Tag: Ranbir Kapoor

  • Ranbir Kapoor is Yatra’s brand ambassador

    MUMBAI: Yatra.com, one of India’s leading online travel portal, has announced Bollywood superstar and youth icon, Ranbir Kapoor, as their brand ambassador. Popularly known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand. Just like Yatra, he is a leader in his Industry and is technologically savvy, modern and has a passion for travelling. In his cinematic journey as well, travel has always played an important part.

    Speaking on the association, Sharat Dhall, COO(B2C), Yatra.com, said, “Today, Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

    Speaking on the partnership, Ranbir Kapoor said, “I am an avid traveler myself and travel has played an important part in my films. So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long & fulfilling ‘Yatra’ with the brand.”

    Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said, “With Ranbir Kapoor coming on board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Today, Yatra is bursting with new ideas, and we wanted our brand ambassador to exude similar qualities, hence, Ranbir was our natural choice. We are confident that this association will help us stand out in an increasingly cluttered media environment. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication. ”

  • Asian Paints ‘Baarish’, proves O&M point

    Asian Paints ‘Baarish’, proves O&M point

    MUMBAI: Asian Paints has roped in Ogilvy & Mather as the creative agency to conceptualise ‘Baarish Ko Aane Do’ campaign for UltimaProtek. The brief given to the agency was to establish UltimaProtek as the best waterproofing paint.

    There is a clear opportunity within the exterior category to own a differentiated, stable, strong and consistent positioning that is rooted in highlighting water as the main cause of all exterior problems. With UltimaProtek and its superior water protection properties, Asian Paints can confidently tap into this category opportunity. This will also enable AP to elevate the brand stature for UltimaProtek as a technologically-superior and innovative painting system in the exteriors category.

    With this objective in mind, the team came up with the core thought, “Since the product can really withstand the pressure of heavy rains, why don’t we dare the rains to see if they can overcome us.”

    A truly refreshing and interesting take on the brief, this dare allows for various extensions across media. To launch the campaign we have a film with our brand ambassador, Ranbir Kapoor, in a never ever seen role before, an acclaimed classical singer, exponent of Raag Malhar. He is in love with his neighbour but her parents want to marry her off to someone else. So what does he do? Every time the girl’s parents fix a match, he ruins it by calling upon the rain to create havoc in their life and their non-Asian Paints house. Finally the girl’s parents give in. And our classical singer gets the girl thanks to his Raag that calls upon the rain and Asian Paints UltimaProtek that has kept his house always protected in spite of the heavy rain called upon by the classical singer.

    Ogilvy Mumbai executive creative director said, “We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform.”

    In addition to the TVC there are various ideas in the pipeline stemming from the core idea of Baarish Ko Aane Do. The campaign will be live across TV, POS, OOH, press and digital.

  • Asian Paints ‘Baarish’, proves O&M point

    Asian Paints ‘Baarish’, proves O&M point

    MUMBAI: Asian Paints has roped in Ogilvy & Mather as the creative agency to conceptualise ‘Baarish Ko Aane Do’ campaign for UltimaProtek. The brief given to the agency was to establish UltimaProtek as the best waterproofing paint.

    There is a clear opportunity within the exterior category to own a differentiated, stable, strong and consistent positioning that is rooted in highlighting water as the main cause of all exterior problems. With UltimaProtek and its superior water protection properties, Asian Paints can confidently tap into this category opportunity. This will also enable AP to elevate the brand stature for UltimaProtek as a technologically-superior and innovative painting system in the exteriors category.

    With this objective in mind, the team came up with the core thought, “Since the product can really withstand the pressure of heavy rains, why don’t we dare the rains to see if they can overcome us.”

    A truly refreshing and interesting take on the brief, this dare allows for various extensions across media. To launch the campaign we have a film with our brand ambassador, Ranbir Kapoor, in a never ever seen role before, an acclaimed classical singer, exponent of Raag Malhar. He is in love with his neighbour but her parents want to marry her off to someone else. So what does he do? Every time the girl’s parents fix a match, he ruins it by calling upon the rain to create havoc in their life and their non-Asian Paints house. Finally the girl’s parents give in. And our classical singer gets the girl thanks to his Raag that calls upon the rain and Asian Paints UltimaProtek that has kept his house always protected in spite of the heavy rain called upon by the classical singer.

