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Tag: Ranbir Kapoor

  • Soon to be erstwhile, Philips Lighting launches IoT platform in India

    Soon to be erstwhile, Philips Lighting launches IoT platform in India

    BENGALURU: After dilution of its stake to less than majority by Royal Philips in Philips Lighting, the latter lost its Philips moniker to be renamed as Signify. This change is set to happen in the India subsidiary also, starting 1 January 2019 – the start of Philips group companies financial year. However, the new company will very much continue selling Philips branded products. Signify (the erstwhile Philips Lighting), the world leader in lighting, today launched its new Internet of Things (IoT) platform, called Interact in India, which will enable its professional customers to unlock the full potential of connected lighting for the IoT. The platform delivers new insights to help customers drive operational efficiencies and take more effective decisions. It also supports the company’s strategy to deliver new data-enabled services as value expands from lighting products and systems to services.

    Launching the platform in India, Signify’s operations in India  vice chairman and managing director Sumit Padmakar Joshi said, “First, we led the way in energy efficient LED lighting, then in connecting lighting to deliver operational benefits for our customers. Now that light points are smart enough to collect data on their performance and the environment around them, we are tapping into that intelligence. By analysing the data from our connected lights, devices and systems, our goal is to create safer cities, energy efficient buildings and industries and smarter retail stores in the country. We are confident that this platform will deliver immense value for our professional lighting customers in India”.

    In addition, data from authorised third-parties can also be analysed by Interact. For example, for a municipal authority, news articles and social media posts, reacting to a new lighting installation on a bridge, can be analysed and data sent to a social impact app dashboard that summarises the public sentiment.

    Signify has already installed 29 million connected light points worldwide and plans for every new LED product it produces to be connectable by 2020 says a company press release. Potential users include complete cities – and Signify says that it has been involved in more than 1,000 smart projects including cities across the world, business, malls, sports arenas, even one’s own home. Available now are:

    Interact Office – enables you to turn your office into a smart sustainable workspace with software that allows you to increase building efficiency and employee productivity.

    Interact City – helps improve street lighting, safety, reduce energy consumption, improve efficiency and support your sustainability goals and beautify the urban landscape across roads.

    Interact Retail – enables customers to group, zone and schedule connected lighting to create stopping power in stores. It also supports in-store location-based marketing services to increase shopper engagement and indoor navigation to improve staff productivity.

    Interact Landmark – aids in managing and triggering light shows with dynamic architectural lighting to help increase tourism, regenerate downtown areas, and stimulate commerce.

    Interact Sports – aids in monitoring, managing and coordinating across all lighting infrastructure from a single dashboard from pitch lighting, entertainment light shows, hospitality areas and exterior architectural lighting.

    Interact Pro – an intuitive cloud-based software for small and medium enterprises that automates lighting and allows management via the Interact Pro dashboard.

    Most of the selling will be on a B2B basis using case studies of previous installations. The global market potential is huge – an estimated 300 billion light points says Joshi.

    The home segment has a potential of fifty percent of the new business – while Interact is more of a B2B platform, for the home user, Philips has already launched a brand – Philips Hue. To that effect the company had initiated a 360 degree mass media communications campaign earlier that included a TVC that featured Bollywood actors Ranbir Singh and Shruti Hasan. At present its brand communication is skewed towards print, the 180 Philips Light Lounges, BTL activities and the internet. Signify/Philips Lighting India plans to come up with another campaign in the first quarter of its fiscal 2019 revealed Signify/Philips Lighting India chief marketing manager Sukanto Aich towww.indiantelevision.com. Lowe handled the creative work, while Hawas the media buying.

  • Panasonic launches OLED TV campaign featuring Ranbir Kapoor

    Panasonic launches OLED TV campaign featuring Ranbir Kapoor

    MUMBAI: Panasonic India has launched a marketing campaign for its recently launched OLED TV.

    The new OLED TVC is themed – Beyond Technology. The 360-degree campaign speaks of Panasonic’s advanced proprietary technology in different aspects – Obedience as it enables you to search content with voice interaction, Compatibility as it allows two-way Bluetooth connection, Simplicity as you can easily swipe and share content from your phone to the TV and vice versa, Truth as it depicts true presentation of colors, and Power as its super bright panel delivers ultra-bright picture.

    The integrated campaign has been conceptualised by Makani Creatives and will be run across television, digital, airport outdoors, in stores and print mediums.

