ITV

Tag: Ranveer Singh

  • Revel In The Magical Moments With ‘GiMA Rewind’ This Sunday!

    Revel In The Magical Moments With ‘GiMA Rewind’ This Sunday!

    MUMBAI: India’s biggest celebration of music, The Global Indian Music Academy (GiMA) has been an annual celebration of music in India for a number of years. With The 6th Gionee Colors Gima Awards Co Powered By Hungama & Renault to be broadcast on 5th June, the Academy will air a one hour special titled GiMA Rewind that puts together the most dazzling moments from the GiMA Awards from 11 am to 12 noon on Colors this Sunday, 29th May

    Aptly titled ‘GiMA Rewind’, this segment will take you through the most illustrious moments from GiMA, from talented Indian musicians performing on stage to the star-studded acts each year. This 1-hour long episode will feature the King of Playback, Arijit Singh serenading the audience with his soul- stirring performance at GiMA 2015 as well as Ranveer Singh’s rap in GiMA 2014 which he dedicated to the music industry. The Year 2012 saw a number of acts with Bollywood actress Sonakshi Sinha’shigh energy act on her hit songs like ‘Go Go Govinda’, ‘Chinta Ta’ with a surprise guest Mika Singh at the GiMA stage. Adding to the night, her co-star and Bollywood superstar Ajay Devgan also joined her on-stage to groove on the title track of ‘Son of Sardar’. This performance will certainly be remembered and it is no surprise that fans will get to relive the energy once more through GiMA Rewind. The

    GiMA 2012 had hit a crescendo with the heartfelt tribute to living musical maestro AR Rahman for completing 20 years in the industry. Leading musicians Hariharan & Sadhna Sargam, Udit Narayana, Alka Yagnik, Mohit Chouhan and Sonu Nigamjoined together as they presented their renditions of some of his hit songs like ‘Dil Hai Chota Sa’, ‘Chanda Re’, ‘Mitwa’ and ‘Sadda Haq’ to name a few . The musical experience created by renowned Composer Pritam alongside his band at GiMA 2015 can be revived once again with the Rewind special.

    Last year also featured a special act by Sonu Nigam, Suresh Wadkar and Shankar Mahadevan, amongst others to pay a special tribute to Indian composer Anandji Virji Shah who received the Lifetime Achievement Award – Popular. Fans can truly rejoice as all these special moment have been made a part of this epic segment!

    GiMA has given the Indian music industry a platform to celebrate and honor artistic achievement, technical proficiency and overall excellence in Indian music across various genres. So make sure you watch this unique segment presenting the very best of GiMA Rewind on Sunday, 29th May from 11am to 12 noon, only on Colors!

  • Vivo spends 50 percent of annual budget on IPL campaign

    Vivo spends 50 percent of annual budget on IPL campaign

    Mumbai: After the successful launch of its latest smartphones V3 and V3Max in Mumbai, IPL’s title sponsor Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With an aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

    Riding on the IPL bandwagon, Vivo started with the first ever VivoIPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC that has been shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during VivoIPL for its latest devices V3 and V3Max.

    Sharing his excitement on launch of various marketing initiatives, Vivo India DGM Jerome Chen said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50 per cent from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer, showcased during the V3 & V3Max launch, will be on air across channels.

    In a unique initiative, cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

  • Vivo spends 50 percent of annual budget on IPL campaign

    Vivo spends 50 percent of annual budget on IPL campaign

    Mumbai: After the successful launch of its latest smartphones V3 and V3Max in Mumbai, IPL’s title sponsor Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With an aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

    Riding on the IPL bandwagon, Vivo started with the first ever VivoIPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC that has been shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during VivoIPL for its latest devices V3 and V3Max.

    Sharing his excitement on launch of various marketing initiatives, Vivo India DGM Jerome Chen said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50 per cent from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer, showcased during the V3 & V3Max launch, will be on air across channels.

    In a unique initiative, cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”

  • Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    MUMBAI: A few days back a couple of pictures were leaked on social media about two ads for MakeMyTrip starring Alia Bhatt and Ranveer Singh. The ads#BefikarBookKar – Taxi and #BefikarBookKar – Hotel are finally out. The attempt: to extoll the virtues of the new MakeMyTrip app and encourage travelers to download and use it to book a hotel room. Created by the Publicis Groupe, the ads also unveiled a fresh new look of the Indian travel company. Another TVC is slated to be unveiled in a month.

    Produced by Amit Sharma from Chrome Pictures and shot in Mumbai, the TVCs have been created with pop-culture in mind and made in a cinematic way. The attempt has been to adopt ‘consumer behaviour’ (of what the people do in reality) in the TV spots , and spread the message in an entertaining and memorable way.

    The first TVC features Alia donning a taxi driver’s avatar and Ranveer Singh as a Bengali nerd. Ranveer plays a traveler exiting a railway station and asks a taxi driver (played by Alia) for a hotel nearby. She names a few, and he asks her if there are any other ones she knows. Alia tells him to cough up Rs 500 and then passes him her phone with the Makemytrip app open for him to browse for all the hotels in the area. Ranveer surfs the app, and Alia asks him to return her phone. He cheekily demands his currency note back in exchange for the phone, clearly outsmarting her. The background by Abhishekh Arora, combined with Ranveer’s innocence and Alia’s bindaas witty approach make the TV spot quite endearing.

