ITV

Tag: Ranbir Kapoor

  • fashionandyou.com ropes in Nargis Fakhri as brand ambassador

    MUMBAI: Bollywood actor Nargis Fakhri, who debuted in Ranbir Kapoor starrer Rockstar in 2011, has been roped in as the face of online fashion and lifestyle store, fashionandyou.com.

    The announcement was made on the portal and social media page through a teaser campaign. The model turned actor will now feature as brand ambassador for the private sales club which houses fashion and luxury brands across apparel, designer wear, accessories, footwear, watches, jewellery and much more.

    “We are excited to partner with Nargis Fakhri as brand ambassador. She epitomises fashion and style which complements our brand positioning. She is representative of the sophisticated appeal our customers expect from us. We are very excited about the upcoming work that we will create with her as we drive our brand awareness to its next level” said fashionandyou.com marketing director Trivikram Thakore.

    Fakhri said, “I am really pleased to be associated with one of the fastest growing online fashion platforms today. This is my first official association with an e-commerce brand although I have always been shopping online. Fashionandyou.com is one of my favourite websites in India so yeah, I‘m elated to be a part of it!”

  • Hero brand unleashes the ‘Hero Within’ campaign

    MUMBAI: Following the launch of the Hero brand after the split with Honda, the two wheeler manufacturer has released a spate of new communications to reiterate the brand‘s proposition that a hero resides within each and every one of us.

    In August 2011 Hero released the emotionally stimulating communication and gave the nation the chant of self-belief – Hum mein hai Hero! (HMHH).The latest release has been dialled a step further, creating yet another gripping and exciting communication of epic proportions.

    Te HMHH film was all about stoking the passion of everyone – a journey of emotions where all trepidation led to hope and then self belief and in the process created the iconic tagline – Hum mein hai Hero (HMHH). The new exciting communication sees it taking a leap in amplifying this insight in the form of an action packed blockbuster, but in an equally charming and endearing fashion. This film is all about “Unleashing this Hero Within”.

    The film portrays the story of a young man who finds action, adventure, romance all in one night as he takes on the challenges that come his way. Even in the face of insurmountable odds, the protagonist (played by Ranbir Kapoor) finds a way out, aided by the premium bikes from Hero‘s stable whilst enjoying every moment of this incredible journey.

    The film marks a first as actor Ranbir Kapoor‘s first appearance in a film for Hero, and his first ever performance in the role of an action hero. His epic journey begins with an Xtreme, moves on to an Impulse, then to a Hunk and finally ends gloriously on a Karizma ZMR.

    The 2-minute TVC was shot over a period of five days, starting at Mumbai and then moving to Budapest, Hungary. Directed by Ravi Udyawar of RU productions, this film is sure to create a big buzz in the days to come and get etched in the memories of all who see it.

  • Barfi in Rs 1 billion club

    Barfi in Rs 1 billion club

    MUMBAI: Looks like director Anurag Basu‘s luck is paying him rich dividends. After being selected as India‘s official entry to the Oscars in the foreign language film category this year, Basu‘s Barfi! has added another feather in its cap. It has joined the Rs 1 billion club of Bollywood.

    The total cost of the movie has reportedly been Rs 300 million and since its release on 14 September, the love triangle featuring Ranbir Kapoor, Priyanka Chopra and Ileana D‘Cruz has appealed so much to the moviegoers that it has raked in Rs 1 billion at the box office.

    The other Bollywood movies that grossed Rs 1 billion this year are Housefull 2, Rowdy Rathore, Bol Bachchan and Ek Tha Tiger.

    Barfi! has been produced by UTV Motion Pictures and after Rowdy Rathore, this is the production house‘s second film to achieve the feat.

  • Unique Promotional campaign for Tata DOCOMO features photos of Ranbir Kapoor

    NEW DELHI: Various pictures of actor Ranbir Kapoor in different moods are being used in an innovative campaign to promote the value propositions of the Unlimited 666 plan of Tata DOCOMO in Jaipur, Rajasthan.

    Tata Docomo has carried out the following innovation in Rajasthan circle. The objective of the campaign is to highlight the unlimited plan which are a first of their kind offer in the country. The campaign shows various pictures of Ranbir Kapoor in various moods highlighting the value proposition of the offer. Unlimited calls, on any network will help you reach out to your friends/ loved ones irrespective of your moods.

    The execution and ideation are by Tata Docomo and MOMS (Outdoor agency). The campaign commenced on 12 September and will conclude 11 October.

    Tata Docomo – Rajasthan circle COO Ajay Duggal said, “Outdoor is a medium where the innovation is imperative. The objective here was to communicate our tariff proposition in a manner that is both captivating and interesting. And what could be of more interest than our brand ambassador in different moods? Outdoor is a reminder media traditionally, therefore we decided to boost impact levels and do something really clutter-breaking. This seemingly simple but hugely effective campaign has been very effective reminder of Tata Docomo‘s value proposition in the Rajasthan market.”

