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Tag: Ranveer Brar

  • Chef Ranveer Brar cooks live on Mumbai Billboard ahead of ‘Star vs Food Survival’

    Chef Ranveer Brar cooks live on Mumbai Billboard ahead of ‘Star vs Food Survival’

    Mumbai: Prepare for the highly anticipated return of Warner Bros Discovery’s beloved culinary series, ‘Star vs Food,’ as it unveils its thrilling new season, ‘Star vs Food Survival.’ This adventure-packed culinary journey features chef Ranveer Brar as the host, leading a star-studded ensemble on an exciting exploration of two distinct Indian locales: Coorg and Spiti.

    As a thrilling precursor to the show, chef Ranveer Brar faced his ultimate challenge, cooking live on a billboard in Mahim Causeway in Mumbai. Eager spectators who gathered near the billboard, witnessed Ranveer’s culinary prowess firsthand. They were treated to an exhilarating blend of culinary artistry and excitement, exemplifying the show’s dedication to pushing boundaries in the most extraordinary of settings.

    Speaking about the experience, Ranveer Brar said, “Cooking on a billboard was an enthralling experience that I will remember for life. Having to prepare a dish while being witnessed by the entire city felt like an enthralling adventure similar to my recent experience at Coorg and Spiti while leading Star Vs Food Survival. Audiences will be captivated as exceptional locations and delectable dishes unfold upon them in the presence of India’s biggest superstars.”

    “Our decision to showcase Chef Ranveer Brar’s live cooking on a billboard was more than just a captivating spectacle; it was about immersing the audience in the essence of our show. This collaboration with creative minds allowed us to bridge the gap between the culinary world and the city streets, creating a real-life representation of the adventure and excitement that ‘Star vs Food Survival’ embodies. It’s a testament to our commitment to push boundaries, engage our viewers, and make every moment of the campaign unforgettable.” Warner Bros Discovery, South Asia head of marketing Janhavi Vyas.

    Watch the captivating culinary adventure as ‘Star Vs Food Survival’ premieres on discovery+ and Discovery Channel on 9 October 2023. Delve into the rich flavors and captivating stories behind each dish, with celebrity guests like Suniel Shetty, Sanjay Dutt, Aparshakti Khurana, Mouni Roy, and Nakuul Mehta, all under the expert guidance of chef Ranveer Brar as they uncover the authentic essence of India’s culinary heritage.

  • Join chef Ranveer Brar on ‘Star vs Food Survival’ on Discovery and discovery+

    Join chef Ranveer Brar on ‘Star vs Food Survival’ on Discovery and discovery+

    Mumbai: Warner Bros. Discovery is set to present an adrenaline-packed culinary show like never before with the return of “Star vs Food” with a thrilling twist in its new season, “Star vs Food Survival” premiering 9 October 2023 onwards on Discovery channel and discovery+. The renowned celebrity chef, Ranveer Brar, will lead a star-studded cast on an adventurous journey through the vibrant flavors and culinary treasures of two unique Indian locales: Coorg and Spiti. The show promises to unravel the flavors and stories behind each dish, with celebrity guests including Suniel Shetty, Sanjay Dutt, Aparshakti Khurana, Mouni Roy, and Nakuul Mehta exploring the authentic essence of India’s culinary legacy.

    In this new season, celebrities step out of their comfort zones and into the wild terrains, embarking on thrilling survival adventures amidst extreme conditions. Each episode features chef Ranveer Brar alongside a different celebrity as they explore India’s uncharted culinary treasures, transforming wild finds into delectable dishes. From taking on adventurous tasks to crafting local delicacies in unspoiled wilderness, each episode promises excitement. Whether conquering heights in Coorg, navigating Spiti’s terrain, or facing the challenges of nature, these stars push their limits while celebrating the region’s beauty and rich culinary heritage.

    Expressing his enthusiasm about the show host Ranveer Brar, stated, “As the host of the show, it is truly an honour to meet some of the brightest stars of Indian cinema and collectively discover some of India’s hidden culinary delights. This season, we venture beyond cooking to explore the breathtaking regions of Coorg and Spiti while having our guests take on challenges around the locality. It’s a privilege to witness these incredible stars in the wilderness, and I can’t wait to share their heartwarming narratives and mouthwatering dishes with all our viewers.”

    Warner Bros. Discovery head of factual and lifestyle cluster South Asia Sai Abishek shared the vision behind the show, “Our audiences have loved previous seasons because they saw our stars as their authentic selves, grappling with the culinary challenges in the kitchen, which automatically created relatability. But this time, in this spin-off, we’re taking them out of their comfort zones and into the wild terrains to test their survival skills. This is a show that elevates the excitement and drama of culinary entertainment to new heights.”