    Ogilvy Mumbai executive creative director said, “We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform.”

    In addition to the TVC there are various ideas in the pipeline stemming from the core idea of Baarish Ko Aane Do. The campaign will be live across TV, POS, OOH, press and digital.

  • Ae Dil Hai Mushkil: Youthful fun in parts

    Ae Dil Hai Mushkil: Youthful fun in parts

    MUMBAI: ‘Ae Dil Hai Mushkil’ deals in romance and music, something that Karan Johar is good at. What is different here is that this film is not about the usual pursuit of love till the families object, then agree and all ends on a happy note. 

    The film is also not about sacrifices made in the cause of love. The film is supposed to be about contemporary romances where the characters falling in and out of love are on the rebound, the sufferers of failed love. Ranbir Kapoor’s character, however, is a bit different, he seems to fall in love with anybody on two legs wearing skirts.

    The film has mostly music-oriented characters in that Ranbir Kapoor is an aspiring singer, Fawad Khan’s character is a DJ while Aishwarya Rai Bachchan’s is a shayera. The film is splashed with a generous dose of old hits used to fit in the situation. The film is also peppered with cliché-ridden dialogue from old films for fun.

    Ranbir is the son of a rich father with even a private jet to his command. In the UK to pursue a course in business management, he meets Anushka Sharma at a pub. 

    Acquaintance made, Anushka leads him to the pub’s loft with ideas of her own. As kissing begins, Anushka finds Ranbir clumsy and is instantly put off. Anushka has however taken a liking to Ranbir and plans to meet again as friends. 

    Ranbir is accompanied by his live-in girlfriend, Lisa Haydon, and Anushka is with her family’s choice of a suitor for her, Imran Abbas. The film being about fickle or uncertain relationships.

    While Ranbir keeps falling deeper in love with Anushka, she looks at him just as a friend so what if they share the hotel room and bed. That is when, while at a pub, Anushka spots her ex, Fawad Khan, the DJ. Old love is rekindled and they decide to tie the knot. Ranbir is dispatched home heartbroken.

    Ranbir is at the airport where he meets Aishwarya, a divorcee. After some romancing with Ranbir, Aishwarya realizes that she still loves her former husband Shah Rukh. 

    The film starts off with promise and is breezy while Ranbir chases Anushka as most of it is light banter between the two with the use of popular old songs. Come the second half and his romance with Aishwarya is mostly insipid. It is towards the winding-up that the film loses track totally as it gets into a rut bringing in cancer as a compromise conclusion.

    The script follows the formula once the initial novelty of modern day Muslim characters played by Anushka, Aishwarya, Fawad and Shah Rukh, living a trendy European lives, ride the merry-go-round of relationships. 

    Direction shows the Karan Johar’s touch in ambience, music and locales but lacks solid control once the script falters. Dialogue, especially the one-liners, is effective. 

    The music is a plus point with some good lyrics as songs like “Ae dil hai mushkil…”, “Bulleya…, Channa mereya…” and the Breakup song have popular appeal. 

    Cinematography is good. Editing wise the film sags often.

    Ranbir is cast in a role he has been doing wittingly or otherwise through most of his career; here he lives that role. Anushka excels. Aishwarya is okay. Shah Rukh, Fawad and Lisa Haydon have small parts to be or relevance.

    Producers: Hiroo Johar, Karan Johar, Apporva Mehta.

    Director: Karan Johar.

    Cast: Ranbir Kapoor, Aishwarya Rai, Anushka Sharma, Fawad Khan, Lisa Haydon with Shah Rukh Khan and Alia Bhatt in cameo. 

    Shivaay…Uphill task! 

    Shivaay is an action thriller. Actor Ajay Devgn wields the megaphone and, when that happens with an actor’s home production, his aspirations as well as ambitions exceed his range as an actor as well as his commercial potential in most cases. 

    Also, when it comes to nurturing such an ambition, the inspiration tends to come from foreign films. If one maker finds inspiration in a popular theme, many others would have too, leading to the theme being exploited threadbare leaving no novelty in the subject.

