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Tag: Rana Barua

  • Havas Group India appoints Priyanka Mehra as director marketing and communications

    Havas Group India appoints Priyanka Mehra as director marketing and communications

    MUMBAI:  Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team to elevate brand reputation and awareness along with managing key strategic tie-ups in line with the Group’s “Together” strategy.

    A media professional who leverages over 14 years of experience in the media and marketing arena, Mehra’s last stint was  at Creativeland Asia as editor-in-chief – content marketing. Mehra also has varied experience across brand verticals including luxury and ecommerce in content consulting, marketing, and brand management.

    Havas Group India chairman and chief creative officer Bobby Pawar said, “The sheer length and breadth of communications at Havas collaborating with Vivendi entertainment and content platforms provide us with great marketing ammunition and Priyanka’s appointment is a step forward in showcasing our strength as a Group in the Indian market.”

    Havas Group India group CEO Rana Barua said, “Given Priyanka’s understanding of content and communications, her appointment is part of a management structure that brings together all communication disciplines – creative, media, healthcare under the Havas Village umbrella. Part of her mandate will be overall communications and going forward key strategic tie -ups and initiatives given Havas Group India’s future-forward vision”

    “What makes Havas Group India an exciting place to be is the integrated offering across media creative and healthcare. Added to this is the collaboration with Vivendi which includes Universal Music, GameLoft and Daily Motion, which in turn creates a unique narrative and a unique marketing force,” said Mehra on her new role.

  • IBF to intervene in TRAI’s SC petition on 15% discount cap

    IBF to intervene in TRAI’s SC petition on 15% discount cap

    MUMBAI: The TRAI tariff order, which remained a topic of intense debate and discussion in 2017 and 2018, is likely to dominate discourse early on in 2019 too, at least from a legal standpoint as the Supreme Court resumes work after the winter vacations.

    A source close to the development has told Indiantelevision.com that the Indian Broadcasting Foundation (IBF) is set to intervene in the matter — a special leave petition (SLP) filed by the regulator seeking clarifications on 15 per cent discount cap — when it gets listed.

    All parties, including Star India, which were part of the Madras High Court proceedings, are involved in TRAI’s petition on the issue of 15 per cent cap on discount on a bouquet price or a la carte price of TV channels to consumers.

    The IBF was not originally a party, but an intervener. Hence it wasn’t incumbent upon the TRAI to make it a party in the fresh SLP. However, the IBF will now implead itself in the petition.

    Currently, the tariff order and regulations are getting implemented without the 15 per cent cap as confusion prevails over its validity, though a section of the industry is of the opinion that the Madras High Court had struck down the discount cap issue. TRAI had not issued any clarification on this while setting a roadmap earlier this year for the new tariff regime’s implementation after the Madras HC order.

    On Monday, Star India’s MD Sanjay Gupta during a media roundtable, responding to a question from Indiantelevision.com on the broadcaster’s position on the 15 per cent discount cap said, “It is up to the court to decide that. Now, as an SLP is in the SC…the courts will decide. I don’t have a view beyond that. In the current ruling, there is no discount cap. It may change going forward depending on the SC ruling.”

    Gupta, however, was confident in adapting to a new pricing structure should the SC uphold the high court’s view on the 15 per cent cap.

    “In case the court has a new ruling that discounts have changed, pricing [too] needs to change, both a-la-carte and bouquet pricing in that case, because the distance between them has to be only 15 per cent. I think we are still awaiting the court’s decision and if we need to adapt to it, then we’ll adapt to it. But there will be a shift again in pricing if that comes through,” he added.

    TRAI’s petition demands that the SC set aside the portion of the high court judgment that frowns on the 15 per cent cap on discounts on bouquet prices of TV channels.   

    The Madras High Court, while upholding most of the TRAI tariff order — issued middle of 2016 and challenged by Star India and Vijay TV later that year on grounds of overstepping of jurisdiction — had struck down as arbitrary almost 18 months later the 15 per cent cap on bouquet prices.

    With the case finally disposed of by the Supreme Court earlier this year, upholding the high court’s views, TRAI had issued a notification stating that India’s broadcast and cable industry stakeholders implement its tariff regime in phases and report on compliance.

  • Havas Gurgaon appoints Manas Lahiri as GM

    Havas Gurgaon appoints Manas Lahiri as GM

    MUMBAI: Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon. Lahiri's mandate includes bringing in new business and managing overall operations of the Delhi branch, leveraging Havas Group’s integrated capabilities.

    With over 16 years of experience in advertising, Lahiri has worked with agencies like Contract Advertising, McCann, Ogilvy & Mather and Creativeland Asia. Working across sectors which include IT, telecom, FMCG and auto, he has managed renowned brands like General Motors, Google, Dabur Samsung, Motorola, Lenovo, Amazon, Shell, Acer, NIIT, and Reliance.

