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Tag: Ranjana Mangla

  • AI can never match human ingenuity in advertisement: I&B ministry’s Vikram Sahay at MarCon 2023

    AI can never match human ingenuity in advertisement: I&B ministry’s Vikram Sahay at MarCon 2023

    Mumbai: “Remember that advertisement is all about making a product or a service unique. Even the best of the software like ChatGPT will never offer that uniqueness. So, do not feel discouraged by them as they often compromise the quality of the advertisements,” said Ministry of Information and Broadcasting joint secretary & Government of India Vikram Sahay, while delivering his keynote address at the 19th edition of the Marketing Conclave (MarCon), organised by the Internet and Mobile Association of India (IAMAI) on 22 November 2023 in Mumbai.

    This year MarCon explored, through 30 sessions, across four tracks, the theme of “Tomorrow’s Canvas: Tech and the Art of Marketing”. The conference was co-powered by Whistle Feed.

    Addressing the conference’s theme topic, Sahay delved into the dynamic intersection of technology and marketing, shedding light on innovative strategies to navigate the evolving landscape of digital advertising.

    In his keynote Sahay also dwelt on advertising regulatory practices and underlined the importance of ethical marketing. “Today, we have certain regulatory practices and guidelines that protect us from misleading ads, especially in education and healthcare. We must stay away from such unethical practices,” he said.

    MarCon 2023 brought together on one platform more than 65 industry captains and subject stalwarts to explore the theme subject 360 degrees. Over 350+ agencies, 500+ leading brands and 1500 delegates took part in the conference.

    Speaking on unified measurement for digital platforms, Jio Ads CEO Gulshan Verma explained, “Fundamentally, measurement is the backbone of business, translating into vital components such as your business metrics, engagement metrics, and sales figures. What further adds to this process is the perception of your brand. Introducing unified measurement transforms the landscape, where context makes all the difference. Online and physical touch points make it challenging to analyse or even apply unified measurement. Unification will happen if we are able to link business numbers and other tangibles to arrive at some sort of numeric unification or one scale of measurement for digital platforms.”

    Talking on changing tech allowing new age marketers to connect with ‘BHARAT’, Federal Bank CMO MVS Murthy said, “AI does not have an emotional quotient hence it cannot be sensitive towards human emotions. Only humans can understand the subtle sensitivities of any matter. While targeting Bharat, it’s important we understand and acknowledge these nuances and think regional and vernacular first, it’s a human emotion, we think in our mother tongue and then speak in English or any other language.”

    Among other prominent speakers at the conclave were Group M South Asia president Tushar Vyas; Games 24 x 7 VP Gaurav Verma; Meta ads business director & head Arun Srinivas; Sony Pictures Network Ltd senior VP and Ad revenue head Ranjana Mangla, Physics Wallah marketing head Sanket Narkar and Tata Digital CMO Shoumyan Biswas.

    Results of the second edition of the prestigious Digital Native Brands Awards (DNBA) were announced at a gala ceremony at MarCon. This year there were over 150 entries for DNBA, which were distributed in 19 categories. The Awards celebrate and honour businesses and brands that have harnessed the power of digital technology, epitomize the spirit of digital entrepreneurship, and leverage technology as a core driver of their success. The Best DNB Woman Entrepreneur of The Year Award went to Ghazal Alagh, Honasa Consumer Pvt Ltd (Mamaearth) and the Best Digital Native Brand Entrepreneur Award was bagged by Manish Chowdhary, WOW Skin Science.

  • MasterChef India joins forces with leading brands for Sony LIV exclusive

    MasterChef India joins forces with leading brands for Sony LIV exclusive

    Mumbai: Over the years, MasterChef India has played an integral role in igniting the nation’s passion for food and culinary. In addition, the emergence of the digital age has fuelled the love for food across cultures and continents. Understanding the widespread reach, accessibility of digital platforms, and audience preferences, MasterChef India is now exclusively digital on Sony LIV. This season of MasterChef India captures the aspirations, dreams, and narratives of countless aspiring home cooks who are passionate about the culinary arts.

