ITV

Tag: Ranbir Kapoor

  • Evelyn Sharma to match dance steps with Arshad Warsi

    Evelyn Sharma to match dance steps with Arshad Warsi

    MUMBAI: Evelyn Sharma seems to have all the luck by her side. From starting out as a fashionista and graduating to Bollywood success with super hits like Nautanki Saala! and then Ranbir Kapoor-starrer Yeh Jawaani Hai Deewani (YJHD), she’s now turning a new leaf in her career.

     

    Evelyn has been signed by director Neeraj Pathak for Bhaiyyaji Superhit starring Sunny Deol, Preity Zinta and Arshad Warsi.

     

    Pitted as the leading lady opposite Arshad, she plays a cute, sexy but traditional Indian girl. But what the actress is most excited about is matching dance steps with him. Apart from being a powerhouse performer, Arshad is well-known for being a great dancer. And Evelyn feels this gives her a chance to hone her dancing skills too. Nowadays, the girl is often spotted at a dance rehearsal hall in Andheri, Mumbai. We wonder if that has something to do with the challenge of dancing with Arshad.

     

    Meanwhile, having bagged a role with various shades, comedy, songs, dance and all, Evelyn is glad to work with director Neeraj Pathak. “He spotted me in YJHD and invited me to his office for a meeting. He compliments me for my talent and thinks I am a quick learner. I feel honoured with the praise,” said the actress.

  • Fox Star Studios to release 28 films in 52 weeks in India

    Fox Star Studios to release 28 films in 52 weeks in India

    MUMBAI: Fox Star Studios’ seems to be on a roll. After releasing Bullett Raja directed by Tigmanshu Dhulia, the studio is set to roll out as many as 28 films in the next 52 weeks that is more than one film every 2 weeks across Hindi, English and Tamil. It would be the highest ever for any studio in India.

     

    With as many as nine Hindi films, four Tamil films and 15 English Films slated for release in 2014, the studio is looking at its busiest year ever since its inception in 2008. The Bollywood titles will feature A-listers like, Hrithik Roshan, Saif Ali Khan, Ranbir Kapoor, Emraan Hashmi, Arjun Kapoor and leading ladies Katrina Kaif, Deepika Padukone, Anushka Sharma and Vidya Balan.

     

    Speaking about the Hindi lineup that includes mega productions, massy entertainers and clutter breaking films, Fox Star Studios CEO Vijay Singh says, “In doing so, the Studio is making a strong statement about scaling up and becoming a key player in the Hindi film industry as also working with diverse talent cutting across genres!”

     

    The studio is strengthening its old partnerships and has new associations too. They have a three-film deal with Vishesh films (on the back of Raaz 3, Jannat 2 and Murder 3’s success) and Amole Gupte’s Hawaa Hawaai (post Stanley Ka Dabba’s criticial and commercial success). In terms of new alliances, the studio has joined hands with Pooja Entertainment and Films Ltd, Phantom Films, Illuminati Films and Endemol India.

     

    “Our partnership with Vishesh films and others, is a testimony to the fact that FSS has used its strength in creative, distribution and marketing, in sustaining lasting partnerships and creating new ones in the industry since its inception in 2008.”

     

    In Tamil, the studio will lead with its partnership with CV Kumar’s Thirukumaran Entertainment with two films — V.Chitram and Mundasupatti and Cukkoo with Next Big Films. The studio is also partnering with Atlee Kumar once more.

     

    Among its Hollywood lineup, the studio plans to roll out as many as 15 films including some major titles like The Secret Life of Walter Mitty, Rio 2, X Men First Class: Days of the Future Past, How to train your Dragon 2, Dawn of the Planet of the Apes, Night At The Museum 3 and Oscar runner, The Book Thief.

  • Karans back with hot Koffee

    Karans back with hot Koffee

    MUMBAI: Those who missed their weekly fix of caffeine for the past two years, fret not! A certain brand of ‘Koffee’, served hot with dollops of sugar, spice and all things Bollywood, is about to return to a television screen near you.

