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Tag: Ranjoy Dey

  • Havas Media appoints Gaurav Pandey as group director – technology

    Havas Media appoints Gaurav Pandey as group director – technology

    MUMBAI: Havas Media India has appointed Gaurav Pandey as group director – technology. He will be responsible for the company’s technology direction with focus on quality and efficiency across mobile, web and social media applications. 

     

    He will report to Havas Media India digital head Ranjoy Dey.

     

    Pandey will work closely with Mobext, India senior manager Soumitro Ganguly.

     

    Mobext is the mobile marketing arm from Havas Media Group. With India fast becoming a mobile first market, Mobext is adept at delivering marketing, technology and services, across mobile environments. Launched in 2007, Mobext was one of the first agencies to offer specialised end-to-end mobile marketing services within the global arena.

     

    Havas Media Group India CEO Anita Nayyar said, “Havas Media is gearing towards delivering the best in class marketing technology and mobile solutions to clients and brands. Gaurav with his tech-expertise will ensure great quality solutions in this domain along with Soumitro. Gaurav has the requisite experience and is an innovator. His mandate is to identify, exploit and integrate technology driven solutions and leverage our existing technology infrastructure and mobile strength across the Havas Media business units in India.”

     

    Dey added, “At Havas Media we consistently strive to execute digital media the way the consumer sees it, to deliver the most memorable experience. Gaurav has the knack of mentally approaching solutions from a brand perspective to connect with the consumer, where media and technology are an integral part of each other. His deep knowledge of both will go a long way in an environment when the businesses are becoming either Mobile Only, Mobile First, or Have to Be on Mobile.”

  • Havas Media India takes a trip to Jodhpur

    Havas Media India takes a trip to Jodhpur

    MUMBAI: So, who wouldn’t like to take off mid-week and head for a trip? That’s exactly what Havas Media Group India did 20-24 August, 2015. Mid 2013, Anita Nayyar announced the India Initiatives which included internal awards and training. Last year it was destination Udaipur, this year following the cancellation of Mount Abu due to the landslides, Team India headed for Jodhpur.

    The idea behind the offsite is for the team to rediscover themselves, their capabilities, to know each other better and simply, to have a great time. The agenda included – induction of new people, demonstration of global tools and processes, sharing of powerful case studies and insights, sessions on the rising media trends, digital and mobile training, team building activities, awards announcements and fun.

    Anita Nayyar, CEO, Havas Media Group India, said, “There is no better time to bond with the team across levels. Fun and enjoyment sprinkled with learning, training and discussions filled our days. We all come back enriched with bonding, relationships, learning and a lot of positive emotions.”

    Mohit Joshi, M.D., Havas Media Group India, said, “Havas is a ‘Happy Agency’ and initiatives like this allow all of us to do Meaningful Connections with our team.” 

    Ranjoy Dey, Head of Digital, Havas Media India, said, “It was a great opportunity to conduct a Digital and Mobile 1-0-1, for the entire HMG India team. When we promote “Digital at Core” as our philosophy of business, we also ensure that our entire team across the board is updated and exposed on the latest trends and knowledge. This builds meaningful interactions and ideations among all stakeholders.”

    Speaking on behalf of the team, Rohan Chincholi, Associate Director Digital Media, said, “What more can you ask from a company – when you have a DJ night the day you arrive? We loved Jodhpur – it made us do some crazy things! The team building activities made sure we were both physically and mentally exhausted. Activities like a hopping relay race, a jumping team race, creating pyramids of excellence and inventing balloon superheroes, all to mathematical specifications, were conducted. One team won, no one lost.”

    The awards included the India Internal Awards for long term service, department champions and employee of the year award which carried cash prizes. The other hit award which everyone thoroughly enjoyed were the ingenious H.U.K.A. Awards (Havas Unanimous Kritic Awards) devised by a creative lot of employees. The H.U.K.A. Awards are a funny take on employee idiosyncrasies, with names to match, identifying the one – who fixes things, who can sell anything, who consumes the most tea bags, who rushes home earliest from office and much more.

    Towards the end of the trip everyone had tested the limits of their physical and mental endurance. It was marked by song, dance, camaraderie; and new friends were made, including – a 120plus years tortoise, a troop of gray langurs and some elusive peacocks.  #HIT2J (Havas India Trip to Jodhpur) was the official hashtag of the trip but most settled for live action.

    “I think we all wanted to stay back a day longer, to create some more memories and to consume some more masala chai, nonetheless we are glad to get back to our clients”, continued Chincholi.

    The team left with a promise to all gather back again, next year, with a new theme, at a new place, a bigger team and a new hashtag!

  • Havas Media Group India wins digital mandate of Caterpillar India

    Havas Media Group India wins digital mandate of Caterpillar India

    NEW DELHI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital media mandate of Caterpillar India after a multi-agency pitch, which included leading digital agencies. 

