ITV

Tag: Ranbir Kapoor

  • Kapoor and Basu come together to begin their production house Picture Shuru Productions

    Kapoor and Basu come together to begin their production house Picture Shuru Productions

    MUMBAI: After the success of the critically acclaimed ‘Barfi‘ which commercially too, raked in nearly Rs 120 crore worldwide, the successful ‘jodi‘ of Anurag Basu and Bollywood‘s youngest heartthrob Ranbir Kapoor have yet again come together. However it‘s not a movie we are referring to here, as the duo is going a step further in strengthening their ties by opening their own production house, ‘Picture Shuru Productions‘.

    As reported by Desimartini, Ranbir and Anurag locked onto this name for their banner house from the lyrics of a song in ‘Barfi‘. Apparently they were hooked to the word, since they first heard the recording of the song.

    Evidently, the movies to be produced under this new banner would see Ranbir Kapoor in the lead while Basu would be once again be seen behind the camera. Their very first venture too has been set, named ‘Jagga Jasoos‘, where the audience will see Ranbir playing the role of a sleuth, named Jagga. The movie is expected to go on floors by this year end.

    Ranbir meanwhile remains busy with a series of movies lined up with Anurag Kashyup. He is currently shooting for Abhinav Kashyap‘s ‘Besharam‘ and will follow it up with ‘Bombay Velvet‘. Kapoor and Kashyup are also trying to finalise the details of the Kishore Kumar‘s biopic, which is one of the dream projects of Basu.

  • Bang Bang Films directors Nic & Sune direct Ranbir in Axe‘s new commercial

    Bang Bang Films directors Nic & Sune direct Ranbir in Axe‘s new commercial

    MUMBAI: Axe Click‘s new commercial starring leading Bollywood actor Ranbir Kapoor has rolled out.

    The ad has been conceptualised by BBH Singapore, produced by Bang Bang Films and directed by Nic and Sune.

    BBH Singapore regional business development director – Asia Ara Hampartsoumian said, “It‘s never an easy task when an advertising agency is asked to not only replicate but actually improve on what was previously a globally successful ad, but the four key elements of client, agency, production and celebrity all aligned on this one and we delivered. BBH had a wonderful experience shooting another great spot for Unilever‘s Axe brand in Bombay. Our star Ranbir Kapoor was truly a pleasure to work with and Bang Bang Films helped hold it all together. Really fun, wouldn‘t have changed a thing.”

    Earlier, Nic and Sune and Bang Bang have worked with Ranbir together a couple of years ago in Pepsi‘s “Youngistaan ka Wow.”

    Bang Bang Films founder and MD Roopak Saluja said, “Having delivered a super-hit Ranbir spot with Nic and Sune in the past, they were an obvious choice for Axe. Not too long ago, Axe was a brand using global creative on Indian TV. To have the opportunity to produce an Indian spot with the same aspirational production values is a real pleasure for us at Bang Bang.”

    Talking about the commercial, director Sune Maroni said, “Being asked to shoot an Axe commercial is an honour for any commercials director. Their spots offer cheeky humour combined with sophisticated visuals and have managed to capture a space in the collective consciousness of young people all across the world.

    We‘ve been lucky enough to shoot with Ranbir Kapoor before, and it is always a pleasure to work with such talent, but for this film we had more time to have fun. The script allowed for some improvisation on his part and he never fell short when challenged to add the RK-touch. We don‘t think it was too difficult for Ranbir to imagine himself in a situation where he is being flirted with by a great number of drop-dead-gorgeous women. His life is pretty much like that of Vince in the celebrated TV-series “Entourage”. Maybe that could be his next project, an adaption of “Entourage” for India. We would love to direct that.”

  • Clash of the Titans

    Clash of the Titans

    Sony, on the other hand, is all geared up to strike a chord with family viewers through Indian Idol Junior (IIJ), which will be running for 14 weeks. Title sponsor being Nissan Micra and powered by Horlicks, this new kids singing reality show has Real Fruit, 99acres.com, Kellog’s Oats and Alpenliebe as other associate sponsors. According to the channel, over 6,000 promos spots have been played for IIJ.

    “IIJ has one thing going for it,” says a media observer. “It is commencing at 8:30 pm, half an hour before the rest. This could well work in its favour in terms of it getting viewers tuning into it Whether it will manage to make them sticky will depend on the show’s content.”

