Tag: Ranjana Mangla

Top global brands rally behind Sony Liv for Roland Garros 2025 streaming blitz

MUMBAI: Sony Liv has fired the opening serve on the clay courts of Roland Garros 2025 with a blockbuster line-up of brand partnerships. Streaming the Grand Slam Live from 25 May to 8 June, the platform has drawn an ace set of sponsors across automotive, aviation, tech, and lifestyle.

Hyundai Motor India, Lufthansa, and Oneplus have come aboard as co-presenting sponsors, lending global muscle to the tournament’s Indian presence. Dezerv joined as a co-powered by sponsor, while Sansaar (a D’Decor brand), Disney Adventure (Disney Cruise Line), and GHA Discovery entered the mix as partner sponsors.

Sony Liv continues to court India’s premium digital audience with a tournament that has earned cult status among sports fans. The 2025 edition sees the return of star athletes including defending champion Carlos Alcaraz, current World number one Jannik Sinner, Novak Djokovic, Iga Swiatek, Aryna Sabalenka, and India’s Rohan Bopanna pairing with Adam Pavlasek in doubles.

“Round-the-year premium sports content and prestigious tournaments have been at the core of Sony Liv’s sports strategy since inception. It plays a critical role in engaging the affluent, premium-mass audience for our SVOD as well as AVOD audience”, said Sony Liv head of ad revenue Ranjana Mangla. “Roland Garros attracts one of the most affluent audiences at scale, an essential segment of the addressable market for major advertising categories”.

Hyundai Motors India AVP & vertical head marketing, Virat Khullar added, “Our association with Sony Liv for Roland-Garros reflects our commitment to bringing premium sports experiences to discerning viewers. This collaboration goes beyond sponsorship; it’s a testament to our dedication to sportsmanship and elevating the audience experience”.

Echoing the sentiment, Lufthansa Group head of marketing, south Asia, southeast Asia, Pacific, Sng Ju Stephanie stated, “This partnership with Sony Liv not only strengthens our connection with sports enthusiasts in India but also reinforces our commitment to offering premium, meaningful experiences to travellers across the globe”.

Roland Garros 2025, now Live on Sony Liv, promises to serve up high-octane drama and a grand slam of brand integrations as advertisers target tennis fans in a premium, high-engagement environment.

May 28, 2025
Sony LIV’s divyang special spotlights unique visionaries

MUMBAI : Sony LIV is pushing boundaries with Gateway to Shark Tank – divyang special, a unique edition of Shark Tank India that champions innovation and entrepreneurship among specially abled individuals and those striving to empower them. This special episode isn’t just about business—it’s about breaking barriers, creating opportunities, and celebrating the bold ideas that drive inclusive progress.

This special initiative highlights groundbreaking ideas and inclusive solutions, with the backing of Adani Airports director Jeet Adani who also oversees the Adani group’s defence, petrochemicals, and copper businesses while spearheading the group’s digital transformation.

Entries for Gateway to Shark Tank – divyang special are open until 15 February 2025, after which shortlisted pitches will be featured in an exclusive episode. Through this initiative, Shark Tank India and Jeet Adani aim to mentor and support entrepreneurs driving disability-inclusive innovation, promoting accessibility and progress.

Commenting on the initiative, Sony LIV head of ad sales revenue Ranjana Mangla, stated: “Shark Tank India has always been a platform for aspiring entrepreneurs. We are committed to inclusivity, supporting specially abled entrepreneurs and businesses catering to their empowerment. It is heartening to see established leaders like Jeet Adani supporting this cause, amplifying its impact and reach.”

Adani Airports director Jeet Adani, added: “There is immense potential to create disruptive solutions in this space. We need more passionate innovators addressing the challenges faced by specially abled individuals. I am excited to partner with Shark Tank India to support entrepreneurs and drive meaningful change.”

February 5, 2025
Sony LIV’s Shark Tank India 4 nets record sponsors and high viewer interest

MUMBAI: Buckle up, entrepreneurs and dreamers! Shark Tank India 4 is back on Sony LIV, and this season isn’t just swimming in talent—it’s making waves with a powerhouse lineup of sponsors. The much-loved reality show, now streaming, continues to inspire, educate, and entertain audiences by shining a spotlight on India’s most ambitious and innovative business minds. With bold pitches, high-stakes deals, and cutting-edge ideas, this season is set to redefine entrepreneurship for the country.

