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Tag: Ranveer Singh

  • Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Zomato unveils a new brand film building on its ‘Match Ho Toh Zomato’ campaign

    Mumbai: In a bid to create excitement around the upcoming Cricket World Cup, Zomato, India’s food ordering and delivery platform, has unveiled yet another captivating ad film as part of its ongoing ‘Match Ho Toh Zomato’ campaign. Featuring brand ambassador Ranveer Singh and the beloved Samantha Ruth Prabhu, the film aims to strike a chord with young Indians through its relatable and upbeat narrative. It celebrates India’s twin passions—cricket and food—while positioning Zomato as the go-to platform for deliveries to make the most of the cricket season.

    Directed by Bollywood director duo Raj Nidimoru and Krishna DK, the film opens with Ranveer Singh and Samantha Ruth Prabhu reflecting on the importance of India winning the Cricket World Cup. The essence behind the film is that one might miss out on ‘n’ number of things in life, but for now the only thing that matters is India winning the World Cup. It captures India’s love for food and cricket as a group of friends, including Ranveer Singh and Samantha Ruth Prabhu, gather around, eyes glued to the screens, engrossed in the cricket season with boxes of food ordered from Zomato. The camaraderie and shared excitement build up to a conclusion with everyone cheering, ‘Indiaaa-India’.

    Speaking about the campaign, brand ambassador Ranveer Singh said, “It was great collaborating with Raj and Dk and Samantha on this campaign. We had fun shooting and I believe that fun has translated in what we created. The campaign is really cute. The best thing to do during World Cup matches is to order from Zomato. This messaging is captured in a novel and innovative way by the creative team. I’m sure the viewers will have a smile on their face when they watch it.”

    Speaking about the campaign Samantha Prabhu said: “I loved every moment of shooting this ad film. Cricket unites us all, and Zomato’s concept has been beautifully showcased by Raj and DK Sir. I am proud to be a part of this ‘Match Ho Toh Zomato’ campaign and I will be cheering ‘Indiaaa-India’ out loud.”

  • International travel jitters? Alia Bhatt and Ranveer Singh show the way in MakeMyTrip’s new films

    International travel jitters? Alia Bhatt and Ranveer Singh show the way in MakeMyTrip’s new films

    Mumbai – MakeMyTrip, India’s leading online travel company, has launched two new brand films featuring beloved brand ambassadors, Alia Bhatt and Ranveer Singh. These films showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip, catering to both first-time international travellers and seasoned travellers.

    There is a lot to consider when choosing flights and hotels for international travel, which often leaves travellers with decision fatigue or uncertainty. Whether it is a traveller’s first international trip or yet another one, the MakeMyTrip platform makes the entire process seamless and cost-effective. To highlight the range of platform benefits across its network of 15L+ hotels across the world, a special option that offers 100% refund on flight cancellation for a premium that is fraction of the flight cost, along with instant support 24*7. The two new brand films pick up unlikely scenarios to deliver the message.

    MakeMyTrip CMO & chief business officer – corporate Raj Rishi Singh said, ”We at MakeMyTrip believe in making the world more accessible, one trip at a time. In the past few months, we have introduced a suite of tools, features and benefits, some of them industry-firsts, designed for every international traveller, be it a first-timer or a seasoned globetrotter. Our aim is to ensure that everyone can partake in these benefits, making their travel booking and post-sales experience seamless and enjoyable. Our new films highlight the value addition we bring to the table, demonstrating how MakeMyTrip can be a game-changer when it comes to international bookings.”

    The first film presents Alia and Ranveer as a newlywed couple on their wedding night, still trying to find their footing with each other. The conversation veers towards both sharing their apprehensions about their “first-time”. As film unfolds, viewers find out that the ‘first-time’ in question is in fact their first time travelling internationally.  As a solution, they turn to MakeMyTrip for their flight and hotel bookings, both taking on the planning/research responsibility equally and with great enthusiasm.

    In the second film, viewers are drawn into the middle of a suspenseful scene – where Ranveer Singh, playing an international spy/agent, unearths the location of a most wanted person. When Alia Bhatt, his commanding officer, discloses that the mission is in London, Ranveer, with his humorous style, argues that the criminal should be let go as ‘he isn’t bad at heart’ to save himself an international trip. Alia’s character senses his apprehensions and introduces him to the MakeMyTrip international booking experience, highlighting its ease and tension-free experience.