     

    Starting 1 December, a brand new season of Koffee with Karan will air on Star World India every Sunday at 9.00pm.

     

    Hosted by filmmaker Karan Johar (KJo), the chat show, made popular by a slew of Bollywood celebrities, not to mention all the inside gossip and drama apart from standard KJo-isms, debuted on the channel back in 2004, with the third season ending in 2011.

     

    Season 4 promises to be bigger, better and juicier, what with a tagline that reads: ‘Behind the Scenes, Beneath the Sheets’. While the makers have retained the basic format along with popular elements like ‘Rapid Fire’ and ‘Koffee Hamper’, the guest list includes the likes of Salman ‘Dabangg’ Khan, who will appear in the first episode for the first time ever.

     

    Other invitees include Kareena Kapoor Khan and Ranbir Kapoor, Juhi Chawla and Madhuri Dixit, Deepika Padukone and Priyanka Chopra, the three leads of Student of the Year (Alia Bhatt, Varun Dhawan and Siddharth Malhotra) and Zaheer Khan and Arjun Kapoor.

     

    Johar sums it up when he says: “The new season is going to be the most exciting yet, with a host of new guests, a fantastic set and some great conversations.”

     

    Asked for details, Star India, English Channels, vice president marketing Pallavi Tibrewal simply says: “The basic format of the show is the same, but we are not divulging too much. I urge you guys to come and see the first episode, and I am sure it will leave you breathless. I am confident, with the kind of concept; the show will shape up quite well.”

     

    Exults Star India English Channels general manager Kevin Vaz: “Koffee with Karan is the only show where Bollywood’s biggest celebrities are willing to give viewers an insight into their lives. As he returns with his fourth season to Star World, Karan has taken it up a notch higher and he will be seen talking to several new faces on the show. Karan is an extremely engaging host and his show has proven to be one of the most entertaining ones on television till date.”

     

    But why didn’t the show return earlier? “It went through a lot of consultation with Karan Johar. Plus, Bollywood has also changed so we thought this is the right time to have juicy and full of entertainment content available for the episodes,” says Tibrewal.

     

    About the saucy new tagline she says: “As you know, it’s a Bollywood thing; celebrities will share their own views about what they think about behind the scenes. So that is what it came from and it has always been a nice, chatty and exciting show. Thus, we wanted to keep the tagline also interesting and related to the concept.”
    His show has proven to be one of the most entertaining ones on television till date, says Kevin Vaz

     

    Season 4 will air for nearly four to five months and three to four episodes have already been canned. With Star World India aired on both Standard Definition (SD) and High Definition (HD) mediums, there are separate sponsors on board.

     

    On SD, Idea is the show’s presenting sponsors and it is powered by Sensodyne whereas on SD, Forest Essentials is the presenting sponsor and the show is powered by both Sensodyne and Idea.

     

    Coming to marketing of the show, most of you may already have seen Johar’s moves in the special Broadway-style promo that went on air earlier this month. The promo was made public on YouTube as well and got over 1.9 lakh views in less than a week. It will be telecast on all English channels and the entire Star Network.

     

    Elaborates Tibrewal: “It’s a very exciting promo we shot with Karan. For the first time, he danced and that has got us very good interest levels; it has really built up the show because Karan has never danced like this. It is very true to the kind of promo. And that is what we have really focused on and that has built up the show really very well.”

     

    She goes on to add: “We have quite an exciting marketing plan, but as you know Koffee with Karan does not need much awareness, people already know about it, they are just waiting for the show.”

     

    On the digital front, Star World India is churning out web exclusives, images and lots of innovations on Twitter. While there is no official page for the show, the channel is promoting it on its official page on Facebook. “Our Facebook pages have a lot of koffee information. Koffee with Karan does not need any introduction or building up with the celebrities or anyone. That is the reason we have not launched any official page,” reasons Tibrewal.

