ITV

Tag: Ranbaxy Chericof

  • Cartoon Network makes the daily woes of kids fun

    Cartoon Network makes the daily woes of kids fun

    MUMBAI: Surprise tests, math homework, brushing teeth, early bedtime deadlines are some of the biggest, albeit sometimes dramatized, villains in every child’s life. In a truly cartoony and entertaining style, Cartoon Network’s School Contact Program (SCP) – Kris ka Magic Mantra, will try and help tackle all these childhood problems in classrooms across the country.

     

    Kris, student-superhero of Cartoon Network’s popular series Roll No. 21, not only tackles homework and bullies but also villains disguised as teachers in a fun and hilarious manner. Deriving inspiration from the series, Kris ka Magic Mantra SCP addresses real life villains such as preparation for exams, exercising, etc. that children consider cumbersome and mundane. The program is meant to instruct via fun games, trivia and activities slotted into an hour-long session. A jiggle-wiggle dance to calm nerves before exams, a game of dodge-ball to explain the ill-effects of bacteria on teeth are just some of Kris’s magical tips a.k.a. mantras.

     

    That’s not all! For kids across the country, Cartoon Network will be conducting an exciting on-air contest based on the theme of the SCP. In order to participate in the Kris ka Magic Mantra contest, kids need to create a new and devious villain and send their entries on www.cartoonnetworkindia.com. The winning entry/villain will be animated and featured in the series Roll No. 21 opposite Kris. For more details, watch Roll No. 21 every Monday-Friday at 1:00 PM.

     

    The Cartoon Network SCP will reach out to over 5 lakh students in approximately 500 schools across 10 cities. The list of cities include Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata, Pune and Ahmedabad. Having started in the first week of August, the SCP will conclude mid-September.

     

    Speaking about this initiative, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School contact programs are one of Cartoon Network’s most successful initiatives that get bigger and more innovative every year. Through Kris ka Magic Mantra, we aim to not only strengthen our connect with kids but also help them solve daily childhood problems in a highly entertaining manner.”

     

    Cartoon Network’s Kris ka Magic Mantra is powered by Creamfills Alpenliebe with associate sponsors Dabur Red Paste, Ranbaxy Chericof, Dabur Real Fruit Juice, Hajmola Chuzkara, Hero Cycles, Funskool, Scoopies, Doms and Crizal Junior UV.

  • Nickelodeon and Sonic drive away the Back to School Blues

    Nickelodeon and Sonic drive away the Back to School Blues

    MUMBAI: Dealing with back-to-school blues with your kids? Nickelodeon is around to ease the stress. The kids’ franchise, comprising of Nick, Sonic, Nick Jr. and Teen Nick, will make school time happy time by bringing kids favourite Nickelodeon toons straight into the classrooms. Nickelodeon is geared up to take interactivity and engagement to a whole new level with their latest back-to-school programme starting August. The kids cluster intends to engage 600 schools across 19 cities over the next 6-8 weeks.

     

    Nickelodeon, the store-house of comedy where “Funny Rules”, will introduce ‘Nickelodeon Class Mein Blast Co-Presented by Ranbaxy Chericof’. This new campaign will get its three musketeers; Motu Patlu, Pakdam Pakdai and Ninja Hattori out of television and into 400 schools across 11 cities to ensure that kids in schools are welcomed back with a bang! Nickelodeon will host fun activities inculcating values around friendship and team-building, characteristics that are synonymous with the Nicktoons. The channel takes the campaign on-air by inviting kids to watch the channel from 6 PM to 7:30 PM, answer simple questions and win exciting Nick goodies. The channel is also airing fresh episodes of the three light hearted comedy shows to entertain kids when they get back home from school.

     

    Sonic, the destination for real action and adventure, is pumping in the adrenalin with its school campaign ‘Sonic Be the Ranger’. Power Rangers will be travelling across 200 schools in 8 cities engaging kids through activities that truly bring out the real ranger in kids. With the aim of inculcating bravery and courage in kids, Sonic has appointed a fitness instructor for each of the classroom sessions to teach school children some cool moves around self-defence. To take this engagement on-air, the channel is inviting kids to come and watch ‘Power Rangers’ from 1 pm to 2 pm every day, answer simple questions and win prizes. Sonic has also introduced fresh content including the new series ‘Extreme Football’. The show follows the adventures of five teams of teenagers who compete every weekend in an extreme football tournament.

     

    Speaking about the campaigns, Viacom18 Media EVP and business head, kids cluster Nina Elavia Jaipuria said, “The Nickelodeon franchise believes in the Touch, Play and Feel mantra and keeping this at the core of all that we do, we have taken the adorable Nickelodeon and Sonic characters out of the television sets and brought them into the real, day to day environment of the kids. With this large experiential campaign we are sure to bring more laughter and fun to school time.”

     

    The six week long school activity on Nickelodeon and Sonic will traverse over 19 cities covering Mumbai, Delhi, Chennai, Bangalore, Jaipur, Bhopal, Indore, Lucknow, Kanpur, Ghaziabad, Kolkata, Allahabad, Varanasi, Aurangabad, Chandigarh, Nagpur, Meerut, Pune and Nasik. Nickelodeon Class Mein Blast has been co-presented by Ranbaxy Chericof with associate sponsors Hajmola Chuzkara, Dabur Red Toothpaste and Act II and Sonic Be the Ranger campaign has associate sponsors Dabur Red Toothpaste and Act II.

     

    Nickelodeon has fresh interactivity for its digital audience as well and will celebrate Friendship Day on www.nickindia.com and on social media through https://www.facebook.com/nickindia by exciting kids to create an online “Buddy Book” with pictures of their friends.

     

    In addition, Sonic is introducing the ‘Which Turtle Are You?’ activity on www.sonicgang.com and on its social page https://www.facebook.com/sonicgang. Fans will be able to participate in contests and win cool exciting Teenage Mutant Ninja Turtles goodies.