MUMBAI: It’s not every day a kitchen staple hits a century and does it with this much flair. As Hershey’s Syrup gears up to celebrate its 100th birthday in 2026, Hershey India is whisking up a full-year celebration that’s more indulgent than a triple-chocolate sundae.
Titled Pour a Little Magic With Hershey’s Syrup, the campaign is a gooey blend of nostalgia, creativity and community love headlined by longtime brand ambassador and culinary charmer chef Ranveer Brar. The festivities kicked off with a teaser that had Brar’s fans seeing the number “100” pop up in oddly sweet places, sparking curiosity like a mystery mousse.
The syrupy surprise was soon revealed: a centenary celebration that invites consumers to join the fun by submitting their coolest, quirkiest summer recipes using the iconic chocolate syrup. Milkshakes, popsicles, desserts, you name it top 100 entries win a limited-edition recipe book co-created (and signed) by chef Brar himself, plus a chance to be featured on Hershey’s official Instagram page.
Hershey India is going full swirl with the commemorative fun, launching a digital-first campaign, a 100-year promo pack, and in-store activations to sweeten the deal. And if that’s not enough, there’s more cooking in the second half of the year expect more sugar-fuelled activities aimed at fans with a sweet tooth and a creative streak.
Commenting on the campaign Hershey India & APAC, marketing director, Kamy Devaguptapu said, “As we celebrate 100 years of Hersey’s Syrup, we are reminded of the countless moments of joy and creativity the brand has inspired across the world. This campaign is a tribute to our loyal consumers who have made Hersey’s Syrup a beloved part of their lives.”
Chef Ranveer Brar said, “Hershey’s Syrup is more than just an ingredient, it’s been part of countless memories and sweet moments in kitchens across the country. This campaign is a wonderful opportunity to showcase people’s culinary creativity by reimagining summer with Hersey’s Syrup. We invite you to share your unique recipes and inspire others with the magic of Hersey’s Syrup.”
As the syrup turns 100, it seems the recipe is simple, one part nostalgia, one part innovation, and a generous pour of magic. Ready, set, swirl.
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MUMBAI: Cooking just got star-studded! Vinod Intelligent Cookware is gearing up to sizzle in kitchens nationwide as it partners with Celebrity MasterChef – Sabki Seeti Bajegi!, airing on Sony Entertainment Television and SonyLIV starting 27 January 2025. As the co-powered sponsor, Vinod Intelligent Cookware will showcase its premium range in a show that blends culinary brilliance, entertainment, and a dash of star power.
The show will bring together a stellar lineup of celebrities, including Usha Nadkarni, Tejasswi Prakash, Dipika Kakar Ibrahim, and Abhijeet Sawant, all swapping their usual roles for chef hats as they battle for the coveted title of ‘Celebrity MasterChef’. Hosted by the ever-entertaining Farah Khan and judged by celebrated chefs Vikas Khanna and Ranveer Brar, this season promises to combine high-pressure cooking challenges with unforgettable moments of hilarity and heart.
Vinod Intelligent Cookware’s innovative products will be front and centre, with seamless brand integrations across the show. From prominent displays on branded utensil racks to contestants using the cookware in their culinary adventures, the campaign will ensure maximum visibility and engagement across television and digital platforms.
“This marks our second collaboration with MasterChef, and we couldn’t be more thrilled,” shared Vinod Cookware India Pvt Ltd MD Sunil Agarwal. “Celebrity MasterChef offers the perfect stage to highlight the reliability and performance of our cookware under challenging conditions. We’re proud to see our products in the hands of talented contestants, showing their mettle in the heat of the competition.”
The show’s reach and popularity make it a strategic win for the brand. With Sony TV’s loyal primetime audience and SonyLIV expanding digital footprint, the collaboration aligns with Vinod Intelligent Cookware’s mission to elevate everyday cooking into an art form.
Sony Pictures Networks India (SPNI) head of ad sales Sandeep Mehrotra added, “MasterChef’s star-studded format this season promises to delight viewers like never before. Vinod Cookware’s integration into the show ensures an elevated experience for our audience while highlighting the brand’s premium quality. We are excited for a fruitful partnership.”