    This campaign was conceptualized by the creative agency Moonshot and films have been written by Tanmay Bhatt, Devaiah Bopanna, Puneet Chadha and Deep Joshi.

  • Lloyd unveils designer ACs with new campaign

    Lloyd unveils designer ACs with new campaign

    Mumbai: Lloyd, a leading consumer durables brand from Havells India, introduces industry’s first designer Lloyd AC’s range in its latest campaign with leading Bollywood couple Ranveer Singh and Deepika Padukone. The campaign features the stunning range of Lloyd Stellar & Stylus air conditioners, with technologically advanced features like mood lighting and changeable fascia. These designer ACs are specifically engineered to enhance the aesthetic appeal and décor of your home, setting a new standard for elegance and style in the market.

    Lloyd Stellar air conditioner is a marvel of modern technology, skilfully blending unparalleled cooling efficiency with artistic elegance. The advanced unit offers customizable mood lighting to set the perfect ambiance by simply changing the colour of Ambi-Lighting to the colour of your mood with direct voice command for effortless control. Its capability to deliver efficient cooling even in extreme temperatures of up to 60 degrees Celsius is matched by its superior filtration system that maintains air purity.

    The Lloyd Stylus series stands out as India’s first designer AC with changeable fascia’s, allowing for seamless integration with home decor. The Stylus’s 6-in-1 convertible cooling, WiFi connectivity, and voice-enabled adjustments ensure a tailored comfort experience.

    A powerful campaign has been created to enhance the promotion of the Lloyd air conditioners. Lloyd campaign weaves a compelling narrative, showcasing a sweet banter between Ranveer Singh and Deepika Padukone. The ad film showcases a thoughtful gesture by a husband selecting a Lloyd AC for its design compatibility with their home decor, sparking initial concern from his wife about decision-making without her input. Her frustration turns to admiration as the Lloyd Stellar air conditioner’s cool breeze and mood lighting feature, demonstrate the husband’s considerate choice. The campaign emphasizes features like mood lighting, direct voice command, and maintaining indoor air quality.

    Lloyd EVP Alok Tickoo said, “We are thrilled to introduce our first designer Lloyd air conditioner models – the Stellar & Stylus. This launch underscores our dedication to reinforcing our footprint in the northern region, with a keen focus on catering to the nuanced needs and preferences of our consumers. As India’s premier designer air conditioning line, the Lloyd AC series not only boasts state-of-the-art features such as mood lighting, direct voice command, and the innovative ‘ifeel’ technology, and the pioneering ‘ACP AC Convertible to Purifier’. Emphasizing smart capabilities through the Havells SYNC app for real-time indoor air quality monitoring, these models promise unparalleled comfort and superior air quality, tailored for the aesthetically discerning consumers”.

    Commenting on the campaign, Havells India Ltd EVP – brand marcom Rohit Kapoor said, “To highlight our innovative Lloyd air conditioner range, we are delighted to partner with Ranveer Singh and Deepika Padukone for the campaign. Our campaign beautifully integrates the product’s features within an engaging narrative, highlighting the unique aspects of our offerings. The home environment serves as the perfect backdrop to demonstrate and highlight the use of consumer durables. Thus, our brand promise, ‘Khayaal jo ghar ko ghar banaye,’ aligns with our ambition to cultivate deeper trust and a stronger connection with our air conditioner range. The campaign will enable us to dial brand preference and premiumisation”.

    The mega campaign will be supported with extensive media push. The 360-degree campaign is live and promoted across all mediums – television, digital, print, outdoor and BTL and retail visibility. It will be aired on Star sports -IPL series, GEC, movies, news, and regional channels.

  • Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Ranveer Singh and Bold Care’s teleshopping parody promotes ongoing #TakeBoldCareOfHer initiative

    Mumbai: Following the massive success of their first brand film, Bold Care, a sexual health and wellness brand, has unveiled the second installment of their innovative #TakeBoldCareOfHer campaign. The latest brand film, which showcases Bold Care’s bestselling product, EXTEND Delay Spray, designed to help men last longer in bed, features Bold Care’s co-founder & Indian superstar, Ranveer Singh, hilariously taking on the role of a teleshopping show host.