    Havas Group India group CEO Rana Barua said, “For Havas India Advertising operations in North, we needed a driven and capable leader who is not only aligned with our vision of exponential growth in terms of winning new clients, attracting versatile talent, and demonstrating our integrated strength but is equally comfortable leading a strong Havas team and our partnership with Reckitt Benckiser. In Manas, we have the perfect leader who will help me drive both mandates and make our operations stronger, more relevant both externally and internally.”

    “I am very excited to be part of the Havas India team. The concept of Better Together truly comes to life here with our various offerings from Havas and our partnering companies from Vivendi Group. We now need to strengthen our communication solutions to local and global clients.  My focus will be on driving on aggressive business growth, creating exciting work for our clients and building a team that lives up to Havas’s global standards of creativity," added Lahiri.

  • Rana Barua joins Havas India as CEO

    Rana Barua joins Havas India as CEO

    MUMBAI: In order to bolster its growth strategy and leadership team, Havas India has appointed Rana Barua as the new CEO.

    In his new role Barua will be responsible for Havas India’s transformation and growth, with a focus on collaboration and partnerships, new business momentum, and building and leading teams.

    Prior to this, Barua held CEO roles with Contract India, Creativeland Asia, and worked with agencies like Ogilvy, Rediffusion Y&R, McCann, JWT and held leadership profiles in leading radio stations, such as Red FM and Radio City.

    Barua will report to Havas Group India and Southeast Asia chairman and CEO Vishnu Mohan and will work closely with the existing leadership teams.

    Mohan says, “Rana’s appointment is a key milestone in the Group’s ongoing efforts to build agile teams and integrated structures to deliver the most impact for clients. Rana is an ideal candidate as his expertise will build on what we have already achieved in India and take Havas Group India forward in its next phase of growth and expansion.”

    Speaking on his appointment, Rana Barua mentions, “The growing complexity of platforms and channels calls for a multi-dimensional approach to marketing and advertising and the Havas Village model of collaboration and integration is exactly what clients are looking for. I am extremely excited to be a part of Havas Group’s futuristic agency model and looking forward to working with the team to start a new chapter for Havas Group in India.”

  • Ad:tech announces date, agenda for 2017

    Ad:tech announces date, agenda for 2017

    MUMBAI: International marketing ad advertising event ad:tech will be held on 9-10 March, 2017 at The Leela Ambience Hotel and Residences, Gurugram. The two day conference and exhibition, to be held in New Delhi on 9th and 10th March, will bring together technology and media communities to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace

    The theme of ad:tech 2017 is “Accelerating The Evolution”, to keep pace with the transformative changes currently refining the landscape of technology, marketing and media. . The last edition ofad:tech saw over 6500 attendees, 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 90+ companies and an Innovation Zone with the latest disruptive technology in digital marketing.

    Commenting on the launch Comexposium India country MD Jaswant said, ‘We are excited to bring the 7th edition of the biggest advertising and marketing technology platform in the world to India. The new ad:tech is hoping to be well timed to harness the enthusiasm for the kind of tech innovation in the area of marketing and advertising owing to an exponential rise of the digital sector in India over the past few years. Witnessing this boom, we believe that, now is the time to ‘Accelerate the Evolution’ and discuss avenues through which brands can enhance the efficiency of businesses thereby helping them deliver the right experience for their customers. The response of last editions has been exceptional and we are confident that this time around it will be bigger and better.”

    ad:tech 2017 will house industry’s most highly coveted keynote speakers from all walks of advertising and marketing. sharing their knowledge on marketing technology with major tracks of IoT, science of creating Content and its distribution, platform and screen amiable strategies, Data Analytics & Insights, Evolving Marketing Technologies and eCommerce & Mobile. Further, it will be host to modern marketing and media community, source suppliers to network with industry players making it an apt place for networking.

  • Ad:tech announces date, agenda for 2017

    Ad:tech announces date, agenda for 2017

    MUMBAI: International marketing ad advertising event ad:tech will be held on 9-10 March, 2017 at The Leela Ambience Hotel and Residences, Gurugram. The two day conference and exhibition, to be held in New Delhi on 9th and 10th March, will bring together technology and media communities to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace

    The theme of ad:tech 2017 is “Accelerating The Evolution”, to keep pace with the transformative changes currently refining the landscape of technology, marketing and media. . The last edition ofad:tech saw over 6500 attendees, 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 90+ companies and an Innovation Zone with the latest disruptive technology in digital marketing.

