ITV

Tag: Ranjeev Vij

  • Ranjeev Vij joins Ogilvy Delhi as managing partner

    Ranjeev Vij joins Ogilvy Delhi as managing partner

    MUMBAI:  Ogilvy has announced the appointment of Ranjeev Vij as managing partner of its Delhi office. In his new role, Vij will report in to Kapil Arora and will be responsible for the running of the Delhi office operations along with recently appointed managing partner, Amarinder Butalia.

    The Ogilvy Group-North president Kapil Arora said, “I am glad to welcome Ranjeev into the Ogilvy family. With his rich and varied experience, he brings to the table a great combination of brand building capability and modern marketing knowhow, both skills that will greatly benefit our clients in Delhi.”    

    Speaking on his appointment, Ranjeev Vij said, “Ogilvy is like homecoming for me. The energy and the enthusiasm each person in the organization has for creativity and craft is exceptional and I have unshakable faith in its talent. I believe with my hybrid work experience, I will be able to add value to our clients and deliver on the One Ogilvy vision – that helps bridge the gap between traditional and digital landscape and envisages an integrated offering built around client needs.”

    With over 24 years of experience across advertising, digital, consulting, and PR, Vij was leading the Zeno Group in India, in his previous role. Besides contributing to and shaping a number of brand journeys, He is also responsible for the setting up of Proximity – BBDO India’s Digital, CRM arm and also for starting the Digital Marketing Services unit for Cognizant in the UK, in his earlier stints.

  • Yatra.com launches sequel of ad campaign with Salman Khan

    MUMBAI: Yatra.com, an online travel portal, has announced the launch of its TV campaign bringing back Salman Khan as Mr Yatra.

    The campaign emphasises on leisure holidays and showcases the best deals that will be available to the consumers this season at Yatra.com.

    An extension to the previous TV campaign, Yatra.com has announced the launch of its new 360 degree marketing campaign. This campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio.

    The multimedia campaign has been conceptualised by McCann.

    Yatra.com head of marketing and strategic relations Pratik Mazumder said, “Yatra.com’s new campaign combines the excitement of a traveler with a delight of a hassle free booking at Yatra.com, offering unmatched deals. Post the success of our last campaign; we wanted to highlight the brand promise of leaving no stone unturned in getting our customers the best holiday deals.”

    McCann GM Ranjeev Vij said, “Post a remarkable success of our first campaign, this time our focus was to build recognition for Yatra.com’s best price offerings and also increase traveller’s likelihood of booking tickets through Yatra.com. In an attempt to overcome brand’s share of voice limitations and create necessary buzz amongst travelers, it was imperative that the campaign conveyed our messaging in the most appropriate manner. We believe the approach we adopted while crafting the campaign was totally in synergy with the brand’s requirements.”

    According to Vij, the new campaign presents Khan as “cool”, “in-control” and a forceful “Yatra.com man” where his motive is to get the best price for his customers. “Having done it for ticketing, now Salman is out to commit the best holiday packages to Yatra.com customers in yet another humorous commercial,” he added.

    The campaign will be promoted through print, online, e-marketing and mailers.

  • Ranjeev Vij quits BBDO Proximity

    Ranjeev Vij quits BBDO Proximity

    MUMBAI: After a stint of over two years, Proximity India vice-president and head Ranjeev Vij has decided to move on.

    This is Vij‘s last week at Proximity, the digital and data arm of BBDO. However, Vij‘s next venture is still not known.

    Confirming the news to Indiantelevision.com, Vij said, “Yes, I have quit. I am leaving because of personal reasons.”

    Vij has over 18 years of experience in the industry. This was Vij‘s second inning at BBDO India. Earlier, he had joined BBDO India as vice president and business director in 2008. He had quit in 2009 to join iris worldwide as board director. Prior to BBDO India, he had also worked with agencies like Rediffusion DYR, Lowe Lintas, O&M and DraftFCB Ulka.