  • Siddharth Roy Kapoor reacts to legal notice of Murphy

    Siddharth Roy Kapoor reacts to legal notice of Murphy

    MUMBAI: Reacting to the legal notice that his company UTV Motion Picture has received from Mumbai based Murphy Enterprises for alleged trademark infringement in the upcoming film Barfi, the film‘s producer Siddharth Roy Kapur said, “It is true that we have received a notice from them. It‘s an honest approach and we will be responding to the legal notice. We are quite clear that we have done nothing wrong. The brand has been presented in a very positive light.”

    Radio‘ and ‘Murphy Munna‘ in the title song as well as in the film without taking an NOC (no objection certificate) from them.

    Starring Ranbir Kapoor, Priyanka Chopra and Ileana D‘Cruz, Barfi! hits theatres tomorrow.

    Named Murphy, Kapoor‘s character is addressed as Barfi by people all around him.

  • Barfi! Star Ranbir Kapoor shoots integrated promo for Aaj Tak

    NEW DELHI: Bollywood heartthrob Ranbir Kapoor shot an exclusive promo saluting the pioneering spirit of Hindi news channel Aaj Tak.

    Kapoor, the lead actor in upcoming film “Barfi!”, shot the promo at studios in Mumbai acknowledging the journey of Aaj Tak over the years.

    “Aaj Tak has been chosen as the No.1 Hindi news channel for the 11th consecutive year this time. This promo is testimony to the channel’s constant innovation and growth story and Ranbir’s gratitude to the country’s top news channel,” an official statement said.

    The promo that incorporates cutting edge technology captures some of the biggest events in recent times and Kapoor is juxtaposed in the frames of the historic moment in politics, sports and entertainment in his Barfi! avatar. Some of the moments include Anna Hazaare’s movement, India winning the Cricket World Cup, A.R. Rahman receiving the Oscar, F1 race in India, Commonwealth Games, Atal Bihari Vajpayee meeting Musharaf, and the Royal wedding of Prince Williams.

    India Today Group CEO Ashish Bagga said, “We are grateful to Barfi! and Ranbir Kapoor in particular for this gesture, this promo is as sweet as Barfi!. Aaj Tak is the most preferred news channel in the country and such a tribute from a superstar gives us a renewed energy to carry forward the legacy of being the No. 1.”

    To add some more buzz to this, Oye! 104.8 FM Sabse Filmi is doing an on-air contest backed on Facebook that will give listeners an opportunity to enact the role of Ranbir Kapoor in the Aaj Tak Barfi news walk through.

    Barfi! is an upcoming Indian romantic comedy film directed by Anurag Basu. The film stars Ranbir Kapoor, Priyanka Chopra and Ileana D‘Cruz in lead roles. It is expected to be released on 14 September.

  • Barfi! mired by controversy

    Barfi! mired by controversy

    MUMBAI: The much awaited cinematic offering from director Anurag Basu has run into controversy with Mumbai based Murphy Enterprises. The firm has sent a legal notice to the movie‘s producers UTV Motion Pictures and Ishana Films on 10 September for infringing the copyrights of their registered trademarks without obtaining a NOC.

    As reported in the media, in the notice, the company has claimed that the film has used the words ‘Murphy‘, ‘Murphy Radio‘ and ‘Murphy Munna‘ in the title song as well as in the film without any prior written permission. They have also added that if the notice is not taken seriously, the company will be filing a legal suit against the producers that may lead to bringing a stay on the film‘s release.

    Kapoor‘s character is named Murphy but he is addressed as Barfi by all around him. The lyrics of the song in questions go “Barfi jo amma ji ki kokh mein tha soya/amma ne murphy ka radio mangaya/barfi munna jaisa lalla/amma ka tha sapna/ munna jab haule haule duniya mein aaya/baba ne Ceylon wala station lagaya/radio on hua, amma off hui/toota har sapna.”

    The film stars Ranbir Kapoor, Priyanka Chopra, Rupa Ganguly and newcomer Ileana D‘Cruz.

    Surjeet Kurup, the lawyer representing the company, feels that the title song of the film is not only a violation of copyright but shows the company in a bad way.

    “In the song Ala Barfi, the brand Murphy Radio is unambiguously mentioned and perceivably in a negative light. It appears that the story line revolves round the theme that the lady desires for a baby like Murphy Munna which is also registered trademark with us,” he added.

    He has been quoted in the media, “UTV Motion Pictures have done this blatantly without taking consent from the owners of this brand. It has annoyed the brand owners. We have issued a notice to the violators and are intending to proceed to file a suit for injunction and damages for Rs 50 crore.”

    However, UTV maintains its innocence in the matter. “We are clear that there has been no infringement whatsoever and we are in the process of sending a response to the notice,” a UTV spokesperson told the media.

  • Pepsi rolls out new ad campaign with Ranbir Kapoor & MS Dhoni

    MUMBAI: Being one of the global sponsors of the ICC World Twenty20 2012 Sri Lanka, Pepsi has launched its latest campaign that aims to celebrate the nation‘s zeal for the sport and more so the format.

    The campaign has been created and conceptualised by Pepsi‘s creative agency, JWT.