Beyond just entertainment, the show reflects the growing aspiration among home cooks for premium kitchen tools that stand up to the test of professional challenges. As Network Advertising Pvt Ltd president of media, Priya Jacob noted, “The use of Vinod Cookware by celebrity contestants creates organic brand moments that demonstrate reliability under high-pressure scenarios, enhancing credibility and consumer trust.”
So, get ready to tune in to Celebrity MasterChef – Sabki Seeti Bajegi! every Monday to Friday at 8:00 pm on Sony TV and SonyLIV. Watch as celebrity contestants cook up a storm with Vinod Intelligent Cookware, proving that the right tools can truly transform a dish—and perhaps a career.
Mumbai: The latest episode of Star vs Food Survival S2 features cricket icon Shikhar Dhawan alongside chef Ranveer Brar as they tackle the rugged terrains of Himachal Pradesh.
Aired on 4 November 2024 on discovery+ and Discovery Channel, the episode tests their survival skills and explores Dhawan’s personal side, revealing his love for poetry alongside his cricket warrior spirit, symbolized by his famous thigh-pat celebration.
The weekly series not only showcases stars cooking but also facing survival challenges in wilderness settings. Upcoming episodes will feature stars like Kartik Aaryan, Munawar Faruqui, and Shriya Saran as they take on challenges in locations across India, from Maharashtra’s Western Ghats to the jungles of Meghalaya and the Himalayas.
Shikhar stated, “Being a part of Star vs Food Survival S2 was an enriching and thrilling experience for me. Working alongside Chef Ranveer Brar, I was able to push myself out of my comfort zone in ways I never imagined. Not only was it a test of endurance, but it also deepened my appreciation for food. Chef Brar’s incredible knowledge on food opened my eyes to new ways of thinking about what we eat, and I’ve learned a lot from this journey. It’s been an adventure I’ll always cherish.”
The episode explored deeper conversations about life and personal growth. Shikhar talked about fatherhood, reflected on his career, and how he looks at his illustrious 15-year-long career from a new perspective, from the outside.
Ranveer stated, “Every adventure teaches you something new, and Star vs Food Survival Season 2 was no different. Cooking in the wild with someone like Shikhar, known for his fierce ‘Gabbar’ mindset on the cricket field, was a unique experience. His resilience and adaptability, both as a cricketer and a person, really shone through. It was amazing to see how he brought that same determination to our journey in the wild.”
Ranveer and Shikhar’s expedition was more than a survival challenge; it was a heartfelt journey exploring personal growth, resilience and the beauty of life’s varied paths. But did they conquer the obstacles that nature threw their way and completed their culinary quest?
Mumbai: Star vs Food Survival returns for season two on 28 October at 9 pm on discovery+ and Discovery Channel. Chef Ranveer Brar challenges stars like Kartik Aaryan in Maharashtra’s western ghats, Shikhar Dhawan in Himachal Pradesh, Shriya Saran in the Himalayan foothills, and Munawar Faruqui in Meghalaya’s Mawsynram jungle. This season, they face survival challenges along with cooking.
In a unique twist, Kartik and Ranveer start by escaping from a locked box. Kartik confronts his fear of water while rappelling into a well and uses his engineering skills to navigate north, revealing his survival instincts. The show also revisits Kartik’s college cooking days and his iconic Pyaar Ka Punchnama monologue, adding a touch of nostalgia to the adventure.
Aaryan stated, “Stepping into the wild for Star vs Food Survival season 2 was unlike anything I have done before. From diving into a well despite my fear of water to navigating through the wilderness using survival instincts I didn’t know I had, it was an unforgettable experience. But what made it truly special was doing it alongside Ranveer. We shared some nerve-wracking moments together, and some fun ones too; especially while cooking or reflecting on life and the industry. It was an adventure in every sense!”
