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Tag: Ramesh Poddar

  • Siyaram’s announces actor Ranbir Kapoor as its new brand ambassador

    Siyaram’s announces actor Ranbir Kapoor as its new brand ambassador

    Mumbai: Siyaram’s’s, manufacturers of premium suiting and shirting fabrics and fashion apparel, have signed actor Ranbir Kapoor as their esteemed brand ambassador. This strategic partnership is set to elevate the brand’s popularity amongst the youth, resonating with a new generation of discerning consumers who seek style, sophistication, and an unparalleled sartorial experience.

    With an iconic heritage spanning about five decades, Siyaram has become synonymous with high-quality products, continuous innovation, and international futuristic designs that are local at heart yet international in appeal. Recognized for its exceptional craftsmanship and commitment to excellence, Siyaram’s has consistently pushed boundaries, making global fashion accessible to Indian consumers. Their fabrics, garments, and textile products embody a culture of legacy and values, offering a perfect blend of tradition and modernity that resonates with millions of Siyaram’s customers.

    “We are very excited to welcome Ranbir Kapoor to Siyaram’s family,” said Siyaram’s chairman and managing director Ramesh Poddar. “Signing Ranbir goes beyond a mere celebrity endorsement. While his star power is undeniable, what truly drew us to Ranbir was his genuine persona and the effortless style he embodies. Ranbir’s personality impressively reflects the values of timeless elegance, unwavering confidence, and a commitment to staying ahead of the times. This collaboration will create a powerful connection with our target audience and propel the brand towards new horizons. Together, we look forward to crafting a powerful narrative that will inspire today’s youth and propel Siyaram’s to even greater heights.”

    Expressing his delight, Ranbir Kapoor shared, “I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favourite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacy feels like a childhood dream coming true. It’s truly a nostalgic homecoming and an honour for me to be the new face of Siyaram’s’s, a brand renowned over decades for its unwavering dedication to values of excellence, trust, and Indianness, and that has earned the respect and admiration across generations.”

    As Siyaram’s embarks on this exciting next chapter, it plans to blend its storied heritage with one of the most celebrated actors of our time—Ranbir Kapoor, whose contemporary appeal is setting new benchmarks in men’s fashion and aims to further build Siyaram’s’s position as one of India’s most loved fashion brands across generations.

  • Mistair announces Aditya Roy Kapur as Its brand ambassador

    Mistair announces Aditya Roy Kapur as Its brand ambassador

    Mumbai:  Mistair, the epitome of timeless elegance and fashion innovation, proudly announces Aditya Roy Kapur as its new brand ambassador, signaling a new era of sophistication in men’s fashion. Mistair has garnered a renowned reputation for its exquisite and edgy range of premium suiting and shirting fabrics that celebrate timeless elegance with a touch of modern flair. With speciality weaves, finishes, and textures, Mistair’s collections are designed to turn heads, whether for a formal business suit, a pertinent corporate meeting, or an opulent dinner party.

    Siyaram chairman and managing director Ramesh Poddar expressed his excitement about the partnership: “We are delighted to have signed Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has established its popularity across demographics, just like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality and accessibility, we’re excited for Mistair’s fashionable journey ahead with Aditya Roy Kapur.”

    Echoing the excitement, Aditya Roy Kapur said, “I am delighted to be collaborating with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a touch of modern flair. What impresses me most is how Mistair combines classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation.”

    With this powerful partnership, Mistair and Aditya Roy Kapur aim to inspire men across the nation to embrace sophisticated style and elevate their fashion game. As the new face of Mistair, Aditya’s charismatic persona and impeccable fashion sense are set to captivate audiences, further solidifying Mistair’s position as a trailblazer in the industry and personifying the brand promise of delivering the “finest in fashion”.

