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Tag: Ranjeet Kumar

  • SalesCode CXO Conclave hosts over 150 industry leaders

    SalesCode CXO Conclave hosts over 150 industry leaders

    Mumbai: SalesCode.ai, an AI-powered platform for consumer-packaged goods (CPG) sales, successfully hosted the much-anticipated event, ‘SalesCode CXO Conclave’, at the Grand Hyatt in Gurugram on its tenth anniversary.  

    The first-of-its-kind conclave, themed “10 Years Future Forward with AI,” brought together 200 plus global corporate leaders, including CEOs, CXOs, startup founders, and investors, to explore how sales and RTM (route to market) technologies developed in the last 30 years will be reinvented with AI and eB2B in the next three years.

    The event featured innovation showcases and thought-provoking panel discussions with industry leaders, including Coca Cola India and southwest asia, president, Sanket Ray; avaana, founding partner & nestle, board of directors, Anjali Bansal; nexus, ex co-founder, Sandeep Singhal; g.o.a.t brand labs, founder, Rishi Vasudev; otp ventures, founder & bharatpe, former CEO, Suhail Sameer; accenture, ex-head of AI/gen AI & entropia, founder & CEO, Prashant Kumar; kenvue, india, south asia, MD, Manish Anandani; itc, EVP, sales operations & development, Sachin Sahay; perfetti van melle, india, MD, Nikhil Sharma; and clover infotech, chairman, Javed Tapia. The CEO and CXO sessions addressed future-defining trends, including the evolving role of sales reps, the NextGen sales team, and upcoming disruptions in the CPG sector over the next decade, offering invaluable insights to the audience.

    SalesCode.ai CEO and co-founder Ranjeet Kumar emphasized the transformative potential of AI & eB2B in the CPG industry and announced the plan to invest Rs. 240 crores over the next three years to create the world’s largest sales-tech platform that will drive guaranteed sales up-lift.

    He said, “The exponential power of AI is already transforming the landscape of Sales Automation, from automating transactions and visibility of data to augmenting the competency and behaviour of people, with hyper personalised guidance, coaching, and action points. As this technological paradigm shift continues, it is important for the CPG companies to adopt these innovations to ensure future growth and competitiveness. At SalesCode.ai we are committed to providing advanced AI and eB2B solutions that augment sales and RTM processes, preparing sales teams and channel partners to excel in this new landscape.”

    “Staying committed to our mission, the SalesCode CXO Conclave was organized to bring together industry leaders to delve into these transformational shifts and exchange insights that will shape the future of our industry”, he added.

    Key highlights of the event

    The conclave began with a grand opening reflecting on SalesCode.ai’s transformative journey over the past decade and its ambitious vision for the next ten years. Additionally, the event featured the unveiling of industry-defining GenAI-based Sales-Tech products such as:

    1. Salescode Studio – It is a tool that reduces the deployment time of an SFA or eB2B app to 4-5 hours, compared to the typical 4-5 weeks, provides AI-powered integration that’s 10X quicker with 10,000+ ready configurations and 100 per cent no-code reconfigurations, reducing total cost of ownership.

    2. Saleslens – It provides 100X faster data streaming and real-time processing with Multi Large Language Modal (LLM) for advanced AI insights to empower sales teams like never before.

    3. AI promo Co-pilot – It helps with hyperpersonalized outlet-SKU-level promo recommendations with full KPI flexibility. Simulate and predict outcomes before launching using the AI promo predictor.

    4. AI-DaaS – It maximizes secondary sales with up to 80 per cent accuracy with Forward 4 Week Sales Forecast, provides one-click load-out recommendations for Van Sales and provides efficient working capital management which improves efficiency and reduces the cost of operations.

    The event’s success underscored SalesCode.ai’s leadership and expertise in AI and eB2B for the CPG sector and set the stage for ongoing conversations about the future of sales and the RTM process.

  • SalesCode.ai announces the launch of ‘CPG CXO Conclave’

    SalesCode.ai announces the launch of ‘CPG CXO Conclave’

    Mumbai: SalesCode.ai, an advanced AI-powered platform for consumer packaged goods (CPG) sales, has announced the launch of its flagship event – the ‘SalesCode CPG CXO Conclave’ on the occasion of its tenth anniversary.

    With “10 Years Future Forward with AI” as its theme, the first-of-its-kind conclave is scheduled for 23 August 2024 at the Grand Hyatt in Gurugram.