    In the TVC, the OLED has been personified as a human that understands the need of its consumer. Each frame of the 42 second television commercial illustrates the technology aspects of Panasonic such as the hexa chroma drive pro, absolute black filter, ultra fine tuning, swipe and share technology and dynamic blade speaker.

    The TVC is being aired pan-India across television and digital platforms of mix genre and majorly focusing on HD, English news and movies channels and infotainment among others.

    Panasonic India chief marketing officer Sarthak Seth says, “Through the newly launched TV campaign for OLED range involving Ranbir Kapoor, we aim at strengthening our brand promise and further reaching out to our consumers who aspire for a cinematic experience.”

    Makani Creatives MD Sameer Makani adds, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in the mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.”

    Embodying the elegance and pursuit of perfection inherent in Japanese design philosophy, the new premium range of OLED TV has a sleek and striking design that makes it a luxurious complement to the interiors of homes. It goes a step further by offering technology that translates into features and benefits that are unbeatable. It aims at giving users the best possible picture quality and colour accuracy, showing movies in the way the filmmakers intended.

    The new OLED line up comes in 55 inch FZ950 series and 65-inch FZ1000 series with starting price of Rs 2,99,000.

  • Ranbir Kapoor becomes a salesman to promote new Renault KWID

    Ranbir Kapoor becomes a salesman to promote new Renault KWID

    MUMBAI: The Renault KWID has been a true game-changer. In just three years, the car has sold over 2.5 lakh units. Now, Renault has launched the new feature-loaded KWID that comes with reverse parking camera, rear armrest and rear 12 V socket.

    To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador Ranbir Kapoor surprising KWID customers has been released across various social media platforms.

    Renault India marketing head Virat Khullar says, “Renault KWID stands for “live for more”. It has always delivered more features than the competition. In three years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

    L&K Saatchi & Saatchi executive director Charles Victor adds, “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault KWID a perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”

    L&K Saatchi & Saatchi executive creative director Kartik Smetacek mentions, “The task for the campaign was to add a new dimension to the KWID brand. Inspired by its SUV design, we wanted to reposition it as an ally in adventure.”

  • Magic Bus associates with ImpactGuru.com to raise funds for underprivileged children

    Magic Bus associates with ImpactGuru.com to raise funds for underprivileged children

    Mumbai, 17th, April 2018: Magic Bus Foundation, one of India’s largest poverty alleviation programme has associated with ImpactGuru.com, India’s leading crowdfunding platform for NGOs / nonprofits, medical or personal causes, to create awareness and raise funds for underprivileged children in 77 districts across 22 Indian states. 

    #GivingGoals, aims to raise INR 60 Lakhs towards Magic Bus’ programs for underprivileged children. As part of this campaign, 18 Bollywood celebrities from the All-Star Football Club (ASFC) including stars like Abhishek Bachchan, Ranbir Kapoor, Arjun Kapoor, Kartik Aaryan and Dino Morea are playing a celebrity match to support Magic Bus’ goal to enable 2000 underprivileged children.

    Magic Bus is also offering an opportunity to all the fans of Bollywood stars from the All-Star Football Club (AFSC) to join their favorite stars in raising funds for Magic Bus by visiting www.impactguru.com/givinggoals. 36 lucky donors will be selected and get a chance to meet one of their favorite prominent Bollywood celebrities from the ASFC. 

    Speaking on the association, Jayant Rastogi(CEO), Magic Bus India Foundation said, “I am overwhelmed by the support pouring in from some of the well-known celebrities of Indian cinema. Magic Bus Foundation, has been fighting against poverty by ensuring children and young adults have a holistic education. Through this association, we hope to continue developing the skills today’s children require for a secure, stable and bright career’

    On associating with Magic Bus, ImpactGuru.com’s CEO & Co- founder, Piyush Jain, said, “ImpactGuru.com is glad to partner with Magic Bus to change the future of thousands of underprivileged children through crowdfunding. This is, perhaps the first time in India, when so many celebrities are coming together to mobilize their fans from around the world to raise funds for a cause as well as give them a chance to meet their favourite star! We look forward to help achieve #GivingGoals and help change the future of our country through crowdfunding for this cause.”