Brar said, “Shooting this season of Star vs Food Survival was a wild ride like no other. Kartik was an incredible companion, and the bond we formed over survival challenges, cooking, and deep conversations were truly unique. We pushed each other out of our comfort zones, and while there were tense moments, there was also a lot of laughter, especially when we joked about my “Brar Grylls” alter ego. It’s not every day you get to share such an adventure with someone who brings both energy and heart to the table”.
As the duo tackles challenges, their bond deepens, bringing both survival skills and meaningful conversations about personal growth to the forefront. Will they complete the challenge? Find out as Star vs Food Survival combines intense moments with thoughtful exchanges in the season’s gripping start.
Mumbai: Thums Up, a homegrown beverage brand from The Coca-Cola Company, has announced Toofani Biryani Hunt season two. A sequel to the successful first, this new chapter seeks to rekindle the taste for the perfect biryani pairing. With celebrity chef Ranveer Brar back at the helm, the upcoming edition is all set to deliver an exceptional culinary adventure.
Conceptualised and created by Disney+ Hotstar CreativeWorks, join the Thums Up Toofani Biryani Hunt season two as the esteemed chef Ranveer Brar explores seven diverse regions — Hyderabad, Bangalore, Visakhapatnam, Lucknow, Delhi, Mumbai, and Kolkata — to understand the toofani origin of each biryani. Through its one-of-kind storytelling, the hunt brings alive the untold stories of 21 of the hottest biryani makers in the country with the chef uncovering the inspiration behind each hotspot. The indomitable combination of Thums Up, Biryani and Chef Brar aims to settle the age-old question of “Kaunsi Biryani hai Sabse Toofani?”
Commenting on season two of Toofani Biryani Hunt, The Coca-Cola Company category head, sparkling flavours, India & Southwest Asia Sumeli Chatterjee said, “We’re excited to present ‘Thums Up Toofani Biryani Hunt Season 2,’ in partnership with Disney+ Hotstar, serving up a sizzling flavour expedition on screen. This season, we celebrate the crisp chill of Thums Up paired with a steaming plate of rich, smoky biryani. With Chef Ranveer Brar bringing his exceptional talent back on board, the journey is set to be more delicious than ever as we uncover the best of biryani from seven diverse regions across India.”
On his exciting collaboration with the brand, celebrity chef Ranveer Brar said, “Biryani is not just a dish; it’s a journey through time and taste, rich with history and fragrant with tradition. I am elated to return for another season of the Thums Up Toofani Biryani Hunt, as we uncover the history, legacy and bold flavours of biryani from various regions in India. Each episode is an adventure—seeking out the best biryani spots, learning their stories, and savoring the bold flavors that make this dish so beloved.”
Speaking about the show, Disney+ Hotstar head of ads Dhruv Dhawan added, “At Disney+ Hotstar’s CreativeWorks, we continue to leverage the power of storytelling and solve the complex marketing needs of advertisers who want to forge meaningful connections with their audiences. Thums Up Toofani Biryani Hunt season 1 resonated well with our audiences and we are excited to bring in another season which exemplifies how we combine creativity and cultural relevance to craft memorable experiences. With season 2, we’re taking this journey with Thums Up to new heights, exploring the rich flavors and traditions that make biryani a dish close to every Indian’s heart.”
Thums Up Toofani Biryani Hunt season two is set to kick off with the pilot episode on 28 August 2024. This season promises a feast for the senses, the local pride for their culinary best and biryani fans across regions vouching that their biryani is most toofani.
Mumbai: Building on the success of their ‘Asli Chinese’ campaign, MasterChow and celebrity chef Ranveer Brar introduced the brand’s Schezwan Chutney. This second phase reaffirms their shared commitment to authentic Indo- Chinese flavors by introducing an exciting condiment created by the homegrown food brand.
The new MasterChow Schezwan Chutney promises to pack a flavor punch with its fiery blend of chilies, garlic, and aromatic Sichuan spices. As Chef Ranveer Brar explained, “Schezwan Chutney is a big hit as a dip for a variety of snacks, and with this summer being filled with entertainment and sports, we hope our schezwan is your partner in binging and watching!”