    Indian Idol Junior judges Shekhar, Shreya & Vishal will be innovating while dealing with kids on the show

    That is a legacy story, says Sony Entertainment Television (SET) marketing head Gaurav Seth. But what sets IIJ apart from the rest is its brand positioning, he adds. He further elaborates: “It is a brand extension of the very popular Indian Idol format on SET. We believe children have a lot of potential and talent on offer and hence, we wanted to explore this segment and showcase it to pan Indian audiences. We conducted a massive nationwide hunt to search for these kids through our eminent judges and we believe our viewers are going to be stunned with the talent on display through the rounds. Kids have a lot to offer in terms of their innocent, spontaneous and completely endearing actions which makes for compelling television viewing.”

    Sony’s Seth has marketing for Indian Idol Junior covered from all angles

    Launching an extensive campaign revolving around kids, Sony is comprehensively promoting the newest branch of its much loved franchise. Seth explains: “We have executed a huge national communication roll-out to inform TV viewers across India about the show and what to expect. This has been across all major media platforms and has succeeded in building immense recall for the show prior to launch. As it progresses, we believe that the talent on display will continue to attract loyal viewers interested in following the fortunes of their favourite contestants.”

    Sony plans to sustain viewer interest through city concerts, activation and celebrity episodes designed to keep highlighting the high-points in the show throughout the current season. Says Seth: “It has been one of the most popular talent shows on television and we hope to keep the success of its past editions alive with this new and fresher avatar. Indian Idol is a profit maker and the latest offering has received a favorable response from our advertising partners.”

    Zee TV is counting on its all new concept of DID Super Moms derived from one of its most successful properties – Dance India Dance (DID) to do the trick for it. For the first time, mothers, who always have been seen supporting their children in DID, take center-stage in this unique dance reality show focused on moms.

    DID Super Moms team are looking at replicating DID’s success

    Zeel marketing head Akash Chawla asserts: “With DID Super Moms we wanted to capture the emotions of the audiences where a mother is a very important part of our lives and she always played a crucial role in our success. Our communication revolved around the fact that now it’s time for mothers to be in the spot light and we should cheer them and support them helps them to fulfill her dreams.”

    Coming back to JDJ, one of the innovative strategies launched by Colors exclusively for the show is a promotional tie-up with YRF’s upcoming Ranbir Kapoor- Deppika Padukone starrer Yeh Jawani Hai Deewani. “We will be running JDJ promos during YJHD. We have targeted 900+ screens in over 40 cities. While in terms of amplifying the campaign with the help of cable TV, we have planned a 10 Day activity in 130 cities and have bought over 1,000 spots,” adds Rajesh Iyer.

    Movie promotions are what IIJ will be banking on too to rope in celebrities and also heighten viewer engagement. Seth reveals: “There will be movie integrations at a later stage once gala rounds begin. We will also form strategic tie-ups with news channels to promote content and/or activation and concerts.”

    Season six of JDJ is being lauded for its aesthetically beautiful promos directed by Colors’ in-house team led by Monica Nair. JDJ is being heavily promoted on the channel with promos not only seen during the ad breaks but within shows as well. “In order to increase the recall value of the viewers, we’re trying this different mode of in-show promotion wherein we show a JDJ promo even before the advertisement break – between the show and the coming – up of the next segment,” asserts Iyer.
    Creatives

    Colors- Marching Ants

    Sony- Leo Burnett

    Zee TV- Draft FCB Ulka

    Sony’s IIJ also has commendable creatives designed by Leo Burnett, with a strong positioning- Gaanon ka wohi jaadu ab bachchon ki awaaz mein. The promos, directed by the creative team at SET along with Fremantle Media, depicting young kids singing old classics have become quite popular. It has been an immensely clutter breaking campaign on all media especially TV with the spots getting high salience and recall,” says Seth.

  • Actor Vindoo Dara Singh nabbed for links with bookies in spot-fixing case

    Actor Vindoo Dara Singh nabbed for links with bookies in spot-fixing case

    NEW DELHI: Bigg Boss fame Vindoo Dara Singh, son of the award-winning wrestler and actor who died last year, has been arrested for links with bookies, following the arrest of another bookie Ramesh Vyas.

     Vindoo is reported to have acted as a link between players and bookies.

    Vindoo is the winner of the third season of TV reality show Bigg Boss.

    Earlier in the day, the supreme court refused to stop all remaining matches of Indian Premier League (IPL) in view of the spot-fixing scandal. The court said entire IPL can‘t be banned just because of certain irregularities on the part of a few players. The court asked the Board for Control of Cricket in India (BCCI) to ensure that "cricket should remain a gentleman‘s game".

    Slamming the BCCI, the court said, "Definitely there is some kind of irregularity. But the biggest problem is the lackadaisical attitude of the BCCI. It should stop. There has to be some scientific dispassionate and impartial approach to solve these problems."