    In the second commercial, Alia is seen in a totally different getup as a sophisticated hotel receptionist while Ranveer plays a cool flamboyantly dressed not-so cool customer. He asks Alia for a discount which she refuses. Not satisfied with her reply, Ranveer starts negotiating with her and tries to impress her. Another client enters. The receptionist directly gives a 40 per cent discount to the new guest. Shocked, Singh asks for the reason for the difference in the discount rate. The receptionist quirkily replies “aapko ek hi discount, inko make my trip discount”. The TVC cleverly depicts how the Makemytrip application provides its services at an extremely reasonably price with great discounts for its users.

    “Indians normally prefer offline hotel bookings. They reach the place and then start looking for accommodation. Many think that in this way this they can negotiate a reasonable price with the hotel. But the fact is that the MakeMyTrip application gives better deals within one’s budget which does not need any negotiation and is easy,” says Publicis Worldwide-South Asia managing director & chief creative officer Bobby Pawar.

    Both the TV spots shot in Hindi have been dubbed in regional languages like Tamil, Telugu and Kannada.

    With a 360 degree approach, the campaign is being heavily promoted on TV on GECs and news channels radio, social media and other digital platforms. The decibel levels for the ad are going to rise during the IPL.

    “I will be happy to see people booking tickets as well as hotels through the MakeMyTrip app. About our ad, as long as people talk about it and love it, we will be happy. We will see where this ad takes us economically”, concludes Pawar.

  • Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    MUMBAI: A few days back a couple of pictures were leaked on social media about two ads for MakeMyTrip starring Alia Bhatt and Ranveer Singh. The ads#BefikarBookKar – Taxi and #BefikarBookKar – Hotel are finally out. The attempt: to extoll the virtues of the new MakeMyTrip app and encourage travelers to download and use it to book a hotel room. Created by the Publicis Groupe, the ads also unveiled a fresh new look of the Indian travel company. Another TVC is slated to be unveiled in a month.

    Produced by Amit Sharma from Chrome Pictures and shot in Mumbai, the TVCs have been created with pop-culture in mind and made in a cinematic way. The attempt has been to adopt ‘consumer behaviour’ (of what the people do in reality) in the TV spots , and spread the message in an entertaining and memorable way.

    The first TVC features Alia donning a taxi driver’s avatar and Ranveer Singh as a Bengali nerd. Ranveer plays a traveler exiting a railway station and asks a taxi driver (played by Alia) for a hotel nearby. She names a few, and he asks her if there are any other ones she knows. Alia tells him to cough up Rs 500 and then passes him her phone with the Makemytrip app open for him to browse for all the hotels in the area. Ranveer surfs the app, and Alia asks him to return her phone. He cheekily demands his currency note back in exchange for the phone, clearly outsmarting her. The background by Abhishekh Arora, combined with Ranveer’s innocence and Alia’s bindaas witty approach make the TV spot quite endearing.

    In the second commercial, Alia is seen in a totally different getup as a sophisticated hotel receptionist while Ranveer plays a cool flamboyantly dressed not-so cool customer. He asks Alia for a discount which she refuses. Not satisfied with her reply, Ranveer starts negotiating with her and tries to impress her. Another client enters. The receptionist directly gives a 40 per cent discount to the new guest. Shocked, Singh asks for the reason for the difference in the discount rate. The receptionist quirkily replies “aapko ek hi discount, inko make my trip discount”. The TVC cleverly depicts how the Makemytrip application provides its services at an extremely reasonably price with great discounts for its users.

    “Indians normally prefer offline hotel bookings. They reach the place and then start looking for accommodation. Many think that in this way this they can negotiate a reasonable price with the hotel. But the fact is that the MakeMyTrip application gives better deals within one’s budget which does not need any negotiation and is easy,” says Publicis Worldwide-South Asia managing director & chief creative officer Bobby Pawar.

    Both the TV spots shot in Hindi have been dubbed in regional languages like Tamil, Telugu and Kannada.

    With a 360 degree approach, the campaign is being heavily promoted on TV on GECs and news channels radio, social media and other digital platforms. The decibel levels for the ad are going to rise during the IPL.

    “I will be happy to see people booking tickets as well as hotels through the MakeMyTrip app. About our ad, as long as people talk about it and love it, we will be happy. We will see where this ad takes us economically”, concludes Pawar.

  • dittoTV to air Zee Cine Awards 48 hours before its television premiere

    dittoTV to air Zee Cine Awards 48 hours before its television premiere

    MUMBAI:  A great treat for all Indian movie lovers is in store this year, with dittoTV, India’s first OTT platform created by ZDCL (Zee Digital Convergence Limited, the digital arm of Zee Entertainment Enterprises Limited). dittoTV is all set to show this year’s Zee Cine Awards 48 hours before its television premiere, through its beforeTV feature. With this pioneering move, dittoTV viewers will be on top of things – knowing what their favourite stars were wearing, what they said, the heart-warming speeches, and most importantly,  the winners and the electrifying performances. The awards show, which would be first aired on TV on Saturday, March 5, 2016, will be available for dittoTV viewers on 3rd and 4th of March 2016. 

