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Tag: Ranjan Bargotra

  • Figo India launches its first TV campaign to scrub away stains-and stereotypes-in Indian homes

    Figo India launches its first TV campaign to scrub away stains-and stereotypes-in Indian homes

    MUMBAI: Mops may not start revolutions, but sometimes a detergent commercial can. Figo India Pvt. Ltd. has aired its first-ever television campaign, and it’s not just talking about stubborn stains—it’s stirring up conversations about modern households, equal responsibility, and cleaning with purpose.

    The campaign spotlights two of the company’s flagship products—Figo Premium Detergent and Figo Dishwashing Liquid Gel. Through warm, slice-of-life visuals and rhythmic storytelling, the ad films aim to portray contemporary Indian homes where wiping spills and washing dishes are no longer gendered duties but gestures of care, collaboration and intention.

    “This campaign marks a new chapter for modern Indian households where cleaning is no longer a chore assigned by gender, but an act of shared love and care. With Figo Dishwashing Liquid Gel, we’re not just cleaning plates, we are challenging mindsets and celebrating equality at home. Ab Figo ke saath, ‘Ek Nayi Shuruaat Karega India’”, said Figo India Pvt. Ltd senior associate director O P Khanduja.

    The detergent ad leans into emotional chaos—paint stains, pasta spills, and pillow fights—as metaphors for joy, anchored by the brand’s punchline: “Daagon ko boliye Go!” The brand positions itself as a facilitator of memory-making, not just mess-removing.

    A proudly Indian brand, Figo operates across home care, personal care and fabric care categories, built on its signature Triple ‘S’ formula—Self to Surroundings Sanitisation. The brand merges safety, affordability and performance while reimagining the meaning of domestic luxury.

    To amplify its messaging, Figo has roped in The Crayons Network as its media agency. “We are glad to partner with Figo, an emerging brand that blends performance with purpose. Their commitment to redefining home care aligns perfectly with our vision, and we look forward to making Figo a household name across India”, said The Crayons Network ED Ranjan Bargotra.

    The Crayons Network VP – Mumbai Rohit Thakkar added, “We are excited to be on board with Figo at such a pivotal time. Through a sharp and strategic media approach, we aim to drive awareness, spark trials, and ultimately earn Figo a trusted place in every Indian household”.

    The campaign is now live across leading national TV networks and is expected to reach millions of viewers over the coming weeks.

    Rooted in its ethos of ‘Rooted in India, Reaching the World’, Figo is looking beyond selling products—it’s pitching a cultural upgrade to how Indian homes clean, connect and co-exist.

  • Ranjan Bargotra returns to Crayons Advertising as executive director

    Ranjan Bargotra returns to Crayons Advertising as executive director

    MUMBAI : Crayons Advertising has re-appointed its former president, Ranjan Bargotra as executive director this time. His return marks a pivotal moment for the agency as it embarks on a new phase of expansion and innovation.

    With a legacy of impactful campaigns across industries, Crayons has long been at the forefront of creative excellence. Now, with Bargotra back, the agency is poised to strengthen its position in the advertising world.

    During his earlier tenure, Bargotra played a crucial role in shaping major brands like Kajaria Tiles, Fortis Healthcare, Kohinoor Rice, ITC Fortune Hotels, and APL Apollo. His ability to cultivate long-term client relationships helped establish Crayons as a trusted partner for brands seeking innovative storytelling.

    Beyond the corporate sector, Bargotra made significant contributions to India’s political landscape, leading over two dozen campaigns for national and regional parties. His expertise in crafting compelling narratives has left a lasting impact on both business and political communication.

    Even during his brief sabbatical, Bargotra remained actively involved in initiatives that drive change. He serves on the board of Abhinandan, an NGO dedicated to education and welfare, and is also associated with Digital Health Associates, an organisation focused on healthcare innovation.

    His return signals a renewed focus on strategic growth, innovation, and strengthening Crayons’ reputation for creativity. “Crayons has always been home,” said Bargotra. “I’m excited to be back and look forward to driving growth, innovation, and meaningful partnerships in this new phase.”

    With Bargotra at the helm once again, Crayons is set to build on its strong foundation, embracing fresh opportunities and pioneering new creative frontiers.

  • Crayons president Ranjan Bargotra decides to move on

    Crayons president Ranjan Bargotra decides to move on

    NEW DELHI: Ranjan Bargotra has stepped down as president of The Crayons Network after heading the agency for 24 years. He is taking a break after spending 34 years in branding and advertising.

    In the past, Bargotra has worked with Clea Advertising, Image Heads, and Uncle Chips. 

    “During these 24 years journey at Crayons, we did great work and were lucky to cross a lot of milestones and this wouldn’t have been possible without the support I had from Kunal Lalani. I couldn’t have asked for more operational freedom or better team spirit,” said Bargotra.

    On what lies ahead, he added, “Business models, client expectations as well as consumer behaviour have all undergone a sea change in recent years on account of technology and more recently due to the pandemic. This changed scenario presents a lot of new opportunities and will see the emergence of many new start-ups and I am looking at extending my support to a couple of such young entrepreneurs.”

    The Crayons Network CMD Kunal Lalani said, “It has been an amazing long journey with Ranjan and his departure would leave a void. Ranjan played a key role in making Crayons a name to reckon with in the industry. He is a people’s person and has built great relationships within the agency as well as with clients and associates alike. We will miss him and our best wishes will always be with him.”