  • Siyaram Silk gets Ranveer Singh as brand ambassador

    Siyaram Silk gets Ranveer Singh as brand ambassador

    MUMBAI: Siyaram Silk has roped in Bollywood actor Ranveer Singh as the new face of the brand.
    With a rich legacy of 40 years, Siyaram’s men’s wear fashion is synonymous with high quality, continuous innovation and iconic futuristic designs which are local at heart and international in appeal.
    Siyaram’s association with Ranveer Singh, who is hugely followed for his incredibly edgy sense of style, comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry all over the world. Ranveer’s soaring popularity across age groups and cities and his spectacular body of work make him an inspiration to many.
    Commenting on this association, Ranveer Singh said, “This is truly an iconic brand. One that has a great legacy. I’ve grown up watching the Siyaram’s ads so to have been chosen as the ambassador of the brand is quite a nostalgic moment for me. I remember the biggest and most magnificent looking ads were Siyaram’s. So, I’m really excited that I am a part of this family. I have always envisioned it as a brand that inspires people.”
    Siyaram’s CMD Ramesh Poddar is excited about the collaboration and confirms that, “We have signed up Ranveer Singh as our brand ambassador given his sheer popularity across demographics. He is a style and youth icon. Siyaram’s has been a leader in textiles and fabrics for men’s fashion by making global fashion accessible to the Indian consumer and our products come with a culture of legacy & values. Ranveer Singh clearly defines the attributes of our brand and we are looking forward to this fashionable journey with him.”

  • Hrithik Roshan to endorse J Hampstead’s readymade apparels

    Hrithik Roshan to endorse J Hampstead’s readymade apparels

    MUMBAI: J Hampstead the premium range of suitings has roped in Roshan as their brand ambassador for their readymade apparel.

    Roshan already endorses J Hampstead‘ premium range of fabric and this will be an extention of his endorsement with the company.

    Siyaram Silk Mills chairman and MD Ramesh Poddar said, “It‘s stylish, fashionable and is aimed at the young achievers. So we were wondering who would best fit the profile of the brand. We already had him as a brand ambassador for our JHampstead fabric range, so who better to endorse JHampstead apparel than somebody who has been associated with the brand for a while.”

    Roshan states, “It was the next move from endorsing J. Hampstead suiting fabric. J Hampstead has a huge range of formal shirts to choose from. The entire collection gives out a class and sex appeal which is clearly in vogue. “

  • Hrithik Roshan to endorse J Hampstead’s readymade apparels

    Hrithik Roshan to endorse J Hampstead’s readymade apparels

    MUMBAI: J Hampstead the premium range of suitings has roped in Roshan as their brand ambassador for their readymade apparel.


    Roshan already endorses J Hampstead‘ premium range of fabric and this will be an extention of his endorsement with the company.


    Siyaram Silk Mills chairman and MD Ramesh Poddar said, “It‘s stylish, fashionable and is aimed at the young achievers. So we were wondering who would best fit the profile of the brand. We already had him as a brand ambassador for our JHampstead fabric range, so who better to endorse JHampstead apparel than somebody who has been associated with the brand for a while.”


    Roshan states, “It was the next move from endorsing J. Hampstead suiting fabric. J Hampstead has a huge range of formal shirts to choose from. The entire collection gives out a class and sex appeal which is clearly in vogue. “

  • Viacom18’s Inkaar gets Siyaram’s Mistair as style partner

    Mumbai: Mistair, a division of Siyaram Silk Mills, has associated with Viacom 18 Motion Pictures‘ next ‘Inkaar‘ as a style partner.

    Mistair has launched special collection called “Powerplay” in association with the movie that is set to release on 18 January.

    Siyaram Silk Mills managing director and chairman Ramesh Poddar said, “We are very happy to be associated with Viacom 18 motion pictures movie ‘Inkaar‘ as their Style Partners. This gave us an opportunity to display our corporate collections by Mistair from the house of Siyaram Silk Mills for the New Age fashion conscious youth who opts for stylish formal wear to create an impression in their workplace.”

    The entire range of Powerplay is available at select retail outlets. Keeping in mind the young age segment that Mistair caters to, Powerplay has been offered in vibrant colours, thereby making it a complete techno-commercial collection, the company said.

    Viacom18 Motion Pictures chief operating officer Vikram Malhotra said, “Inkaar is a story set in Corporate India. The story revolves around the relationship and aspirations of two characters, Rahul and Maya, played by Arjun Rampal and Chitrangda Singh, who work in the same office. The film, like its lead stars, is contemporary, chic, glamorous, hard-hitting and powerful. We are pleased to be associated with a brand like Siyaram‘s Mistair which reflects the same values and talks to the target audience of Inkaar”.

    The association between Mistair and ‘Inkaar‘ was facilitated by Carat Fresh Integrated, an experiential marketing agency of Aegis Media India Group.