ITV

Tag: Ramoji Rao

  • ETV News Himachal/Haryana to launch on 26 March

    ETV News Himachal/Haryana to launch on 26 March

    MUMBAI: Ramoji Rao founded ETV group that is now under Network18 has got one more launch up its sleeve targeting the northern states of Himachal Pradesh and Haryana. Come 26 March, the group will launch its regional Hindi news channel, ETV News Himachal Pradesh/Haryana.

     

    Targeted at the age group 15+ SEC ABC, the channel will help the ETV group expand into markets beyond Delhi. To tap into viewership, the launch has been timed ahead of the Lok Sabha elections, just like the recently launched Bangla and Kannada ETV news channels. The 24X7 channel will cover 80 per cent news from the two states and the remaining 20 per cent from the rest of the nation. The news stories will encompass politics, sports, culture and crime.

     

    With 10 reporters, 20 stringers and 10 desk editors currently on-board, ETV News Himachal Pradesh/Haryana will broadcast from its Hyderabad studio for now offering only studio based shows and later move to Chandigarh after the polls with a corresponding bureau in Simla to provide full fledged news bulletins and live coverage. There will be bureaus located in Dharamshala, Rohtak and Kurukshetra as well. Balwant Takshak has been appointed as the editor and Narendra Bhaskar as the marketing head for the channel.

     

    “Haryana is a big market. Real estate and other industries are growing day-by-day. In Himachal Pradesh, information about a lot of government schemes does not reach the common people. This channel can be a bridge between the government and the common people. Revenue can also be generated through this mechanism,” says ETV group editor Rajesh Raina. According to sources in the know, the channel has made an investment of nearly Rs 15 crore and is looking to break even in two years’ time.

     

    No advertiser is aboard yet and the marketing campaign will follow only after the channel is launched. Meanwhile, ETV News Himachal Pradesh/Haryana is in for competition from India News Haryana, Focus Haryana, Khabarfast 24X7, Janta TV and Total TV.

  • TV18 launches ETV News Kannada, targets Rs 20 crore revenue

    TV18 launches ETV News Kannada, targets Rs 20 crore revenue

    MUMBAI: With digitization setting in and general elections just round the corner, television networks are increasingly looking to tap regional markets. Not so long ago, Network18 acquired a posse of channels from the Ramoji Rao-founded ETV Group.

     

    And now, its news broadcasting arm – TV18 – has gone ahead with the launch of ETV News Kannada that went live yesterday at 5:00 pm. G N Mohan has been roped in as editor, S Divaakar as business head and Subba Naidu as general manager, with Rajesh Raina as ETV group editor. The channel has 150 full-time employees and nearly 150 stringers on board with the latter to keep a close eye on political developments in each district of Karnataka.

     

    While ETV News Kannada is currently operating out of its Hyderabad studio, the channel will shift base to Bengaluru post-elections and set up five to six bureaus in the state.

     

    Raina sounds confident about the venture.  Speaking to indiantelevision.com, he says,“Ultimately, it is the survival of the fittest. ETV group has always stood for credibility and we are sure we will do well in the market.”. The pay TV channel has already invested Rs 5 crore and will be pumping in another Rs 10 crore in the coming months. “The Karnataka market is very fertile. A 10-second slot in the Hindi market is priced at Rs 500 whereas there, it is nearly Rs 1,500,” says Raina. He added that business worth Rs 50 lakh has already been booked by advertisers.

     

    Official sources say the channel is targetting an ad revenue of Rs 20 crore. 

     

    Promotional campaigns have already begun across Karnataka through radio, transit advertising and digital with print to follow soon. The channel has decided to stay out of outdoor due to the high cost of hoardings in Bengaluru.

     

    Election Express and an election satire are among the shows to be broadcast on the new channel. Initially, the channel will be available on cable TV with DTH platforms yet to be signed on. Karnataka chief minister K Siddaramaiah and Union petroleum and natural gas minister M Veerappa Moily are expected to grace the launch event.

     

    More ETV news channels are expected to follow suit like ETV Himachal/Haryana in March, ETV News Gujarati in April, and ETV News Odia in July.

  • ETV Urdu hopes to score on the programming front

    ETV Urdu hopes to score on the programming front

    Going strong on its expansion plan despite the depressed media scenario, the Ramoji Rao owned Eenadu Television Network on Wednesday added “ETV Urdu” to their kitty of regional channels. The 24-hour free-to-air digital channel was finally launched on 15 August (Independence Day) after a long wait by the chief editor Eenadu group of publications and chairman of the Ramoji Film City (RFC), CH Ramoji Rao, at the RFC complex in Hyderabad.     

    ETV has been building its programming content for the Urdu channel for more than one-and-a-half years now. The target audience will not only be the Urdu-speaking audiences in India but also the Gulf countries. The Urdu spoken on the channel will not be pure Urdu (which not many people understand) but that spoken by common people so as to give it a broader viewership, company officials say.

    The Channel will have a fair mix of entertainment and information with hourly news updates, telefilms, family dramas, daily soaps, devotional and musical programmes. The USP of the channel will be fresh and original programming rather than dubbed or outsourced programmes, say officials.

    Khaas Baat (Urdu News)

    Special efforts have been taken to strengthen the news section. Khaas Baat, a news capsule specially designed to cover Urdu speaking areas. ETV has tied up with Reuters Television, CNN International and Transworld International so as to ensure comprehensive coverage of international news and current affairs, according to a company release.