    Ditto TV business head Archana Anand elaborated,“ dittoTV was developed with an effort to empower viewers to consume their favourite content anytime they want and anywhere they want. With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year’s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bring more content to our viewers with our beforeTV feature truly saying, ‘Pehle Aap’”

    This year, the award function will be hosted by Shahid Kapoor and Karan Johar. The event will be in the presence of celebrities such as Salman Khan, Ranveer Singh, Sonakshi Sinha, Anil Kapoor, Arjun Kapoor, Parineeti Chopra, Kriti Sanon, Subhash Ghai, Sonam Kapoor, Shatrughan Sinha, Sushant Singh Rajput and Ankita Lokhande, Rohit Shetty, Vidyut Jamwal, Kajol, Riteish Deshmukh. 

    Apart from the Zee Cine Awards 2016, dittoTV subscribers can also view top rated shows such as Kumkum Bhagya on Zee TV, Dil Dosti Duniyadaari on Zee Marathi and Bhabiji Ghar Par Hai on &TV amongst others. To know more, follow us on Twitter #ZCA2016beforeTV.

  • dittoTV to air Zee Cine Awards 48 hours before its television premiere

    dittoTV to air Zee Cine Awards 48 hours before its television premiere

    MUMBAI:  A great treat for all Indian movie lovers is in store this year, with dittoTV, India’s first OTT platform created by ZDCL (Zee Digital Convergence Limited, the digital arm of Zee Entertainment Enterprises Limited). dittoTV is all set to show this year’s Zee Cine Awards 48 hours before its television premiere, through its beforeTV feature. With this pioneering move, dittoTV viewers will be on top of things – knowing what their favourite stars were wearing, what they said, the heart-warming speeches, and most importantly,  the winners and the electrifying performances. The awards show, which would be first aired on TV on Saturday, March 5, 2016, will be available for dittoTV viewers on 3rd and 4th of March 2016. 

    Ditto TV business head Archana Anand elaborated,“ dittoTV was developed with an effort to empower viewers to consume their favourite content anytime they want and anywhere they want. With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year’s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bring more content to our viewers with our beforeTV feature truly saying, ‘Pehle Aap’”

    This year, the award function will be hosted by Shahid Kapoor and Karan Johar. The event will be in the presence of celebrities such as Salman Khan, Ranveer Singh, Sonakshi Sinha, Anil Kapoor, Arjun Kapoor, Parineeti Chopra, Kriti Sanon, Subhash Ghai, Sonam Kapoor, Shatrughan Sinha, Sushant Singh Rajput and Ankita Lokhande, Rohit Shetty, Vidyut Jamwal, Kajol, Riteish Deshmukh. 

    Apart from the Zee Cine Awards 2016, dittoTV subscribers can also view top rated shows such as Kumkum Bhagya on Zee TV, Dil Dosti Duniyadaari on Zee Marathi and Bhabiji Ghar Par Hai on &TV amongst others. To know more, follow us on Twitter #ZCA2016beforeTV.

  • Box Office: ‘Dilwale’ pips ‘Bajirao Mastani’ to collect Rs 63.6 crore in opening weekend

    Box Office: ‘Dilwale’ pips ‘Bajirao Mastani’ to collect Rs 63.6 crore in opening weekend

    MUMBAI: The much hyped Shah Rukh Khan – Kajol starrer Dilwale suffered heavily due to protests leading to cancellation of screenings at various cinemas in many cities following ‘intolerance’ comments from Khan and resultant anger among people.

     

    Nonetheless, Dilwale has managed to pip the other multi-starrer release Bajirao Mastani starring Ranveer Singh, Deepika Padukone and Priyanka Chopra to collect Rs 63.6 crore at the box office in its opening weekend.

     

    Dilwale’s collections were satisfactory on its opening day though they could have been much better. On day two, there was no improvement. The agitation and appeals to people to keep away from the film through social media, Whatsapp, SMSs etc could be a reason why some cautious people may have thought it prudent to keep away from cinema halls screening the film. The movie’s collections are showing a drop today (Monday).

     

    On the other hand, Bajirao Mastani met with mixed response to extremes; while some even called it a masterpiece, others found it outright bad. The movie collected Rs 43.2 crore in its first three days. While the casting of the film affected its opening day footfalls, the reactions after the release of the film only added to these feeling. The film had a weak opening on day one and showed a marginal improvement on Saturday and a marked rise on Sunday but has dropped today (Monday). The film was not able to cash in on agitations against the other release of the week, Dilwale which faced cancelled shows at many places.

     

    The Silent Heroes, a film about training of deaf and dumb students to venture into mountaineering, failed to register.

     

    Hate Story 3 continued its stronghold on the box office. The film has collected Rs 9.45 crore in its second week taking its two week total to Rs 44.85 crore.

     

    Angry Indian Goddesses collects Rs 75 lakh in the second week to take its two week total to Rs 2.25 crore.