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Tag: Rani R. Raad

  • CNN International Commercial appoints Rob Bradley as digital ad sales head

    CNN International Commercial appoints Rob Bradley as digital ad sales head

    MUMBAI: CNN International Commercial has appointed Rob Bradley from IDG UK to expand the network’s digital advertising sales and data offering, providing clients worldwide with even greater opportunities around CNN’s premium audience and content.

    Effective May 2015, he will be based at CNN’s London office. 

     

    In the newly created role of head of digital advertising sales and data, Bradley will oversee the optimisation of CNN International’s audience, the international roll-out of the company’s programmatic strategy and the implementation of more advanced data-led strategies including the integration of social media. Bradley will also lead a new team of specialists that will work with CNN International’s regional sales heads in developing new digital components for integrated advertising and sponsorship solutions.

     

    “CNN Digital is flying high in terms of audience, editorial product and the solutions we’ve delivered clients to date,” said CNN International chief commercial officer Rani R. Raad.

     

    “Rob brings to us a unique mix of analytical pure-play digital and data experience combined with a solutions-based approach to complement the bespoke campaigns we deliver to clients all over the world. While multi-platform sales will remain a core part of our digital commercial strategy, it is clear to me that Rob’s expertise and vision can continue to evolve CNN’s leadership in digital with world-class commercial solutions,” added Raad.

     

    “It’s exciting to be joining CNN International as it combines deep investment into both direct integrated marketing solutions and programmatic with unsurpassed global reach into affluent and several key vertical audience. Using the latest technology, the new digital advertising team will advance CNNI’s integrated solutions and ability to offer truly bespoke, data-driven and impactful campaigns targeted to the right audience at scale. Programmatic will be part of the all-important holistic approach for today’s digital media owner – with a premium-end programmatic offering from CNN attracting brands that want intelligent data-driven private marketplaces and high-impact ad units alongside standard units to gain scale. Be it performance, targeted awareness of brand goals executed via programmatic or direct – CNNI will exceed our clients’ expectations,” said Bradley.

  • CNN International commercial makes senior level appointment

    CNN International commercial makes senior level appointment

    MUMBAI: Sunita Rajan is joining CNN International Commercial’s executive team under Chief Commercial Officer Rani R Raad with a remit to continue building CNN’s business growth trajectory in the Asia Pacific region.

    Joining from BBC Worldwide from March 2015, Rajan will oversee an extensive client base across the breadth of the Asia Pacific region and will lead teams based across 5 offices in Hong Kong, Singapore, Tokyo, Delhi and Mumbai and a network of representatives across Asia, overseeing the strategy to drive advertising revenue for CNN’s global portfolio of multi-platform products among Asia Pacific based advertisers. She will also be part of Raad’s management team which guides the brand’s international commercial strategy.

    With an emphasis on bespoke integrated advertiser solutions across the full range of CNN’s linear and non-linear properties, her focus will be on overseeing strategic relationships and brand partnerships across the Asia Pacific region. Her appointment comes at a time of particular momentum for the CNN brand: the leading international news brand continues to mark clear distance between its nearest competitor in all key independent viewing surveys both in Asia and worldwide and marks the second consecutive year as Asian TV Awards’ Cable & Satellite Channel of the Year and the Royal Television Society’s News Channel of the Year.

    “Sunita’s wealth of experience coupled with her dynamic leadership style will be a huge asset to CNN as we look to continue our growth path in the Asia Pacific region,” said Raad. “Her expertise fits perfectly with CNN’s multi-platform offering and she is ideally equipped to take CNN’s long-standing commercial success in the region to the next level.  She will undoubtedly prove a valued colleague to the entire Asia business across the full spectrum of our commercial activity in the region where CNN continues to enjoy a strong leadership position.”

    “This is a tremendous opportunity to build further growth for the global news leader across its extensive portfolio of tv and digital products in a region as exciting and dynamic as Asia Pacific,” said Rajan. “I’m looking forward to taking up this new role working with such a highly talented team.”