    Reuniting Ranveer with famed internet personality Johnny Sins, the ad blends comedy with informative content, continuing Bold Care’s iconic style of educating and entertaining. From the creative minds of Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM, maintaining the high standard of creative excellence set by Bold Care’s previous collaborations. Produced by Earlyman Films, a leader in the ad production industry, the brand film exemplifies its commitment to breaking taboos and fostering open conversations about sexual wellness.

    Bold Care co-founder Rajat Jadhav expressed his enthusiasm for the new ad film, stating “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men’s sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we’re returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations”.

    Co-founder and the star of the campaign Ranveer Singh shared his thoughts: “Bold Care’s mission is to champion men’s sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”

  • Britannia and Mindshare unveil AI-powered camera campaign for NutriChoice

    Britannia and Mindshare unveil AI-powered camera campaign for NutriChoice

    Mumbai: Britannia, one of India’s leading foods and beverages companies in collaboration with its innovative partner agency, Mindshare, is proud to announce a groundbreaking advancement in Brand Experience with the introduction of India’s first AI-powered Mixed Reality Smartphone Camera. The cutting-edge technology is built by Flam, an AI-powered mixed-reality content platform for marketing. This innovative platform opens up a world of engaging experiential advertisement and user-generated content for forward-thinking brands.

    With this innovative campaign, consumers will be able to scan the QR code on their smartphones leading to experiencing a video from Ranveer Singh within their smartphone camera experience. On scanning, the static image comes alive with a video that delivers the message that Britannia NutriChoice Digestive biscuit is the only digestive biscuit made with 100 per cent atta and zero per cent Maida*. This breakthrough experience will also soon be available at several retail touch points for consumers to experience, in addition to the print advertisement.

    At the core of this pioneering campaign lies an AI-powered mixed reality camera, seamlessly integrated with an instant app activated via QR codes. The Britannia NutriChoice campaign showcases unparalleled capabilities with an intuitive and compelling user experience. Utilising image tracking in 3D space, the camera employs feature points to generate immersive mixed-reality 3D content, delivering a captivating experience. With an impressive operating speed of 60 frames per second, the camera ensures smooth video playback, even during image translation or rotation. Powering this technology is the visual transformer, a deep-learning AI model engineered for similarity matching and image recognition.

    Britannia Industries chief marketing officer Amit Doshi shared, “The application of technology in marketing is deepening and it is exciting to build such novel consumer experiences. Users can now immerse themselves through their phone camera, without the need for app downloads or webAR. It is truly rewarding to have partners like Mindshare, who powered this innovation and brought it to reality. Together, we are pushing the boundaries of creativity and technology to engage consumers in unexpected ways”

    Mindshare CEO Amin Lakhani shared, “From personalized content experiences to real-time engagement opportunities, this AI-powered camera technology is set to transform how consumers perceive and interact with brands. Together, Britannia and Mindshare are not just disrupting the status quo; we’re pioneering a new paradigm — one that empowers consumers, amplifies creativity and unlocks limitless possibilities for brand engagement.”

    Flam founder & CEO Shourya Agarwal shared, “Our camera technology is engineered for effortless scalability, supporting billions of users and seamless compatibility across all devices. It delivers robust performance without requiring app downloads or web-based augmented reality. Our advanced AI-driven image recognition and tracking provide unmatched accuracy and efficiency. Starting with Mindshare & Britannia, we’re bringing experiential advertisements that are not just seen, but something you engage & create shareable stories with – for the first time in India. This innovative platform opens up a world of user-generated content for forward-thinking brands, allowing them to harness the creativity of their audience” 

  • Pepsi unveils ‘Yeh Dil Maange More’ campaign

    Pepsi unveils ‘Yeh Dil Maange More’ campaign

    Mumbai: In a monumental celebration of its 125th birthday in India, Pepsi is set to redefine the future while paying homage to its legendary past. As the iconic beverage brand commemorates over a century at the heart of pop culture, it unveils a striking new global branding in India that seamlessly fuses the essence of its rich heritage with a contemporary vision. Simultaneously, Pepsi is set to take India by storm by launching its all-new campaign – Yeh Dil Maange More, featuring the versatile and dynamic brand ambassador Ranveer Singh. This dual celebration encapsulates not only a quasquicentennial milestone but also a bold step into the next era of Pepsi’s iconic journey.