    This strategic move not only signifies the show’s adaptation to changing viewer patterns but also opens a world of opportunities for advertisers to connect with their audience. Sony LIV is delighted to partner with esteemed sponsors who share the platform’s passion for culinary excellence. Veeba, a leading name in condiments and sauces, has come on board as the co-presenting sponsor and is set to showcase various usages of its products to curate exclusive delectable dishes, adding a dash of unique flavour to MasterChef India. The show is also co-powered by ACKO Health Insurance and Maggi Masala Ae Magic, who will have customized challenges in the show curated specifically to showcase their product offerings and usage.

    Additionally, ITC Aashirvaad Atta, India Gate Basmati Rice, iD Fresh Food, Urban Company, and Welspun have stepped in as partner sponsors, along with Dyson, further enriching the show’s flavour palette.

    Tune in to MasterChef India from October 16 only on Sony LIV!

    Comments

    Sony LIV head ad sales revenue Ranjana Mangla

    Embracing the digital wave, MasterChef India is undoubtedly redefining culinary entertainment for viewers across the country. Each sponsor adds a unique flavour to the show, enhancing the experience for viewers. In this digital-exclusive format, where food meets fierce competition, we are showcasing exciting culinary skills and crafting engaging content bytes for an interactive experience. While we are cooking up a storm of innovation and entertainment, our sponsors are the secret ingredients that make it all possible.

    ACKO EVP marketing Ashish Mishra

    At ACKO, we are disrupting the health insurance space and in MasterChef India we found the perfect partner to drive awareness about it. A healthy lifestyle starts with a healthy diet. We believe that MasterChef India has the power and reach to educate millions of Indians on how to cook and eat healthy. ACKO “health ki baat” is the perfect device to deliver this.

    ITC Ltd COO, staples & adjacencies Anuj Rustagi

    We are delighted to announce our association as partner sponsors with MasterChef India. The show stands for the best-in-class culinary experience created by handpicked chefs. Just like MasterChef contestants infuse their magic into traditional recipes, Aashirvaad Select Atta too is crafted using 100% Sharbati wheat sourced from select farms of Madhya Pradesh, providing consumers with the finest roti experience. This partnership perfectly reflects our shared values of pursuing excellence and pushing the boundaries of innovation. We look forward to seeing how these talented contestants use their creative minds and Aashirvaad Select Atta to bring together innovative and delicious dishes every day.

    KRBL Ltd head of marketing Kunal Sharma

    Our continued partnership with MasterChef India is a testament to our commitment to excellence. As the ‘Masters of Basmati,’ this partnership is as perfect as the ‘Winning Recipe’ – A symphony of flavours, authentically prepared & beautifully served. In this alignment with MasterChef India on Sony LIV, we are also strategically leveraging the expanding OTT landscape to foster a more profound connection with our consumers, ensuring our brand thrives in their hearts and homes.

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognizing the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by Sponsor and will present highlights and introduce the ‘ACKO Changemakers series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to Top Moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, the Asian Games will feature a T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head of Ad sales revenue Ranjana Mangla commented, “Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications”.

    Curefoods founder  Ankit Nagori, “I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony”.

    JSW Sports Founder Parth Jindal, “We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.

    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with the Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

     

  • Kaun Banega Crorepati reigns as advertisers’ beloved choice, continuing its impressive run on SonyLIV!

    Kaun Banega Crorepati reigns as advertisers’ beloved choice, continuing its impressive run on SonyLIV!

    Mumbai: Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions. The show, cherished by audiences of all ages, continues to make a significant impact on people’s lives. The reality show has returned with its 15th season, accompanied by the highly acclaimed feature, KBC Play Along on Sony LIV.

    The last season of KBC has proven to be an extraordinary triumph, surpassing previous records on the platform. Furthermore, ‘KBC Play Along’ allows users to participate real-time while watching the show on the app. This initiative creates an ideal environment for advertisers to target a highly engaged audience through Sony LIV exclusive integrations.