     

    Interestingly, on Twitter, hashtags such as #KWKRapidFire and #KWKFirstGuest trended nationally on 24 November; #KWKcrossword trended nationally on 25 November; #KWKUnscramble trended in Mumbai on 26 November; #KWKMovieQuote trended in Mumbai on 27 November and #KWKTranslate trended number two in India on 28 November plus #KWKFirstGuest trended again in Mumbai and other cities.

     

     “It is already an established property. Through promotions, we are just building excitement once again among the people and getting it there. We have exciting things coming up on digital exclusively,” Tibrewal signs off.

  • 2014, a year of spy films?

    2014, a year of spy films?

    MUMBAI:However, it seems it’s going to change soon with a line-up of many detective movies in the coming year. So while we have Dibakar Banerjee’s highly anticipated spy thriller, Byomkesh Bakshi starring Sushant Singh Rajput and actress-turned-producer Dia Mirza’s Bobby Jasoos with Vidya Balan in the lead produced under her banner Born Free Entertainment, we also have a detective film for kids Jagga Jasoos with Ranbir Kapoor playing a 17-year-old. And not just this, there’s a franchise in the offering too – the Rajshri banner led by Kavita Barjatya with Samrat & Co starring Rajeev Khandelwal has announced a franchise of detective films.

     

    Samrat & Co that is set for release on 1 May, 2014 aims to target India’s young audiences with the very nuances of crime solving, human nature and the world of standalone private investigators will be presented on the big screen.

     

    The filmmakers seem to be investing some precious time in developing the detective characters. Dibakar Banerjee has been quoted as saying that the idea of an urban sleuth simply does not exist in the Indian popular culture and the Hindi film viewers have been watching recycled imitation that combine James Bond with a Sherlock Holmes and thus he is giving full-time in the development of his detective character.

     

    Even for Samrat & Co., it’s learnt that Kaushik Ghatak, the director of the film along with the producers is spending a lot of time on the lead character so that the storyline can be fleshed out well.

     

    It seems finally Indian filmmakers are taking a different route and experimenting with newer ideas.

  • Draftfcb+Ulka celebrates boyhood with Hero

    Draftfcb+Ulka celebrates boyhood with Hero

    MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.

     

    The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.

     

    Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”

     

    The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”

     

    Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”

    Shot in Fort Kochi, Kerala, along the quiet roads and vibrant backgrounds, the commercial truly stands out for its visual style and witty dialogue.

  • Anushka Sharma turns producer, joins hands with Phantom for NH-10

    Anushka Sharma turns producer, joins hands with Phantom for NH-10

    MUMBAI: Anushka Sharma is joining hands with Phantom to produce Navdeep Singh’s next film titled, NH 10. Anushka, who plays the lead in the film, liked the script so much that she has decided to co-produce it with Phantom.

     

    The deal makes the 25-year-old actor the youngest actor-producers on the block taking her to a different league altogether vis-?-vis her contemporaries. With two of the biggest films Rajkumar Hirani’s Peekay with Aamir Khan and Anurag Kashyap’s Bombay Velvet with Ranbir Kapoor, NH 10 will be her third release next year.

     

    Continuing with their content driven films like Lootera, which released this year, Phantom will back Navdeep Singh to direct his second film post his critically acclaimed debut Manorama 6 Feet Under. The film is full with edge of the seat action and thrills, when a road trip goes wrong. It brings together a very talented crew of technicians including international action directors.

     

    Speaking on her new role, Anushka says, “I’m thrilled to get a chance to do this so early in my career. I couldn’t have found a better project than NH-10 to kick-start this new phase in my film journey. This is my second film after Bombay Velvet with Phantom, and it’s a blast working with them. It’s going to be super-exciting working together again on what promises to be an explosive film.”

     

    Vikramaditya Motwane, who is a part of the Phantom team, is excited to partner with the young actor. He says, “We love to partner with the talent we work with. It’s extremely reassuring for us when the lead actor wants to join hands, to back an outstanding script like NH10. We strongly believe in the script and know that Navdeep is going to make a kickass film out of it”.

     

    The film will be shot this winter across the northern plains around Delhi, NH 10 and will release on 12 September, 2014.

