmth and nostalgia associated with the art of writing.

    In a fast-paced digital age, where technology often takes centre stage, Flair Writing Industries Ltd (FWIL) believes that there is a timeless charm to putting pen to paper. The brand has also dropped another TVC ‘Likh Ke Du Kya’ which highlights the unique feature of Flair Writometer, emphasizing its ability to write for a long duration showing Ranveer Singh in his signature high-spirited style as the brand Flair Writometer can write up to 10,000 meters.

    Through these ads, FWIL is on a mission to remind people of the emotional power of handwritten words. This campaign will evoke cherished memories associated with writing by hand, from love letters exchanged in school to postcards from family vacations, to transport you to another time, to bring back fond memories, and to connect with your inner storyteller. ‘Bas Flair Aur Kuch Nahi’ is a celebration of the rich history of writing instruments and the personal narratives they hold,” said Flair Writing Industries Ltd director Mohit Rathod.

    For decades, FWIL’s brands have commanded credibility in the market due to their emphasis on innovation and design, which has further driven brand recognition and customer loyalty. The latest TVC campaign lays an emphasis on their commitment to delivering quality writing instruments that understand the needs of their customers.

    Bollywood superstar Ranveer Singh shared, “Flair Writing Industries Limited (FWIL)” is highlighting the celebration of nostalgia, which is a strong sentiment and inviting individuals of all generations to reconnect with the simple pleasure of using a pen. I am extremely happy to be associated with “Flair”, our homegrown writing instrument brand which has touched millions of hearts over the years with its wide range of offerings”.

    The TVC captures Ranveer Singh in his signature style, showcasing the innovation, design and quality of Flair pens in various settings, from the boardroom to the classroom, and from the office to the studio.

    FWIL exports it’s various product ranges to over 97 countries around the world as of 31 March 2023. It also specialises in the OEM business with clients, including major global brands. A dynamic sales team of 900 sales professionals, over 7750 distributors & over 3,15,000 retailers and wholesalers across India are relentlessly conquering new markets, helping FWIL achieve a solid pan-India presence. Innovative production facilities make Flair Writing Industries Ltd (FWIL) a company to have capacity to produce more than 200 crore pieces annually.

    Flair Writing Industries Ltd’s extensive product range comprises of metal pens, ball pens, gel pens, fountain pens, roller pens, and stationery products such as correction pens, markers, hi-lighters, mechanical pencils and calculators. The company also has launched a creative range of products such as gel crayons, wax crayons, plastic crayons, watercolour pens, oil pastels, fineliners, erasers, sharpeners, geometry boxes, and much more.

  • ACUVUE onboards Ranveer Singh to reinforce their vision of transforming eye health in India

    ACUVUE onboards Ranveer Singh to reinforce their vision of transforming eye health in India

    Mumbai: Johnson & Johnson Vision, a global leader in eye health and part of Johnson & Johnson MedTech, today announced that it has joined hands with Ranveer Singh to encourage Gen Zers and millennials to try contact lenses. The campaign is aimed at amplifying ACUVUE’s mission to build awareness for eye health and welcome new contact lens wearers. It focuses on:

    ●   Emphasising ACUVUE  as the #1 selling brand family of contact lenses worldwide*, thereby motivating consumers to try contact lenses

    ●   Encourage consumers to consult an optometrist for an eye check-up and a great first-time contact lens fitting experience

    ●   Introducing small packages at accessible pricing to bust myths about high price points of contact lenses

    Over the last few years, ACUVUE has spearheaded the transformation of eye health in India. The brand has adopted effective measures to understand the needs of Indian consumers and address their apprehension about the usage of contact lenses. In fact, ACUVUE® is relentlessly working towards bridging the gap between consumers and optometrists by increasing awareness around the category and motivating consumers to go for regular eye check-ups.

    Consumers often turn to their peers for advice on contact lenses instead of consulting an expert. This campaign is an effort to lead consumers to consult an optometrist, who should be their first port of call for information on contact lenses as well as spread awareness about eye health in a light-hearted and meaningful way. With Ranveer Singh headlining the campaign, we hope to build a strong, committed, and engaging connection with the youth in India.

    Johnson & Johnson Vision business unit director vision care India Tiny Sengupta said, “ACUVUE is leading by example and transforming eye health in India by creating awareness around contact lenses. ACUVUE is the #1 selling brand family of contact lenses worldwide*, but contact lens usage is still low in India. We are on a mission to make ACUVUE the No.1 choice of contact lens brand In India.

    The campaign intends to build a behaviour amongst the youth of going for a regular eye check and asking an expert before trying contact lenses for the 1st time. We aim to make contact lenses accessible for consumers and ensure that consumers are equipped with the right set of information about contact lenses, amidst all the surrounding myths and misconceptions about the category.