The show’s impressive sponsor roster includes Acko, Pokerbaazi, and Swiggy Instamart as co-presenting sponsors, along with Adani and Jaguar as co-powered sponsors. Partner sponsors Rayzon Solar, Icici Direct, Lenskart, and Sofy have also joined the entrepreneurial bandwagon, leveraging Shark Tank’s wide reach to connect with India’s ever-growing startup ecosystem.

This season, a star-studded panel of sharks leads the charge. Returning favourites like Anupam Mittal (People Group), Aman Gupta (boAt Lifestyle), Namita Thapar (Emcure Pharmaceuticals), Peyush Bansal (Lenskart), and Vineeta Singh (Sugar Cosmetics) are joined by new faces, including Ritesh Agarwal (OYO), Kunal Bahl (Snapdeal), and Varun Dua (Acko). Each brings their unique expertise to enrich conversations and inspire India’s next wave of entrepreneurs.

Sony LIV head of ad sales revenue Ranjana Mangla highlighted the show’s success, “Shark Tank India has redefined reality TV in the country, blending inspiration with entertainment to captivate viewers. It offers brands a unique platform to showcase impactful campaigns and connect with a diverse audience. Partnering with the show taps into the entrepreneurial spirit, fostering meaningful connections and leaving a lasting impression. The show’s phenomenal success, driving 40 per cent growth on CTV and 27 per cent growth in engagement, is fuelled by great content. This season also features a wide range of business pitches, from traditional ventures to cutting-edge tech.”

Acko CMO Ashish Mishra, explained their commitment to the show, “Acko’s association with Shark Tank India has always celebrated change. We want to continue putting a spotlight on changemakers – the entrepreneurs who have the vision to drive positive change in society. Our changemakers have always had bold ideas and creative solutions and used their skills for the betterment of our country. With the Changemaker Wall, we have taken this spotlight to the next level. We worked with talented artists from across the country and asked them to express their interpretation of positive change. These incredible pieces of art, along with the talented entrepreneurs from Shark Tank, come together to showcase our commitment towards positive change. Together, we are championing a future where innovation meets purpose.”

Baazi Games CEO Navkiran Singh shared a unique perspective, “Both Poker and entrepreneurship thrive on strategy, risk management, and adaptability. The skills required to build a business, such as making calculated decisions and staying resilient, are equally vital in Poker, making the two deeply interconnected. That’s why we are thrilled to continue our partnership with Shark Tank for its third season. This platform is a celebration of the ‘Make in India for the World’ vision and a catalyst for empowering entrepreneurs to build exceptional businesses. Its growing popularity perfectly aligns with the spirit of innovation and strategy that we at Baazi Games deeply value.”

Swiggy Instamart CEO Amitesh Jha expressed his excitement about the collaboration, “We’re just a week into the launch of Shark Tank 4, and already, we’re witnessing some incredible products and promising entrepreneurs. This partnership is particularly exciting for us at Swiggy Instamart, as we’re always looking for ways to bring exciting new D2C brands to users and it aligns with our core value of making innovation both a reality and easily accessible to consumers. What’s also exciting is that we get to offer these debut products to our customers through Swiggy Instamart, delivering them within minutes giving a great boost to these brands.”

With its growing popularity, Shark Tank India 4 promises not only to entertain but also to empower. By pairing inspiring entrepreneurial stories with top-tier brand partnerships, the show cements its role as a beacon for innovation and ambition in India.

Catch Shark Tank India 4 every Monday to Friday at 8 pm, exclusively on Sony LIV.

January 27, 2025
Kaun Banega Crorepati season 16 attracts top sponsors

Mumbai: Kaun Banega Crorepati (KBC) continues to captivate audiences across India with its unique blend of knowledge, entertainment, and life-changing opportunities. As season 16 unfolds, the show’s enduring popularity is evident in the impressive lineup of top-tier sponsors it has attracted.

With 12 sponsors onboarded there has been 100 per cent growth over the last year, Leading the way are ACKO and Aditya Birla Group as co-presenting sponsors, IDFC First Bank returns for the third consecutive year as the exclusive banking partner with Atomberg, Vimal and Sensodyne as co-powered sponsors, Veeba as the taste partner, Ultratech Cement and Kalyan Jewellers as partners. Raymond as the wardrobe partner, and Godrej Locks as the safety partner.