    Star vs. Food Survival is presented by Policybazaar.com, co-powered by Tiara and partnered by Kirloskar. Don’t miss to see your favourite celebrities conquer challenges and savour culinary triumphs. Star vs Food Survival Edition premieres October 9 on discovery+ and Discovery Channel, Mondays at 9 PM.

     

  • Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Mumbai: MasterChef India is gearing up to make a sizzling return exclusively on Sony LIV soon. The show has been a resounding success in its previous season with entire nation streaming the culinary extravaganza. As the anticipation builds for the upcoming season, Sony LIV is thrilled to unveil an exciting collaboration with Veeba, a beloved brand renowned for its wide range of sauces and condiments.

    As the co-presenting sponsor of MasterChef India, Veeba is set to showcase various usage of its products to curate exclusive delectable dishes. Veeba’s partnership with MasterChef India marks a significant milestone in drawing synergies between the brand and the content proposition. Veeba shares a common vision with MasterChef India to celebrate the art of gastronomy, empower culinary talent and inspire food enthusiasts.

    MasterChef India will soon return with celebrity chef Vikas Khanna, chef Ranveer Brar along with latest addition chef Pooja Dhingra. With their unparalleled expertise and refined palates, they will inspire contestants to push culinary boundaries. Just like the previous season, 16 dedicated cooks will fight tooth and knife in the iconic MasterChef kitchen to emerge as the ultimate MasterChef of the season.

    Sony LIV head ad revenue Ranjana Mangla: As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken the center stage in the digital sphere, with audiences consuming plethora of food related content. Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation.

    Veeba (flagship brand of VRB Consumer Products Pvt Ltd)  founder & managing director Viraj Bahl: At Veeba, we’re thrilled to present and partner with MasterChef India this year. This collaboration reflects our passion for culinary excellence and innovation. The essence of MasterChef India seamlessly resonates with Veeba’s core values of fostering creativity and experimentation. It is an iconic platform for aspiring chefs across the country to showcase their talent, and we’re excited to inspire and empower their limitless imagination.  Together, we embark on a journey to establish a new legacy—one that deeply resonates with budding chefs and food enthusiasts alike.

    mSix&Partners India managing partner Subhamay Mukhopadhyay: We at mSix&Partners, are committed to innovation and solving business problems for our clients. There couldn’t be any other great opportunity other than MasterChef India for Veeba to address both awareness for their extended portfolios and engaging with the like-minded audiences at scale to drive consideration. We are designing bespoke solution which will resonate with the digital native aspiring chefs and co-creating industry-first in-show content disruption which will help the brand to stand out. We partnered with Veeba and MasterChef India to create an inspiring campaign that will help us to showcase multiple innovative ways of using range of Veeba products. We are more than confident that this partnership will captivate the audience, leaving an indelible mark.

    Get ready to embark on a mouth-watering journey with MasterChef India, streaming soon only on Sony LIV!

  • Biryani by Kilo launches web-series ‘Dum Laga ke India’ with Ranveer Brar

    Biryani by Kilo launches web-series ‘Dum Laga ke India’ with Ranveer Brar

    Mumbai: Biryani by Kilo has launched a web series, Dum Laga ke India, streaming on Disney+Hotstar and honouring the food, heritage, and culture of four different prominent Indian cities: Mumbai, Hyderabad, Kolkata, and Bengaluru.

    In this season of Dum Laga Ke India, celebrity chef Ranveer Brar hosts each episode, which features eminent star casts PV Sindhu, Vaani Kapoor, Arman Mallik, and Pranitha Subhash in four episodes shot in four different cities: Mumbai, Hyderabad, Kolkata, and Bengaluru.

    India’s popular and largest biryani and kebab delivery chain, Biryani By Kilo, has produced the show. The show is an attempt to celebrate and showcase India’s rich culinary heritage and diversity. Biryani by Kilo and Rusk Studios have conceptualised and produced the show.

    With the growing demand for OTT content in the advanced digital world, Biryani By Kilo identified one of the most engaging platforms to connect with its target audience in an innovative way. Biryani By Kilo intends to showcase the amalgamation of long-held legacies across culture, heritage, and food through this web series, Dum Laga Ke India, which has been well crafted with Ranveer Brar’s more than two decades of culinary experience and innovation. It is a watershed moment for the BBK brand, as it has established itself as one of the first biryani players to launch a one-of-a-kind web series on India’s leading streaming platform, Disney+Hotstar.