    Ajay Devgn’s character is that of a mountaineer. He is a sought-after trekker with explorers from all over coming to him. On one of his expeditions, Erika Kaar (a TV actor of Polish origin), is among the climbers under his wing. The climb and attraction between Ajay and Erika are rising on the same scale.

    As is the norm in any such risky situation, women are the first to be seen to safety and Erika should have been among them. But, not having her with Ajay would have stalled the progress of the narrative.

    The romance in a suspended tent has its effects and Erika, who was packing up to return to her native Bulgaria (in the film she is from Bulgaria) is now pregnant. While Ajay is very keen to have his child, having no family to call his own, Erika wants to have none of it since she has responsibilities of looking after her mother and kin back home.

    Erika agrees to deliver the child on the condition that, once delivered, she will return home and have nothing to do with the child ever again. The girl child, Abigail Eames, is now eight years old. She is speech impaired but is bent on seeing her mother. 

    She is a stubborn child and also apple of Ajay’s eye. He takes her to Bulgaria but Erika is nowhere to be found. Bulgaria seems to be notorious for kidnap and trade of children and Abigail is kidnapped. Ajay’s attempt to save her results in one long action chase but the kidnappers foil his attempts. 

    Most of what follows now is action and stunts to save Abigail. There is some attempt at creating melodrama at the end, just as there is some in the beginning of the film, but it does not quite work out.

    Shivaay tells a familiar story seen on a regular basis in many films and on crime-based television serials. Coating it with romance, adventure, emotions, locations and stunts worth millions don’t change the essence. What it does is to stretch a predictable story to an old-fashioned 172-minute length.

    The scripting is loose and allows a lot of liberties without logic. Like, Ajay’s expertise with mountaineering was expected to be used extensively to save the girl considering it takes a lot of footage initially. However, it has just one brief sequence when it is used. 

    Direction by Ajay Devgn himself shows no spark, no moments of genius; instead, it borders on routine. The penchant for locations and stunts is well justified by cinematography team. Songs have no place but are inserted anyway. The editing is slack.

    This is an Ajay Devgn film all the way and he tries to be at his expressive best with the cameras going in tight close-ups on him. He is good in action as always. Erika Kaar is good in romantic scenes. 

    Vir Das as a computer hack is bad and so is Saurabh Shukla as the Indian ambassador.
    Shivaay tries to cram in too much and loses its grip on the narration in the process. It is certainly not an entertainer to regale the Diwali audience. Also, the film needs total acceptance to better Ajay Devgn box office average figures.

    Producer/Director: Ajay Devgn.
    Cast: Ajay Devgn, Erika Kaar, Sayesha Saigal, Abigail Eames, Vir Das, Girish Karnad, Saurabh Shukla.

  • Ae Dil Hai Mushkil: Youthful fun in parts

    Ae Dil Hai Mushkil: Youthful fun in parts

    MUMBAI: ‘Ae Dil Hai Mushkil’ deals in romance and music, something that Karan Johar is good at. What is different here is that this film is not about the usual pursuit of love till the families object, then agree and all ends on a happy note. 

    The film is also not about sacrifices made in the cause of love. The film is supposed to be about contemporary romances where the characters falling in and out of love are on the rebound, the sufferers of failed love. Ranbir Kapoor’s character, however, is a bit different, he seems to fall in love with anybody on two legs wearing skirts.

    The film has mostly music-oriented characters in that Ranbir Kapoor is an aspiring singer, Fawad Khan’s character is a DJ while Aishwarya Rai Bachchan’s is a shayera. The film is splashed with a generous dose of old hits used to fit in the situation. The film is also peppered with cliché-ridden dialogue from old films for fun.

    Ranbir is the son of a rich father with even a private jet to his command. In the UK to pursue a course in business management, he meets Anushka Sharma at a pub. 

    Acquaintance made, Anushka leads him to the pub’s loft with ideas of her own. As kissing begins, Anushka finds Ranbir clumsy and is instantly put off. Anushka has however taken a liking to Ranbir and plans to meet again as friends. 

    Ranbir is accompanied by his live-in girlfriend, Lisa Haydon, and Anushka is with her family’s choice of a suitor for her, Imran Abbas. The film being about fickle or uncertain relationships.

