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Tag: Randeep Hooda

  • Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Mumbai: Seagram’s 100 Pipers Glassware Play for a Cause is an initiative that aims to spread awareness about eye donation and the impact it can have to eradicate corneal blindness in the country. Championing the initiative are renowned celebrities including Bhumi Pednekar, Harmanpreet Kaur, Randeep Hooda, Dia Mirza and others, who will inspire people to learn more about the cause and support the initiative.

    As per official sources, there are approximately 1.5 million people suffering from corneal blindness in India, with 40 thousand new cases added every year. Sight for these individuals can be restored by corneal transplantation. However, only about 25 to 30 thousand eyes become available through donations every year – which is negligible compared to the need. This is a disappointing statistic, especially in a country like India where with our population, we need only a minor fraction of people to be donors to eradicate corneal blindness completely from the country. The Play for a Cause campaign seeks to make people aware about the problem and inspire them to be part of the solution.

    This initiative focuses on making an impact by driving awareness and intent towards this critical cause. Seagram’s 100 Pipers Glassware has also partnered with Mohan Foundation, an NGO that has been a pioneer in the realm of organ donation in India for the last 25 years. Inspired by the campaign, people can also go to the Mohan Foundation page to know more about the process of actually becoming eye donors.

    Another key advocate for this initiative is India’s Iconic Rock Band, Parikrama. All members of this legendary rock band have pledged to be organ donors. In fact, last year they also released ‘Translucent Night’, an original song in support for organ donation. As part of this initiative, Parikrama will also perform magical live events in Hyderabad, Bangalore, Chandigarh, Jaipur, Gurgaon, Kolkata, and other cities where they will play Translucent Night among other iconic rock hits.

    100 Pipers Glassware has scaled up The Play for a Cause initiative over many years to support agendas that create a positive impact on society such as fundraising for the Kerala flood victims, aiding Nepal Earthquake relief efforts, and initiatives like providing food for the underprivileged, tree plantation drives among many other.

    “Seagram’s 100 Pipers has always inspired people to go beyond material markers of success to make a positive impact on the world. With Play for a Cause we have, over many years, created a platform where consumers can actively participate in creating that impact – be it raising funds for natural disaster relief, helping feed the underprivileged, or through many other relevant causes. This year, 100 Pipers Glassware Play for a Cause aims to spark a movement that not only spreads awareness about the critical need of corneal donation in our country, but also inspires people to help bring India closer to becoming free from corneal blindness.” commented Pernod Ricard India CMO Kartik Mohindra.

    Brand ambassador, Bhumi Pednekar said, “As the brand ambassador of 100 Pipers Glassware, I am truly grateful for the opportunity to represent a brand that aligns with my values and convictions. I’m dedicated to fostering positive transformation in every way possible. I firmly believe in the importance of contributing to the greater good of our world through my actions. Leading the 100 Pipers Glassware Play for a Cause initiative signifies my endeavour to embrace a future where we strive towards ensuring that we give the gift of sight to every individual suffering from corneal blindness.”

    “I am part of the 100 Pipers Glassware ‘’Play for a Cause’ initiative to highlight my commitment to a vision where every pledge brings us closer to eliminating corneal blindness in India.” Randeep Hooda quotes.

    “Being part of the 100 Pipers Glassware Play for a Cause initiative underscores my dedication to spreading awareness and fostering a future where sight knows no boundaries.” commented Harmanpreet Kaur.

    Dia Mirza also expressed “Proud to stand in support of the 100 Pipers Glassware Play for a Cause initiative, advocating for a society where the gift of sight is a universal right.”

    “Music has the power to touch the deepest parts of our souls and serves as a universal language that unites people from all walks of life. Through our collaboration with 100 Pipers Glassware Play for a Cause initiative, we would like to harness the emotive power of music to inspire individuals, motivating them to pledge as donors and become part of a movement dedicated to eradicating corneal blindness.” commented MOHAN Foundation executive director Pallavi Kumar.

    https://www.instagram.com/reel/C4PdfOFSI2O/?igsh=c2VmdTBmcWtpdjk4

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    https://www.instagram.com/reel/C4pqjVMyG-8/?igsh=MWV6aDllaW0xa2ZxNQ==

  • ZEE TV to hold world TV premiere of ‘Radhe’ on 15 August

    ZEE TV to hold world TV premiere of ‘Radhe’ on 15 August

    Mumbai: ZEE TV has announced the world television premiere of ‘Radhe: Your Most Wanted Bhai’ on 15 August at 12 noon. Directed by Prabhu Deva and starring Salman Khan, Disha Patani and Randeep Hooda in lead roles, the film was released on 13 May via multiple platforms.