    Chef Ranveer Brar visits various cities to explore the diversity and appreciate what makes each city unique and buzzing. And what better way to do so than with celebrities who embody the true spirit of that city? Ranveer Singh Brar is joined by some of India’s biggest celebrities on his journey to discover hidden flavours, cultures, and nuances of life in some of the country’s busiest cities.

    In a candid conversation with Brar, Vaani Kapoor from Mumbai, Armaan Malik from Kolkata, Pranitha Subash from Bengaluru, and PV Sindhu from Hyderabad share what these places mean to them and their personal life stories. Each episode has captured the Dum of the respective city, what keeps it ticking, and the soul of the city in terms of people, food, heritage, and culture.

    Commenting on the launch, Biryani By Kilo Founder & Co-CEO Vishal Jindal said, “Dum Laga Ke India in association with D+H is our honest attempt to entertain and engage the audience, through the prism of food, culture, & entertainment. India is the land of diversity; each city has its own unique flavour, and when this uniqueness in food, culture, and beliefs comes together, it gives dum to that city’s soul. And what better brand to own than Biryani By Kilo, which is the pioneer of dum-cooked Handi Biryani in India. We have an eminent star cast on board for this travel, food, and entertainment show who are highly successful in their respective fields to talk about the authenticity of the place and their love for food. We are pleased to be associated with the heartthrob of the culinary world, chef Ranveer Brar, who talks about food heritage and shares his deep knowledge about the legacy of various dishes and places in an entertaining manner.”

    Speaking on the occasion, Brar said, “I am super excited to be part of this non-fiction, innovative digital content streaming on Disney+ Hotstar. I have always been passionate about stories around food; they’ve brought me closer to different cultures and people around me. And that’s what makes Dum Laga ke India a unique series, different from other food & travel shows. It has a fine balance of all three aspects: food, travel, & entertainment. The new web series has not only given me a chance to explore food but also led to candid conversations with different proficient stars who shared their exquisite memories related to food, culture, and cities. Personally, I loved working on this show, as it also made me explore different facets of myself. The series shows the intricacies of the culture and heritage of India. In addition to connecting with celebrities from the entertainment industry and discussing their accomplishments, the series delves deeper into their food, culture, and love for their respective cities. So yes, the viewers will love the complete package that it is.”

  • Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Mumbai: Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always.

    Ranveer Brar super-efficiently juggles between being a chef, TV presenter, judge, teacher and an actor, and thanks to his popular food-shows, he enjoys massive stardom on television and a tremendous fan following on social media as well. 

    Lucknow-born Indian celebrity chef has set up several restaurants in India and abroad, including the Flyp at MTV chain of restaurants pan India, and curated the menu of many more like cruise kitchens aboard Royal Caribbean.

    Today, the chef-turned-actor’s brand value has increased by 20-25 per cent since his acting debut with Amazon series Modern Love and he is regarded as one of the most adorable and sought after chef personalities which has swelled his number of ardent followers by the day. Each and every new video of his is eagerly awaited for their release on YouTube and watched by a truly diverse audience, cutting across all age groups which talks volumes about his fan following.

    He has also been part of a year-long digital association with Milkmaid alongside other noteworthy brand endorsements that includes Kellogg’s, Philips, Hershey’s, Home Centre Stores, Victorinox, Asahi Kasei, IIHM, Swiggy and Govardhan.

    Talking about the collaboration, chef Brar said, “Spices have always been my favourite area of study and experimentation and I believe this association will be a great opportunity for me to delve deeper into not just the brand’s spice laterals, but also make further inroads into understanding the food-loving audience’s ever evolving choices and lifestyles.”

    For all these years, Everest  has grown exponentially garnering  the largest market share in this segment and have now even reached out to the Indian diaspora internationally. With their core principle of using the best quality ingredients, following the best manufacturing process and hygiene protocols, a strong R&D for perfecting unique blends have helped Everest to gain the trust and respect of not only Indian but global consumers. Hence this collaboration with chef Brar is expected to reach out to a new audience in the younger age group with ever-changing taste preferences who admires him and closely follows his endeavours. 

    Everest Foods chairman and managing director Sanjeev Shah added, “We are delighted to stitch an association with none less than Chef Ranveer Brar because we believed that it would be a perfect brand fit as he understands food and taste and most importantly we share the same value systems of not compromising with quality.”

  • MX TakaTak partners with chef Ranveer Brar for its latest offering ‘#BawarchiBrar’

    MX TakaTak partners with chef Ranveer Brar for its latest offering ‘#BawarchiBrar’

    Mumbai: Short video app MX TakaTak has announced the launch of a new property titled ‘#BawarchiBrar’ with chef Ranveer Brar.