MasterChow founder Vidur Kataria, said that this launch represents the next step in revolutionising how Indians experience Chinese cuisine at home. “Our partnership with Ranveer Brar is built on a mutual passion for culinary authenticity and innovation. With the Schezwan Chutney, we’re giving our customers a taste of the real deal while putting an exciting MasterChow spin on this classic condiment.”
The Schezwan Chutney kick-starts a new phase of the year-long ‘Asli Chinese’ campaign that will spotlight MasterChow’s diverse product range, with a focus on condiments and sauces. An integrated marketing effort will keep the buzz around the brand, ambassador, and products alive through engaging digital and social activations.
Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message.
The campaign kick-started digitally, primarily through social media platforms, with potential expansion into other channels such as OTT later this year. The company has also curated a fun, quirky and engaging spree of pre-launch content for “MasterChow Loyalists” on Instagram.
The new MasterChow Schezwan Chutney is available now on the brand’s website (www.masterchow.in), major e-commerce platforms like Amazon, and leading quick commerce apps like blinkit, Swiggy, Instamart, Zepto, Bigbasket.
Mumbai: Redefining the “Asli Chinese” cuisine, MasterChow, the homegrown Indian brand specialising in ready-to-cook Asian staples, recently announced an exciting collaboration with celebrity chef Ranveer Brar.
With this, MasterChow aims to revolutionise the culinary landscape, promising authenticity, innovation, and unforgettable taste experiences for households across India. This strategic partnership underscores MasterChow’s commitment to quality and genuine flavors, positioning it as the ultimate destination for authentic Chinese cuisine in the market, blending credibility, trust, and relatability into every flavorful bite.
Indiantelevision.com caught up with MasterChow founder Vidur Kataria and Chef Ranveer Brar to talk about their collaboration, bts anecdotes, growing trend of infusing Chinese flavors into various Indian recipes, and much more…
Edited Excerpts:
MasterChow founder Vidur Kataria:
On the inspiration to the collaborate with Ranveer Brar, and it strengthening MasterChow’s dedication to authentic and quality Chinese cuisine, while also enhancing its brand presence and credibility
Our collaboration with Chef Ranveer Brar signifies a shared commitment to authenticity, innovation, and uncompromising quality. By partnering with Chef Brar, we aim to elevate MasterChow as the ultimate destination for Asli Chinese cuisine in India. His culinary expertise and passion for authentic flavors perfectly align with our brand ethos, ensuring that every MasterChow product delivers an unparalleled taste experience to our customers.
On MasterChow differentiating itself from other brands in the packaged food market, particularly in the Asian cuisine sector
At MasterChow, we differentiate ourselves through our unwavering dedication to authenticity and quality. Our partnership with Chef Ranveer Brar further strengthens this commitment, solidifying our position as the go-to purveyor of “Asli Chinese” cuisine. We strive to provide consumers with not just products, but an authentic culinary experience that resonates with their taste preferences and cultural sensibilities.
On any behind-the-scenes anecdotes from the creative process of the campaign
The creative process behind the campaign was a dynamic journey filled with unique insights and personal anecdotes from the team. Ranveer, despite not being a morning person, had an interesting pre-shoot ritual of plunging his face into cool water. This ritual not only awakened his spirit but also energized and restored his senses to full power capacity, setting a vibrant tone for the day’s work.
Interestingly, Vidur’s coping mechanism for stress involved veiling it behind laughter and jokes. Despite his claims of maintaining composure under pressure, the Master Chow team could discern his underlying anxiety and respond accordingly, showcasing the delicate balance between humor and tension in creative endeavors.
Furthermore, the co-founders shared their personal and economic incentives behind the collaboration between Ranveer and Vidur, providing valuable insights into the motivations driving the partnership. Ranveer’s reflections on his childhood experiences, from the dual nature of the bowling pin to the cherished memories of his grandmother’s traditional delicacy, Choori, added a nostalgic touch to the creative process, infusing it with personal significance.