    The new commercial for Twenty20 cricket brings Ranbir Kapoor and Mahendra Singh Dhoni together on-screen. According to the official statement, the campaign revolves around the “passion” of the cricket fans who enjoy watching the format with the same irrepressible and unorthodox fervour reflected in the cricketers‘ game on-field. A cricket fan himself, Ranbir shows the cricketers, including Dhoni, Virat Kohli and Suresh Raina the ‘Na Tameez‘ the irreverent and zany side of T20 fans.

    The campaign shows that Twenty20 is not played by the rules. It says- Yeh T20 hai boss… na tameez se khela jaata hai… na tameez se dekha jaata hai!

    PepsiCo India senior director – marketing (Colas, Juices and Hydration) Homi Battiwalla said, “Pepsi is strongly associated with cricket in India and we are delighted to be one of the global sponsors of ICC World Twenty20 2012 Sri Lanka. Our ‘Change the Game‘ campaign last year celebrated everything unorthodox about the way the sport is played; this year, we take forward the same philosophy and extend it to the millions of cricket fans in our country. In true Pepsi style, the campaign is irreverent and the Indian cricket fans, led by Ranbir Kapoor show how they Change the Game off-field”.

    “Our latest commercial for Pepsi focuses on the excitement and thrill with which the sport is viewed by millions of its fans in India and celebrates their passion in a never seen before manner. Just the way the Twenty20 format has bent the traditional rules; Indian cricket fans have bent the rules to watch the sport in their own irreverent style. Ranbir and Dhoni for the first time together is the added bonus and if I may add… their chemistry is sizzling”, JWT India executive creative director Surjo Dutt added.

    The ad film opens with the shot of a bus taking the cricketers breaking down in a busy neighbourhood. Suddenly, Ranbir Kapoor appears from top of the bus and starts interacting with the cricketers. They are taken by surprise when other fans in the area also join Ranbir to demonstrate their fun response to the cricketers‘ playing format and some of their favourite shots. Witnessing the absolute craziness of the fans around, Dhoni finally asks Ranbir – “yaar yeh kya tameez hai?” to which the young actor responds in a quirky manner, ‘Yeh T20 hai boss, na tameez se khela jaata hai and then he‘s joined by the fans who say, ‘na tameez se dekha jaata hai‘.

    Additionally, the brand is launching a contest on Facebook wherein they will be asked to answer two questions to be eligible to win passes for the ICC World Twenty20, scheduled to take place in Sri Lanka from September 18. 39 lucky winners will get opportunity to watch the India matches live.

    Several initiatives on platforms such as Facebook, Twitter, Mobile are being launched with an aim to change the way the consumers watch, cheer and listen to the sport. In addition, Pepsi had also launched a branded smart phone application in India.

    The media agency working on the account is Mindshare.
     

  • Sajid Nadiadwala teams up with Karan Johar for 2 States

    Sajid Nadiadwala teams up with Karan Johar for 2 States

    MUMBAI: After a lot of speculation, Karan Johar has teamed up with Sajid Nadiadwala in Chetan Bhagat’s adaptation of ‘2 States’.

    The producers have zeroed in on Arjun Kapoor to play the lead role in the film which will be directed by debutant Abhishek Verman, son of veteran art director R Verman.

    It may be recollected that Nadiadwala had bought the rights of the Chetan Bhagat book and had initially planned to make the film with SRK that was to be directed by Vishal Bhardwaj.

    However, plans fizzled out after which Ranbir Kapoor stepped in and it was only then that it was decided to have a co-production with Karan Johar’s company Dharma Productions. Later, Imran Khan stepped in; however, he too opted out due to date problems.

    It is being said that Kapoor will play a typical Delhi boy who falls in love with a south Indian girl.

  • Ranbir Kapoor is Lenovo brand ambassador

    NEW DELHI: Lenovo has appointed Ranbir Kapoor as its brand ambassador for their personal computers range.

    The announcement is in tandem with Lenovo’s focus on becoming the preferred brand for the youth of India, the company said.

    Lenovo’s decision to sign on Ranbir as its brand ambassador comes shortly after it was announced the No 1 PC vendor in India (by IDC) and the largest exclusive PC retailer in the country.

    Lenovo India Director-Marketing Shailendra Katyal said, “We want to play aggressively in the consumer space and become the most preferred PC brand among the Youth. Signing on Kapoor is a strong step towards the evolution of the Lenovo brand and in line with our brand philosophy ‘For Those Who Do’.”

    Lenovo’s products are known for its combination of style and performance and quality.

    “Kapoor embodies an exemplary blend of both style and performance, making him the ideal choice for Lenovo. With his remarkable appeal to youngsters across the country, we are confident Kapoor will communicate our brand’s ‘Do’ attributes
    to our consumers effectively,” Katyal added.

    Conceptualised by Ogilvy & Mather, Lenovo will launch a set of TVCs featuring the actor by 8 June.

    O&M NCD Rajiv Rao said, “Ranbir is one of the young and impressive stars in the country and he fits the values that we want the brand to stand for. The combination of the machine, the communication idea and Ranbir, will surely create a place
    above the rest for the Lenovo machines.”

    Talking about his association with Lenovo Kapoor added, “I have always been passionate about technology and I am really excited to be associated with a global technology brand like Lenovo which creates the most innovative performance machines.”