    Seizing this opportunity to engage with a broad and diverse audience, renowned brands have joined forces to convey their brand messages and connect with viewers through distinctive brand integrations. ACKO, India’s leading digital insurance company and Vimal have come onboard as a ‘Co-Presenting Sponsor’. As part of this partnership, ACKO has tactfully partnered with the platform for KBC lifelines across the show & Play Along to build the brands proposition as consumer’s go-to Lifeline for their insurance needs across Health & Auto categories.

    IDFC FIRST Bank joins as the ‘Banking Partner’, exclusively representing banking branding throughout the show. This involves presentation of IDFC FIRST Bank Branded cheques to the winners and interactive assets on Play Along.

    India’s major electronics retailer, Croma, steps in as a ‘Co-Powered Sponsor’. Croma will conduct unique quizzes for its online and offline customers, offering a chance to be a special guest on the KBC set, among other rewards. Additionally, to build and highlight the brand’s online presence, contestants who surpass 25 lakhs can select a Croma appliance as a prize from “Croma.com Cart Unlocked”.

    The show also brings in UltraTech Cement, Parle Agro and Atomberg as Partner sponsors along with other prominent advertisers.

    Comments

    Sony LIV head AD sales revenue Ranjana Mangla

    A show with a global legacy, Kaun Banega Crorepati has truly become an essential part of Indian culture, representing knowledge, aspiration, and growth. A huge and diverse audience base along-with active participation via LIV exclusive Play-along provides advertisers scaled reach with multiple touchpoints supported by innovative integrations and contextual creative renditions to land their message effectively in a seamless manner. Continued sponsorship partnerships with Acko, IDFC, Vimal, Ultratech and repeat investments from many others are solid testament to KBC delivering great value to advertisers on-board.  

    Croma COO Shibashish Roy

    We are excited to team up with SonyLIV for KBC, a journey filled with knowledge, excitement, and endless possibilities. Like the show’s spirit, Croma aims to empower people with latest in technology and seamless experiences. The partnership highlights our common goal to spark curiosity and shape a world where innovation is limitless.

    Parle Agro joint managing director & CMO Nadia Chauhan

    At Parle Agro, we are thrilled to associate our Smoodh dairy beverage with the intellectually stimulating Kaun Banega Crorepati on Sony LIV. We eagerly anticipate rewarding the Play Along participants, who showcase sharp intelligence and keen insight—traits that echo the essence of both our brand and the show. This alliance embodies our steadfast dedication to innovation, knowledge, and unparalleled quality.

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognising the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by sponsor and will present highlights and introduce the ‘ACKO Changemakers’ series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to top moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, Asian Games will feature T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head ad sales revenue Ranjana Mangla: Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications.

    Curefoods founder Ankit Nagori: I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony.

    JSW Sports founder Parth Jindal: We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.
    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

  • Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Mumbai: MasterChef India is gearing up to make a sizzling return exclusively on Sony LIV soon. The show has been a resounding success in its previous season with entire nation streaming the culinary extravaganza. As the anticipation builds for the upcoming season, Sony LIV is thrilled to unveil an exciting collaboration with Veeba, a beloved brand renowned for its wide range of sauces and condiments.

    As the co-presenting sponsor of MasterChef India, Veeba is set to showcase various usage of its products to curate exclusive delectable dishes. Veeba’s partnership with MasterChef India marks a significant milestone in drawing synergies between the brand and the content proposition. Veeba shares a common vision with MasterChef India to celebrate the art of gastronomy, empower culinary talent and inspire food enthusiasts.

    MasterChef India will soon return with celebrity chef Vikas Khanna, chef Ranveer Brar along with latest addition chef Pooja Dhingra. With their unparalleled expertise and refined palates, they will inspire contestants to push culinary boundaries. Just like the previous season, 16 dedicated cooks will fight tooth and knife in the iconic MasterChef kitchen to emerge as the ultimate MasterChef of the season.

    Sony LIV head ad revenue Ranjana Mangla: As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken the center stage in the digital sphere, with audiences consuming plethora of food related content. Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation.