  • Crayons Network appoints Vishnu Sharma as executive VP

    Crayons Network appoints Vishnu Sharma as executive VP

    MUMBAI: The Crayons Network has appointed Vishnu Sharma as executive vice president heading media division of The Crayons Network. Prior to this sharma was heading the Arena division at Havas media group. Sharma also had couple of successful stints at the publishing side having worked as the national brand head at India Today Group and head of business analytics at HT Media. 

    An Alumnus of Delhi College of Engineering & IMT Sharma has over 22 years of experience spanning media strategy, planning, buying and managing large AORs driving integrated media offering with digital at the core. He has worked with major agency groups like GroupM, Madison, Zenithoptimedia, Initiative and Havas. He has worked with clients across sectors such as LG, Hero, Airtel, Videocon, Maruti, Sony, Tinder, OkCupid, Reebok and various others.

    Commenting on the hiring The Crayons Network  Chairman Kunal Lalani said, “Vishnu's inputs shall help better navigate the complex media environment and bring incremental value for our esteemed clients. The crayons network has a unified operating model and collaboration is the cornerstone of our business model helping us to deliver full accountability of our client’s investments and bring about ideas that flourish without boundaries. The Crayons network has capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing strategy and Vishnu’s addition to the team will enhance our delivery.“

    The Crayons Network president Ranjan Bargotra said, “Vishnu is one of those few media professionals who have great expertise in traditional as well as digital media, which is a strong attribute in today fast changing media landscape. We are delighted to have Vishnu on board and I am certain that our clients will benefit from his rich expertise in media.”

  • APL Apollo launches TVC with Delhi Capitals players

    APL Apollo launches TVC with Delhi Capitals players

    MUMBAI: APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign with a powerful idea called “The Inner Strength Of India”.

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team.

    The Crayons Network president Ranjan Bargotra said, “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level.”

    Crayons Communications ECD Rondeep Gogoi said, “This shoot was like an IPL match. We had just five hours with the players at their hotel ballroom. It was complete madness, but we managed to hit it for a 6.”

    The ad has been directed by Aiman from Asylum films and the rap is by Kaam Bhaari of Gully Boy fame.

  • APL Apollo gives “Inner Strength” to team Delhi Capitals

    APL Apollo gives “Inner Strength” to team Delhi Capitals

    MUMBAI: APL Apollo Tubes Limited entered in the brand communication arena by associating the brand with the most popular sport in the country i.e. cricket. APL Apollo announced sponsoring team Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

    To leverage the association with Delhi Capitals and IPL event in a big way through a 360-degree brand campaign, APL Apollo has appointed ‘The Crayons Network’.  The brand plans to use all possible communication mediums to get the best out of this tie-up. Right from TV to Print to Digital media and more, APL Apollo is roaring to go this IPL Season. Crayons will be responsible for creative, media and Digital responsibilities.

    APL Apollo Limited Tubes CMD Sanjay Gupta said on associating with IPL and Crayons Communications, “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of the nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

    The Crayons Network president Ranjan Bargotra said, “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is a lot more to come.”

  • Crayons wins Saab India creative biz

    MUMBAI: Saab India has appointed Crayons Communications Group as its new creative agency. The agency will execute all requirements on brand communications including print advertising, events and online advertising with the exception of television commercials.

    Crayons was chosen after a rigorous selection process and comprehensive evaluation on an extensive set of evolved parameters. Crayons brings on board extensive experience and critical appreciation of defence processes, key influencers and safety and security concepts within the creative domain for India market.

    Saab India head of market area India and chairman Lars-Olof Lindgren said, “Crayons is expected to facilitate creation of a distinct market space for Saab and establish its presence with all stakeholders in India. With this new creative partner on board, Saab will be well equipped for handling the creative translations and innovation requirements for India market.”

    Crayons Communications Group president Ranjan Bargotra said, “It will be a unique experience for all of us at Crayons to work within the growing defence and security sector, in which Saab is a multi-billion dollar player. This kind of opportunity will be a first for Crayons, and we eagerly look forward to building a strong relationship with Saab.”

  • State Bank of Bikaner & Jaipur empanels 8 agencies on its roster

    MUMBAI: State Bank of Bikaner & Jaipur has appointed eight agencies on its creative roster following a multi-agency pitch that took place in Jaipur.

    The empanelled agencies are Crayons Advertising, Mode Advertising, Pinkcity Advertising, Inter Publicity, Speedways Advertising, Apex Advertising, Chandra Trio and Chiranjan Advertising.

    The agencies‘ mandate will be to create image for the bank and help increase revenue.

    Confirming the development to Indiantelevision.com, Crayons Advertising president Ranjan Bargotra said, “We have been handling the account for over a decade now and are glad to be back on the roster.”

  • Crayons bags creative duties of Zen Mobile

    Crayons bags creative duties of Zen Mobile

    MUMBAI: Zen Mobile has awarded its creative business to Crayons Advertising agency. The size of the account is between 150-200 million.

    Bates 141 was the incumbent agency.

    The account that was won following a multi-agency pitch saw participation of agencies like Saatchi & Saatchi, Brand Curry and Prathamb Advertising.
     
    The brief given by the company was to create awareness about the brand and increase its market share.

    Commenting on the win, Crayons Advertising President Ranjan Bargotra said, “Zen Mobile has been in the market for more than two years. The mobile phone market is growing with more than 200 brands currently. It is a challenge to break the clutter and compete with other brands. It is exciting to create something that will increase Zen‘s market share.”

    Zen Mobile has Amitabh Bachchan as its brand ambassador. The company manufactures handsets ranging between Rs 1,400-7,000.