    Starting 5 February with #DesiJugaad – viewers can stream interactive food content pieces that are quick & easy to make like Maggie Golgappa and an egg made on an iron, followed by #BachpanKaPyaar that will take you down memory lane of your favorite dishes as a child and #MainPakaunga where the chef himself will validate and bust some myths around certain dishes and ingredients, said the platform in a statement.

    Every Saturday at 7 pm, viewers can tune in to chef Ranveer Brar’s profile on MX TakaTak and watch the videos.

    MX TakaTak VP and head of content Parul Menghani said, “Categorised into three segments, #BawarchiBrar is an attempt to further expand our content buckets by bringing in food, which is an emotion to most people. We are certain that this IP will keep all food enthusiasts entertained and also appeal to viewers who are looking for unique and engaging food content on the platform.”  

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by MX TakaTak (@mxtakatak)

     

    With almost two decades of rich experience in the food industry, Lucknow-born celebrity chef Ranveer Brar enjoys a huge fan base owing to his authenticity, relatable cooking tips and fun banter with his fans. “This is the first time that I am part of such an interesting short format video concept which makes this collaboration with MX TakaTak all the more special for me. At some point or other in our lives, we’ve all had to be jugaadu when it comes to food and I know, sometimes – I still am. While cooking may seem tedious and intimidating for some, I plan to make it fun through this platform by sharing some of my personal tips and tricks, revisiting our school/hostel days through the dishes I make and even cooking in a kitchen with limited resources,” said Brar.

  • Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar

    Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar

    Mumbai: In the last few years, consumers have turned to healthy choices. While there’s a shift towards the adoption of healthier eating habits, the taste still remains integral to their palate. Keeping this in mind, consumer products and domestic appliances manufacturer Philips has launched a consumer-focused campaign #Perfect360Review for its range of airfryers featuring chef Ranveer Brar.

    The TV commercial shows the celebrity chef visiting a young couple, who try to impress him by cooking perfect samosas for him, but without deep frying in oil in the traditional way. The narrative tension is built to a point where viewers wonder whether the airfryer will be able to save the day or not.

    The campaign thought is built on delivering tasty fried food with lesser oil and getting a perfect review, where the term 360 also refers to the ability of the airfryer to give an all-around, even frying. The ad aims to show how the Philips Airfryer gives delicious, crispy airfryed food, using negligible quantities of oil.

    “It’s always a joy to create work for a product that has something unique about it. This brief was so much fun yet challenging. The task was simple: that we need to showcase how Philips Airfryer is different and better than the competition,” said Ogilvy India (North) CCO Ritu Sharda. “This gave us the idea of basing the campaign on the product’s USP of 360-degree even frying, something which is unique only to Philips Airfryers. We took this product-centric brief and gave it a relatable human story. Something that anyone who loves cooking or simply cooks for their loved ones will identify with.”

    The campaign breaks with a long-format digital film and extends to TV, outdoor, print as well as social media engagement on YouTube, Facebook and Instagram.

    “We were the first ones to introduce airfryers to the Indian market and have built the category from scratch. Being the category pioneers, it was not only important to drive category education, but imperative to help consumers in making an informed choice,” said Philips domestic appliances managing director Gulbahar Taurani. “While the consumers are increasingly becoming health conscious, properly cooked tasty food is non-negotiable. Through the #Perfect360Review campaign, we wanted to showcase how healthy and tasty food should be an easy choice along with highlighting the supremacy of Philips Airfryer range, equipped with cutting-edge technology.”

  • Trell’s latest masterclass gives tips to budding content creators

    Trell’s latest masterclass gives tips to budding content creators

    Mumbai: Content creators today have become one of the crucial aspects of product marketing as they influence the decision of buyers, and make recommendations that are beneficial to both the brand and the consumer.

    Against this backdrop, lifestyle content app Trell recently conducted a masterclass with celebrity chef Ranveer Brar and Trell content creator Nilu Thapa, in which they shared their professional experiences and useful tips for budding content creators.

    “The only secret recipe about good content I have nailed down is that I took some time to discover myself in front of the camera through my content,” said Ranveer Brar. “In order to be authentic and to be able to connect with people, it’s important to learn and recognise to be yourself, be unique, and comfortable with your flaws.“

    “The biggest life lesson that I can share is to be patient and consistent with your content. A viral video doesn’t ensure huge followers but a viral video does ensure exposure,” he further added.