Brand’s revelation about the long-standing idea to cast Ranveer as the ambassador for MasterChow offered a glimpse into the strategic planning and foresight that shaped the campaign. This blend of personal anecdotes, strategic insights, and collaborative dynamics underscored the authenticity and depth of the campaign’s creative process, resulting in a compelling and resonant narrative.
On MasterChow ensuring the quality and freshness of its ingredients, especially considering the ready-to-cook nature of its products
Ensuring the quality and freshness of our ingredients is a top priority at MasterChow, especially considering the ready-to-cook nature of our products. We maintain rigorous sourcing practices and quality control measures to select the finest ingredients that meet our strict standards. Additionally, our state-of-the-art facilities and production processes are designed to preserve the integrity of the ingredients, ensuring that every MasterChow product delivers superior taste and freshness to our customers.
Following this campaign, consumers can expect MasterChow to continue innovating and expanding our product offerings to cater to evolving culinary trends and preferences.
Our long-term goal is to establish MasterChow as the undisputed leader in authentic Indian Chinese or Asli cuisine, offering a diverse range of high-quality products that redefine the culinary landscape in India and beyond.
Chef Ranveer Brar:
On the growing trend of infusing Chinese flavors into various Indian recipes, including street foods
The fusion of Chinese flavors into Indian street food isn’t just a trend—it’s a full-blown flavor revolution. It’s like a symphony of tastes, where every dish sings a melody of spices and seasonings from both lands, creating a harmonious culinary experience that’s nothing short of magical. This culinary alchemy has its roots in history, tracing back over 200 years when Chinese immigrants brought their culinary techniques to India, resulting in the birth of Indo-Chinese cuisine. Today, dishes like schezwan dosa and chilli chicken epitomize this delicious fusion, showcasing the vibrant exchange between two rich culinary traditions.It’s like taking your taste buds on a whirlwind tour of the bustling streets of Mumbai or Kolkata, where every corner offers a new and exciting flavor adventure.
On your approach towards balancing innovation and tradition in your culinary creations
Balancing innovation and tradition is at the core of my culinary philosophy. While I enjoy experimenting with new ingredients and techniques, I always anchor my creations in the timeless traditions and authentic flavors of Indian cuisine. This approach ensures that every dish resonates with a sense of familiarity while also delivering a unique and memorable culinary experience.
On the inspiration behind your creativity in cooking, and where do you find ideas for your new recipes and concepts
My creativity in cooking is fueled by a multitude of inspirations, ranging from childhood memories and personal experiences to travel and cultural exploration. I draw inspiration from the ingredients themselves, as well as the stories and traditions that surround them, to create dishes that tell a compelling culinary narrative and evoke a sense of nostalgia and delight.
On the role that social media plays in shaping modern food culture, and navigating its influence as a chef and influencer
Social media plays a significant role in shaping modern food culture, offering a platform for chefs and food enthusiasts to connect, share, and discover new culinary trends and experiences. As a chef and influencer, I embrace social media as a powerful tool for sharing my passion for food, engaging with my audience, and inspiring others to explore the diverse world of cuisine. However, I also recognise the responsibility that comes with this influence and strive to promote authenticity, diversity, and mindful eating practices in today’s digital landscape.
Mumbai: MasterChow, the homegrown Indian brand specializing in ready-to-cook Asian staples, proudly announces its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for “Asli Chinese” cuisine, emphasizing credibility, trust, and relatability.
MasterChow’s decision to get Ranveer Brar onboard stems from a shared commitment to authenticity and quality. With the tagline “Asli Chinese,” this partnership resonates with the chef’s culinary expertise and passion for genuine flavors. By aligning with Brar’s culinary philosophy, MasterChow aims to reinforce its position as a trusted provider of authentic Chinese cuisine in the market. The endearing Ranveer Brar is also a perfect embodiment of MasterChow’s spirit that is committed to raising the flavor bar for its ever-expanding and loyal customer base with its authentic and delectable Chinese-styled offerings.
