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Tag: Ramneek Khurana

  • Lenskart rolls out a TVC on its new collection “Unbreakables”

    Lenskart rolls out a TVC on its new collection “Unbreakables”

    Mumbai: Lenskart is launching a quirky new TV campaign to introduce its latest collection, Unbreakables, designed specifically for kids. This innovative range of eyewear is crafted to withstand the rough-and-tumble lifestyle of kids, offering a practical solution for parents worried about frequent damage to their children’s glasses.

    The TVC opens with girls playfully pushing a shopping trolley down the stairs. Just as the girl inside the trolley seems about to fall, the frame freezes and she turns to the camera saying, “Ab mera daant tootenge… magar chashma nahi.” The scene cuts to the floor where her glasses land – completely unscathed showcasing not even the most daring stunts – will break these unbreakable frames.

    From twisting to bending, these frames are durable enough to survive the daily adventures of childhood, while staying comfortable and lightweight. Available in a variety of playful colours and designs, Unbreakables offer both style and functionality. They are perfect for children who need eyewear that provides superior protection and a long-lasting fit, no matter the situation.

    “We believe eyewear should go beyond vision correction to become a statement of confidence and style,” said Lenskart co-founder Ramneek Khurana. Perfect for kids, these frames are not only built to last but also offer stylish designs that cater to every young taste. With the Unbreakables, Lenskart combines function and fashion, delivering eyewear that stands up to life’s adventures while looking great.”

    Unbreakables by Hooper is now available across all Lenskart stores in India as well as online via the Lenskart website.

     

  • Lenskart launches Harry Potter-inspired eyewear with Warner Bros. Discovery

    Lenskart launches Harry Potter-inspired eyewear with Warner Bros. Discovery

    Mumbai: Lenskart is thrilled to announce the launch of its Harry Potter-inspired eyewear collection in collaboration with Warner Bros. Discovery Global Consumer Products. This magical eyewear line is a spellbinding tribute to Harry Potter fans, bringing the magic to life through a stunning range of eyeglasses.

    Crafted with meticulous detail, these frames draw inspiration from the essence of each Hogwarts house. Harry Potter fans can celebrate some of their favourite magical moments with the collection, which features the subtle Deathly Hallows symbol delicately etched on the temple tips, paying homage to the series’ most powerful icons. The sleek design of the Elder Wand is reimagined as a stylish temple motif, embodying the allure of its legendary power. Adding to the magic, the Hogwarts crest discreetly adorns the nose pad, making each pair perfect for everyday use. Lastly, the iconic round glasses, synonymous to ‘The Boy Who Lived’ and shaped a generation complete the collection for all Harry Potter fans in India.

    “We are incredibly excited to partner with Warner Bros. Discovery Global Consumer Products to bring this magical collection to our customers”. Speaking on the launch occasion Lenskart co-founder Ramneek Khurana added, “We believe that these glasses are more than just a fashion statement—they are a way for fans to express their love for the world of Harry Potter and carry a piece of that magic with them every day”.

    Don your favourite lenses and make your every day magical with the Harry Potter x Lenskart collection, now available at all Lenskart stores and online at https://www.lenskart.com/

     

  • Lenskart’s next-gen tech frames takes centre stage

    Lenskart’s next-gen tech frames takes centre stage

    Mumbai: Lenskart the leading eyewear brand is thrilled to unveil its latest innovation in eyewear technology – Memory Metal. The Beta- Titanium cutting-edge material is set to transform the glasses-wearing experience, featuring ultra-flexible and remarkably lightweight frames. These frames not only offer seamless flexibility but also assure enduring durability, marking a significant advancement in eyewear design.

    Built to withstand the rigors of everyday life, Lenskart’s new frames redefine expectations with unparalleled shape retention technology. Constructed from the exceptionally durable Beta Titanium that makes them super lightweight and stainless steel making them compatible with high power & progressive prescriptions. These frames not only bend and fold to seamlessly adapt to your lifestyle but also effortlessly spring back to their original form. The addition of adjustable silicone nose pads enhances adaptability, allowing customers to twist and turn with ease, without compromising on comfort.

    “We believe that eyewear should not only enhance vision but also reflect personal style,” said Lenskart co-founder Ramneek Khurana. “Our new ultra-flexible and super light frames redefine the standard for comfort and durability in eyewear, providing customers with unmatched flexibility and resilience.”

    Beyond their exceptional flexibility, these frames boast a sleek and stylish design. Presented in timeless shapes and vibrant neutral and metallic hues, these frames effortlessly fuse fashion with functionality. Whether you’re heading to the office or enjoying a night out on the town, Memory Metal by Lenskart Air is meticulously crafted to navigate each day, offering a flawless combination of style and resilience. This eyewear is made to last.