    We are excited to welcome Ranveer Singh, India’s youth icon, and harness his power to expand our reach to a wider audience. His influential voice will be instrumental in connecting with more consumers and spreading awareness about the benefits of ACUVUE. His charisma and popularity among the youth will be helpful in building a new generation of well-informed consumers. Through this campaign, we are excited to continue transforming the trajectory of eye health in India.”

    Expressing his excitement about the new collaboration, superstar Ranveer Singh added, “It is an absolute pleasure to join ACUVUE in their journey to lead conversations around eye health in India. This campaign gives me an opportunity to inform the youth on the importance of eye health. I am looking forward to the young consumers joining me in this journey by visiting an optometrist for their first contact lens fitting experience.”

    The #AcuvueSePoochho campaign has a humorous touch, leaving the audience with a call to action to visit www.Acuvue.co.in for the right information on contact lenses. Conceptualized by Ogilvy India, #AcuvueSePoochho pioneers the conversations around a reliable source for information on contact lenses and the importance of meeting with optometrists for their expert guidance. 

  • Johnson & Johnson Vision’s ACUVUE onboards Ranveer Singh

    Johnson & Johnson Vision’s ACUVUE onboards Ranveer Singh

    Mumbai: Johnson & Johnson Vision, a global leader in eye health and part of Johnson & Johnson MedTech, has announced that it has  joined hands with Superstar Ranveer Singh to encourage Gen Zers and millennials to try contact lenses. The campaign is aimed at amplifying ACUVUE’s mission to build awareness for eye health and welcome new contact lens wearers.

    It focuses on:

    • Emphasizing ACUVUE as the #1 selling brand family of contact lenses worldwide*, thereby motivating consumers to try contact lenses
    • Encourage consumers to consult an optometrist for an eye check-up and a great first-time contact lens fitting experience
    • Introducing small packages at accessible pricing to bust myths about high price points of contact lenses

    Over the last few years, ACUVUE has spearheaded the transformation of eye health in India. The brand has adopted effective measures to understand the need of Indian consumers and address their apprehension around the usage of contact lenses. In fact, ACUVUE is relentlessly working towards bridging the gap between consumers and optometrists by increasing awareness around the category and motivating consumers to go for regular eye check-ups.

    Consumers often turn to their peers for advice on contact lenses instead of consulting an expert. This campaign is an effort to lead consumers to consult an optometrist, who should be their first port of call for information on contact lenses as well as spread awareness about eye health in a light-hearted and meaningful way. With Ranveer Singh headlining the campaign, we hope to build a strong, committed, and engaging connect with the youth in India.

    Talking about the launch, Johnson & Johnson Vision business unit director – vision care India Tiny Sengupta said, “ACUVUE is leading by example and transforming eye health in India by creating awareness around contact lenses. ACUVUE is the #1 selling brand family of contact lenses worldwide, but the contact lens usage is still low in India. We are on a mission to make ACUVUE the No.1 choice of contact lens brand In India.

    The campaign intends to build a behavior amongst the youth of going for a regular eye check and asking an expert before trying contact lenses for the first time. We aim to make contact lenses accessible for the consumers and ensure that consumers are equipped with the right set of information about contact lenses, amidst all the surrounding myths and misconceptions about the category.

    We are excited to welcome Ranveer Singh onboard, India’s youth icon, and harness his power to expand our reach to a wider audience. His influential voice will be instrumental in connecting with more consumers and spread awareness about the benefits of ACUVUE. His charisma and popularity among the youth will be helpful in building a new generation of well-informed consumers. Through this campaign, we are excited to continue transforming the trajectory of eye health in India.”

    Expressing his excitement about the new collaboration, superstar Singh added, “It is an absolute pleasure to join ACUVUE in their journey to lead conversations around eye health in India. This campaign gives me an opportunity to inform the youth on the importance of eye health. I am looking forward to the young consumers to join me in this journey by visiting an optometrist for their first contact lens fitting experience.”

    The #AcuvueSePoochho campaign has a humorous touch, leaving the audience with a call to action to visit www.Acuvue.co.in for the right information on contact lenses. Conceptualized by Ogilvy India, #AcuvueSePoochho pioneers the conversations around a reliable source for information on contact lenses and importance of meeting with optometrists for their expert guidance.