    While Ranbir keeps falling deeper in love with Anushka, she looks at him just as a friend so what if they share the hotel room and bed. That is when, while at a pub, Anushka spots her ex, Fawad Khan, the DJ. Old love is rekindled and they decide to tie the knot. Ranbir is dispatched home heartbroken.

    Ranbir is at the airport where he meets Aishwarya, a divorcee. After some romancing with Ranbir, Aishwarya realizes that she still loves her former husband Shah Rukh. 

    The film starts off with promise and is breezy while Ranbir chases Anushka as most of it is light banter between the two with the use of popular old songs. Come the second half and his romance with Aishwarya is mostly insipid. It is towards the winding-up that the film loses track totally as it gets into a rut bringing in cancer as a compromise conclusion.

    The script follows the formula once the initial novelty of modern day Muslim characters played by Anushka, Aishwarya, Fawad and Shah Rukh, living a trendy European lives, ride the merry-go-round of relationships. 

    Direction shows the Karan Johar’s touch in ambience, music and locales but lacks solid control once the script falters. Dialogue, especially the one-liners, is effective. 

    The music is a plus point with some good lyrics as songs like “Ae dil hai mushkil…”, “Bulleya…, Channa mereya…” and the Breakup song have popular appeal. 

    Cinematography is good. Editing wise the film sags often.

    Ranbir is cast in a role he has been doing wittingly or otherwise through most of his career; here he lives that role. Anushka excels. Aishwarya is okay. Shah Rukh, Fawad and Lisa Haydon have small parts to be or relevance.

    Producers: Hiroo Johar, Karan Johar, Apporva Mehta.

    Director: Karan Johar.

    Cast: Ranbir Kapoor, Aishwarya Rai, Anushka Sharma, Fawad Khan, Lisa Haydon with Shah Rukh Khan and Alia Bhatt in cameo. 

    Shivaay…Uphill task! 

    Shivaay is an action thriller. Actor Ajay Devgn wields the megaphone and, when that happens with an actor’s home production, his aspirations as well as ambitions exceed his range as an actor as well as his commercial potential in most cases. 

    Also, when it comes to nurturing such an ambition, the inspiration tends to come from foreign films. If one maker finds inspiration in a popular theme, many others would have too, leading to the theme being exploited threadbare leaving no novelty in the subject.

    Ajay Devgn’s character is that of a mountaineer. He is a sought-after trekker with explorers from all over coming to him. On one of his expeditions, Erika Kaar (a TV actor of Polish origin), is among the climbers under his wing. The climb and attraction between Ajay and Erika are rising on the same scale.

    As is the norm in any such risky situation, women are the first to be seen to safety and Erika should have been among them. But, not having her with Ajay would have stalled the progress of the narrative.

    The romance in a suspended tent has its effects and Erika, who was packing up to return to her native Bulgaria (in the film she is from Bulgaria) is now pregnant. While Ajay is very keen to have his child, having no family to call his own, Erika wants to have none of it since she has responsibilities of looking after her mother and kin back home.

    Erika agrees to deliver the child on the condition that, once delivered, she will return home and have nothing to do with the child ever again. The girl child, Abigail Eames, is now eight years old. She is speech impaired but is bent on seeing her mother. 

    She is a stubborn child and also apple of Ajay’s eye. He takes her to Bulgaria but Erika is nowhere to be found. Bulgaria seems to be notorious for kidnap and trade of children and Abigail is kidnapped. Ajay’s attempt to save her results in one long action chase but the kidnappers foil his attempts. 

    Most of what follows now is action and stunts to save Abigail. There is some attempt at creating melodrama at the end, just as there is some in the beginning of the film, but it does not quite work out.

    Shivaay tells a familiar story seen on a regular basis in many films and on crime-based television serials. Coating it with romance, adventure, emotions, locations and stunts worth millions don’t change the essence. What it does is to stretch a predictable story to an old-fashioned 172-minute length.

    The scripting is loose and allows a lot of liberties without logic. Like, Ajay’s expertise with mountaineering was expected to be used extensively to save the girl considering it takes a lot of footage initially. However, it has just one brief sequence when it is used. 

