ITV

Tag: Ramesh Yadav

  • RuPay secures naming rights for Zomaland Season 5

    RuPay secures naming rights for Zomaland Season 5

    Mumbai: Zomato Live has announced the fifth season of RuPay Zomaland, the most anticipated food and entertainment festival. This event brings together the best in food, live entertainment, music, and games. RuPay is the first partner to have its name seamlessly integrated into Zomaland’s entire framework, marking a unique collaboration.

    As part of the Integrated Logo Unit (ILU), this edition of Zomaland will feature RuPay-exclusive zones and lanes, showcasing the brand’s dedication to innovation and consumer-centricity. This partnership allows RuPay to directly connect with a young, dynamic audience and reinforces its commitment to promoting positive lifestyle choices.

    This season, RuPay Zomaland will kick off in Delhi on 18 January 2025 and will travel to seven cities across India, including Mumbai, Bengaluru, Pune, Kolkata, Jaipur, and Indore. Prepare for an unforgettable experience with a unique blend of food, entertainment, music, and games.

    NPCI chief marketing officer Ramesh Yadav said “We are happy to collaborate with Zomato for the fifth season of Zomaland, which promises a mix of innovation and immersive experiences. It allows us to tweak consumer engagement with RuPay-exclusive zones, express lanes, and curated premium experiences. We believe in transforming each touchpoint to connect with digitally savvy and socially active users. The partnership cements our commitment to making RuPay synonymous with unforgettable moments and enabling good lifestyle choices for cardholders.”

    Commenting on the Zomaland Season 5, Zomato Live CEO Zeenah Vilcassim said “We’re thrilled to mark five incredible years of Zomaland. This isn’t just a festival, it’s a celebration of India’s diverse food heritage and how integral it is to our modern culture. The success of the fourth season set a new benchmark, and we are super excited for what’s to come this season. We’ve gone bigger and bolder this season, featuring premium experiences with curated food tastings by some of the most exciting restaurants in the country, new ticket categories, and both a main stage and a brand-new workshop stage. From exclusive dining experiences to electrifying entertainment, RuPay Zomaland Season 5 will be an immersive celebration of all things food and culture. We’re looking forward to switching the ‘Feast Mode On’ with everyone this season!”

    RuPay Zomaland Season 5 will host various culinary maestros who will bring their global expertise to the Indian stage through masterclasses, offering attendees a truly unique and unforgettable dining experience. Elevating the festival experience further, Zomaland will feature premium, top-pick, and legendary restaurant partners to tantalize taste buds and

    showcase the best of Indian and international cuisines with personalized menus for festival attendees.

    The presale of tickets for the festival will be exclusively available for RuPay cardholders on the District app from noon on 29 November 2024 till 12 PM on 4 December 2024. Following this, the tickets will be available for general purchase starting noon on 4 December 2024 on the District app.

    Festival Schedule:

    ●   18th & 19th January – New Delhi
    ●   1st & 2nd February – Pune
    ●   15th & 16th February – Mumbai
    ●   22nd & 23rd February – Jaipur
    ●   1st & 2nd March – Kolkata
    ●   15th & 16th March – Bengaluru
    ●   22nd & 23rd March – Indore

  • Maharishi Ayurveda’s Raktda launches digital campaign to recognise women who are #MadeofIron

    Maharishi Ayurveda’s Raktda launches digital campaign to recognise women who are #MadeofIron

    MUMBAI: On Women’s day, Raktda, Maharishi Ayurveda’s 100 per cent natural iron management solution, launched a digital campaign that celebrates the women who make more happen every day. 

    Indian women have to perform multiple roles in their life, for which they require adequate energy.  With a strong character and an indomitable spirit, they are #MadeofIron. 
    This campaign is a celebration of the strength and resolves these women represent. With #MadeofIron, Raktda also aims to raise awareness about the need for Iron in a woman’s life.  

    Speaking about the campaign, Maharishi Ayurveda global marketing head Ramesh Yadav said, "India is a country with the world's largest iron-deficient female population (source: WHO) that stretches across all strata. It’s important for women to understand how iron deficiency can prevent them from getting the best out of themselves. Through this campaign, while we celebrate her undaunted spirit, we also want to spread awareness about the need for iron in her fast-paced, action-oriented life.”

    Bottle Openers founder Sachin Kumar said, “Through the campaign, we identify women across different fields who have an active, ironclad spirit, and have found the same activeness in their health after incorporating iron in their diet. We also ask women to tell us their #MadeofIronstories."

  • Maharishi Ayurveda launches print campaign for Raktda

    Maharishi Ayurveda launches print campaign for Raktda

    MUMBAI: Raktda, an ayurveda solution for iron deficiency from Maharishi Ayurveda, has launched its latest print campaign targeting the symptoms of iron deficiency in women and how can they get in the way of their goals. The campaign has been conceptualised by Grey Group India and highlights how Raktda can help them in fighting these problems.

    Speaking about the campaign, Maharishi Ayurveda global head of marketing Ramesh Yadav said, “Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category & shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance & affinity for the brand in her life.”

    Grey group president and growth officer Ketan Desai added, “Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center.”

    For over 35 years Maharishi Ayurveda has been making the science of Ayurveda more relevant for modern lifestyle. With footprint in 40 countries, Maharishi is renowned for its expertise and superior solutions.