The show’s innovative features, such as the real-time interactive KBC Play Along on Sony LIV, continue to enhance viewer engagement. The KBC Play Along feature allows audiences from across the globe to participate in real-time continues to offer advertisers unique and valuable opportunities to reach a highly engaged audience.

KBC offers unique opportunities for deep and diverse in-show integrations. By embedding themselves within the show’s narrative, brands can forge meaningful connections with viewers and achieve measurable outcomes, making KBC a powerful platform for brand storytelling and engagement.

. ACKO: Partners with the KBC LIFELINES, leveraging contextual moments within the show to integrate the insurance category effectively.

. Aditya Birla Group: Sponsors the education of children equivalent to the number of questions asked, aligning with their corporate social responsibility.

. IDFC First Bank: Acts as the banking partner with a presence across winning moments throughout the show.

. Atomberg Fans: First-time sponsor that rewards winners with hampers, enhancing the viewer experience.

. Sensodyne: Takes ownership of the “Expert Question of the Day” moment, aligning its brand with expertise and trust.

. Raymond: Onboarded as the wardrobe partner, contributes to the show’s style and presentation.

. RBI: Integrates the message “Jankar Baniye Satark Rahiye” within the bonus questions, promoting awareness and caution.

. Godrej Locks: Rewards contestants at the crucial ₹25 lakh “padav” and integrates their brand message around safety at the right moments.

These points highlight how various brands are strategically integrating themselves within KBC, enhancing both their visibility and viewer engagement.

The current season of KBC has already set new benchmarks for viewership and engagement.

Kaun Banega Crorepati Season 16 is now streaming on Sony LIV, offering viewers and sponsors another season of extraordinary experiences.

Sony LIV head ad sales revenue Ranjana Mangla said, “Large-scale reality shows like Kaun Banega Crorepati spanning across 142 days of activity (100 episodes) have finally been acknowledged to deliver value at scale in the digital ecosystem creating a paradigm shift in the market. Kaun Banega Crorepati stands as one of India’s most iconic shows, providing an unparalleled platform for brands to connect with audiences. We are thrilled to welcome esteemed 12 sponsors, whose commitment to KBC on Sony LIV underscores the immense value of this collaboration. With growing advertiser interest, we are confident that KBC Season 16 will once again deliver exceptional benefits to both our viewers, sponsors and partners.”

ACKO EVP marketing Ashish Mishra said, “KBC occupies an iconic position in the Indian reality show landscape, making ACKO’s decision to continue with our partnership a natural fit. The show’s widespread popularity across ACKO’s core target audience enhances the value of this collaboration. Additionally, we recognized a unique synergy between KBC’s lifelines and our insurance offerings. Just as lifelines offer crucial support to contestants, ACKO provides protection solutions for life’s uncertainties, spanning life, health, car, travel insurances and more.”

Atomberg Technologies founding member & chief business officer Arindam Paul said, “As a home-grown Indian consumer durables brand started by two IIT-ians, being a co-sponsor of India’s leading entertainment show- Kaun Banega Crorepati, is a massive feat. Atomberg has always been a brand that’s stood at the intersection of innovation and customer delight; solving unseen, unstated consumer problems, such as introducing energy efficient BLDC fans to India and more. KBC is a show driven by curiosity – as is our brand, and so this seemed like an organic fit for us.”

September 4, 2024
Vidnet 2024: The advertising opportunity beyond AVOD

Mumbai: The OTT business in India is buzzing with new streamers, niche, and language offerings. However, early players are struggling as heavy content spending isn’t matching revenues, and India-specific low pricing hasn’t spurred subscriptions. Growth has plateaued as consumers return to post-COVID normalcy, preferring to binge occasionally.

Adding to the churn is the shift towards AVOD by giants like JioCinema, offering premium events like cricket for free, with Disney+Hotstar following suit. This has strained streaming bottom lines. The rise of FAST channels is also causing industry jitters. Vidnet explores the future of the streaming ecosystem. This event was held on 19 July 2024, at Hotel Sahara Star, Mumbai.

This panel discussed innovative advertising avenues beyond ad-supported video-on-demand (AVOD) platforms and how businesses could seize those new opportunities to reach their target audience effectively.

The session was chaired by Kurate Digital Consulting’s founding partner Uday Sodhi. It included the following panellists: Amazon minitv business head & director Aruna Daryanani, Sony LIV, SPNI Sr. vice president & head of ad revenue Ranjana Mangla, Zee5, South Asia chief revenue officer Gaurav Kanwal, Marico head – media, digital marketing and Brand PR (India and Global COE) Ankit Desai, CereOne director Deepak Karnani, PubMatic senior director – customer success Harguneet Singh.