  • adidas Originals & Ranveer Singh collab for a new campaign

    adidas Originals & Ranveer Singh collab for a new campaign

    Mumbai: adidas Originals, the pioneering sportswear brand for the streets launches a new campaign that cements the Trefoil as a cultural pioneer by teaming up with Bollywood superstar and cultural icon Ranveer Singh. Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

    From sport to skate, music, and fashion, Originals have always stood the test of time. Against the backdrop of three timeless ‘characters’ from the storied Three Stripes archive – the Superstar, the Gazelle, and the Samba, each of the three main global campaign films spotlights a different silhouette, as the narratives of the Trefoil’s history are interwoven with the ways in which these iconic styles, born in sport, have been embraced, reinterpreted, and absorbed into culture – time and time again. Featuring partners, collaborators, and friends of the brand that have helped to tell the story of the Trefoil the world over, superstar Ranveer Singh leads the campaign narrative for India alongside global counterparts Zinedine Zidane, David Beckham, Jenna Ortega, Pusha T to name a few.

    The film opens with superstar Ranveer Singh in a reflective mood as he says, “As far back as I remember, I have always wanted to be an actor”. This sets the tone for a heartfelt exploration of his journey of becoming an actor, and how the three stripes have always been a part of this journey. As he recollects nostalgic moments and shares his candid thoughts, he also emphasizes the importance of staying connected to one’s roots and never losing sight of where he came from, of always being an original. Through intimate camerawork that focuses on interesting techniques including fluid cinematography, movement, and close-up shots, the narrative takes viewers up close and personal with superstar Ranveer on his journey of truly becoming an Original.

    Three stripes. Three signature icons. Three films. A thousand originals. The latest adidas Originals brand campaign is a collection of timeless stories; retold for tomorrow.

  • Makani Creatives launches inaugural Lavie Sport campaign with Ranveer Singh

    Makani Creatives launches inaugural Lavie Sport campaign with Ranveer Singh

    Mumbai: Makani Creatives captures the essence of the newly announced Lavie Sport sub-brand in an energetic campaign featuring the vivacious powerhouse, Ranveer Singh. The new sub-brand positions itself as a ‘hybrid bag’ with a unisex appeal. Lavie Sport is the men’s accessories sub-brand from Lavie, one of India’s most popular handbag brands for women. The essence of this brand is to enable an active lifestyle, through their high performance, multi-functional and durable backpacks, duffle bags, and trolley bags.

    The campaign line, “Work, Play, Slay” encapsulates the design USP of the product line, which is sporty meets functional, with a cheeky ode to the Gen-Z lingo. This generation is now entering the workforce and will be sure to use fashion accessories to make a personal statement.

    The high-energy creative execution complements the promise of the brand – to enable an active lifestyle. Over the past 10 years, Makani Creatives has developed expertise in building lifestyle retail brands. The agency has a bias for fashion-forward design and execution and a strong pulse on the consumer.

    Prasad Rao, ECD at Makani Creatives said, “There is no one better than Ranveer Singh to stand true to the message of Work. Play. Slay. He has been killing it in the industry for years now. Be it his films, his roles, the characters, or even his style, he slays it every single time. And that’s what excited us because that is exactly what Lavie Sport stands for. His energy defines the generation today. And the best part was it all came effortlessly to Ranveer. It’s just the way he does things, it’s his way of life. It was a pleasure to work with him and witness his energy translate beautifully onto the creatives.”

    Speaking of the campaign and the partnership with Makani Creatives, Lavie & Lavie Sports CEO and founder Ayush Tainwala stated, “Makani has beautifully captured the active and energetic essence of our brand, in the film and stills. This formidable synergy between the products, our brand ambassador, and the campaign will surely encourage Indians to adopt an active lifestyle.”

     

  • ScoutOP stars in ICC Cricket World Cup 2023 official anthem

    ScoutOP stars in ICC Cricket World Cup 2023 official anthem

    Mumbai: Indian gaming sensation Tanmay Singh aka ScoutOP who is part of 8Bit Creatives, a leading gaming talent management agency has become the country’s first-ever gamer to be featured in the official anthem for the ICC Cricket World Cup 2023 after starring in the exciting video alongside notable personalities including actor Ranveer Singh, composer Pritam, commentator Jatin Sapru, choreographer Dhanashree Verma and creator Be YouNick.

    By being the sole gamer to grace the promotional video of the highly anticipated cricket tournament, ScoutOP has not only made history but has also showcased how gaming is increasingly becoming part of the mainstream landscape in India. His inclusion signifies the growing interest among brands and advertisers to collaborate with gamers as a means to connect with their highly engaging and tech-savvy fanbase.

    Sharing his thoughts on being included in the promo for the ICC Cricket World Cup 2023, Tanmay Singh aka ScoutOP expressed, “It feels like a great moment of reflection! It shows how far Indian Gaming has come, and also makes me look back to my own journey. Sharing the stage with figures like Ranveer Singh and working with organizations like ICC for the International cricket event of the year, ‘ICC Men’s World Cup 2023,’ is truly special! Thankful to 8Bit Creatives for setting the stage for me to work on projects like these.”