    ‘SalesCode CPG CXO Conclave’, focused on future defining trends and disruptions that will shape the next 10 years of the CPG sector, is already attracting a lot of attention and anticipation from the senior leaders of the industry.

    Some of the notable special guests and industry leaders attending the event are Coca-Cola India and SouthWest Asia, president, Sanket Ray; ITC TM&D Division, CEO, Sandeep Sule; Britannia, CEO, Rajneet Kohli; DFM Foods, CEO & MD, Vipul Prakash; Avaana & Board of Directors, Nestle, founding partner, Anjali Bansal; Nexus, ex co-founder, Sandeep Singhal; G.O.A.T Brand Labs, founder, Rishi Vasudev; OTP Ventures, founder, Suhail Sameer (former CEO – BharatPe); Accenture, head of AI/Gen AI, Prashant Kumar (founder & CEO, Entropia); RP Sanjiv Goenka Group, president FMCG, Rajeev Khandelwal.

    The upcoming event will bring together 200 plus global corporate leaders, including CEOs, CXOs, start-up founders, and investors, to explore how sales and RTM (route to market) technologies developed in the last 30 years will be reinvented with AI and eB2B in the next three years.

    SalesCode.ai CEO and co-founder Ranjeet Kumar said, “There is a huge future defining disruption happening in CPG sales and RTM, with AI and eB2B. This has made it imperative for CPG companies to adopt these innovations to ensure future growth and competitiveness. However, while many companies are aware of this change, only a few can envision its impact and the risk of not taking action in the near future.”

    “With ‘SalesCode CPG CXO Conclave’, we intend to provide all the stakeholders with a platform to converge and discuss the changing dynamics, identify opportunities, and address challenges. This conclave is an extension of our commitment to make an impact and define the future of sales for the CPG industry. We will continue to deliver on our mission to empower CPG companies by reinventing Sales and RTM processes with AI and eB2B and guaranteeing sales uplift,” he added.

    Key topics and highlights:

    1    Coming of AGI and super intelligence! What Business Leaders must do!

    2    Unveiling industry-defining, future-ready technologies for sales

    3    NextGen Sales Team and RTM with GenAI and eB2B

    4    CEO and CXO Panel discussions on future defining trends and disruptions that will shape the next 10 years (AI, eB2B, D2C, Q-Comm, B2B2C)

    The conclave will commence with a grand opening reflecting on SalesCode.ai’s transformative journey over the past decade and its ambitious vision for the next ten years. Additionally, attendees will witness a series of innovation showcases and panel discussions featuring prominent CEOs and CXOs, providing deep insights into the transformative trends impacting the CPG sector.

    Among those, two key panel discussions are focused on the ‘NextGen Sales Team & RTM with GenAI and eB2B’ and ‘Future Defining Trends & Disruptions’. These discussions will delve into how technologies like AI and eB2B are accelerating change in the CPG industry, the evolving role of sales teams, and how parallel forces such as D2C, QCommerce, and B2B2C are reinventing traditional processes and shaping the future of CPG firms.

  • Team Pumpkin expands into North America with new office in Canada

    Team Pumpkin expands into North America with new office in Canada

    Mumbai: Team Pumpkin, a leading integrated creative and digital marketing agency has announced the opening of its new office in Canada. This expansion marks a significant step forward in the company’s global growth strategy and its commitment to serving clients across the North American market.

    Team Pumpkin already boasts established offices in Delhi, Mumbai, Bangalore, and Kolkata, solidifying its presence across key Indian cities. The Canada office will act as the central hub for their North American operations, focusing on delivering a comprehensive suite of integrated marketing and tech solutions tailored to international brands with a presence in the region.

    We are thrilled to be expanding our presence into North America, with Canada as our launchpad for even deeper client relationships,” said Team Pumpkin co-founder and CEO Ranjeet Kumar. “North America is a dynamic and growing market with a strong demand for integrated marketing solutions. By establishing a central hub here, we will be well-positioned to enhance the support we provide to our existing clients and forge deeper connections with potential partners across the continent.”

    Adding further, Team Pumpkin co-founder Swati Nathani said, “This marks a crucial chapter for our global expansion strategy. Our Canadian hub will be a powerhouse for tech-driven solutions from consultation to development. We’ll offer a full spectrum of services, encompassing everything from cutting-edge tech and product development services and full range of marketing services social media, performance marketing, content creation etc. Through a comprehensive approach, with a strong focus on the latest technological advancements, we aim to drive top notch results for our clients. We’ve already begun assembling a talented team in Canada that is committed to setting new benchmarks for Team Pumpkin. We’re excited to push the boundaries of creativity and redefine what’s possible, not just in North America, but for our clients worldwide.”