The discussion highlighted key industry trends and perspectives on content consumption and advertising priorities. Ranjana Mangla emphasized that different video genres cater to diverse audiences, with broad appeal achieved by shows like KBC or Indian Idol, while most content targets specific niches. Understanding the addressable market and tailoring content and sponsorship strategies to meet specific goals is crucial for advertisers.

Gaurav Kanwal pointed out that the persistent issue of trust in digital advertising necessitates a shift from efficiency to effectiveness in media planning. Advertisers should focus on outcome-based strategies and leverage data to address specific challenges and metrics, making campaigns more relevant.

Harguneet Singh noted that advertisers are primarily focused on acquiring cost-effective impressions to maximize reach and frequency. Targeting strategies can vary from geo-specific to audience segments based on advertiser behaviour.

Anand Makhija discussed the common comparison of YouTube’s rates with other platforms, highlighting that CPMs are often higher elsewhere. It is important to communicate the additional benefits of different platforms. The growth of connected and smart TVs is driving the industry towards hybrid models (combining AVOD and SVOD), which help transition users and enhance platform engagement.

Aruna Daryanani shared that as publishers, we will need to meet the diverse needs of advertisers. There is no one-size fits all approach here and all media plans need to be customised based on objectives. The new brands are looking to build upper-funnel awareness, whereas the established brands are looking to build saliency and mid to lower-funnel impact. Given Amazon miniTV is tightly integrated with Amazon, advertisers benefit from Amazon’s rich content and shopping insights.

Ankit Desai highlighted that advertisers are investing significantly in video platforms, with 50-60 per cent of their budgets allocated to video advertising, and some up to 80 per cent. Despite YouTube’s classification as short-form content, consumers perceive all video content similarly, blurring the lines between digital video and OTT platforms.

July 22, 2024
Roland-Garros 2024: Catch the clay-court action live and exclusive only on Sony LIV!

Mumbai: Sony LIV, India’s premier destination for international tennis tournaments, reaffirms its commitment to delivering top-tier tennis action to Indian audiences as it now streams the highly anticipated Roland-Garros. Following the conclusion of the Australian Open, Sony LIV is poised to provide unmatched excitement starting as top players from around the globe converge on the clay courts of Paris.

The OTT platform has established dominance in the tennis streaming realm by securing exclusive rights to major Tennis Grand Slams, capturing 83 per cent of OTT Tennis viewership in India. With a strong focus on Connected TV users, accounting for 55 per cent of its tennis viewership, Sony LIV has solidified its position as the leading platform for tennis enthusiasts. Offering unparalleled coverage of prestigious events like the Australian Open, The Roland-Garros, The U.S Open, Davis Cup and ATP Masters. Sony LIV has emerged as the top choice for tennis fans seeking high-quality streaming experiences.

With Hyundai and Johnnie Walker Refreshing Mixer non-alcoholic onboard as the co-presenting sponsor, along with Dezerv, NoBroker.com & Ultratech as partner sponsors, and Rolex, BMW and Redbull also onboard, Sony LIV aims to enhance viewer experiences and deliver premium sports content. This collaboration reflects Sony LIV’s dedication to providing unparalleled tennis coverage.

This is not all! Sony LIV is revolutionizing live sports coverage by offering 10 streams, including seven court feeds and two world feeds. At 8 pm, viewers can enjoy additional commentary options in Hindi, Tamil, and Telugu, enhancing inclusivity and engagement among fans of diverse linguistic backgrounds. This initiative sets a new standard in sports broadcasting by ensuring no action is missed and catering to a wider audience base.

Sony LIV’s dominance in the digital landscape signifies a commitment to top-tier sports entertainment. With strategic partnerships driving excellence, viewers can now enjoy thrilling tennis matches with Djokovic, Swiatek, and more. Brace for an epic showdown like Djokovic vs. Swiatek, while India’s Bopana shines on the global platform. Stay tuned for intense battles and unforgettable moments that redefine sports streaming!