Chef Brar’s influence and reputation as a leading culinary figure are poised to enhance MasterChow’s brand presence significantly. By leveraging his credibility and expertise, MasterChow aims to differentiate itself in the competitive packaged food market, particularly in the Asian cuisine sector. Through this partnership, the brand seeks to establish a deeper connection with consumers who value authenticity and quality in their culinary experiences.
Upon partnering with MasterChow, chef Ranveer Brar expressed, “As a chef, I believe in the importance of using genuine flavors and ingredients to create memorable culinary experiences. I am thrilled to join hands with MasterChow and champion authentic Asian cuisine through their amazing range of products. With MasterChow, I look forward to bringing ‘ASLI Chinese’ flavors to households across India.”
MasterChow founder Vidur Kataria, also stated, “Ranveer Brar epitomizes everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unparalleled expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we’re ready to take on the industry. We’re not just offering a product, we’re offering an experience – one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we’re all set to revolutionize the way people experience Chinese food at home.”
The partnership between MasterChow and Ranveer Brar is a long-term endeavor focused on spreading awareness and establishing MasterChow as the brand for ASLI Chinese cuisine. Over the next six-eight months, the campaign will prioritize building credibility, trust, and relatability among consumers, with the ultimate goal of creating a legacy brand that endures for generations to come.
Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message across all channels.
The campaign will kickstart digitally, primarily through social media platforms, with potential expansion into other channels such as OTT platforms later in the year. The company has also curated a fun, quirky and engaging spree of pre-launch content for ‘MasterChow Loyalists’ on Instagram. The content aims to multiply the hype surrounding this much-anticipated coming together of the Chef (Ranveer Brar) and the chef’s favorite (MasterChow).
MasterChow’s premium range of Chinese delicacies are available on the brand’s official website, i.e. www.masterchow.in, Blinkit, Zepto, Instamart and Amazon.
Mumbai: This Valentine’s Day, EPIC ON is all set to air its newest culinary show – ‘Family Table’. The show is coupled with love, romance, and cuisine and it is hosted by none other than celebrity Chef Ranveer Brar.
Grounded in the philosophy of food connecting people, the show invites families across India to share their kitchens, offering entertainment and gastronomic delight. Beyond recipes, ‘Family Table’ explores the stories behind dishes, delving into traditions and moments that make family meals extraordinary.
The show also welcomes six celebrity guests – Tejasswi Prakash, Vaani Kapoor, Huma Qureshi, Shweta Tiwari, Karishma Tanna, and Fatima Sana Shaikh who bring their favorite family dishes to be recreated on the show.
On the sidelines of the ‘Masterclass by Ranveer Brar’ event held on 9 Feb at Escobar in Bandra, Indian Television caught up with EPIC ON COO Sourjya Mohanty who shared interesting insights on the show’s special USP, interactive elements for audience engagements, and more…
Edited Excerpts:
On the unique elements that ‘Family Table’ offers compared to other cooking shows
The Family Table is a very special show. We have a lot of cuisine and cookery shows, which are there out there on digital and linear, but the show is very special because it’s got the blend of star divas, then we have the most favourite, celebrated chef – Ranveer Brar in our show where not only the skills are shown, but also there is a family fight, which happens to prepare the best of the food. So there’s a family angle to it. This show is not only going to create a powerhouse of entertainment but also give inspiration to a lot of upcoming chefs and creators to see and get inspired, on how such shows can be created. So this is the special USP of the show.
On the significance of launching ‘Family Table’ on Valentine’s Day, and its relation to the show’s theme of connection through food
I think Valentine’s Day is a very special day for all of us, where love and romance is a very ubiquitous theme out there. On this day, everyone seeks unique ways to celebrate, and it often begins with good food. We thought that why not start Valentine’s Day with a big bang – ‘Family Table’ wherein the divas along with the celebrated chef are there. So why go out when we can see the complete web series streaming on EPIC ON? See all the six different kinds of cuisines that the chef is driving not only the audience but also the stars to be a part of it. The families are also fighting it out to make the best food out there, get inspired, and then see it on Valentine’s Day and make it special for the special ones.