    “It is very important to have a vision when you create content, to have your own identity, vibe and signature,” said fashion and beauty influencer Nilu Thapa. “If you create the content blindly by following trends, it might not appear authentic to your audience, and you won’t be able to relate to it as well. It’s essential to create content which is organic, unique, and of the best quality.”

    “The aim of this Masterclass was to give a platform to content creators to learn from renowned influencers and better their content creations on social media,” said Trell’s VP & content head Parul Menghani. “We plan to do a lot of initiatives for content creators and provide them with better opportunities which can help them to grow along with Trell.”

    Trell has content creators creating content on various categories including health and fitness, beauty and personal care, travel, food, and more.

  • Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

    Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

    NEW DELHI: Emami Healthy & Tasty has roped in actor Dia Mirza and celebrity chef Ranveer Brar for the digital campaign Ab Har Nivala Immunity Wala (Now every bite is rich in immunity) of their new cooking oil ‘Smart Balance.’

    Zoo Media worked on the campaign, with FoxyMoron overseeing its digital strategy across social media. The conceptualization and direction of the ad film featuring Dia Mirza’s was executed by video solutions agency The Rabbit Hole. An exclusive landing page was also developed so consumers could find out more about the product online. 

    Currently, the campaign is live on Facebook, Instagram, Google Search, Quora Search, Bing Search, and Youtube.

    Prachi Bali, national head – client partnerships & business head, north said: “We’re glad the agencies of Zoo could support our client’s newest venture seamlessly, in every aspect of the campaign, from signing talent to developing the product’s website so that consumers get easy access to the product’s information. In today’s way of life ‘immunity’ building products are essential and it is important brands get their messaging right around the same. I believe we’ve achieved  that with this campaign.” 

    Emami Group director said, “The response to the campaign so far has been largely positive. Ranveer Brar and Dia Mirza are extremely relatable and authentic and we’re glad to have them on board as our ambassadors.”

  • Join LF and Travel 42,000 miles across India, in the channel’s newest creation – The Station Master’s Tiffin, a show that will celebrate the Indian Railways in a way NEVER done before

    Join LF and Travel 42,000 miles across India, in the channel’s newest creation – The Station Master’s Tiffin, a show that will celebrate the Indian Railways in a way NEVER done before

    Mumbai: Station Master’s Tiffin is a series that journeys across India to celebrate this unique Indian mode of transport that everybody in India has a fond memory of. Resonating this emotion, LF, India’s most watched travel, food and lifestyle channel embarks on an exciting adventure airing this 14 part special series that will be a romantic exploration of Indian Railways and its intersection with food, culture and people.

    The show will encapsulate the unique journey of Ranveer Brar – anchor/traveler who is shown as a restless explorer wanting to know his country at a deeper level while following the footsteps of India’s heroes and luminaries, he undertakes this journey on the Indian Railways, across its many bridges, platforms, compartments and meets the real India.

    From a salt train in Rajasthan to introducing Mahatma Gandhi’s journeys in the ‘3rd class, as was popularly known during British Raj to the trams in Kolkata to the Konkan Railway to Pamban Bridge at lands’ end in Rameshwaram to the no-inch-given local trains in Mumbai, the journey this is unlike an experience ever shown before on Indian television.

    Ranveer will be embracing the different forms of art, cuisine, religious places, local heroes, history, folklore, unique fans and lesser known places. The Station Master’s Tiffin will take you on this exciting journey across India; celebrating India in a presentation created like no other.

    Commenting on his experience with the show, Chef Ranveer Brar says, “Shooting for Station Master’s Tiffin has been an exhilarating experience! Being a part of the culinary field, I have had the opportunity to visit various countries and learn new culinary techniques. But travelling through my own country in trains, visiting some wonderful places, discovering inspiring stories of people who treat you as their own household member, was hands down one of the best experiences of my life. The entire journey encompasses all the four corners of the country and viewers will get to enjoy an insider’s perspective.”

    Adding to this, Amit Nair, Business Head LF states, “From our original format content we’ve always been ambitious in capturing the unique stories of India and its culinary landscape. Station master’s tiffin takes that to another level. With more than a year in research, permissions and production that is international in look and feel, this is Event Television unfolding for the viewers. From breathtaking shots, colorful people, unseen locations and delectable food, this is a never before seen show capturing the glory of train travel, the people and the joys associated with it.

    If you are a travel enthusiast and want to seek inspiration for your next Indian destination, or looking to do a family trip in one of the Railway’s most special trains, or are a foodie who delights on the visuals of television, or simply looking to taste some special delicacies of some of India’s special destinations, this show is for you. 

    DS Group’s Catch Salts and Spices and Nerolac Paints are the sponsors on the show.