Sony LIV head ad revenue Ranjana Mangla:

“At Sony LIV, we’re deeply grateful for the partnership with Hyundai, Dezerv, Johnnie Walker Refreshing Mixer Non-alcoholic, NoBroker.com, Ultratech, Rolex, BMW and Redbull for the Roland-Garros 2024. This collaboration not only elevates the viewing experience for tennis fans worldwide but also provides our partners with unparalleled exposure to a highly engaged audience. We are glad our sponsors benefit from extensive brand visibility and association with one of the most prestigious events in tennis, enhancing their reach and engagement with their target audience. Together, we’re committed to delivering unforgettable moments and creating lasting memories for tennis fans around the globe.”

Hyundai Motor India AVP & vertical head, marketing Virat Khullar:

“At Hyundai, we are constantly evolving with different formats to connect and communicate with the audience. Our partnership with Sony LIV for the Roland-Garros underscores our commitment to engage with discerning audiences and deliver premium sports content through digital platforms. Tennis in India is a mass yet premium sport and Hyundai exemplifies this philosophy. This collaboration represents more than just a sponsorship; it embodies the spirit of sportsmanship and our shared vision of enhancing the sports-viewing experience for our audience. We strongly believe our partnership will yield great potential for us to engage with people across geographies and delight tennis aficionados this season.”

Don’t miss a moment of the excitement at the Roland-Garros, streaming exclusively on Sony LIV!

June 3, 2024
Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users

Mumbai: In the exhilarating third season of Shark Tank India, innovation meets ambition as entrepreneurs from across the country pitch their groundbreaking ideas to an illustrious panel of 12 Sharks. With each passing episode, the reception has been nothing short of overwhelming, piquing the curiosity of audiences and investors alike. This season has seen an exceptional growth of 20 per cent increase in new users, and notably, 37 per cent increase in users who watched on CTV.

In season 3, businesses like Pizza Galleria and Conscious Chemist have seen remarkable growth following their appearances on Shark Tank India. Pizza Galleria experienced a four-times surge in sales and a 20 times spike in web traffic, with over 1000 franchise inquiries. Conscious Chemist saw a four-times increase in revenue and a five times increase in website visitors. Tiggle and Koparo also achieved significant growth, with Tiggle’s sales increasing six times and website traffic five times, and Koparo’s sales growing six times and website traffic 10 times.

Season three has received support from influential brands, strengthening its impact. ACKO has come on board as a co-presenting partner, maintaining a steadfast three-year alliance. PokerBaazi also continues the association stepping up as the co-presenting sponsor, enriching the Shark Tank India 3 experience with their engaging segment, Baazigar of the Day, expertly hosted by the witty Rahul Dua. This light-hearted addition brings a dose of fun and camaraderie into the high-stakes atmosphere of the show, allowing pitchers to unwind, showcase their personalities, and even bag exciting prizes along the way. The show is co-powered by upGrad, IDFC First Bank has come on board as the Banking partner, and ICICI Direct, Unicharm’s Sofy Feminine Care brand along with Sensodyne have joined as partner sponsors, enriching the show’s network of pivotal partnerships.

Sony LIV head ad revenue Ranjana Mangla:

Shark Tank India has led to a positive change within the society by promoting entrepreneurship, fostering innovation, and empowering individuals to achieve their dreams. This season has seen more than 50 Cr of investment across 54 deals by the sharks so far, with businesses from Personal Care & Fashion, Technology and Food & Beverages getting most of the investment share. The show’s Impact has been such that many Startups after appearing on the show have seen massive growth in the sales and website traffics showcasing the immense potential of the show on the start-up ecosystem. This makes the show a great opportunity for brands as well.

Baazi Games (parent group of Pokerbaazi) founder and CEO Navkiran Singh:

Over the years, we have realized that the skills of a competent entrepreneur always make him win in any situation, Shark Tank India is all about making the right decisions under pressure, constantly analyzing the market opportunities with the perseverance to excel in the game, and this alignment makes our partnership with Shark Tank a natural fit.

Tune in to Shark Tank India 3 streaming on Sony LIV, Monday to Friday at 10 pm.

March 13, 2024
Shark Tank India 3 invites innovators on an entrepreneurial triumph journey

Mumbai: Shark Tank India has successfully cemented its position in the Indian market, and its third season has begun streaming on Sony LIV. The show is making a significant impact with its compelling pitches, stories and deals generating widespread excitement among viewers. The inclusion of 6 new sharks on the panel has not only captured the audience’s attention but has also received an enthusiastic response from brands and advertisers.