    The agency was established in 2012 as a social media marketing agency, but it quickly blossomed into a full-service, 360-degree digital powerhouse, leading successful campaigns for international brands like Moozoom, XTC – Xtreme care, Vision Express, Pernod Ricard, Bosch, Brain gym jr., Wyng, Vedanta USA, American Standard, Hubdialer and Centrepoint to name a few.

  • Team Pumpkin wins the marketing mandate for The Maeva Store’

    Team Pumpkin wins the marketing mandate for The Maeva Store’

    Mumbai: Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate of the esteemed luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media, website, SEO, and marketplace performance.

    The Maeva Store operates as the e-commerce arm of Gala Candle India, a subsidiary of the Gala Group GmbH with its global headquarters in Bavaria, Germany. The Maeva Store’s product range includes floral, home fragrances, candles, and aromatherapy sets. Renowned for its drip-free candles and commitment to using REACH-certified oils and raw materials, the brand takes pride in its workforce, comprising over 90 per cent women. The brand actively engages in women’s advancement through various mentoring initiatives.

    Speaking about this collaboration, Gala India CEO Shashi Bhushan expressed, “In today’s dynamic landscape, having a manufacturing-based B2B business could enable us to scale our D2C business and are eager to participate in India’s growth story and therefore We sought a partner capable of expanding our online D2C brand presence, and we found that partner in Team Pumpkin. We eagerly anticipate scaling our reach.”

    Team Pumpkin CEO and co-founder Ranjeet Kumar added, “We are delighted to welcome The Maeva Store into our portfolio. Their commitment to producing aesthetically pleasing and high-quality products and their strong representation of women in leadership align perfectly with our values. We are confident that their business will reach new heights, and we are committed to making it happen.”

    The Maeva Store’s website management will be handled by Team Pumpkin’s tech agency, Tech Pepo; SEO by their SEO and performance agency – ROIsted, and its marketplace presence by the specialised direct-to-consumer marketing agency – D2C Pro.

  • Team Pumpkin retains ITC Foods Division’s digital mandate

    Team Pumpkin retains ITC Foods Division’s digital mandate

    Mumbai: Team Pumpkin will continue to work on digital creatives, moment marketing, and tech-enabled social media for ITC Foods Division brands including Bingo Mad Angles, Bingo Tedhe Medhe, Yippee Noodles, Sunfeast Moms Magic, Aashirvaad Svasti Milk and others.

    The agency works extensively with ITC Sixth Sense, which uses digital tools for social listening to observe the key trends, issues, needs, and concerns on people’s minds through social media forums. The Sixth Sense works to optimize the marketing initiatives with a data-led approach. Among notable work, the agency recently helped launch a live social commerce campaign “Jugalbandi”, for its D2C platform ITC e-store, bringing in nearly 20,000 customers to its online event in a two-hour time span, a first for an FMCG company.

    ITC chief digital officer Shuvadip Banerjee said, “We are happy to continue our engagement with Team Pumpkin for our creative and content requirements. Over the last four years, Team Pumpkin has proven to be a valuable partner for us with execution being their strength.”

    Team Pumpkin chief executive officer Ranjeet Kumar said, “We are delighted to continue our partnership with the ITC Food Division as we have the opportunity to add great value to the brand and to the category leading products that the division offers. The collaborative work with ITC’s team led by Shuvadip has been extensive and encouraging. We are gearing up to take the relationship to even greater heights.”

  • Isobar, Godrej Security engage Twitter users on Friendship Day

    Isobar, Godrej Security engage Twitter users on Friendship Day

    MUMBAI: Isobar, the digital agency from Dentsu Aegis Network India which handles the digital mandate for Godrej Security Solutions, had recently launched a marketing campaign, #StayConnected, to celebrate Friendship Day.

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter. The brand engaged audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity. The response from Twitterati was further leveraged when Godrej Security Solutions went on to engage in conversations with brands such as Durex and Café Coffee Day.

    Isobar India creative director Ranjeet Kumar said, “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalised at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

    Godrej Security Solutions vice president and global head marketing, sales and innovation Mehernosh Pithawalla added, “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

    Campaign is based on the insight that 92 per cent of the online population today use emojis to portray an emotion, a feeling or an expression. Not to forget, there are ‘select’ emojis that we use to identity with our near and dear ones. This gives brands an opportunity to latch onto conversations and become a part of the discussion chain.