    Some of our stars also showed their support. Abhishek Bachchan who has been associated with Magic Bus for a long time and is a regular face at the Annual Magic Bus Galas said, “I have met some of the children at the Magic Bus centers and know what a massive change the organisation has made in their lives. I am thrilled to be a part of #GivingGoals. Let’s change the future of our country by empowering our youth. Your contribution counts”

    Arjun Kapoor also urged his fans to donate and said “I am excited for the match, but I’m more thrilled to reach the goal of this fundraiser and then witness the change it brings to the lives of thousands. I will make my contribution and I hope fans from across the world will join me in achieving #GivingGoals.”

    Ranbir Kapoor showed his support by tweeting about Giving Goals and asking fans to donate and support Magic Bus’ cause – Ranbir Kapoor supports #GivingGoals

    About ImpactGuru.com: ImpactGuru.com is India’s largest tech-for-good venture that provides crowdfunding solutions to empower individuals, NGOs, and social enterprises to raise funds for medical emergencies, personal needs, creative projects or any social cause – be it big or small. The company was incubated at Harvard Innovation Lab’s Venture Initiation Program in USA in 2014. 

    About Magic Bus: Magic Bus India Foundation, is one of the largest poverty alleviation programmes in India, working with more than 400,000 children and youth and 9000 volunteer mentors in 22 States and 77 districts of the country. We work with India’s underprivileged children and young people, taking them from a childhood full of challenges to a life with meaningful livelihoods. We equip young people with the skills and knowledge they need to grow up and move out of poverty. 

    About All Stars Football Club (ASFC): The All Stars Football Club is a football club comprising of celebrities from the entertainment & fashion fraternity who come together to play football matches for charity. The main aim of the All Stars Football Club is to collect money for noble causes while using the ever-growing game of football in India as a platform. The club has famous actors like Abhishek Bachchan, Ranbir Kapoor, Arjun Kapoor, Kartik Aaryan and many more associated with it.

  • Yatra promotes travel in evergreen Bollywood style

    Yatra promotes travel in evergreen Bollywood style

    MUMBAI: Online travel portal Yatra has launched its new series of advertisement commercials featuring brand ambassador Ranbir Kapoor.

    The new TVCs present two unique customer friendly features in an entertaining manner using evergreen Bollywood movie songs with tailored lyrics. The ads have been created with a light-hearted and humorous tonality, making them fun to watch. The hummable ads also feature a ‘karaoke’ style format for those who wish to sing along.

    Conceptualised by Ogilvy & Mather, the ad films reflect an exquisite blend of the contemporary world with the vintage charm of Indian cinema. Keeping in mind Yatra’s endeavour to make travel hassle-free, seamless and value adding to travellers, the two films highlight its eCash loyalty program, and its unique feature of protecting customers from a drop in airfare post them making a booking. eCash now not only gets a traveller discounts on future bookings, but is also transferable to friends and family, as well as convertible into shopping vouchers from Yatra’s partners. The ads feature Kapoor grooving to Clinton Cerejo’s beats, who has reworked the evergreen and classic tunes in his own inimitable way. This not only captivates the audiences by getting them to smile and hum along, but also reinforces Yatra’s brand message of being ‘India ka travel planner’.

    Commenting on the new TVC series, Yatra COO (B2C) Sharat Dhall says, “We are focused on innovating in terms of customer features and benefits, and this set of ads highlight two such industry first features–eCash loyalty points and the airfare-drop protection. With these films we are looking to attract new users to our fold, while retaining the connection with our existing customer base. The ads capture the best of Bollywood – entertaining, yet with a key consumer message, and hopefully will strike a chord with the audience.”

    Sharing his experience of working on the TVCs, Kapoor mentions, “Yatra has always managed to surprise me with its innovative ideas of engaging with travellers. I am delighted to also get the opportunity to pay a tribute to the evergreen members of my family via these unforgettably classic songs that are a part of these ads. It is a matter of honour and pride as Yatra’s brand ambassador.”

    Ogilvy & Mather, Kolkata creative head Dhruv Mookerji remarks, “Bollywood has left a lasting impression on the cultural psyche of the nation. And with Ranbir Kapoor as the brand ambassador of Yatra, it seemed a perfect fit to merge the unique positioning of Yatra with the great musical legacy of the Kapoor khandan.”