The all-new season has garnered support from influential brands, fortifying its impact. ACKO continues its dedicated support as the co-presenting partner, maintaining a steadfast three-year alliance. Pokerbaazi, has joined as the co-presenting sponsor, and with the support of co-powered by upGrad, the show strategically broadens its reach and influence. IDFC First Bank has come onboard as the banking partner, and ICICI Direct along with Unicharm’s Sofy Feminine Care brand have joined as partner sponsors, enriching the show’s network of pivotal partnerships.

The panel of season 3 includes – Varun Dua, founder and CEO, ACKO, Amit Jain, CEO and co-founder, CarDekho group – InsuranceDekho.com, Anupam Mittal, founder and CEO, Shaadi.com – people group, Aman Gupta, co-founder and CMO, boat, Azhar Iqubal, co-founder and CEO, Inshorts, Deepinder Goyal, founder and CEO, Zomato, Namita Thapar, executive director, Emcure Pharmaceuticals Ltd., Peyush Bansal, CEO and co-founder, Lenskart, Ritesh Agarwal, Founder and CEO, OYO Rooms, Radhika Gupta, MD and CEO, Edelweiss MF, Ronnie Screwvala, co-founder, and chairperson, UpGrad, and Vineeta Singh, co-founder and CEO, SUGAR Cosmetics. The show is hosted by Rahul Dua.

With its diverse and seasoned panel, Shark Tank India is not only poised to elevate the entrepreneurial spirit but also reshape the business terrain with this all-new season.

Comments

Sony LIV head ad sales revenue Ranjana Mangla

Shark Tank India has revolutionized the realm of reality shows in our country. Offering a unique fusion of education and entertainment, the show delivers a distinct viewing experience. It serves as an exceptional platform, allowing brands and marketers to execute purposeful advertising within a highly engaged environment. By associating with the show, brands ride the wave of entrepreneurial spirit, engage with a diverse audience, and elevate their presence in the hearts and minds of millions, all while being part of the journey to transform dreams into thriving businesses.

ACKO EVP Marketing Ashish Mishra

Shark Tank India has single-handedly run the largest educational campaign for promoting Entrepreneurship in India. It has given courage to millions of Indians to chase their dreams. Terms like Debt, Equity, ARR etc are being discussed at dinner tables in households across India. Parents no longer frown when their kids say “Mujhe Startup Karna hai”. This is a big testament to the reach and popularity of STI. After Doctor, Engineer and Cricketer, India finally has a fourth popular profession – Entrepreneur.

upGrad co-founder & MD Mayank Kumar

Continuous learning is a fundamental tenet of Entrepreneurship and Shark Tank India offers the most immersive platform to catalyse and make upskilling a household phenomenon. Interestingly, upGrad and Shark Tank India synergize in nurturing innovative mindsets and contributing to society, making this a high-value and outcome-driven proposition. India is at the epicentre of the Industrial Revolution and upGrad stands firm in the process of nation-building by offering individuals between 18 to 60 years with learning capabilities for the evolving and transformational job market. We see this opportunity as a driving force to position India as the next big talent provider and Vishwa Guru among other developing and developed countries.

January 30, 2024
Sony LIV to stream the Australian Open

Mumbai: Sony LIV has always been the one-stop destination for Tennis in India, the home for the major grand slams, and the place where lovers of the game unite. Tennis has been steadily gaining traction in the country, evolving into a hotspot for ardent admirers. Sony LIV once again is all set to bring excitement to the Indian Tennis community with the Grand Slam extravaganza – the Australian Open, fondly known as the ‘happy slam’, promising an exhilarating start to the year for fans.

The platform has partnered with Hyundai Motor India as the co-presenting and highlights sponsor, while Tourism Australia and ACKO joined as the co-presenting and partner sponsor respectively. Hyundai Motor India traditionally focused on TV advertising, has made its first foray into the digital arena, marking a notable shift towards the digital space for premium properties. The immense enthusiasm for the Australian Open in India has propelled Sony LIV to secure impactful partnerships with leading brands, resulting in these productive deals.

Being home to numerous international tournaments, Sony LIV has been instrumental in fostering a significant surge in viewership by providing fans access to the game on the go. 24 grand slam winner Novak Djokovic has now become a household name in the nation as he is set to illuminate the Melbourne Park. Nevertheless, he will encounter fierce competition from the rapidly emerging 20-year-old sensation, Carlos Alcaraz, who is swiftly making his mark in the world of tennis. This is not all, after a long three-year wait, India’s top-ranked Sumit Nagal’s notable inclusion in the Australian Open will promise more action and thrill to the Indian Audiences.