  • Pumpkin to deliver Pizza Hut ideas online

    Pumpkin to deliver Pizza Hut ideas online

    MUMBAI: Team Pumpkin, a leading digital marketing and PR agency, has won the digital marketing mandate of one of the leading casual dining and delivery restaurant chain, Pizza Hut.

    The digital marketing responsibilities will include online reputation management, social media management and digital creative services for Pizza Hut’s Indian business.

    As Team Pumpkin graduates towards winning more global clients, bagging the Pizza Hut (voted as most trusted brand for 11 years in a row) mandate is another feather in its cap.

    Team Pumpkin creative head Puja Nathani said that their aim would be to make sure that Pizza Hut trust was maintained and it continues to engage with the young audience in the digital space.

    Team Pumpkin co-founder Ranjeet Kumar said their strategy revolved around capturing micro-moments for the youth and expressing them through their digital assets.

  • Pumpkin to deliver Pizza Hut ideas online

    Pumpkin to deliver Pizza Hut ideas online

    MUMBAI: Team Pumpkin, a leading digital marketing and PR agency, has won the digital marketing mandate of one of the leading casual dining and delivery restaurant chain, Pizza Hut.

    The digital marketing responsibilities will include online reputation management, social media management and digital creative services for Pizza Hut’s Indian business.

    As Team Pumpkin graduates towards winning more global clients, bagging the Pizza Hut (voted as most trusted brand for 11 years in a row) mandate is another feather in its cap.

    Team Pumpkin creative head Puja Nathani said that their aim would be to make sure that Pizza Hut trust was maintained and it continues to engage with the young audience in the digital space.

    Team Pumpkin co-founder Ranjeet Kumar said their strategy revolved around capturing micro-moments for the youth and expressing them through their digital assets.

  • News Nation readies second channel launch as it celebrates first anniversary

    News Nation readies second channel launch as it celebrates first anniversary

    MUMBAI: As the country heads into general elections, there’s a regional Hindi news channel being added.

     

    As it celebrates its first anniversary today, News Nation, a national Hindi news channel, has geared up to enter the regional news channel space with the launch of a channel for the states of Uttar Pradesh and Uttarakhand.

     

    News Nation’s news channel for Uttar Pradesh and Uttarakhand is all set to be launched on 19 February. The new channel already has 200 employees on board. The dry runs of the news channel are on but the name of the channel has not yet been disclosed.

     

    The Uttar Pradesh/Uttarakhand channel will operate from two main offices in Lucknow and Dehradun and have bureaus in 10 other cities, including in Varanasi, Jhansi, Meerut and Agra.

     

    News Nation’s Senior Editor Ranjeet Kumar will be the editorial head of the Uttar Pradesh/Uttarakhand channel.

     

    The channel on the launch day will be available to all cable TV viewers in the two states as well as to subscribers of DTH television service provider Freedish.

     

    News Nation has invested almost Rs 50 crore in its second news channel. A marketing campaign for the new channel, like in the case of News Nation, will follow a month after the launch.

     

    The new channel will initially be free of advertisements. “We have a rule that we let the people sample the content we have, get the ratings and then reach out to advertisers,” says News Nation CEO and Editor-in-Chief, Shailesh Kumar.

     

    The programming of the channel will be youth focussed. The vibrant colours of the two states will reflect in the logo as compared to the neutral logo of the national channel.

     

    The Uttar Pradesh/Uttarakhand news channel will not have the usual programming focussed on entertainment, crime and astrology. The channel will have hard news but minus any sensationalism. “You can compare News Nation to any international channel,” says Kumar buoyantly.

     

    The network has ambitious plans to expand its presence in the country. “We are currently studying markets to identify areas that are lacking good quality news channels and after that we will choose our locations,” says Kumar. He also added that there is no restriction on staying just in the Hindi Speaking Market (HSM).

     

    According to TAM data provided by the channel, News Nation has garnered an average of 68 TVTs between weeks 3 and 6 for CS 15+ age group in the HSM.

     

    News Nation is looking at signing annual advertisement deals with various clients before the election season sets in. Currently, it only has four to five minutes of advertising per hour.

     

    After having built a credible space for itself within a year, News Nation is optimistic that its first regional channel will also achieve similar success.

     

    “The road for us was not easy as this is an extremely cluttered genre. We clearly understood that there was a need for a Hindi news channel which was aggressive yet relevant, a channel based on pure news content yet blooming with new ideas and therefore, we came up with News Nation and within months of its launch it crossed over its competitors in terms of ratings,” says Kumar.