Tag: Ranveer Singh

  • Befikre…..Where is the script?

    Befikre…..Where is the script?

    MUMBAI: Aditya Chopra directs a film once every few years. His latest, c, his fourth film as a director and in 21 years, comes eight years after his last essay at direction, Rab Ne Banadi Jodi. What looks obvious in this film is Aditya’s determination to stay with times and the now-generation. While attempting this, he seems to assume a lot about the now generation.

    The story has a Paris backdrop and the Indian love story gets the French treatment. The titles of the film are devoted to people kissing, from young to old and even kids locking lips as if wanting to make it to some sort of record book. After that, it pits a typical Delhi boy, Ranveer Singh, against an Indian girl, Vaani Kapoor, who claims to be French in that while her parents are Punjabi Indian, by virtue of her being born and brought up in France, she is French.

    Ranveer’s character is a standup comedian who has been invited to France by a friend to help salvage his pub. Ranveer is expected to draw the Desi crowd to the place with his antics. The whole of Paris seems to drink, sing and dance and, during his off time, Ranveer loves to visit these soirees and ogle at girls. He has heard about free flowing love in France and is keen to score and make the most of the free love.

    After rebuffed by a few, he meets Vaani who seems to be the girl about town, knows everybody around. She is a tourist guide, works at her father’s restaurant during her day off and believes in living it up. She is also off boys just having come out of a relationship. Ranveer, however, charms his way through and wins a date with her.

    The duo go around town and end up in the bed by the nightfall and, come tomorrow, Vaani decides to move in with Ranveer much to her parents’ dismay. Their understanding is tacit: No ‘love shuv,’ emotions or attachment; only companionship and sex. The film starts with the couple fighting and parting ways.

    What follows thereafter is the narration alternating between when they met and their time together and the present moment. There is no story to tell. But, as the script would have it, they both keep bumping into each other. They continue to have fun. The problem here is that, their idea of fun does not coincide with viewers’ idea of fun. The proceedings are loud for no reason till louder still songs popup.

    As if as an afterthought, the maker seems to realize that this is no fun and there is a need for some notion of a story. Hence, though they are officially separated while also doing things together, a third angle comes in. Vaani has dated a young banker, Armaan Ralhan, also of Indian origin. After a couple of dates with Armaan, Vaani decides to tie the knot and settle down. As if in a rebuff, Ranveer instantly finds a French girl, Julie Ordon, to marry her.

    Befikre has nothing in the name of a story or script. Events and songs happen at random. Direction is mainly about visuals, though mostly night shoot, the festive spirit is captured well as all of the Paris seems busy indulging. There is little of romance as in traditional way and all the fun on screen fails to reach the viewer. The editor has no scope here. Songs are good and peppy but placed without creating situations for them. Cinematography is very good. Choreography is excellent.

    Ranveer Singh has created a considerable fan following because of his couldn’t care less public image and here he does the same but goes overboard with diminishing effect. The one time the audience reacts to his antics is when exhibits his bare backside. Vaani Kapoor is not quite cut out to be a heroine, less so in a romantic film. With her lanky, odd figure the femininity falls short. Rest in the cast are incidental without scope.

    Befikre could have been a wholesome youth oriented musical fun film with a better script. Instead, it is a banal and loud tomfoolery. The film has garnered a fair opening at select multiplexes in metros which is not expected to carry on.

    Director-Producer: Aditya Chopra.

    Cast: Ranveer Kapoor, Vaani Kapoor.

  • ‘Befikre’ in France: Ambasssador applauds Yashraj

    ‘Befikre’ in France: Ambasssador applauds Yashraj

    NEW DELHI: French Ambassador Alexandre Ziegler has applauded Yashraj Films for shooting almost the entire ‘Befikre’ in France and said the film “makes the most of the stunning locales of France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots.”

    Ahead of the worldwide release of “Befikre” on 9 December in collaboration with Yashraj Films, the ambassador hosted a very special soirée with Diva’ni creative director Sanya Dhir at his residence. The film stars Ranveer Singh and Vaani Kapoor.

    “I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian filmmakers to shoot their films in France.”

    Shot entirely in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Yashraj chairman Aditya Chopra who is famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.

    The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer and the beautiful Vaani give a scintillating performance to the film’s song, “Khulke Dulke.” The duo, dressed in exquisitely designed Diva’ni couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of Diva’ni, which designed the actors’ costumes for the film as well.

    Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.

    Yashraj VP marketing and merchandising Manan Mehta said, “Our intent is always to provide the best of fashion and cinema to our audience and customers. Both our brands, Befikre and Diva’ni, found Khulke Dulke song as the synergy between two creative products. Both are a perfect match made in Bollywood and as YRF Merchandising, we are proud of that.”

    Dhir said, “It’s surreal how things just come together and make perfect sense. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”

    Befikre is a story that celebrates being carefree in love. A quintessential Delhi boy Dharam (Ranveer) comes to Paris for work. He bumps into a wild, free-spirited, French-born Indian girl Shyra (Vaani).

    A feisty romance ensues two in which both of their personalities — one being an equal match for the other are tested to the limit. Both realise that love is a leap of faith that can only be taken by those who dare to love.

  • ‘Befikre’ in France: Ambasssador applauds Yashraj

    ‘Befikre’ in France: Ambasssador applauds Yashraj

    NEW DELHI: French Ambassador Alexandre Ziegler has applauded Yashraj Films for shooting almost the entire ‘Befikre’ in France and said the film “makes the most of the stunning locales of France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots.”

    Ahead of the worldwide release of “Befikre” on 9 December in collaboration with Yashraj Films, the ambassador hosted a very special soirée with Diva’ni creative director Sanya Dhir at his residence. The film stars Ranveer Singh and Vaani Kapoor.

    “I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian filmmakers to shoot their films in France.”

    Shot entirely in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Yashraj chairman Aditya Chopra who is famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.

    The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer and the beautiful Vaani give a scintillating performance to the film’s song, “Khulke Dulke.” The duo, dressed in exquisitely designed Diva’ni couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of Diva’ni, which designed the actors’ costumes for the film as well.

    Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.

    Yashraj VP marketing and merchandising Manan Mehta said, “Our intent is always to provide the best of fashion and cinema to our audience and customers. Both our brands, Befikre and Diva’ni, found Khulke Dulke song as the synergy between two creative products. Both are a perfect match made in Bollywood and as YRF Merchandising, we are proud of that.”

    Dhir said, “It’s surreal how things just come together and make perfect sense. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”

    Befikre is a story that celebrates being carefree in love. A quintessential Delhi boy Dharam (Ranveer) comes to Paris for work. He bumps into a wild, free-spirited, French-born Indian girl Shyra (Vaani).

    A feisty romance ensues two in which both of their personalities — one being an equal match for the other are tested to the limit. Both realise that love is a leap of faith that can only be taken by those who dare to love.

  • #TravelTransforms features Befikre Ranveer & Vaani

    #TravelTransforms features Befikre Ranveer & Vaani

    MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

    #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.

    As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.

    The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.

    “Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.

    “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.

    “I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.

    Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.

    McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”

  • #TravelTransforms features Befikre Ranveer & Vaani

    #TravelTransforms features Befikre Ranveer & Vaani

    MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

    #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.

    As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.

    The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.

    “Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.

    “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.

    “I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.

    Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.

    McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”

  • Ranveer Singh features in Switzerland Tourism campaign

    Ranveer Singh features in Switzerland Tourism campaign

    MUMBAI: Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’.

    The summer campaign “Nature wants you back”, is to be led by the Bollywood celebrity and brand ambassador Ranveer Singh. Switzerland Tourism intends to sustain the double digit growth of 16 per cent seen in 2015-2016.

    Switzerland Tourism’s director for India Claudio Zemp said, “We would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing.”

    “Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure,” said Switzerland Tourism’s deputy director and media manager for India Ritu Sharma.

    “The creatives for the TVC have been done in-house. For social media, the creatives are by our head office in Switzerland. We do our own media buying,” she informed.

  • Ranveer Singh features in Switzerland Tourism campaign

    Ranveer Singh features in Switzerland Tourism campaign

    MUMBAI: Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’.

    The summer campaign “Nature wants you back”, is to be led by the Bollywood celebrity and brand ambassador Ranveer Singh. Switzerland Tourism intends to sustain the double digit growth of 16 per cent seen in 2015-2016.

    Switzerland Tourism’s director for India Claudio Zemp said, “We would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing.”

    “Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure,” said Switzerland Tourism’s deputy director and media manager for India Ritu Sharma.