  • Mumbai City FC joins hands with Infinix Mobile

    Mumbai City FC joins hands with Infinix Mobile

    MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership comes close on the heels of the global launch of Infinix’s flagship dual camera smartphone, the Zero5. Mumbai City FC are scheduled to play against Goa FC in their first home match on November 25
    Said Kapoor, “We are very pleased to have a forward-thinking brand such as Infinix on board. Mumbai City FC shares the same passion as Infinix Mobile to expand and grow across the country and deliver a great experience. Football, as a sport, is growing and gaining popularity in India and we welcome Infinix to the Mumbai City FC family.”

    Infinix Mobile senior vice president marketing Tathagat Jena added, “Mumbai City is an exciting team. The team and its owners are driven by performance and want to take this fabulous game forward by connecting with the youth. We, at Infinix, are extremely delighted with the partnership given a lot of similarities in our core philosophy of being game changers. With this association, we hope to bring more excitement to our fans.”

    Globally, Infinix is a youth-centric brand and follows passion points closely. It aims to be an enabler of football, touching the hearts and minds of the younger generation in India. Infinix’s journey in India has just begun and it kick-starts with football.

  • Ranbir wants to make your viewing experience great on Panasonic 4K Ultra HD TV

    Ranbir wants to make your viewing experience great on Panasonic 4K Ultra HD TV

    MUMBAI: Panasonic India, a leader in innovation and technology, recently launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor. 

    The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound, accurate to the filmmaker’s original vision. The campaign has been conceptualised and conceived by Publicis Capital and will be supported on television, print, OOH, cinema and digital. 

    Panasonic has created shorter edits for different genres such as GEC, sports and movies. The TV campaign will also cover the regional and Hindi heartland featuring in TV channels like Star Plus, Colors, Zee TV, Zee News, Gemini TV, Sun TV and Asianet, among other.

    The commercial begins with a question by the Ranbir Kapoor on what makes a good movie experience great. The actor asks the viewers whether they are ready to go beyond, with all features along with room filling rich sound in the new range of Panasonic’s 4K Ultra HD TV.

    Panasonic India head – brand and marketing communications Sarthak Seth said, “The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering the greatest cinematic experience.”

    A Publicis Capital spokesperson said, “The story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”
     

  • Ranbir urges Rupa’s Macroman & Macrowoman to ‘live open’

    MUMBAI: The millennial is not just a different generation, they are a different breed. Unconventional choices, modern philosophies define them.

    And none other than youth icon Ranbir Kapoor can represent them better. Small wonder, he is the one revealing the new mantra of iconic brands Macroman M-Series and Macrowoman W-Series — ‘Live Open’. The W-Series is presented by Rupa & Co. Limited, a leading knitwear company in India, covering the entire range of knitted garments from innerwear to casual wear.

    The new Macroman philosophy goes really well with the brand’s revamped new-age and progressive vision. It’s an ode to those who live on their own terms and set trends rather than follow one. The new promotional campaign of Macroman M-Series & Macrowoman W-Series resonates with a new energy and confidence in all key stakeholders associated with the brands.

    Speaking about the new positioning and campaign, Macroman & Macrowoman president & brand director Vikash Agarwal said, “Our communication campaign is designed to further deliver this objective. The campaign is aimed at making Macroman M-Series synonymous with youth, style and fashion. It is in true sense, the ‘inner’ voice of today’s generation.”

    Agarwal said, “Ranbir Kapoor is the perfect link as he is a living embodiment of Macroman with his bold choices and unapologetic way of living.” Kapoor said, “I am sure that today’s youth will relate to ‘Live Open’.”

    Initially just an innerwear brand, Macroman M Series has now grown up to be a formidable player with its large range of finest innerwear, leisurewear, sportswear and casual wear. It also intends to enhance its distribution and open several exclusive outlets in India. The brand’s superior range of bras celebrates the woman in all her attitudes. Bras for working comfort, uniquely designed bras for sports, everyday wear bras and also special designs for the freedom loving millennials, Macrowoman has something for every woman in her every mood.

  • Jagga Jasoos – a disappointment both as a musical and as a comedy

    Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.

    Jagga Jasoos takes inspiration from various sources like the popular comic series, The Adventures Of Tin Tin, Hollywood musicals of the sixties and some from India. It has described as a musical, adventure, romantic, comedy.

    Ranbir stutters in his speech.His father, Saswata Chetterjee suggests that if he converses in verse he will not stutter. That is what makes it an excuse of a musical as he rhymes all his dialogue. Adventures are aplenty but lack impact as they happen suddenly and are forced most of the time. As for comedy and romance, they are missing.