    Direction by Ajay Devgn himself shows no spark, no moments of genius; instead, it borders on routine. The penchant for locations and stunts is well justified by cinematography team. Songs have no place but are inserted anyway. The editing is slack.

    This is an Ajay Devgn film all the way and he tries to be at his expressive best with the cameras going in tight close-ups on him. He is good in action as always. Erika Kaar is good in romantic scenes. 

    Vir Das as a computer hack is bad and so is Saurabh Shukla as the Indian ambassador.
    Shivaay tries to cram in too much and loses its grip on the narration in the process. It is certainly not an entertainer to regale the Diwali audience. Also, the film needs total acceptance to better Ajay Devgn box office average figures.

    Producer/Director: Ajay Devgn.
    Cast: Ajay Devgn, Erika Kaar, Sayesha Saigal, Abigail Eames, Vir Das, Girish Karnad, Saurabh Shukla.

  • Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

    In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.

    ‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.

    UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”

    Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.” 

    Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.

    UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

  • Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

    In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.

    ‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.

    UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”

    Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.” 

    Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.

    UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

  • Social media ‘Ae Dil Lets Airbnb’ contest starts

    Social media ‘Ae Dil Lets Airbnb’ contest starts

    NEW DELHI: A social media contest has been launched to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil,‘ a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

    Community-driven hospitality company Airbnb in its ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar’s preferred cafes and insider shopping spots.

    This curated access to two of the world’s most dynamic cities mirrors the central ethos of Airbnb, offering unique, local insight that lets you “Live like a local.”

    Dharma Productions head and director Karan Johar said: “London’s grandeur and the romance of Paris have always enticed Bollywood buffs from every generation. The contest is a great way for travelers and Bollywood aficionados to relive the romance of film. I am thrilled to see Airbnb recreate the ‘Ae Dil Hai Mushkil’ experience for fans by giving them a chance to win a transformative journey in two of the world’s most iconic cities.”

    Prospective participants have to create a dream ‘Wishlist’ of five Airbnb properties in London or Paris on the Airbnb platform (either website or app). Participants can make as many wishlists as desired and title them under a cinematic name to increase their chances of winning. Two lucky winners will be selected based on the most creative name for their Wishlist and will get the chance to travel to either London or Paris with a guest.

    The contest opened today and closes on 30 October 2016 at noon. Each of the two winners will receive (one winner for London and one winner for Paris) a 3 nights/4 days stay for the winner and one friend.

  • Social media ‘Ae Dil Lets Airbnb’ contest starts

    Social media ‘Ae Dil Lets Airbnb’ contest starts

    NEW DELHI: A social media contest has been launched to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil,‘ a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

    Community-driven hospitality company Airbnb in its ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar’s preferred cafes and insider shopping spots.

    This curated access to two of the world’s most dynamic cities mirrors the central ethos of Airbnb, offering unique, local insight that lets you “Live like a local.”

    Dharma Productions head and director Karan Johar said: “London’s grandeur and the romance of Paris have always enticed Bollywood buffs from every generation. The contest is a great way for travelers and Bollywood aficionados to relive the romance of film. I am thrilled to see Airbnb recreate the ‘Ae Dil Hai Mushkil’ experience for fans by giving them a chance to win a transformative journey in two of the world’s most iconic cities.”

    Prospective participants have to create a dream ‘Wishlist’ of five Airbnb properties in London or Paris on the Airbnb platform (either website or app). Participants can make as many wishlists as desired and title them under a cinematic name to increase their chances of winning. Two lucky winners will be selected based on the most creative name for their Wishlist and will get the chance to travel to either London or Paris with a guest.

    The contest opened today and closes on 30 October 2016 at noon. Each of the two winners will receive (one winner for London and one winner for Paris) a 3 nights/4 days stay for the winner and one friend.

  • Ranbir promoting Panasonic ‘Shinobi Pro’

    Ranbir promoting Panasonic ‘Shinobi Pro’

    MUMBAI: Panasonic India kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The campaign has been conceptualized and conceived by IBD and will be supported on television, print, OOH, cinema and digital.

    The campaign launched across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

    IBD COO Srikant Rath said, “The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

    Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.