    Adakaar is a weekly acting competition hosted by well known actor Nirmal Pandey. And for those die-hard fans of Urdu poetry, Mushaira, a monthly mega event of lyrical excitement, will quench their thirst.

    To develop the channel’s indentity, films will not be shown in the initial period. Instead telefilms are being produced that will be telecast exclusively on the channel. Game shows, talk shows and song-based programmes like Mehfil, Gazal Sara, Qawwali are also going to be an intrinsic part of the programming.

    The majority of the programming is being done in-house though there are some programmes which are on commissioned basis. The network’s headquarters is in Hyderabad.

    On the ad rate front, the figures being quoted would appear a tad optimistic and it remains to be seen whether the channel will be able to get buyers for its time slots. Spot rate for prime time (7pm to 10pm) has been kept at Rs 20,000 as per the rate card. Industry sources say as of now no advertiser has been confirmed though talks are going on.

    A still from the serial Tumhara Intezar Hai

    Even on the distribution front, the channel is likely to face a long haul. According to industry sources, cable connectivity is going to be a major issue the channel will face. In this direction, channel executives have been contacting cable operators in Mumbai and also distributing set top boxes.

    That apart, looking at the past record of the group and the amount of homework done by ETV Urdu as far as its programming goes, the channel is certainly expected to make a difference in today’s cluttered scenario.

    ETV already has Telugu, Bengali, Marathi and Kannada channels. Next in the pipeline from the ETV stable are Gujarati and Oriya channels.

    Technical Specification :

    ETV Urdu:
    Satellite – APR-I (INSAT-2E) at 83.5 degree East
    Downlink frequency – 4005 MHz
    Downlink Polarisartion – Vertical
    Symbol rate – 27000 Kg Symbol/sec
    FEC – 3/4
    Downlink EIRP – 38 dbW
    Signal type Digital,MPEG 2/clear
    Free-To-Air.

  • Film City in Mumbai set for revamp

    Film City in Mumbai set for revamp

    MUMBAI: The Dadasaheb Phalke Chitranagari, popularly known as Film City, is soon to be spruced up. The Maharashtra government has decided to equip it with state-of-the-art facilities. It also intends to make the film shooting facility a tourist spot on the lines of the Ramoji Rao Film City in Hyderabad.

    Said Film City spokesperson Saini, “There are some development plans that we have just started working on. It’s an ongoing process and will take some time before it gets implemented. We will first set a committee that will wholly work on the master plan.”

    A final decision will be taken within 20 days.

    “We also want it to become a sought after tourist spot. However, we won‘t open the entire Film City for tourism purposes. There will be just few places that will be open to the general public,” the spokesperson added.

    The government has decided to equip it with lavish and state-of-the-art sets to make it a one-stop for filmmakers. Special arrangements will be made for tourists to have access to shoots.

    Besides, a Bollywood museum is being planned.

    The Film City, situated in the northern suburb of Goregaon, was built by Maharashtra government’s department of cultural affairs and was inaugurated on 26 September, 1977. Initially known as the Maharashtra Film Stage and Cultural Development Corporation, it was renamed in 2001 as the Dadasaheb Phalke Chitranagari.

    Among the recent films that were shot at Film City are Devdas, Ready and Bodyguard among others. The ongoing TV show Kaun Banega Crorepati (KBC) is also being shot there.

  • Blackstone to invest $ 275 million in Ramoji

    Blackstone to invest $ 275 million in Ramoji

    MUMBAI: In the single-largest investment in Indian media, global private investment firm Blackstone Group has announced it will be pumping in $ 275 million (approximately Rs 12.38 billion) to acquire a stake in Ushodaya Enterprises Limited (UEL), the holding company that manages Ramoji Rao’s media assets.

    While yesterday’s announcement gave no details on the quantum of the stake that Blackstone would be taking in the south Indian media baron’s closely held company, media reports have put it at 26 per cent. This would put UEL’s enterprise valuation at $1.06 billion.

    In addition to the $ 275 million that UEL is raising from Blackstone, it is also taking $190 million of bank financing, bringing the total financing it expects to raise to $465 million. As part of the agreement, Blackstone will have representation on the Board of UEL.

    The transaction is subject to regulatory approval by Foreign Investment Promotion Board (FIPB) and the information and broadcasting ministry.

    UEL chairman Ramoji Rao stated, “We were impressed with Blackstone’s disciplined and highly rigorous investment process and the ability to combine this emphasis with a deep and genuine respect for the promoter’s interests and desire to add value. The company had access to several financing options, including an IPO; but we decided to go with Blackstone because we believe that at this stage of our growth we have an opportunity to create significant value by leveraging Blackstone’s outstanding experience and track record in the global media sector.”

    Akhil Gupta, chairman and managing director of Blackstone Advisors India Private Limited, stated, “We believe that the Indian media sector will be a key beneficiary of a secular trend in growth in personal consumption that is driving India’s economic expansion which in turn will spur advertising growth. Importantly, we believe that UEL is an ideal platform for Blackstone to play this highly attractive sector in India..”

    Kotak Investment Banking acted as the sole investment banking advisor to the transaction.

    UEL owns Eenadu, the third largest newspaper, and ETV, the fourth largest private television broadcasting network in the country. The parent company of UEL, Ramoji Group, owns the 1,600-acre Ramoji Film City, which is Asia’s largest studio, apart from diversified interests in hotels, foods and financial services.

    The Blackstone Group is a global private investment and advisory firm that has has raised a total of more than $75 billion for alternative asset investing since its formation of which over $30 billion has been for private equity investing