    Veeba (flagship brand of VRB Consumer Products Pvt Ltd)  founder & managing director Viraj Bahl: At Veeba, we’re thrilled to present and partner with MasterChef India this year. This collaboration reflects our passion for culinary excellence and innovation. The essence of MasterChef India seamlessly resonates with Veeba’s core values of fostering creativity and experimentation. It is an iconic platform for aspiring chefs across the country to showcase their talent, and we’re excited to inspire and empower their limitless imagination.  Together, we embark on a journey to establish a new legacy—one that deeply resonates with budding chefs and food enthusiasts alike.

    mSix&Partners India managing partner Subhamay Mukhopadhyay: We at mSix&Partners, are committed to innovation and solving business problems for our clients. There couldn’t be any other great opportunity other than MasterChef India for Veeba to address both awareness for their extended portfolios and engaging with the like-minded audiences at scale to drive consideration. We are designing bespoke solution which will resonate with the digital native aspiring chefs and co-creating industry-first in-show content disruption which will help the brand to stand out. We partnered with Veeba and MasterChef India to create an inspiring campaign that will help us to showcase multiple innovative ways of using range of Veeba products. We are more than confident that this partnership will captivate the audience, leaving an indelible mark.

    Get ready to embark on a mouth-watering journey with MasterChef India, streaming soon only on Sony LIV!

  • upGrad teams up with SonyLIV for new series ‘Khud Ke Liye’

    upGrad teams up with SonyLIV for new series ‘Khud Ke Liye’

    Mumbai: Ed-tech major upGrad has taken its original content game a notch higher with the launch of a multi-starrer anthology film titled “Khud Ke Liye.” Conceptualised and written by The Glitch’s digital-first division – Flux, the film series is currently streaming on upGrad’s YouTube channel and streaming platform, SonyLIV.

    The series emphasises the fact that the absence of ‘life-long learning’ in the era of constant evolution adds tremendous pressure on working professionals, without having them realise it. This jeopardises their professional growth and mental well-being in the long run. “We wanted to depict the most ordinary of lives, with their self-consciousness erupting from an uncomfortable incident or series of events, which leads them to choose higher education. The idea was to make the characters brave but at the same time relatable and vulnerable, to appeal to the potential audience and consumers,” said Flux creative director Tathagata Ray.

    Besides Flux, two other production houses Melting Clock and Upward Fall Films also collaborated on the series over a period of three weeks, the company said.

    “We are committed to making quality and affordable higher education a reality for millions. Our strategic partnership with India’s leading OTT player SonyLIV to tap into the right set of audience is another step forward in that direction,” commented upGrad head of marketing Ankit Khirwal.

    Speaking on the association, SonyLIV head – ad sales revenue Rnajana Mangla stated, “At SonyLIV, we believe in offering unique and relevant entertainment to our viewers. The upGrad original ‘Khud Ke Liye’ hence is the perfect fit. We are excited to bring this thought-provoking anthology for our diversified audience.”

    “While the world competes to break formats, score big on innovations, and run behind short video-led engagements, we wanted to do something a little less conventional,” remarked Flux associate VP – content strategy and business Varun Anchan. “Leveraging the roots of branded content, we tried to bring back long-format storytelling through this content series. With upGrad, we saw mutual respect for long-form and thus entered OTT with #KhudKeLiye.”

    Directed by filmmakers Rahul Nangia, Smrutika Panigrahi, and Pranjal Vaid, the three independent films “Pehchaan,” “Saahas,” and “Koshish” depict the real-life journeys of upGrad alumni. The cast comprises names such as Priya Bapat, Sharib Hashmi, Tanmay Dhanania, Alam Khan, Jihaan Hodar, Maya Sarao, Joy Sengupta, and Shiwangi Peswani.

  • upGrad partners with SET for ‘Shark Tank India’

    upGrad partners with SET for ‘Shark Tank India’

    Mumbai: Higher edtech platform upGrad on Monday announced its partnership with Sony Entertainment Television (SET) as the presenting sponsor for the first edition of “Shark Tank India” and as the co-presenting sponsor of the show on the streaming platform, SonyLIV. 

    According to a statement, this association aligns with upGrad’s vision of powering career success for the workforce as their trusted ‘life-long learning partner,’ and will also further the brand’s deep India penetration goal.