    “The creatives for the TVC have been done in-house. For social media, the creatives are by our head office in Switzerland. We do our own media buying,” she informed.

  • Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of quality education, gender equality and clean water and sanitation.

    As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel Colors airing it in December while Colors Infinity and MTV will showcase content around the festival.

    The Global Citizen Foundation India has been mobilising Indian youth in the run-up to the festival to take action on various challenging issues for India. These are in the areas of quality education, gender equality, and clean water & sanitation; causes that Viacom18 has been supporting, through both, its corporate and media brands, since inception.

    On the GCF partnership, Viacom18 Group CEO Sudhanshu Vats said, “We saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”

    The festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like A. R. Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi come together in support of the GCF’s cause at MMRDA Grounds on 19 November 2016.

    Viacom18 will be multiplying the reach of the festival by broadcasting it live on the all new VH1, streaming it on the network’s OTT service VOOT with repeat telecasts on MTV and Colors Infinity, and telecast of Hindi content on Colors at a later date.

  • Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of quality education, gender equality and clean water and sanitation.

    As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel Colors airing it in December while Colors Infinity and MTV will showcase content around the festival.

    The Global Citizen Foundation India has been mobilising Indian youth in the run-up to the festival to take action on various challenging issues for India. These are in the areas of quality education, gender equality, and clean water & sanitation; causes that Viacom18 has been supporting, through both, its corporate and media brands, since inception.

    On the GCF partnership, Viacom18 Group CEO Sudhanshu Vats said, “We saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”

    The festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like A. R. Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi come together in support of the GCF’s cause at MMRDA Grounds on 19 November 2016.

    Viacom18 will be multiplying the reach of the festival by broadcasting it live on the all new VH1, streaming it on the network’s OTT service VOOT with repeat telecasts on MTV and Colors Infinity, and telecast of Hindi content on Colors at a later date.

  • ‘Style Inc. with Aalim’ generates sensation on social media

    ‘Style Inc. with Aalim’ generates sensation on social media

    MUMBAI: TLC’s latest edition to its content library, ‘Style Inc. with Aalim Hakim’, which is slated to go on air on 20 October at 10 pm has already created a sensation in Bollywood and social media platforms. It claims to have generated an astounding 200 million impressions from the time the new season was announced. The series campaign has trended 5 times in the last two weeks on Twitter.

    Based on the response, it has launched a campaign with a layered approach by Bollywood stars like Hrithik Roshan, Shahid Kapoor, Abhishek Bachchan, Bipasha Basu, Suniel Shetty, Riteish Deshmukh and Sachin Tendulkar talking about the upcoming series. They have also taken their views to the social media platform Twitter. 

    “The marketing strategy was to deliver an unmatched digital impact and social buzz, matching the finest in Indian entertainment. To be trending for all five campaigns within the same week demonstrates the content affinity and the creative ingenuity of the team. We are super excited with the deep affection been shown by our discerning millennial fans,” said Discovery Networks Asia-Pacific (South Asia) vice president female and family entertainment products Rajiv Bakshi.

    Creating a social blitz, the quirky campaigns so far include:

    #DontTalkCute with Ranveer Singh

    https://www.facebook.com/TLCIndiaOfficial/videos/1082271151886621/

    #MakeItJhakaas with Arjun Kapoor

    https://www.facebook.com/TLCIndiaOfficial/videos/1087216114725458/

    #VarunDhawanMakesMe with Varun Dhawan

    https://www.facebook.com/TLCIndiaOfficial/videos/1083956081718128/

    #ShowYourPunnyBone with Ayushmann Khurrana

    https://www.facebook.com/TLCIndiaOfficial/videos/1092411497539253/

    #MereVarunArjunAayenge with Varun Dhawan & Arjun Kapoor

    https://www.facebook.com/TLCIndiaOfficial/videos/1090553541058382/

    Hakim added, “Viewers have seen some candid moments from their favourite stars’ lives on social media so far. There is a lot more to look forward to on the show.” The series stars Aditya Roy Kapur, Arjun Kapoor, Ayushmann Khurrana, Ranveer Singh, Siddharth Malhotra, Varun Dhawan, Tiger Shroff and Sanjay Dutt, who will share style secrets along with the ubiquitous Bollywood stylist Aalim Hakim.

    Also read:  TLC gung-ho about Aalim’s Bollywood hair style show; more Indian originals coming up