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Tag: Ranjivjit Singh

  • Hero MotoCorp rides out the all-new Destini 125

    Hero MotoCorp rides out the all-new Destini 125

    MUMBAI: If you can hear the vroom-vroom of a scooter in the distance and it sounds like a cat purring  then you can be sure  it is Hero Motorcorp’s  latest 125 cc scooter. The two-wheeler maker is hoping  that it can stir up things in the 125 cc segment with the launch of its Desitni 125. – a new range it  introduced recently. Designed to enhance urban mobility, this innovative scooter combines advanced technology, impressive mileage, and reliable performance, establishing new standards for city riding.

    The Hero Destini 125 will be available in three variants to suit various consumer preferences:
    – **Destini 125 VX**: Rs 80,450
    – **Destini 125 ZX**: Rs 89,300
    – **Destini 125 ZX+**: Rs 90,300
    (*Introductory ex-showroom prices in Delhi.*)

    Hero MotoCorp, says It has, emphasied  its commitment to innovation, pointing out the 30 patent applications for the Destini 125. Key features include an illuminated start switch and auto-cancel winkers for improved rider safety. With a segment-leading mileage of 59 km per litre, it’s an ideal choice for practical families.

    Focusing on comfort, the scooter offers spacious legroom and an extended seat perfect for long urban commutes. Enhanced with a modern digital speedometer, a 190mm front disc brake, and the robust 12/12 platform, the Destini 125 guarantees superior handling and stability. The innovative i3S (Idle Stop-Start System) technology further boosts fuel efficiency.

    Hero MotoCorp  chief business officer – India business unit – Ranjivjit Singh expressed excitement for the new Destini 125, saying, “It combines style, convenience, and advanced technology to meet modern rider demands.”

    Powered by a refined 125cc engine, the scooter delivers 9 bhp and 10.4 Nm of torque, ensuring both efficiency and performance. Convenience features include a front glove box, boot lamp for low-light access, and Bluetooth connectivity for real-time navigation and alerts.

    Safety is prioritised with advanced LED projector headlamps and reliable brakes, making it suitable for both city commutes and leisurely rides. Its neo-retro design, with LED daytime running lights and premium alloy wheels, adds to its appeal.

    The Destini 125 will be available in five exclusive color options, including Eternal White, Regal Black, and Groovy Red, ensuring it meets diverse consumer tastes.

    With the new Destini 125, Hero MotoCorp is set to redefine benchmarks in the 125cc scooter segment, delivering a blend of style, performance, and family-friendly features that enhance urban mobility across India.

  • Hero MotoCorp names Ranjivjit Singh as chief marketing officer

    Hero MotoCorp names Ranjivjit Singh as chief marketing officer

    Mumbai: Hero MotoCorp has named Ranjivjit Singh as the new chief marketing officer, according to ETAuto report. He will be succeeding the current CMO Gurinder Sandhu who has tendered his resignation recently.

    Ranjivjit is the former SVP, chief marketing officer of Samsung India who had worked with the Korean consumer electronics for a little over six-year until his exit in 2020. Since then he has been running a marketing consultancy firm, his LinkedIn profile mentions.

    Ranjivjit Singh has an illustrious career of over three decades with senior-level positions at brands like Hindustan Lever, Ericsson Communications, Microsoft India, and HP India.

  • Samsung India launches Bixby in touching campaign

    Samsung India launches Bixby in touching campaign

    MUMBAI: Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant – Bixby through a powerful narrative that strikes a chord with viewers.
    The film is inspired by the life of a Motor Neuron Disease (MND)/ALS patient Sonal (name changed) who agreed to let Samsung work on a pilot project to help preserve her voice forever for her daughter.
    The campaign shows a loving mother who is diagnosed with Motor Neuron Disease (MND)/ALS and is losing her voice and ability to move, and how Samsung customises its AI-enabled Bixby technology to keep her voice alive on a Samsung smartphone so that her loved ones can continue to hear her voice.
    In the pilot phase of the project, Samsung Research Institute, Bangalore (SRI-B) worked with a company which specialises in core speech technologies. We recorded an independent voice, and using TTS (Text To Speech) technology tested that voice for compatibility on Android OS (Samsung Smartphone). Testing on Tizen OS (Refrigerator, Television) is under progress. This phase led to the discovery of Asha Ek Hope Foundation, the first registered NGO for MND/ALS in India. It is a non-profit organisation supporting people with motor neuron disease (MND) and their families. It’s striving to infuse hope and positivity in their life, which will empower them to overcome the illness.
    Samsung India chief marketing officer Ranjivjit Singh said, “This film depicts how Samsung can make the seemingly impossible, possible by using its AI voice assistant, Bixby to preserve the voice of a mother who is diagnosed with MND.”,/p>

    In the film, the daughter is seen reading out an essay at school where she describes the beautiful relationship with her mother. She crafts a narrative which celebrates the mother daughter bond through activities, just the two of them spending time together, listening to and laughing with one another. As the video continues streaming, the mother is missing from the picture and we see the daughter speaking to a phone with her father in the backdrop.
    Samsung believes in delivering connected consumer experiences across its spectrum of products and has been focused on cutting edge technologies like Artificial Intelligence (AI), Internet of Things (IoT), Virtual Reality (VR), Machine learning and 5G mobile networks. It spent more than $14 billion on R&D globally last year and has more than 65,000 engineers and designers working to innovate and, bring the best products and solutions for our consumers.