    Ranbiir Kapoor is a school student staying in a hostel (time he grows up to more mature roles if he wants his films to work) who plays jasoos (detective) on the side. His comic books are popular and a journalist, Katrina Kaif, reads them out to a bunch of children regularly. This is perhaps the longest introduction of a hero in any film!

    The film starts with the much publicised Purulia arms drop incident. Saswata, who was a sole witness to the dumpingt vanishes soon after. Getting down to tracking him, Jagga Jasoos is roped in as a result of Katrina having narrated two of his adventures to children. In one of the stories Katrina who has gone to follow the story of the arms drop, gets involved with Ranbir who is after the arms smugglers.

    This takes the film to half time in the film when Ranbir decides to trace his father. He asks Katrina to join him. In the process, they land up in Africa and realize that though the main arms dealer is some two headed man who owns a Russian circus, some of the Indian officials are also involved, including Saurabh Shukla, a government investigator.

    Shukla thinks Saswata has been killed by his men but oddly enough, is told by Ranbir that his father is very much alive and is somewhere in Africa! Why should he do that when he knows Shukla is not worthy of trust? So Ranbir along with Katrina are searching for his father while Shukla is out to eliminate them.

    The usual chase follows as Ranbir and Katrina find ways to escape like in a train, a car, a scooter or even an airplane conveniently placed for them whenever they need them.

    The film clearly has a very loose script and hinges between being a children’s film and a serious subject of arms smuggling. The director has no grip on the proceedings and there are many glitches. With just Ranbir and Katrina with a couple of unknown faces to Hindi screen, it becomes a drag and the length of 142 minute duration adds to the woes! The film being dubbed as a musical fails as only the already popular number Galti se mistake…passes muster. Cinematography is good. The climax has been rushed.

    As for performances, Ranbir Kapoor shows no improvement, and Katrina seems to be losing her charm. Saurabh Shukla does well as usual. Saswata Chetterjee does very well.

    Jagga Jasoos has taken almost three years in the making but comes up with a totally disappointing result.

    Producers: Siddharth Roy Kapoor, Ranbir Kapoor, Anurag Basu.
    Director: Anurag Basu.
    Cast: Ranbir Kapoor, Katrina Kaif, Saurabh Shukla, Saswata Chatterjee.

  • ‘India ka travel planner’ Yatra features Ranbir in new campaign

    MUMBAI: Yatra.com, one of India’s leading online travel portals, has unveiled its latest advertising campaign featuring their new brand ambassador, Ranbir Kapoor. 

    The campaign introduces Yatra’s new brand proposition of being ‘India ka travel planner’, which resonates with its marketplace model. As a travel marketplace, Yatra caters to all types of travelers keeping in mind the change in behavior and evolving needs of the consumers.

    The ad film is set in a hyper-real realm taking the viewers into a world which is magical and invokes fantasy, which is what travel is all about. Since Yatra and its ambassador Ranbir Kapoor both exude youthfulness, modernity and ease, the soundtrack of the film has been created in such a manner that it brings out these traits effectively. 

    Moreover, the contemporary musical score featuring the catchphrase “Koi Nikal Pada Hai ” encourages each and everyone to travel. The film starts with the context of ‘Yatra’ which connotes travel and then seamlessly moves to individual products and preferences people have, thus, showcasing the depth of Yatra’s product and services. 

    The film also brings out the acting prowess of Ranbir in a very creative manner.

    Yatra.com COO (B2C) Sharat Dhall said, “With the launch of the new brand identity and the recent appointment of Ranbir as our brand ambassador, the idea is to create a brand connect with the new age Indian traveller and position Yatra as a versatile platform that has something to offer to everyone. Communicating the idea that we are ‘India ka travel planner’ is what the new campaign reflects.”

    Yatra.com CMO Vikrant Mudaliar said, “Yatra as a brand understands varied consumer preferences, hence, caters to all kinds of travellers and for all kinds of travel. Whether you are a conventional tourist, an experimental traveller or an adventurous explorer, you will always find a suitable solution on Yatra.com. The film in a very creative manner showcases the ever expanding portfolio of travel products which Yatra has and the contrasting target audience which it caters to, thus, making it India’s travel planner.”

    This film crafted by Ogilvy & Mather will use digital and television as the lead mediums.