    Following its official recognition as a multi-sport event by the government, Esports has made its way into prestigious tournaments such as the Olympics Esports Week and Asian Games 2022, establishing itself as a mainstream sport.

    “As a cricket fan, it is a personally happy moment as well. Looking forward to working on more audacious projects each day. Thanks to all my viewers & fans for their support in my journey! In India, Esports holds a promising future with increasing recognition, substantial rewards, and surging popularity. The gaming industry has evolved giving rise to a new content ecosystem primarily driven by Esports players, gaming content creators, and live streamers,” he added.

    With more than 4.85 million subscribers on YouTube and four million subscribers on Instagram, ScoutOP is one of the most influential gamers in India. The 27-year-old is part of India’s leading gaming talent management agency 8Bit Creatives which is home to the country’s best gaming talents and has a rich portfolio of curating exemplary campaigns with high-profile brands.

    “This is a big moment for 8Bit Creatives and the Indian Gaming Community. Congratulations to Scout for becoming the first and only gamer to be featured in an ICC Men’s World Cup anthem so far. India’s growing gaming network is the place to get your brand conversations going and we at 8Bit Creatives are proud to open doors like these for gamers,” commented 8Bit Creatives founder & CEO and S8UL co-founder Animesh Agarwal.

    According to the “Windows of Opportunity” report on India’s media and entertainment industry by FICCI-EY, the number of brands investing in Esports in India grew from 72 in 2021 to 80 in 2022, and it is estimated to reach 100 in 2023.

    This milestone will propel the entry of brands to aid the growth of collaborations with gaming creators within the video-gaming industry in India.

  • Pritam and Ranveer Singh unveil ICC men’s cricket World Cup anthem

    Pritam and Ranveer Singh unveil ICC men’s cricket World Cup anthem

    Mumbai: With two weeks left until the ICC Men’s Cricket World Cup 2023 kicks off, the event’s official anthem, ‘Dil Jashn Bole’ has been released. This anthem is the result of a fantastic collaboration, starring the internationally acclaimed superstar Ranveer Singh in the lead role with sensational music created by Pritam, one of Bollywood’s most coveted composers.

    The anthem takes fans on an epic journey through India on board the One Day Express, witnessing a never-seen-before celebration ahead of the biggest Cricket World Cup ever.  

    ‘Dil Jashn Bole’ is available on streaming platforms Spotify, Apple Music, Gaana, Hungama, Resso, Wynk, Amazon Facebook, Instagram and YouTube. Fans can soon enjoy listening to the Anthem on radio stations Big FM and Red FM.

    Speaking about the Anthem launch, superstar Ranveer Singh said “As a part of the Star Sports family and a die-hard cricket fan, being part of this anthem launch for the ICC Men’s Cricket World Cup 2023 is truly an honour. It’s a celebration of the sport we all love.”

    Pritam said, “Cricket is India’s greatest passion and composing ‘Dil Jashn Bole’ for the biggest World Cup ever, has been a tremendous honour for me. This song is not just for 1.4 billion Indian fans but for the whole world to come to India and be a part of the biggest celebration ever.”

    The music video encapsulates the emotions of the global fan community, uniting nations and fans across different cultures. The fan-centric anthem represents an epic celebration, designed to resonate with hearts and ignite spirits. The anthem embodies the World Cup combining the unique Indian passion for cricket with the national pride of all competing nations to create an unrivalled global sporting occasion.

    Fans worldwide are also invited to take part by showcasing their creative interpretations of the hook-step in diverse global locations. Whether it’s cricket stadiums, educational institutions, iconic landmarks, or historical monuments, the stage is theirs. Fans need to simply team up with a friend, capture their unique hook-step performance, and share it on Facebook or Instagram with the hashtag #CWC23. The most captivating videos will be curated to craft a collective Fan Anthem, showcasing the world’s enthusiasm for all to witness.

    ICC general manager of marketing and communications Claire Furlong said: “The ICC Men’s Cricket World Cup 2023 is set to be the biggest Cricket World Cup ever with hundreds of millions of fans around the world ready to be a part of it. The anthem brilliantly captures the passion and energy of India and the fans that will make this event so special, and we can’t wait for the world to hear it.  This World Cup will put place fans at the centre of the action and the anthem will help bring them closer to the game than ever before, so go listen now and create your own hook-step.”

    Star Sports spokesperson said, “We are delighted to collaborate with the ICC for the official anthem of the World Cup. The anthem is an expression of the cornucopia of emotions and waves of energy, which each and every day of the tournament promises to deliver to more than a billion viewers around the world.”

    Cricket fans are invited to be part of this celebration as the ICC Men’s Cricket World Cup 2023 gets underway from 5 October – 19 November.