    During its release, theatres remained shut because of lockdown restrictions, so the film was made available for viewing on the OTT platform ZEE5 via its pay-per-view service ZEEPlex as well as DTH operators such as Tata Sky, Dish, D2H, and Airtel Digital TV. The film was also distributed in theatres worldwide while adhering to Covid protocols issued by governments.  

    To create anticipation for the film’s TV premiere on Independence Day, ZEE TV will create the biggest fan-sourced mosaic depicting the actor Salman Khan as ‘Radhe’ that encompasses 6,500 images sourced from across the country. “All one needs to do is upload their picture on their social media page tagging @ZeeTV and using the #BhaiKoSalaam in their post. The lofty 32 ft x 20 ft recreation of Salman Khan’s Radhe is being installed at the Carter Blue Promenade in Bandra, Mumbai and is open for all Salman Khan’s fans till 14th August,” said the channel in a statement.

    “For millions of fans across the nation, Salman Khan has been this larger-than-life hero they worship, a symbol of incomparable charisma and effortless swagger,” said ZEE TV business head, Aparna Bhosle. “It is with the intent of enabling every Salman fan to express their love for him in an extremely personal way that we are inviting them to contribute their selfies, which in turn will be assembled and curated into an almost God-like avatar – a gigantic mosaic of their idol at the busy Carter Road promenade in Mumbai. We hope this celebration of Salman’s fandom mirrors the euphoria surrounding the world television premiere of his film Radhe we’re bringing our viewers on Independence Day.”

    The film is produced by Salman Khan, Sohail Khan, Atul Agnihotri, and Zee Studios.

  • #BabaKaDhaba, a perfect influencer marketing case study?

    #BabaKaDhaba, a perfect influencer marketing case study?

    NEW DELHI: It started, as many viral sensations these days do, with an Instagram post. Only this time, it wasn’t a celebrity’s staged photo-op or a kitten or puppy’s cute antics, but an octogenarian couple struggling to make ends meet.

    Food blogger and Instagram influencer, Gaurav Wasan (@youtubeswadofficial) is usually on the lookout for lesser-known eateries around the Delhi.  Earlier this week, he happened to stumble upon Baba Ka Dhaba, run by an elderly couple. The owner, Kanta Prasad, said the pandemic had shattered his small business and there were hardly any customers visiting the food joint even after the unlock phase.

     
     
     

     
     
     
     
     

     
     

     
     
     

    Inhe hamari help ko bahut zarurat he #share #foodvideo #viralvideo #old #oldcouple

    A post shared by Gaurav Wasan (@youtubeswadofficial) on

    Their despair came to light when Gaurav captured the visuals of the old man breaking down in tears as he related how, even after working for the entire day, he can hardly scrape together Rs 60. Gaurav shared the video on his Instagram page and asked his followers to support the elderly couple, and others in the same predicament, in every possible way.

    Within hours, the video went viral – garnering around a million views the same day. People started extending helping hands to support the tiny business. But the real magic happened when Vasundhara Tankha Sharma posted the same video on Twitter and urged netizens to #supportlocal. Sharma’s tweet racked up thousands of retweets, comments, and likes and #BabaKaDhaba started trending. This led other influencers, YouTubers, media houses and content creators to visit the food joint and spread the word. The story got amplified, and long queues were witnessed at the small shop.

     

     

    Experts feel that the hype built around Baba Ka Dhaba will ultimately fizzle out but it has shown the positive impact and true potential of social media.

    Mad Influence founder and CEO Gautam Madhavan was of the view that the number of people standing outside the dhaba will go down, but his business definitely improved and picked up pace compared to before. In short, he will earn and live better than yesterday.

    People started searching for #BabakaDhaba and there was a massive interest in the audiences around the subject. The interest levels went from zero-to-hundred in no time.

    Filter Coffee Co. creative head Rahim Musani said that the video received one of the most organic reactions and struck a chord with the audience, which showed us all the power of social media and over-night virality.

    The video made its way into celebrity circle, with actors like Sonam Kapoor, Raveena Tandon, Randeep Hooda, Swara Bhasker, Nimrat Kaur, cricketer R Ashwin, and many others stepping up to offer financial help. AAP MLA Somnath Bharti met the elderly couple and assured them of support.