    Rajan will be supported in her new role by Sonali Chatterjee, Stacey Rabsatt, Atsushi Saito and Sally Young, directors respectively for South Asia, South East Asia, Japan and North Asia (including New Zealand & Australia.)

    Rajan’s media career has spanned 25 years and has included roles at Star Television, News Television (India) and BBC Worldwide, where she was most recently Executive Vice President Advertising Sales, Asia Pacific.

    Rajan joins CNN as the news provider continues to invest in all its platforms, including a recently re-launched CNN.com site and a suite of additional business programming for its international audiences.  Its ongoing leadership position in digital, social, and mobile news and information sits alongside the unrivalled TV offering which currently reaches over 385 million households around the world.

    “In welcoming her to my international executive team, I know Sunita will help shape our future success beyond her role as a senior ambassador for the business in Asia Pacific,” added Raad. “Her drive and expertise will help to further establish CNNI Commercial as the go-to home of innovative commercial propositions for those wanting to engage with our unique global audience across multiple platforms.”

    Rajan is another senior level appointment to Raad’s executive management team since CNNI Commercial was formed two years ago. In February 2013, parent company Turner International made the decision to align all of CNN’s international commercial activity – spanning advertising sales, content sales, affiliate relations, out of home distribution, business development, marketing and research – into a single operation under Raad’s leadership.

    CNNI Commercial currently oversees a global portfolio of world-class advertisers after a significant period of client retention and growth. It manages a dynamic content sales, affiliates and hotels business and has recently announced innovative new marketing initiatives to increase CNN’s reach to new audiences, including most recently the opening of the inaugural CNN Traveller Café in Abu Dhabi.

  • Greg Beitchman joins CNN International

    Greg Beitchman joins CNN International

    MUMBAI: One of the world’s biggest news networks, CNN International has boosted its top level line up with Greg Beitchman being roped in from Reuters as vice president for content sales and partnerships. He will be responsible for overseeing and developing the network’s content sales and business on an international level with broadcast and digital being the main priority.

     

    According to the release, his role will include content sales and partnerships, out of home services and licensing deals. Apart from this, he will also be involved with CNN’s NewSource content syndication service. CNN has about a 1000 global broadcast partners.  

     

    At Reuters, Beitchman was global head of multimedia content. Commenting on his appointment, CNN International COO Rani R. Raad said in a release, The worlds news consumption habits are evolving, and our business is evolving with that. Our commercial strategy is geared towards ensuring our consumers and partners have access to CNNs best-in-class journalism across all platforms, and Greg is the perfect man to help us deliver that. He is a first-class operator and will make a major contribution to guiding and strengthening our commercial enterprise.

     

    Beitchman has been involved with India over the last many years. During his stint with Reuters he moved to Delhi in 1997 to lead the international news agency’s investment into the news agency ANI (Asian News International). In 2005, he returned to India to spearhead the launch of Indian English news channel Times Now as executive producer and broadcast talent. In 2007, Reuters launched its Indian domain reuters.co.in to cover news about India and its neighbours, which was also led by Beitchman and his team. While in India, he also covered the 26/11 terror attacks at the Taj Hotel in Mumbai for Reuters.

     

    Talking about his appointment Beitchman commented: “In an era when audiences have an almost infinite supply of content, CNN stands out among the world’s most trusted news brands. As our audiences and partners look for innovation in storytelling and commercial models, this is an exciting time to work on strengthening CNN’s commercial proposition internationally.”

  • CNN ties up with Lotus Racing

    CNN ties up with Lotus Racing

    MUMBAI: Lotus Racing and news broadcaster CNN International have announced a partnership deal that sees the newest Formula One team entering into a long-term agreement with the news network.

    Under the bipartite agreement, CNN’s logo will feature on the T127 race cars, the drivers’ overalls and on all team clothing.

    The deal will be managed by CNN’s commercial Partner Solutions Group, led by CNN International ad sales senior VP Rani R Raad.

    Raad says, “The combination of two such global brands fits perfectly with CNN’s worldwide reach and brand positioning. This unique partnership with Lotus Racing takes CNN into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.”

    Lotus Racing joins the 2010 Formula One World Championship as one of the new teams granted an entry in 2009.