     

    This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

     

    Caterpillar marketing and business strategy manager – South Asia Deepak Aggarwal said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of digital marketing for our growth, and Havas Media has demonstrated the right direction.”

     

    Havas Media Group India and South Asia CEO Anita Nayyar added, “We are delighted at the win. We believe in creating meaningful brands and Caterpillar is an excellent example of such a brand, which shows devotion to the customer. It gives us further scale in our southern operations – specially Bangalore. Look forward to a great partnership.”

     

    “Digital is the future and Havas’ ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Caterpillar,” said Havas Media India managing director Mohit Joshi.

     

    “Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity,” emphasized Havas Media India head of digital Ranjoy Dey.

  • Havas Media Group India appoints Ranjoy Dey

    Havas Media Group India appoints Ranjoy Dey

    NEW DELHI: Havas Media Group India has appointed Ranjoy Dey as digital head. His key responsibility will be to drive growth for the digital offering of Havas Media in India.

     

    Havas Media Group India and South Asia CEO Anita Nayyar said, ‘Digital at core’ is not only our group philosophy but our mission in India. Havas Media Group had a great run in 2013 and in 2014 won key digital accounts of Yepme.com and Xolo. We are committed to deliver digital across platform, across device. It is clearly our focus area of growth year-on-year to give clients integrated incremental value fulfilling their business objectives. Ranjoy has the attitude, the all round experience and the energy to drive organic and inorganic digital expansion in the India market; we are delighted to have him on board to jettison the digital strength at Havas Media Group forward.”

     

    “Young India is a hotbed for digital and 360marketing with challenging and exciting times ahead for all of us. Havas has some of the best digital and media tools and trainings in the industry that have delivered rich rewards to clients across the globe. Ranjoy will be a good navigator to bring to the table innovation and real value for the present and future clients of Havas Media in India”, added Havas Media India MD Mohit Joshi.

     

    “Joining Havas Media gives me the right opportunity to build further on to the deep relationships that Havas has developed over the years with its clients for its traditional media services. Now, through a strengthened Digital focus globally, global best practices, tools and framework – Havas Media is gaining traction for its Digital practice in the market, and my role will be to take it through a high growth path. The critical approach will be to demonstrate in this market the proven global proprietary tools and frameworks for developing strategy, planning, media buying, analytics, and reporting – and deliver a differentiated value for our clients. This will deepen our involvement in client businesses and help us be a partner in their success stories”, explained Dey.

     

    With around 19 years of experience, Dey has worked in the digital marketing domain with Ignitee Digital where he was COO prior to Havas and with Digitas India. Brands worked on include Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel, Pizza Hut Delivery, amongst others. His works have won several national and international awards including the PMAA, MAA Globes, Abbys and DMA.

  • Ignitee bags Fujifilm’s digital mandate in India

    MUMBAI: Imaging technology Fujifilm India has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication.

    The appointment is a move towards furthering Fujifilm India’s decision to aggressively explore and leverage the social media platform.

    The agency was chosen keeping in mind its expertise and differentiated thinking on utilising social media for leading brands.

    Ignitee will help Fuji establish a youthful and contemporary brand imagery in sync with its technically-superior product range. The brand hopes to connect with the tech-savvy Indian youth by creating opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

    Ignitee Digital Services COO Ranjoy Dey said, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital & social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

    Fujifilm national marketing manager Sriwant Warizsaid, “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand and the product range on the digital and social media platforms. In our competitive market segment, through social media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand.”

  • Ignitee appoints Ranjoy Dey as COO

    MUMBAI: Ignitee Digital Services, a digital marketing and media agency, has appointed Ranjoy Dey as the chief operating officer.

    Based in Ignitee’s Gurgaon office, Dey will be managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai.

    He will be responsible to lead all aspects of marketing and operations for Ignitee, aligning the marketing strategy and brand positioning for the company’s growth in the evolving digital advertising industry.

    Dey will report to Ignitee CEO Atul Hegde.

    Hegde said, “Ranjoy joins Ignitee as we continue to expand, and offer our best practices to customers. We are very focused on bringing great value across our digital products and solutions, and Ranjoy’s appointment is central in helping us to achieve this. With his vast experience in successfully creating and delivering interactive marketing solutions and effectively managing diverse resources, he is the ideal person to help us achieve our growth goals and country-wide consolidation.”

    Dey added, “I am excited to take up this role as the growth driver for Ignitee. Ignitee has been doing some amazing work for their clients and the time is right to expand the business when clients are looking at differentiated marketing solutions while enhancing their digital footprint.”

    Dey brings in over 18 years of experience in sales and marketing. His last stint was with Publicis Groupe’s Digitas India as SVP. He has handled clients like Nestle, Reckitt Benckiser, ITC, Samsung, Audi, Volkswagen, Dabur, Axis Bank and JK Tyres at Digitas India. Prior to joining Digitas India, he had also taken up roles to set up and lead e-Marketing and CRM functions from scratch in IT and eLearning companies.