     

     

     

    Many brands too joined the cause. 

    Food delivery app Zomato listed Baba Ka Dhaba on its app. The brand’s team is working with Kanta Prasad and his wife to enable food deliveries.

     

     

    PepsiCo also gifted the old couple a beverage cooler with free stocks of its line of drinks. In fact, the company saw this as an opportunity and revamped the dhaba with Pepsi branding.

    Dating app Tinder said in one of its tweets: “We recommend Baba Ka Dhabha for your next date.”

     

     

    The National Restaurant Association of India (NRAI) has pledged to improve the infrastructure of Baba Ka Dhaba and make it Covid2019 compliant.

    As of now, the food outlet and the elderly couple have been sponsored by a beverage, phone, e-wallet, online food, and brands from other categories. They have completely revamped the look and feel of the outlet.

    Although it was very clear that brands simply aimed to hop on the popular trend as it generated great earned media for them at an extremely low cost. The news about their associations was promoted in the news outlets -online and offline, and social media pictures.

    In professional circles, however, the overarching impression seemed to be that the lifespan of an overnight internet sensation like Baba Ka Dhaba is limited and the buzz around them will be quite short-lived – unless they find a way to make the most of all the exposure both personally and professionally.

    According to Whistling Woods International chief technology officer and vice-president Chaitanya Chinchlikar, the Baba Ka Dhaba video isn’t an ideal example of influencer marketing. “It’s an example of the innate strength of social media platforms and the ability of the right content at the right time to capture the attention of millions and spread globally, practically overnight.”

    Monk Media Network creative director Adrine D'mello also doesn't consider it a classic case study, but an instance in which netizens collectively showed that the power of social media is immense. “A video that was recorded to just try and get the elderly couple some exposure through the network of friends and family just got bigger and bigger, with celebrities eventually joining in to support the cause,” he said.

    The viral video has also prompted several social media influencers and content creators to look for other such food joints who may need support from the people. One such food joint that emerged during the weekend was from Agra.  

    On the other hand, Wasan, the Instagram influencer has garnered around 30 million views on the video at the time of filing this story. He’s also registered a massive uptick in follower count – from 26k followers a few days ago to 180k followers now.

    The organic reach which Wasan got in real-time is astonishing. This particular case study shows the power of the influencer community, what can be achieved if it’s leveraged properly.

     

     

    “The hype around it will settle down in a few days. However, the video and the name will stay with people. Baba Ka Dhaba has become a landmark and will be remembered like that,” D’mello concluded.

  • Randeep Hooda to take Discovery India’s message of ‘Restart Responsibly’ to the masses

    Randeep Hooda to take Discovery India’s message of ‘Restart Responsibly’ to the masses

    MUMBAI: Entertainment network Discovery India has brought onboard wildlife enthusiast and actor Randeep Hooda to urge India to exit the lockdown in a responsible manner with a unique campaign titled ‘Restart Responsibly’. The campaign is Discovery’s humble appeal to the citizens of India to restart life, post the lockdown, due to pandemic, and subsequent unlocking, with a regard to environment. The campaign video, which is being played across all Discovery Network channels, has Hooda taking daily routine, but important actions, including placing water for birds, riding a bicycle, taking care of his pet, etc while enlightening citizens about the impact that human action has had on the environment.

    “This campaign is close to my heart, as we are not asking people to take a pledge without any specific outcomes. The campaign aims to inspire people to take thoughtful steps, which can easily be added to their daily routines, in a more thoughtful way. Because, if everyone does small things right, then the overall impact on the environment will be huge,” said Hooda. “We all need to, and I can’t emphasise this enough, play our part to ensure that we create less pollution to ensure better quality air and water. An important observation we all need to make is that humans are not center of the universe, we are all a part of it, along with all flora and fauna – If we all just respect this fact and get on with life, I am sure tomorrow will be better.”

    “Discovery is a powerful platform to tell critical stories, elevate cultural discourse, and do the right thing. Through this campaign, we aim to bring the importance of individual behavior in shaping our environment. Often, we look at others for solutions, let’s do our part – simple yet thoughtful steps – is our key message,” said Discovery south Asia head of marketing Vednarayan Sirdeshpande, “Randeep is a perfect face of our campaign. He is a passionate star, who lives the concept of responsible living, and has been actively contributing for the cause of environment both on and off the screen.”