    The apex court directed the one-man inquiry committee appointed by BCCI to submit its report within 15 days on the spot-fixing scandal.
     
    The 49-year-old actor began his career with ‘Karan‘ (1994). Then he acted in Punjabi language film, Rab Dian Rakhan (1996), which was directed by his father. Since then, he has acted in many films, mostly in supporting roles.

    He has also acted in TV serials, including the role of Hanuman in the TV serial Jai Veer Hanuman, much like his father did in Ramayana. He has also starred Ssshhhh…Koi Hai and Karma. Vindu has also essayed an important role in the serial ‘Black’ on 9X. He has made appearance in television shows like Master Chef 2 (Star Plus), Comedy Circus (Sony), All Most Famous (Zoom TV), Maa Exchange (Sony), Vindu has also done commercial for Pepsi with Ranbir Kapoor.

    Vindu has also worked in many successful films like Garv, Maine Pyaar Kyun Kiya, Partner, Khushboo, Team – The Force, Kisse Pyaar Karoon, Kambakkht Ishq, Maruti, Housefull, Lion of Punjab, Housefull2, Joker, Jai Jwala Maa, Son of Sardar and many more films in Punjabi and Telugu, Sajid Nadiadwala‘s Next two and Sajid Khan‘s Himmatwala etc.

  • Madhuri at 46 shakes a leg with Ranbir in YJHD

    Madhuri at 46 shakes a leg with Ranbir in YJHD

    MUMBAI: The much anticipated first look of Madhuri Dixit‘s special appearance in Ayan Mukherjee‘s next Yeh Jawaani Hai Deewani (YJHD) is revealed on the actor‘s 46th birthday today.

     

    One of Bollywood‘s most splendid dancers will be seen shaking a leg with the youth heartthrob Ranbir Kapoor in the item song ‘Ghaghra‘.

     

    Dixit has come a long way from her debut film Abodh to her upcoming film Gulab Gang and young superstar Kapoor is a self confessed Dixit fan. “While shooting, I wasn‘t trying to compete with her. I was more than happy with Madhuriji take centre stage. When she is in a song, who is going to take a look at me anyway? She has added a lot to the buzz of the film. I‘m sure people will be curious to see her on the big screen,” he said.

  • Fox Traveller integrates brand in ‘Yeh Jawaani Hai Deewani’

    Fox Traveller integrates brand in ‘Yeh Jawaani Hai Deewani’

    MUMBAI: Travel and lifestyle channel Fox Traveller has tied up with Dharma Productions‘ next offering ‘Yeh Jawaani Hai Deewani‘ for in movie promotion. The film stars Ranbir Kapoor, Deepika Padukone, Kalki Kochelin and Aditya Roy Kapur.

    Releasing on 31 May, the movie will see Kapoor playing a charming travel buff Bunny, who is a Fox Traveller videographer. Bunny is a dreamer, a wanderer who has a hunger for travel and exploring the world. His character resonates with what Fox Traveller stands for. He revels in randomness- unplanned trips, unprepared quests and unexpected twists making his journey fun!

    As a part of this association, the Fox Traveller crew travelled with the ‘Yeh Jawaani Hai Deewani‘ team to destinations like Manali, Mumbai, Udaipur and Paris to capture the filming moments of the movie.

    The broadcaster has also launched a social media initiative on Facebook. In this contest, Bunny invites viewers and fans to share their fun/spontaneous/crazy/memorable travel stories. He will then select the best travel stories, which will be showcased on FOX Traveller.

    Fox International Channels VP marketing Debarpita Banerjee said, “Yeh Jawaani Hai Deewani celebrates the values Fox Traveller embodies: a fun journey that celebrates the mundane, where friends sit back and enjoy what life has to offer. Our association with Dharma Productions was a natural progression as we saw synergies in our content and what we epitomise- Life‘s ordinary moments that are memorable. Ranbir Kapoor plays Bunny who is a FOX Traveller videographer bitten by the travel bug who rejoices every moment of his life”.

    Kapoor said, “My character Bunny is someone every traveller desires to be. He is carefree, has a passion for adventure and wants to capture every moment of his journey. The association with Fox Traveller has been great- their team travelled with us and we bonded as travel enthusiasts.”

  • Barfi! wins best film at Okinawa Intl Film Festival

    Barfi! wins best film at Okinawa Intl Film Festival

    MUMBAI: The Ranbir Kapoor-Priyanka Chopra- Ileana D‘Cruz-starrer Barfi! recently won the grand jury award for Best Film at this years‘ Okinawa International Film Festival, Japan.