  • Philips signs Ranbir Kapoor as brand ambassador

    Philips signs Ranbir Kapoor as brand ambassador

    Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.

    The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

    Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

    Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

    The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.

    Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

    To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.

    Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”

  • Besharam fails to cash in on holiday release, Grand Masti marches on

    Besharam fails to cash in on holiday release, Grand Masti marches on

    The unanimous bad reports and a crude attempt at creating comedy add to the woes of Besharam as the decision to release it on a Wednesday to cash in on a national holiday also backfired; Ranbir Kapoor still lacks the command over the box office, enough to carry off two working days after a national holiday till the weekend. Those involved hoped for an opening day bonanza of Rs 30 crore while the trade expected it to be around Rs 24/25 crore on the pre-release buzz.

    However, as the reports after the first show filtered out, the film faced a drop on the very first day in the evening and night shows with the day fetching just about Rs 18.5 crore. Thereafter, the slide was drastic as day two dropped to Rs 6 crore and day three to Rs 5.5 crore. Thus, while the film recorded Rs 30.5 crore for the first three days, the collections for its first five days are Rs 42.5 crore.

     

    Warning 3D/2D has collected Rs 3.2 crore in its first week.

     

    The Lunch Box sustained very well and added Rs 7.6 crore for its second week to take its two week tally to Rs 17.85 crore.

     

    Phata Poster Nikhla Hero has collected Rs 6.25 crore in its second week to take its two week total to Rs 34.75 crore.

     

    Grand Masti turns out to be the surprise packet of the year holding well even in its third week by collecting Rs 7.2 crore in its third week and taking its three week total to Rs 89.8 crore.

    Shuddh Desi Romance collected Rs 40 lakh in its fourth week thus taking its four week tally to Rs 46.85 crore.

  • Carat Fresh brings together Indigo Nation and Reliance Entertainments Besharam

    Carat Fresh brings together Indigo Nation and Reliance Entertainments Besharam

    MUMBAI: Aegis Media’s Carat Fresh Integrated has facilitated association between Indigo Nation, a division of Future Lifestyle Fashion, and Reliance Entertainment & Movie Temple’s entertainer – Besharam.

     

    Commenting on the same, Reliance Big Pictures marketing head Sameer Chopra said, “Besharam is one of the biggest film of the year and we are extremely happy to have Indigo Nation on board as the style partner. Ranbir Kapoor is a style icon and his look is very cool in the film, which will connect with the audiences instantly. The film is family entertainer and is a treat for all Ranbir fans that releases on National holiday.”

    As a part of the association, Indigo Nation has launched a brand new line of collection called Besharam.IN inspired by the looks of Ranbir Kapoor in the movie Besharam.

    Sharing her thoughts on the strategic fit between Indigo Nation and Besharam, Indus League CMO Shibani Mishra said, “Film associations have proved to be a successful medium to reach out to the target audience. When you have a celebrity vouching for your brand, the customers are bound to get influenced.  We found an interesting brand fit between Indigo Nation and the movie Besharam as Ranbir is young India’s most sought after fashion icon. Carat Fresh has played a vital role in fructifying our merchandizing association with Besharam which has offered us an opportunity to launch an exclusive ‘Besharam.In collection.”

     

    The brand association entitles Indigo Nation to create and showcase the new ‘Besharam.in Collection’ through a fashion show conceptualised on the movie theme, a meet and greet opportunity with Ranbir Kapoor, rights to co-branded promotions/consumer contests using the new ‘Besharam.in’ collection.   The brand also gets entitled to promote the association using multi-media campaign including online, television, cinema theatres, hoardings, radio and print as well as instore POS collaterals.

     

    Commenting on the association, Carat Fresh Integrated vice president Sidharth Ghosh said, “Film associations provide brands the opportunity to engage with consumers in the context of entertainment that reflects their brand values and to turn that engagement into dialogue. Besharam – was a perfect fit for Indigo Nation as it promises to deliver fast fashion for the young and the restless.”