  • Samsung claims max women empowerment campaign viewership

    MUMBAI: Samsung India’s popular digital campaign showcasing its citizenship initiative ‘Samsung Technical School’ is being claimed to have crossed 80 million views on YouTube in just four weeks of its launch. In this period, the video has been viewed by a record 24 million women, the highest for any advertising video on YouTube in India.

    The campaign #SapneHueBade is the fastest growing among women viewers in India. It showcases the true story of a young girl, Seema Nagar, from a small village near Jaipur, who, with her resilience overcomes social stereotypes and becomes a trained technician, making her family proud.

    “With the Samsung Technical School initiative, we aim to skill the youth of this country from humble backgrounds by imparting advanced training on latest consumer durables and mobile phones. This initiative contributes to the government’s vision of enhancing skills amongst youth. The brief given to the agency was to deliver a real life story from within Samsung Technical School that would inspire a whole generation of girls to take up technical education and also encourage parents to support the girl child. We are glad that 24 million women have loved and shared it with their family and friends, helping in our attempt to break social stereotypes,” said Samsung India chief marketing officer Ranjivjit Singh.

    The digital film showcases how Samsung cares for dreams of girls in India. It revolves around the real life story of Seema Nagar, the trials and tribulations she goes through before entering Samsung Technical School and how it enables her to dream big. The protagonist in the video, who got trained at Samsung Technical School, Jaipur, currently works at the Samsung Service Center in the same city. She is now on her path to realize her dream of opening a service center in her village.

    “Advertising stories that celebrate the strong woman usually focus on the superhuman efforts of the trailblazers. In reality, the front line of the fight is in the mundane and the routine. This is where brave girls like Seema Nagar are marking their territory and overturning perceptions every day. Our attempt to bring to life Seema’s journey brought together a terrific acting ensemble. Added to it is the magic of Wadali Brothers’ voices,” said Cheil India executive creative director Tarvinderjit Singh.

    Samsung Technical School, which is a part of Samsung’s citizenship initiative, was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. There are 22 such centres set up across India in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi, West Bengal, Karnataka and Jharkhand.

    Reinforcing its commitment to the government’s ‘Beti Bachao, Beti Padhao’ campaign, Samsung also announced the MSME-Samsung Technical School Scholarship program for girls and differently-abled trainees.

    These schools have so far trained over 2,000 youth and made them job-ready across different technical trades. Around 70% of these students have got jobs, 45% of them with Samsung service centres. The initiative is part of Samsung’s ‘Make for India’ initiative and contributes to the government’s Skill India mission.

  • Samsung’s new campaign on customer service

    Samsung’s new campaign on customer service

    MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

    The new campaign – conceptualised by Cheil India and unveiled across 50 channels — showcases the journey of a young Samsung engineer, who is on his way to help with services in a remote village in India. The commercial underlines Samsung’s vision of creating long-term relationship with its consumers through timely service.

    Samsung India CMO Ranjivjit Singh said their new initiative of expanding to rural India, right up to the taluka level, helps them in taking care of their valued customers, wherever they were. The new campaign video gives a glimpse of yet another initiative towards ‘Make for India’ commitment.

    Cheil India CCO Sagar Mahabaleshwarkar said even the most advanced products needed some TLC once in a while. While others might expect visiting the service centres, Samsung visits the consumer instead. That’s the measure of Samsung’s emotional investment in its customers.

  • Samsung’s new campaign on customer service

    Samsung’s new campaign on customer service

    MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

    The new campaign – conceptualised by Cheil India and unveiled across 50 channels — showcases the journey of a young Samsung engineer, who is on his way to help with services in a remote village in India. The commercial underlines Samsung’s vision of creating long-term relationship with its consumers through timely service.

    Samsung India CMO Ranjivjit Singh said their new initiative of expanding to rural India, right up to the taluka level, helps them in taking care of their valued customers, wherever they were. The new campaign video gives a glimpse of yet another initiative towards ‘Make for India’ commitment.

    Cheil India CCO Sagar Mahabaleshwarkar said even the most advanced products needed some TLC once in a while. While others might expect visiting the service centres, Samsung visits the consumer instead. That’s the measure of Samsung’s emotional investment in its customers.

  • Lloyd Mathias is now Hewlett-Packard India’s CMO

    Lloyd Mathias is now Hewlett-Packard India’s CMO

    MUMBAI: Hewlett-Packard India had roped in Lloyd Mathias as the chief marketing officer. Mathias has replaced Ranjivjit Singh who recently quit the company. He will head marketing for HP’s personal computer and printer segment.

     

    Mathias is back to leading a marketing team after rolling out his entrepreneurial venture, Green Bean Ventures, in 2012. On his comeback Mathias mentioned, “It feels good to be back to the corporate grind after trying to be an entrepreneur!”

     

    With over 24 years of experience, Mathias has worked across various sectors which include telecom, consumer goods across in India & South Asia. Mathias has been associated with brands like Onida, United Spirits, PepsiCo and Motorola.