    Since its inception Pepsi has evolved into one of the most iconic global consumer brands with Pop culture and enjoyment being at its core. ‘Yeh Dil Maange More’ is a timeless sentiment that is more relevant today than ever before with this generation challenging conventions; agitating the status quo by breaking age-old societal norms and redefining what success and happiness means to them. Be it their nonchalant attitude towards societal judgements, carving out a path to follow their passions, or even their audacious dance moves on reels, this generation lives life on their own terms and Pepsi is here for it.

    Through compelling narratives and Ranveer Singh’s infectious energy, Pepsi inspires everyone to believe in their heart’s desires and seize boundless opportunities. This TVC exalts the raw power of marching to your own beat and trusting your gut instincts; to defy conventions and go for ‘More’. It encourages the youth to embrace daring dreams and strive for the extraordinary because, in a world brimming with possibilities, settling for less is never an option.

    Opening with a universal truth about the conflict between personal passions and societal expectations, the compelling TVC, featuring the Pop Culture and Youth Icon Ranveer Singh, motivates young individuals to overcome reservations, and embrace their fervor, enthusiasm, and distinctive qualities. The film becomes a rallying cry for the youth, urging them to defy societal norms and revel in their passion, spirit, and uniqueness. Life and society may throw curveballs, but the stirring TVC dares the youth to drown out the noise and follow the voice of their heart; the only voice that tells you to do what really matters to you. The crescendo – A resounding ‘Yeh Dil Maange More,’ sealing the deal on a rebellious celebration of individuality.

    Speaking on ‘Yeh Dil Maange More’, PepsiCo India category lead, Pepsi Cola Shailja Joshi commented, “Yeh Dil Maange More is more than a campaign; it’s a cultural phenomenon etched in the hearts of Pepsi lovers. As we embark on this journey, Pepsi invites everyone to savor the taste of this timeless sentiment and embrace the exciting evolution that lies ahead. Ranveer Singh is the perfect ambassador to lead the charge, this iconic campaign celebrating our enduring connection with India and paying homage to the timeless pursuit of ‘more’. Through ‘Yeh Dil Maange More’, we aim to honor the youth of India who relentlessly strive for greater aspirations, encouraging them to heed their heart’s desires and aspirations, despite the limiting voices in their heads. It’s not just about celebrating our past but creating a vibrant future for the brand. Our new global branding is a symbolic fusion of our rich legacy and a dynamic future, resonating with consumers across the globe. We are excited to share this with our consumers across generations.”

    Commenting on the new campaign, Ranveer Singh said, “Being a part of Yeh Dil Maange More is a professional milestone for me. It’s a journey to my roots, to the time when I, like many others, grew up against the backdrop of this iconic campaign. I vividly remember being struck by its energy, its vibe, and its call for ‘more.’ Today, to have the opportunity to not only recreate but redefine this legendary campaign in a way that resonates with me, and the pulse of today’s generation is truly exhilarating. It’s not just about reliving the past; it’s about giving it a contemporary twist, staying true to the spirit of ‘more,’ and celebrating the timeless essence that has inspired us all.”

    The new Pepsi campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Pepsi, with its new brand identity, is on shelves now in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms. 

  • As ‘Gully Boy’ completes five years, Zoya Akhtar shares her favourite scene with IMDb

    As ‘Gully Boy’ completes five years, Zoya Akhtar shares her favourite scene with IMDb

    Mumbai: Zoya Akhtar’s directorial Gully Boy, inspired by the lives of Indian street rappers DIVINE and Naezy, has reached a significant milestone, celebrating five years of release. The film stars Ranveer Singh as Murad Ahmed, a final-year college student who resides in the Dharavi slums of Mumbai, nurturing a passion for underground rap music. Alongside Singh, the film features Alia Bhatt, Siddhant Chaturvedi, Kalki Koechlin, Vijay Varma, Amruta Subhash, and Vijay Raaz.