    To watch the campaign video for Restart Responsibly,

  • RD Telinet ropes in actor Randeep Hooda as brand ambassador

    RD Telinet ropes in actor Randeep Hooda as brand ambassador

    MUMBAI: Bollywood actor Randeep Hooda has been signed by young mobile accessory group RD Telinet Pvt Ltd to endorse their product range that includes Bluetooth speakers, chargers, power banks, headsets, earphones as well as spare parts.

    RD Talinet Group MD Chetan Singh Rathod said that he is elated to have celebrity collaboration with the brand which will definitely help in taking the brand to the next level.

    “RD Telinet Pvt Ltd believes in persistent innovation as being the leaders in the category, it is prime responsibility of the brand to keep striving for innovations and offer cutting-edge products to their consumers.We are delighted to have Randeep Hooda on board as he is a perfect fit for promoting our dynamic and stylish products among millennials. Moreover, not only does he epitomize our idea of being youth’s icon but he is known to be quite dynamic and stylish as well. With his huge fan following among all sections of people, we are sure he will help our brand establish a deeper connect with the consumers,” he added.

    Hooda said that his association with the brand comes naturally as the brand promotes quality and superior products which he himself purchases in real life.

    “The Indian consumers today are very aware of what they are buying. For them quality is the first thing they look for. Apart from that, in a mobile accessory brand, variety also becomes an important deciding factor. My association with RD Telinet Pvt Ltd is close to my heart as the brand’s proposition of quality resonates with my idea of buying a tech product. I am looking forward to starting my journey with them,” said Hooda about the association. 

  • ‘Big F’ to go bolder in Season 2 on MTV and Voot

    MUMBAI: The second season of Big F is all set to premiere on MTV and delves deeper into the psyche of Indian women to explore their hidden desires and gives them the confidence to break free from societal taboos and claim their desires and their bodies.

    Actor Randeep Hooda is to host Big F Season 2 launching on 12 March at 7 pm. Hooda will be making his television debut with the show, which will also be available for viewers on Viacom18’s online platform Voot from 13 March 2017.

    Viacom18 head youth and English Entertainment Ferzad Palia said, “With MTV Big F Season 1 we took a very bold step with stories of sexual liberation that we showcased and were appreciated for it. What we realized was, as a custodian of youth culture in the country, that MTV had immense power to bring about change – however small – in the way people thought about these things. Season 2 practically wrote itself. The society we live in is known for suppressing the voice of women, more so if they are talking about their desires. Through MTV Big F Season 2 we want to give more power to women and their desires. I am sure, through this season we will be able to change the way the society looks at women and their right to express their sexuality.”

    MTV Big F season 2 will be give a voice to female sexuality, a beast that has long been silenced. It will be bring these sexually- liberating tales through tasteful representation on Indian television.

  • Sultan…….Means Salman!

    Sultan…….Means Salman!

    The name Sultan fits Salman like a T but the tag of underdog? When was the last time the actor essayed the role of an underdog? Sultan is about wrestling and romance where romance is the cause for wrestling as well as the cause to put an end to it.

    Salman Khan has been the reigning superstar of Hindi cinema since his second film, Maine Pyar KIya, but neither he nor people around him took that status seriously as a result of which, nor did his fans. It is since Wanted (2009) that he has reasserted his status as the top draw which his flowing films consolidated. However, the films so far had Salman fighting others’ wars; for example, Ek Tha Tiger was about patriotism, Bajrangi Bhajan had Being Human as the theme. Sultan is purely personal story and cause for which the hero fights.