Will Coco Gauff script another fairy tale run to a major final? Could Iga Swiatek kickstart 2024 with a bang? Or will Aryna Sabalenka successfully defend her title? Sony LIV promises to bring you all breathtaking and edge-of-the-seat competition for a span of two weeks. With Djokovic, Alcaraz, Sabalenka, Swiatek, Sumit Nagal and numerous other players gracing the court, the platform invites fans across the country to hop in and indulge in their passion for the sport they love.

Sony LIV head ad revenue Ranjana Mangla:

We are excited to present the inaugural Grand Slam event of the year, the Australian Open, on Sony LIV, setting the stage for a year filled with enthusiasm. Our commitment is unwavering as we strive to engage with the Indian Tennis community, streaming a bouquet of prestigious tournaments, including the Australian Open, Roland Garros, US Open, Davis Cup, Laver Cup, and more. We gratefully acknowledge the ongoing support of our sponsors—some renewing their partnerships, while others join us for the first time. Each sponsor shares our passion for sports and is eager to connect with our affluent subscriber base, solidifying us as a strategic choice for their communications.

Hyundai Motor India AVP & vertical head, marketing Virat Khullar:

This collaboration between Sony LIV & Hyundai states a joint dedication to excellence and performance, reaching out to affluent audiences. Hyundai recognizes the potency of the digital realm and has seen a significant shift among consumers towards digital content consumption. Hyundai has been actively engaging with premium sports content on digital, acknowledging the influence of such content in capturing the right TG. The inclusion of Australian Open in Hyundai’s scheme of things is to convey powerful brand story to cord-cutters who are interested in premium sport like tennis.

Catch the Australian Open streaming live only on Sony LIV!

January 18, 2024
MAGGI Magic sparks up MasterChef India on Sony LIV

Mumbai: Sony LIV is reigniting the country’s passion for the art of cooking like never before, as MasterChef India is streaming exclusively on the platform from Monday to Friday at 8 p.m. This new season promises to be an absolute feast for viewers across the country. In a unique momentous collaboration, Sony LIV has joined hands with MAGGI Masala-ae-Magic, to set a new benchmark of culinary excellence on MasterChef India.

MAGGI Masala-ae-Magic by Nestle comes on board as the ‘co-powered by’ sponsor for MasterChef India, bringing with it a unique blend of innovation and flavours. The brand will infuse the show with numerous themes like zero waste, sustainability and fuelling home cooks’ entrepreneurial aspirations.

Through this partnership, the brand aims to engage with a wide range of consumers and become a trusted ally to home cooks across the country in enhancing the flavour of everyday meals. Nestle and MasterChef India’s share a common vision of celebrating culinary arts, nurturing talent and inspiring food enthusiasts across the nation.

MasterChef India marks the return of Chef Vikas Khanna and Chef Ranveer Brar, along with the latest addition, Chef Pooja Dhingra, on the judging panel. With their unrivalled expertise serving as the guiding light, 12 passionate home cooks will engage in a fierce culinary battle in the iconic MasterChef kitchen, each vying to emerge as the ultimate MasterChef of the season.

MasterChef India, co-powered by MAGGI Masala-ae-Magic, streaming exclusively on Sony LIV at 8 p.m.!

Sony LIV head of ad sales revenue, Ranjana Mangla stated, “ MasterChef India exclusive on Sony LIV has opened to a grand reception. The show with its blend of intense competition and innovative culinary delicacies, offers a plethora of opportunities for curated content innovations. This dynamic environment opens doors for brands to seamlessly integrate their stories in effective and meaningful ways. Nestle’s collaboration with Sony LIV marks a significant milestone to drive associative value and enhance the brand’s core proposition through customized solutions that will enhance the thrill of the competition and reflect our shared commitment to fostering culinary talent.”

Nestlé India Head – Foods Business Rajat Jain commented, “MAGGI Masala-ae-Magic has been an integral part of Indian kitchens for more than a decade. With a deep understanding of the ever-evolving cooking requirements, we stand as a trusted ally in making everyday meals extraordinary. We look forward to this first-ever association of MAGGI Masala-ae-Magic with MasterChef India. With this association, we hope to inspire all Indian home cooks to believe that they can create magic in their daily cooking.”

December 1, 2023