    In a recent conversation with IMDb marking the five-year anniversary of Gully Boy, Akhtar discussed her favourite scene from the film and highlighted Ranveer’s character, Murad’s predicament of being denied access to certain places in the city. She expressed, “When he (Murad) gets a job as a driver, he’s always seen outside the bungalow. When he drives the lady of the house for a night out, he stands outside the club. He can’t even be near the door. He only has access to the government hospital or the college where he’s a student.”

    Elaborating and dissecting Murad’s journey as an artist, she added, “As he evolves as an artist, his access expands. This is the first time he enters the home of someone like Sky (Kalki Koechlin). He’s never been to those high-rise apartments. He finds himself in her restroom and can’t help but notice that it’s the size of his entire home.”

    Akhtar also shared insights into the challenges faced while filming this particular scene, mentioning how she struggled to find a suitable location and reached out to her friend Suzanne Khan for assistance. Khan provided a show flat she had designed for a building, where they ultimately shot the scene. Reflecting on the process, Akhtar said, “During rehearsals, we realised there was no running water. So we improvised, starting the scene with him (Singh) wiping his hands. Ranveer improvised by neatly placing the hand towel back, which touched my heart because he didn’t want to disrupt the perfection of the space. Then he proceeds to measure the room, unable to believe that someone has a restroom in their home as big as his entire house. To me, that encapsulates everything—the divide, the disparity, the unfairness. It’s everything.”

    Excerpt of Zoya Akthar’s conversation with IMDb:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by IMDb India (@imdb_in)

     

  • Bold Care & Ranveer Singh break taboos with #TakeBoldCareOfHer campaign

    Bold Care & Ranveer Singh break taboos with #TakeBoldCareOfHer campaign

    Mumbai: Bold Care, a sexual health & wellness brand, has announced the launch of their unique and witty campaign, #TakeBoldCareOfHer with Bollywood superstar Ranveer Singh who has joined them as a co-founder and has been working with them behind-the-scenes for more than a year. With this campaign, Bold Care wants to normalise the conversation around men’s sexual health. This refreshing approach by Bold Care aims to change how society discusses men’s sexual health issues and highlight that these issues are very common but at the same time, very easy to solve.

    The campaign also stars famous internet personality Johnny Sins – featuring in his first-ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.

    Bold Care’s campaign marks a pivotal moment in the history of Indian brands – talking to men who have long suffered from sexual health concerns in silence due to embarrassment of fear and judgment. This compassionate initiative aims to break through outdated stigmas, bringing taboo topics into the spotlight and sending a clear message: you are not alone and help is always available!

    Bold Care is creating the easiest way for the Indian market, where men get straightforward, authentic and effective solutions for their sexual health concerns. Their range of high-quality products are delivered discreetly within 2 days and has been trusted by more than 15 lakh men in India.

    Bold Care co-founder Rajat Jadhav commented on the campaign’s innovative approach by saying: “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.” added Jadhav.

    Bold Care co-founder Ranveer Singh shared: “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

    The campaign is live across various digital platforms such as YouTube, Facebook, Instagram & Twitter, aiming to reach a broad audience and ignite meaningful discussions.

  • Talented’s BoAt campaign blends iconic 90s track with Ranveer Singh’s subconscious

    Talented’s BoAt campaign blends iconic 90s track with Ranveer Singh’s subconscious

    Mumbai: Ever heard of this feeling called frisson? It’s the physiological effect of chills or goosebumps that come from a piece of music or from any aesthetic experience, more commonly referred to as an ‘eargasm’. In its latest for boAt, Talented.Agency explores and visualises this feeling, featuring bollywood’s biggest audiophile–Ranveer Singh.

    Nirvana by boAt is India’s #1 audio brand’s first-ever sub-brand launch in the premium segment, targeted towards more discerning music listeners. It boasts of 120 hrs of battery life, incredible Active Noise Cancellation, and the #1 audio brand’s signature sound–boAt’s customised bass enhanced EQ suitable for listening to songs.