  • Actors Chandrashekhar and Manoj Kumar honoured at Jagran Film Festival

    Actors Chandrashekhar and Manoj Kumar honoured at Jagran Film Festival

    Veteran Chandrashekhar whose film career spans from the black and white era to the early part of this century received the Grand Prize for lifetime contribution to the cinematic arts while thespian Manoj Kumar was honoured for his work as the Icon at the Jagran Film Festival which concluded in Mumbai over the weekend.

     

    The 90-year old Chandrashekhar has acted in 186 films commencing in 1947 with Arsi. Beginning as an actor in Fashion in 1957, Manoj Kumar went on to act in or make a large number of films, many of them with patriotic themes which got him the nickname of Bharat Kumar. The government also honoured him with the Padma Shri.

     

    Versatile thespian Sridevi bagged the best actor (female) award for her comeback film English Vinglish, while the best actor award was shared by Ranbir Kapoor for Barfi! and Farhan Akhtar for Bhaag Milkha Bhaag. Trupti Bhoir got a special mention as actor (female) for the Marathi film Touring Talkies produced by her and directed by Gajendra Ahire.

     

    The best film award went to the film Kai Po Che!; which also bagged the best director award for Abhishek Kapoor and the background score award for Hitesh Sonik.

     

    Among those who gave away the awards were the versatile Kamal Haasan, veteran filmmaker N Chandra, producer-director Sudhir Mishra, Tushaar Kapoor and Divya Dutta. Festival Advisor Manoj Srivastava was also present.

     

    The programme presented by Kunal Kapoor and Huma Quraishi also included performances by the group Mati Baani, a World Music band combining elements of Hindustani Classical with various styles of Folk music and New age sounds

     

    Ship of Theseus received the maximum awards: best debut director award for Anand Gandhi, the Jury award for best actor for Neeraj Kabi, the cinematography award for Pankaj Kumar, and the sound designer award for Gabor ifj. Erdélyi.

     

    The special jury award was presented to Vishwaroopam for raising the bar of mainstream Indian cinema to an international level. The film also received the best editor award for Mahesh Narayanan.

     

    Aditi Singh Sharma received the best female singer award for the title song in the film Heroine while actor-singer Ayushman Khurrana received the male singer award for the film Vicky Donor. The best music award was given to Pritam for the film Barfi! for his brilliant compositions.

     

    Vicky Donor also bagged the best screenplay award for Juhi Chaturvedi.

     

    Kaushal Oza won the best short film award for his film After Glow.

     

    A special highlight of the festival was the presence of Max Lefrancq Lumiere, grandson of Louis Lumiere, who screened the first-ever films made by the Lumiere Brothers in 1895 in Paris. Irrfan Khan and Dilip Tahil were among those present.

     

    A total of fifteen cities were covered by the 4th edition of the Jagran Film Festival, which marked one hundred years of Indian cinema.

     

    The Festival commenced in Delhi in July and culminated in Mumbai from 24-29 September. In between it travelled to Kanpur, Lucknow, Allahabad, Varanasi, Gorakhpur, Agra, Meerut, Dehradun, Patna, Ranchi, Jamshedpur, Indore, and Bhopal.

     

    The various sections included the Jagran Classics of Indian films to mark a centenary of cinema, international and national shorts, the country focus on Korea, and World Panorama, and Indian showcase.

     

    The centenary celebration included screening of films like Kundan Shah’s Jaane Bhi Do Yaaro,  Satyajit Ray’s  Apu Trilogy , Ramesh Sippy’s  Sholay , Bimal Roy’s Madhumati and Do Bigha Zameen, Guru Dutt’s Pyaasa, Mani Ratnam’s  Nayagan, Hrishikesh Mukherjee’s Anand, Vijay Anand’s  Guide, K. Asif’s Mughal-e-Azam among others.

     

    A special feature this year was Cinema for the Sellers – an Indian competition for Advertising Films.
    Other sections include World Panorama, Indian Showcase, Indian Premieres, and Jagran Shorts.