    Salman is a waster and romps around his small town of Rewari in Haryana with boys much younger than him. If he is good at anything, it is chasing kites floating towards earth after having lost a dual of survival with another kite. His occupation as such is installing TV discs for his decent clients whose dirty minds extend only till Fashion TV and not porn! As would happen with such lads, he is his father’s main worry and grandmother’s apple of her eye! Salman while chasing a kite has his first encounter with Anushka Sharma and, for him, it is love at first sight. She has studied in Delhi, is a state level women’s wrestling champion and aspires to win an Olympic Gold someday. She finds Salman simple and a fun person and accepts his friendship. His dream is soon shattered when Anushka cuts him down to size making him realize that he did not amount to anything and she was only being friendly to him. As all such lads do, Salman decides to amount to something. Seems like in his town, where every second block houses an Akhada, wrestling is the only source or opportunity for a boy to amount to something. He joins one run by Anushka’s father. Thereafter, Salman’s strides are huge and soon is the champ. Now, Anushka is ready to accept him. While both, Salman and Anushka, are preparing to go to the Olympics, Anushka’s dream ends due to her pregnancy. Salman earns the Olympic medal but loses his head in the bargain. He behaves like a star, become arrogant and also misbehaves with people. While Salman is busy pocketing medals, Anushka delivers and loses her baby. The baby was anemic, needed blood of a very rare group which only Salman had. But, he was away, is blamed for baby’s death and Anushka decides to part ways with him. This is strange as Anushka herself is a sportsperson and would be expected to understand why Salman was away. Here onwards, the film tries to incorporate some commercial ingredients for the love story has lost its shine. Anushka has sulked permanently while Salman has a job and raises money to launch a blood bank in memory of his lost child. This is when Amit Sadh approaches him. He runs pro-fighting, a sort of free style, no holds barred fighting which has little to do with wrestling. However, Salman is talked into joining it. Randeep Hooda, a coach with a hangover of being an American coach shown in such boxing movies first refuses and then, seeing that Salman is the hero of the film, agrees to train him. After initial hurdles and taking some punches, Salman masters this fight genre. The last fight is tough so Anushka decides that Salman needs her support and breaks the ice.

    Sultan is a routine story showing passable scripting. The film sags for a long while at places. Direction complies with the script offering no flash of genius. It is only Salman all the way because of whom, the weak aspects are overlooked by enthusiastic initial audience. The film has good music which blends with the subject. For popular appeal, it has a romantic number, Jag ghoomeya…. Dialogue penned for Salman is claptrap. Editing is slack. Cinematography is good. This a Salman film all the way and his very presence is the savior. He has only Anushka to share his burden with as rest of the cast consists of unfamiliar faces. With the Eid week- Salman combine striking once again, Sultan has drawn unprecedented advance booking in a long time. Having opened today (Wednesday) the film should cash in on the festive period till Sunday.

    Producer: Aditya Chopra.

    Director: Ali Abbas Zafar.

    Cast: Salman Khan, Anushka Sharma, Amit Sadh, Randeep Hooda, Parikshat Sahni.

  • Sultan…….Means Salman!

    Sultan…….Means Salman!

    The name Sultan fits Salman like a T but the tag of underdog? When was the last time the actor essayed the role of an underdog? Sultan is about wrestling and romance where romance is the cause for wrestling as well as the cause to put an end to it.

    Salman Khan has been the reigning superstar of Hindi cinema since his second film, Maine Pyar KIya, but neither he nor people around him took that status seriously as a result of which, nor did his fans. It is since Wanted (2009) that he has reasserted his status as the top draw which his flowing films consolidated. However, the films so far had Salman fighting others’ wars; for example, Ek Tha Tiger was about patriotism, Bajrangi Bhajan had Being Human as the theme. Sultan is purely personal story and cause for which the hero fights.

    Salman is a waster and romps around his small town of Rewari in Haryana with boys much younger than him. If he is good at anything, it is chasing kites floating towards earth after having lost a dual of survival with another kite. His occupation as such is installing TV discs for his decent clients whose dirty minds extend only till Fashion TV and not porn! As would happen with such lads, he is his father’s main worry and grandmother’s apple of her eye! Salman while chasing a kite has his first encounter with Anushka Sharma and, for him, it is love at first sight. She has studied in Delhi, is a state level women’s wrestling champion and aspires to win an Olympic Gold someday. She finds Salman simple and a fun person and accepts his friendship. His dream is soon shattered when Anushka cuts him down to size making him realize that he did not amount to anything and she was only being friendly to him. As all such lads do, Salman decides to amount to something. Seems like in his town, where every second block houses an Akhada, wrestling is the only source or opportunity for a boy to amount to something. He joins one run by Anushka’s father. Thereafter, Salman’s strides are huge and soon is the champ. Now, Anushka is ready to accept him. While both, Salman and Anushka, are preparing to go to the Olympics, Anushka’s dream ends due to her pregnancy. Salman earns the Olympic medal but loses his head in the bargain. He behaves like a star, become arrogant and also misbehaves with people. While Salman is busy pocketing medals, Anushka delivers and loses her baby. The baby was anemic, needed blood of a very rare group which only Salman had. But, he was away, is blamed for baby’s death and Anushka decides to part ways with him. This is strange as Anushka herself is a sportsperson and would be expected to understand why Salman was away. Here onwards, the film tries to incorporate some commercial ingredients for the love story has lost its shine. Anushka has sulked permanently while Salman has a job and raises money to launch a blood bank in memory of his lost child. This is when Amit Sadh approaches him. He runs pro-fighting, a sort of free style, no holds barred fighting which has little to do with wrestling. However, Salman is talked into joining it. Randeep Hooda, a coach with a hangover of being an American coach shown in such boxing movies first refuses and then, seeing that Salman is the hero of the film, agrees to train him. After initial hurdles and taking some punches, Salman masters this fight genre. The last fight is tough so Anushka decides that Salman needs her support and breaks the ice.