    Commenting on the launch Comexposium India country MD Jaswant said, ‘We are excited to bring the 7th edition of the biggest advertising and marketing technology platform in the world to India. The new ad:tech is hoping to be well timed to harness the enthusiasm for the kind of tech innovation in the area of marketing and advertising owing to an exponential rise of the digital sector in India over the past few years. Witnessing this boom, we believe that, now is the time to ‘Accelerate the Evolution’ and discuss avenues through which brands can enhance the efficiency of businesses thereby helping them deliver the right experience for their customers. The response of last editions has been exceptional and we are confident that this time around it will be bigger and better.”

    ad:tech 2017 will house industry’s most highly coveted keynote speakers from all walks of advertising and marketing. sharing their knowledge on marketing technology with major tracks of IoT, science of creating Content and its distribution, platform and screen amiable strategies, Data Analytics & Insights, Evolving Marketing Technologies and eCommerce & Mobile. Further, it will be host to modern marketing and media community, source suppliers to network with industry players making it an apt place for networking.

  • India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

    India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

    MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent in both 2016 and 2017, reaching USD 566 billion by the end of 2017. Zenith predicts that ad expenditure growth for India in 2017 stands at Rs. 54,344 crore (Rs 543.4 billion or USD 8 billion), up by 11.2 per cent over 2016.

    Digital remains one of the fastest growing mediums in India registering a 30 per cent growth rate. Television will register an 11 per cent growth rate in 2017, print (newspapers) will grow at 7.6 per cent and all other media between 7-12 per cent.

    Zenith India group CEO Tanmay Mohanty added, “India remains one of the few bright spot economies in the world. Ad spending in India is on a steady growth curve and likely to stay that way in 2017, buoyed by the State Elections in Uttar Pradesh and Punjab, the upcoming Champions Trophy and continued expansion and growth of regional newspapers and television. In November, the central government introduced reform in the form of Demonetisation which is leading to some contraction in ad spends. We expect the demand for goods and services to pick up and this shortfall to be temporary. Demonetisation is expected to augur well for the economy long-term. In fact, we expect 2017 to see increased ad spending by categories such as Mobile Wallets, Telecom 4G, BFSI, Mobile Handsets, Fast Moving Consumer Goods and Consumer Durables.”

    India is among the top ten contributors to ad spend growth, along with others such as USA, China, Indonesia, UK, Philippines, Japan, Germany.

    However the global figures for 2017 forecast is down by 0.1 percentage point from the forecasts published in September after small downgrades in Asia Pacific, which nevertheless remains one of the fastest growing regions for ad expenditure.

    This is a strong performance, given that the unexpected results of the UK’s referendum on EU membership and the US presidential election have increased political uncertainty and raised the risks of restrictions to international trade. 2017 also faces a tough comparison with the quadrennial year of 2016, when spend was buoyed by the US elections, the Summer Olympics, and the European football championships, as it is every four years.

    After 2017 continued steady growth in global ad spend is expected, of another 4.4% growth in 2018 and 4.1 per cent in 2019. Global ad spend growth has been remarkably stable since 2010, growing at between four and five per cent a year, generally at or below the growth rate of global GDP. Before the financial crisis, advertising would typically exaggerate the wider economy, growing faster in times of expansion and shrinking faster during recessions, with frequent changes in year-on-year growth rates. More recently the global ad market appears to have entered a phase of more stable growth.

    Over all, television remains the dominant advertising medium, attracting 36 per cent of total global spends in 2016. The internet is expected to overtake television to become the largest medium in 2017.

  • India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

    India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

    MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent in both 2016 and 2017, reaching USD 566 billion by the end of 2017. Zenith predicts that ad expenditure growth for India in 2017 stands at Rs. 54,344 crore (Rs 543.4 billion or USD 8 billion), up by 11.2 per cent over 2016.

    Digital remains one of the fastest growing mediums in India registering a 30 per cent growth rate. Television will register an 11 per cent growth rate in 2017, print (newspapers) will grow at 7.6 per cent and all other media between 7-12 per cent.

    Zenith India group CEO Tanmay Mohanty added, “India remains one of the few bright spot economies in the world. Ad spending in India is on a steady growth curve and likely to stay that way in 2017, buoyed by the State Elections in Uttar Pradesh and Punjab, the upcoming Champions Trophy and continued expansion and growth of regional newspapers and television. In November, the central government introduced reform in the form of Demonetisation which is leading to some contraction in ad spends. We expect the demand for goods and services to pick up and this shortfall to be temporary. Demonetisation is expected to augur well for the economy long-term. In fact, we expect 2017 to see increased ad spending by categories such as Mobile Wallets, Telecom 4G, BFSI, Mobile Handsets, Fast Moving Consumer Goods and Consumer Durables.”