On the incorporation of interactive elements or audience participation in the show to engage viewers beyond passive viewing
We have various exciting components in place. Since it’s a digital-first show, it’s also going to be aired on Epic TV. Additionally, on EPIC ON, we are launching a contest inviting creators and food bloggers to submit their entries for their favorite cuisine. This will lead to a digital cooking showdown, where participants compete. On top of that, the winners will be featured on digital media, and their names will be announced. So that’s one sort of engagement. The other sort of engagement is, of course, giving out special mentions to select winners on both television and digital platforms.
On the contribution of “Family Table” to the cultural representation and celebration of Indian cuisine and culinary heritage
The association with Chef Ranveer Brar goes a very long way. We have a show called – ‘Raja, Rasoi Aur Anya Kahaniyaan’ on Epic TV, and coming from that particular connection, where we have been showcasing food as one of the central points of our overall programs in our slate. We feel that ‘Family Table’ at this juncture brings a freshness, a different kind of twist to the overall web shows that are being made. And this show is absolutely unscripted. The show also talks about lots of cuisines that are created in the homes but stay at home and not being showcased anywhere else. Family Table is an attempt to bring all of those home cuisines out there and present them to millions of audiences out there through digital and TV. A lot of family members or moms and relatives keep on preparing food in the kitchens. Some of these are very extremely palatable and nice but all of this happens inside the house. So we thought of getting it out there and projecting and showcasing it on the digital front. That’s the idea of ‘Family Table’.
On choosing Chef Ranveer Brar as the host for ‘Family Table’
As I mentioned earlier, Chef Brar has a longstanding association with Epic TV through ‘Raja, Rasoi Aur Anya Kahaniyaan’. Plus, he’s world-renowned, in terms of his presence across social media like Instagram, or any kind of platform. So it’s a very unique combination of charisma of relating with the audience, his culinary skills, and as well as his way of presenting anything that he does. It is not only it is about the cuisine part, but also the charismatic talks that he does. The audience gets hooked to him, listening to him with all the detailing that he does and the vast knowledge that he possesses. I think we felt that, at this juncture, none other than Ranveer Brar would be the right or the apt host to do this show. So that’s the reason he is the single choice that we went ahead with.
Mumbai: This Valentine’s Day, renowned chef Ranveer Brar, celebrated for his culinary prowess, brings forth a cooking battle that weaves together a delightful tapestry of culinary expertise, heart-warming narratives, and the joy of shared meals.
Chef Brar’s culinary philosophy, grounded in the idea of food as a conduit for connection and cherished memories, takes centre stage in ‘Family Table.’ The show extends an invitation to families across India to share their kitchens, offering a distinctive blend of entertainment and gastronomic delight. Beyond the realm of recipes, ‘Family Table’ explores the stories behind the dishes, delving into traditions and the moments that render a family meal extraordinary.
Adding a touch of celebrity allure, special guests Tejasswi Prakash, Vaani Kapoor, Huma Qureshi, Shweta Tiwari, Karishma Tanna, and Fatima Sana Shaikh will bring their favorite family dishes they love sharing with their loved ones to be recreated on the show.
Chef Brar expressed, “My association with the IN10 Media Network goes back a long way. ‘Family Table’ will present me in a new avatar, elevating the show from my previous cookery ventures.”
He continued, “In every home, there’s a hidden recipe that can elevate the mood of your taste buds. To showcase these hidden gems, we are featuring diverse families from different parts of India, highlighting how food binds us all in love.”
EPIC ON COO Sourjya Mohanty said, “EPIC ON aims to build a diverse library of original shows, resonating with various audience groups. ‘Family Table’ takes a step further, connecting with Indian audiences through their taste buds. Viewers can anticipate more than just a cooking demonstration, as the show seamlessly intertwines food, family, and entertainment, enriching the tapestry of cooking shows.”
Produced by 1947 Productions, the culinary reality show ‘Family Table’ is set to stream on the EPIC ON starting 14 February 2024. The show is also available on the network’s flagship channel, EPIC.
Get ready for a feast that goes beyond the kitchen, weaving together the threads of food, family, and entertainment.