    Sultan is a routine story showing passable scripting. The film sags for a long while at places. Direction complies with the script offering no flash of genius. It is only Salman all the way because of whom, the weak aspects are overlooked by enthusiastic initial audience. The film has good music which blends with the subject. For popular appeal, it has a romantic number, Jag ghoomeya…. Dialogue penned for Salman is claptrap. Editing is slack. Cinematography is good. This a Salman film all the way and his very presence is the savior. He has only Anushka to share his burden with as rest of the cast consists of unfamiliar faces. With the Eid week- Salman combine striking once again, Sultan has drawn unprecedented advance booking in a long time. Having opened today (Wednesday) the film should cash in on the festive period till Sunday.

    Producer: Aditya Chopra.

    Director: Ali Abbas Zafar.

    Cast: Salman Khan, Anushka Sharma, Amit Sadh, Randeep Hooda, Parikshat Sahni.

  • Life OK unveils Saavdhan India anthem on completing 4 years

    Life OK unveils Saavdhan India anthem on completing 4 years

    MUMBAI: Life OK’s one of the most popular show, Saavdhan India recently completed four years of being on air.

    In these four years it has not only become the most watched show on Indian TV but has made a fundamental shift in creating awareness against Crime.

    To commemorate 4 years of fighting crime, Life OK unveiled a Saavdhan India anthem urging people to be vigilant and take precautions to prevent crime in their life. The 2 minute anthem instantly created a sensation with over 2 million views within just 3 days. The anthem also set the twitter world ablaze trending both nationally and worldwide. The initiative struck a chord with celebrities who tweeted with their support.

    Randeep Hooda ‏@RandeepHooda

    .#SavdhaanIndiaAnthem a must watch because it’s a reality check for all of us! @LifeOKTV
    Remo D’souza ‏@remodsouza

    Alertness is the best way to stop crime! Truly inspired by #SavdhaanIndiaAnthem !
    Vikas Khanna ‏@TheVikasKhanna

    Life is everything!!!! Savdhaani hi samajhdaari hai! Stay alert, stay safe! #SavdhaanIndiaAnthem!

    Star India’ s Life OK spokesperson said, “This anthem is another effort from Life OK to raise awareness against crime. We hope that this can become a clarion call for the nation to become more vigilant and fight crime and criminals. We will follow this up with a series of more initiatives which can help in making India a safer place.”

  • Life OK unveils Saavdhan India anthem on completing 4 years

    Life OK unveils Saavdhan India anthem on completing 4 years

    MUMBAI: Life OK’s one of the most popular show, Saavdhan India recently completed four years of being on air.

    In these four years it has not only become the most watched show on Indian TV but has made a fundamental shift in creating awareness against Crime.

    To commemorate 4 years of fighting crime, Life OK unveiled a Saavdhan India anthem urging people to be vigilant and take precautions to prevent crime in their life. The 2 minute anthem instantly created a sensation with over 2 million views within just 3 days. The anthem also set the twitter world ablaze trending both nationally and worldwide. The initiative struck a chord with celebrities who tweeted with their support.

    Randeep Hooda ‏@RandeepHooda

    .#SavdhaanIndiaAnthem a must watch because it’s a reality check for all of us! @LifeOKTV
    Remo D’souza ‏@remodsouza

    Alertness is the best way to stop crime! Truly inspired by #SavdhaanIndiaAnthem !
    Vikas Khanna ‏@TheVikasKhanna

    Life is everything!!!! Savdhaani hi samajhdaari hai! Stay alert, stay safe! #SavdhaanIndiaAnthem!

    Star India’ s Life OK spokesperson said, “This anthem is another effort from Life OK to raise awareness against crime. We hope that this can become a clarion call for the nation to become more vigilant and fight crime and criminals. We will follow this up with a series of more initiatives which can help in making India a safer place.”