    “We are thrilled to come on board for the first-ever season of ‘Shark Tank India’ that will celebrate young entrepreneurs from across ‘Bharat’ and their zeal of creating business opportunities and employment within the country,” stated upGrad India CEO Arjun Mohan. “With this strategic partnership we are not only looking forward to coming closer to millions of individuals, but also to building an inclusive ecosystem of talent that is best placed to contribute meaningfully towards India’s growth.”

    “Shark Tank” provides a platform for business ideas and prototypes as well as active businesses to get propelled into reality by experienced investors and business experts. The international format is popular among young and aspiring entrepreneurs as well as working professionals who are also the brand’s core target audience.

    “India is rapidly turning into a digital-first economy, and the entertainment preferences of its consumers are evolving daily. Keeping this at the forefront, we have partnered with upGrad for the first-ever edition of ‘Shark Tank India’ on SonyLIV,” said SonyLIV’s head of ad sales revenue Ranjana Mangla. “With this high-quality business-oriented show, we endeavor to boost India’s growth trajectory. SonyLIV’s diverse content library will help the brand connect with the right audience. Onboarding upGrad will help us tap new audience segments and heighten our innovations for the show.”

  • India-Australia tour doubles up viewership on SonyLIV

    India-Australia tour doubles up viewership on SonyLIV

    KOLKATA: The India tour of Australia is underway and is making waves in a cricket-worshipping nation such as ours. Post a rough start, the Men in Blue are back to winning ways and have garnered a remarkable response on SonyLIV. 

    The high-octane tournament has more than doubled up viewership on SonyLIV, coupled with five times rise in daily average subscriptions on the platform. With simultaneous streams across English, Hindi, Tamil and Telugu, 50 per cent of viewership have flowed in from Hindi and regional languages feeds for the event so far. 

    Advertisers have also reacted with great interest, with as many as over 70 brands coming on board for the cricketing event. With brands like Winzo and McDowell’s No.1 Soda being brought in as co-powered sponsors, the platform has locked in businesses across categories like insurance, banking, gaming, tourism, electronics, FMCGs and more. Some of these sponsors are Proctor & Gamble, Lenovo, Seagram’s Royal Stag Packaged Drinking Water, Association of Mutual Funds of India, IIFL amongst others. Additionally, advertisers like Apple, Castrol, Horlicks, Dell, Vimal Elaichi, RBI, SBI Mutual Funds, Berger Paints, ICICI Pru Life & Mutual Funds, Australia Tourism, Acko General Insurance, and more have also come forward to advocate their support for the ongoing India Tour of Australia. 

    "The India tour of Australia has opened to a thunderous response from the audience and advertisers alike. Riding on the increase in viewership, we are expecting a 50-60 per cent revenue growth on the platform over the last series. We are already sold out for ODIs and T20s and have only 15-20 per cent inventory left for the Test matches. Cricket has always been a major consumption driver for us, and we hope to see the reactions spiralling in the upcoming matches of the tour," SonyLIV digital business ad sales revenue head Ranjana Mangla commented. 

    After registering their first win of the tour in the third ODI, Team India will now look to dominate in the T20I matches. The T20I will be followed by the much-awaited four Test matches for the Border-Gavaskar Trophy. 

  • Ranjana Mangla named ad sales revenue head for SPN’s digital business

    Ranjana Mangla named ad sales revenue head for SPN’s digital business

    Sony Picture Networks India (SPN) has appointed Ranjana Mangla as ad sales revenue head for digital business. She will be responsible for creating a robust advertising monetizing ecosystem for the network’s digital arm SonyLIV.

    Her role includes strategic planning for overall advertising revenue for SonyLIV and building a vast network of advertisers from across geographies and industries through programmatic solutions. Mangla will report to Set, SonyLIV, StudioNext business head Danish Khan.

    Read more news on SonyLiv

    Prior to this, she was associated with Disney+Hotstar where she was leading entertainment impact revenue for the platform. She has also had stints at top broadcasters in India including Viacom, Discovery, and NDTV.