    Conceptualised by Talented, directed by Reema Maya, and produced by Catnip, this very frisson-worthy film also presents a remake of iconic 90s track–Hai Raama reimagined as Hai Yaara, set as the background score. The series has two more films slated to go live early February.

    “At its best, advertising is supposed to make you feel something deeply. So instead of straight-up plastering the features of the range, the films give you a trailer of what it feels like to listen to your favourite music using Nirvana by boAt. We took ‘show, don’t tell’ extremely seriously. Achint, the celebrated composer of Scam 1992’s title track, did a phenomenal job of recomposing and reigniting nostalgia, and we can agree it’s an earworm!” added Talented founding member and creative Pooja Manek.

    “The atmosphere on set was electric – Ranveer was a bright ray of sunshine, and everyone including the security outside the studio was grooving to our song! Ranveer Singh is a director’s dream, it was such a pleasure to direct him! It’s always exciting to work on a project where everyone is passionate about creating something different. I mean, Ranveer Singh vibing to Nivana eardopes against supersuns and supermoons? It’s definitely not a traditional approach to advertising. We wanted to create a very visual film to encapsulate the idea of an eargasm, and through the different films in the campaign, we have explored different visual interpretations of it.” said Catnip director Reema Maya.

    boAt head of brand marketing Vedansh Kumar added, “As an audio brand, it only makes sense for us to overthink the background score well before getting into production. We picked this classic for its nostalgia, its sexiness, and its unmissable appeal with our target audience. We’re also immensely thrilled to have roped in B-town’s most discerning ear, Ranveer Singh, as the face of this range”

    You can catch these films on Shark Tank Season 3 and a host of other channels through February. The hoardings stand tall across Mumbai, Delhi and Bangalore until the end of the month.

  • Ranveer Singh & Rashmika Mandanna boost fashion quotient in Meesho’s latest campaign

    Ranveer Singh & Rashmika Mandanna boost fashion quotient in Meesho’s latest campaign

    Mumbai: Meesho unveiled its star-studded campaign- ‘Jab Meesho pe hain latest trends, toh sochna kyun just maximise’. With a keen eye on the dynamic preferences of Gen Z, Meesho proudly introduces #Trendz, a thoughtfully curated collection that embodies the latest fashion trends at the best prices. By putting the spotlight on affordability and contemporary styles, Meesho aims to connect with young customers who seek trendy fashion without compromising their budget.

    At the heart of the campaign is a captivating visual narrative featuring renowned celebrities such as Ranveer Singh and Rashmika Mandanna. Both of these brand ambassadors are youth icons who are known for their unique personalities and pan-India following. The campaign features a series of short films showcasing Ranveer and Rashmika adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the myriad options available on Meesho. Through this campaign, Meesho aims to establish itself as a trendy fashion destination where customers can access the latest fashion trends at affordable prices.

    As part of the pre-launch phase, the brand stealthily put the star of its campaign (the trendy apparel) in a transparent refrigerated truck which made the rounds of Bengaluru. The reasoning behind employing the refrigerated truck is to communicate the freshness of the trends and how they need refrigeration to preserve their goodness. The truck sparked both offline and online conversations which were further driven by popular fashion influencers like Urfi Javed along with eminent paparazzi such as Viral Bhayani. The brand conceptualised an Instagram page, which shared information about the truck’s day-to-day movements around the city. Captivated audiences on social media created a tremendous buzz, accumulating an impressive reach of 100 million within four days across social media platforms.

    Meesho general manager of growth Nilesh Gupta said, “Fashion is ever-evolving and many people struggle with finding the latest fashion trends at affordable prices. Over the years, we have always tried to provide our customers with the best products without compromising on price and quality. Our latest campaign ‘Meesho #trendz’ is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”

    Meesho has also associated with Swiggy Instamart to further amplify the product offerings by giving customers complimentary jewellery whenever they shop for cold items (items that need to be packed in an insulated package) on Instamart. Just like the refrigerated truck, this symbolises the freshness of the trends.

    The campaign features a total of four films that will be amplified through television and digital platforms. Through this campaign, Meesho aims to make fashion accessible for all by providing customers with a vast collection of apparel options at affordable prices