    India is among the top ten contributors to ad spend growth, along with others such as USA, China, Indonesia, UK, Philippines, Japan, Germany.

    However the global figures for 2017 forecast is down by 0.1 percentage point from the forecasts published in September after small downgrades in Asia Pacific, which nevertheless remains one of the fastest growing regions for ad expenditure.

    This is a strong performance, given that the unexpected results of the UK’s referendum on EU membership and the US presidential election have increased political uncertainty and raised the risks of restrictions to international trade. 2017 also faces a tough comparison with the quadrennial year of 2016, when spend was buoyed by the US elections, the Summer Olympics, and the European football championships, as it is every four years.

    After 2017 continued steady growth in global ad spend is expected, of another 4.4% growth in 2018 and 4.1 per cent in 2019. Global ad spend growth has been remarkably stable since 2010, growing at between four and five per cent a year, generally at or below the growth rate of global GDP. Before the financial crisis, advertising would typically exaggerate the wider economy, growing faster in times of expansion and shrinking faster during recessions, with frequent changes in year-on-year growth rates. More recently the global ad market appears to have entered a phase of more stable growth.

    Over all, television remains the dominant advertising medium, attracting 36 per cent of total global spends in 2016. The internet is expected to overtake television to become the largest medium in 2017.

  • The Ad Club and AAAI reveal The Awards Governing Council for Goafest 2016

    The Ad Club and AAAI reveal The Awards Governing Council for Goafest 2016

    MUMBAI: The Advertising Club and Advertising Agencies Association of India has announced Canco Advertising founder Ramesh Narayan  as the  chairman of the Awards Governing Council for Goafest 2016.

     

    Announcing the appointment, The Advertising Club president Raj Nayak said, “We are pleased to announce that Ramesh Narayan will be the Chairman of the Awards Governing Council of the Goafest. He brings his unique experience as one of the very few people who has been President of the Advertising Club and the Advertising Agencies Association of India (AAAI) to this post. He has also been Chairman of the Abby Awards Committee twice, and was the first Indian to judge the Effie Awards finals in New York. Ramesh is the only person to have been conferred the Lifetime Achievement Award by the AAAI and been inducted into the International Advertising Association’s Hall of Fame.” 

     

    Goafest Organizing Committee chairman Nakul Chopra commented on the appointment saying, “I’ve known Ramesh as a visionary leader who embraces change and is open to new ideas. I’m sure his appointment means an interesting phase for the Council is on the anvil.”

     

    Narayan too added, “I’m humbled by this appointment. It fills me with immense happiness to be part of such an esteemed panel. There’s a lot to learn and grow, and I’m sure I’ll be able to add value to the Council. I look forward to reaching out to all stakeholders and getting their suggestions on how to make this the gold standard for awards.”

     

    The other members elected to the Council are:

     

    Chairman (CEO, Publicis South Asia & Vice President) of Goafest Organizing Committee — Nakul Chopra

    President Advertising Agencies Association of India (AAA’s of I) & Advisor, FCB Ulka Advertising-  Ambi M G Parameshwaran

    Chairman and CEO at Dentsu Aegis Network –  Ashish Bhasin

    President, Sony Pictures Networks -Rohit Gupta

    CEO at Group M, South Asia – CVL Srinivas

    CEO at Mediabrands –  Shashi Sinha

    CEO at Percept H Pvt. Ltd. – Ajay Chandwani

    National Head, Sales, English Cluster at Viacom18 – Namrata Tata

    Chief Executive Officer at Contract Advertising – Rana Barua

  • MG Parameswaran elected AAAI president

    MG Parameswaran elected AAAI president

    MUMBAI: FCB Ulka Advertising advisor MG Parameswaran has been elected as the president of Advertising Agencies Association of India (AAAI) for the year 2014-2015. The announcement was made at its Annual General Body Meeting held on 25 July.

    Publicis Communications CEO south Asia Nakul Chopra has been elected as vice-president of the association.

    Other elected members of the executive committee for the ensuing year are: Nagesh Alai of Interface Communications, Sam Balsara of Madison Communications, Rana Barua of Contract Advertising, Aegis Media India’s Ashish Bhasin, Kunal Lalani of Crayons Advertising, Dentsu Creative Impact’s Rohit Ohri, Pranav Premnarayen of Prem Associates Advertising & Marketing, C V L Srinivas of Group M Media India, Vivek Srivastava of Innocean Worldwide Communication and R K SWAMY BBDO’s Srinivasan K Swamy.

    Immediate past president, Arvind Sharma, will be the ex-officio member of the new AAAI executive committee.

    The AAAI is the official, national organisation of advertising agencies, formed to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.