    The film, directed by Anurag Basu was featured in the competition section along with last year‘s most acclaimed critical successes from across the world including Beasts of the Southern Wild (USA) that had received four Academy Awards nominations and has already won three awards at Cannes 2012.

    An excited Basu said, "This is not an honour just for me or my film. To me this honour is for the whole country. This award proves that Barfi! is a universal film. I am also happy to win against Oscar nominated movies because few people thought Barfi!‘s selection for the Oscar was wrong decision."

    The chairman of the jury was legendary filmmaker Joel Schumacher and Japanese actress Kaori Momoi who played the role of Mother in the film adaption of Arthur Golden‘s Memoirs of Geisha.

    Produced by UTV Motion Pictures, Barfi! was India‘s official entry to the Academy Awards this year.

  • Pepsi takes ‘Oh yes Abhi!’ positioning to engage youth

    MUMBAI: After a highly successful ‘Change the Game‘ positioning, cola major PepsiCo India has taken a new brand positioning ‘Oh yes Abhi‘ that seeks to bring alive the hunger for impatience seen in the youth today.

    The positioning marks the beginning of a new journey for Pepsi in India and will be followed by a series of initiatives over the course of the year.

    Commenting on the new positioning, PepsiCo India VP Marketing-Beverages Deepika Warrier said, “Oh Yes Abhi is all about the impatient youth, who believe in making the most of the moment and therefore wants action ‘right now!‘. Oh Yes Abhi! translates into – live for the present as tomorrow is too late. Our latest campaign illustrates all this and much more in a quintessential irreverent Pepsi package.”

    The cola brand has created a slew of television commercials portraying Ranbir Kapoor, Mahendra Singh Dhoni and Priyanka Chopra in their moments of impatience. The TVC‘s are slated to go on-air from 1 February.

    The TVC aims to bring alive Pepsi‘s youthful irreverence and demonstrates the Oh Yes Abhi! moments of these Pepsi brand ambassadors.

    “This film not only captures the stars in their impatient avatars, but also shows many moments from our everyday lives that exemplify the belief of ‘now‘,” adds JWT India ECD Surjo Dutt.

    The ‘Oh Yes Abhi‘ campaign will be supported by extensive above-the-line communication besides radio activation, on-ground amplification and an outdoor campaign amongst other initiatives. Digital platforms like Facebook, Twitter and YouTube will also be used to engage consumers.

  • Imtiaz Ali turns producer with Highway

    Imtiaz Ali turns producer with Highway

    MUMBAI: Always wanting to turn a producer, Rockstar fame Imtiaz Ali will soon realise his dream with Highway that he will co-produce along with Sajid Nadiadwala.

    The film, a love story about two very different people who get attracted to each other, stars Alia Bhatt and Randeep Hooda in the lead.

    It is said that Highway has been conceived by Saif Ali Khan‘s Cocktail writer. Sajid loved the fact that Imtiaz showed the inclination to produce the film. He immediately gave his nod. Imtiaz is excited about the fact that he will be a hands-on producer for the first time.

    After he completes Highway, the Jab We Met director will move on to his next with Ranbir Kapoor in the lead, which is slated to go on floors sometime in mid-2013.

  • Ranbir Kapoor made first brand ambassador for BlackBerry

    NEW DELHI: Research In Motion (RIM) today announced that Bollywood superstar Ranbir Kapoor is its first brand ambassador in India and will endorse BlackBerry products across various platforms and also feature in upcoming multimedia ad campaigns in India.

    Known for his unconventional roles as a young and vibrant actor, Ranbir Kapoor is also widely known as a tech savvy star.

    Speaking on the occasion Ranbir Kapoor said, “I am ecstatic to be part of the BlackBerry boys’ family. As an actor I recognize the power of communication so naturally, and the need to stay connected with friends within and outside of our industry and loved ones. BlackBerry is known for its unique and powerful communication experience; an experience that I have relied on over years to stay informed and connected to things that matter so closely to me while on the move. BlackBerry is a brand that has a legacy of bringing innovative products keeping in mind the Indian market and I am keenly looking forward to this association.”

    RIM (India) MD Sunil Dutt said, “We are excited to announce Ranbir Kapoor as our first brand ambassador in India. Ranbir truly personifies all the attributes that we endeavor to offer to our customers –enthusiasm, exuberance, persistence, excellence, fun, youthfulness, innovation and connecting with people and we recognize this great synergy between us. Moreover, we admire the fact that he is not only the face of contemporary Indian Cinema but he is also someone who represents the ideal source of inspiration for the youth of the current generation.”