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Tag: Rameet Arora

  • Meet the Heart: Zomato shows its passion for food

    Meet the Heart: Zomato shows its passion for food

     MUMBAI: For Indians, food is love. We tend to show how much we love a person by feeding the other till he/she gets indigestion!

     

    Maybe that’s why the experiment called Zomato, which started six years ago, has crossed borders and is serving millions across the globe. “Looking back, we loved our food too much to go with boring, predictable choices. Or worse still, take a chance with a poor one. So we built something that would help everyone discover more than the usual. Before we knew it, our colleagues and friends were using this treasure trove of information, encouraging us to do more,” wrote the founder and co-founder Deepinder Goyal in a blog recalling how he and his team would have killed to get where they are right now.

     

    Currently available in 17 countries and five languages, Zomato, has rebranded itself to keep pace with the transition it is going through. “As a global brand, we felt we needed a logo that could transcend languages, cultures, and geographical boundaries, and be recognised easily by people the world over,” said the company’s CMO Rameet Arora.

     

    Goyal wrote that now people spend way too much time in front of screens on the digital social networks, and have stopped connecting with people in real life. “But we believe that a good meal, along with good company, is where we find answers to all of life’s challenges. A bad meal, even with good company, takes days to digest. This simple belief about ‘people and food’ gives us our wings and purpose.”

     

    And hence, came the “heart” in the restaurant search and discovery platform. The new logo signifies its connection with those who share Zomato’s passion for food. The idea for the logo came from within Zomato, based on its philosophy and constant interaction with its consumers over the years. “We worked closely with Helvetic Brands of Switzerland to develop the design for the logo; the brand identity was defined and created in-house,” informed Arora.

     

    And that’s not all. It recently announced the launch of its operations in Toronto providing detailed information for over 11,000 restaurants. “We currently see more than 30 million visits to our website and mobile apps every month. We are focused on becoming the world’s ‘go to’ restaurant search service and dining – our experts and our product pipeline are geared towards taking us there as we steadily expand our global footprint,” highlighted Arora.

     

    In the coming few months, it is focused on growing internationally with launches in Malaysia, Vietnam, Ireland, Lebanon, Jordan, Kuwait, Oman and Colombia in the pipeline.

  • Zomato appoints Rameet Arora as CMO

    Zomato appoints Rameet Arora as CMO

    MUMBAI: Zomato has appointed Rameet Arora as chief marketing officer.

     

    With over 17 years of experience in the field of advertising and marketing, Arora will take over as CMO from this month, and will be responsible for Zomato’s marketing efforts globally.

     

    Zomato co-founder & COO Pankaj Chaddah said, “It’s great to have Rameet on board. He comes with a lot of relevant experience, and we look forward to scaling our marketing efforts in potential markets as well as driving quicker growth in our existing ones.”

     

    A month ago, he had exited from McDonals where he served as a senior director of marketing and  menu management.

     

    “It’s great to be a part of such a fast-growing team. Number one on the agenda is to make Zomato a global synonym for food,” said Arora, who joins Zomato in the midst of its aggressive international expansions and extensive product development.

     

    Prior to McDonald’s, Rameet was Colors marketing head. Over the years, Arora has been associated with the top advertising and marketing companies, most notably Leo Burnett, where he spent over eight years.

  • RAPP India launches McDonalds Royale Burger through McDElections campaign

    RAPP India launches McDonalds Royale Burger through McDElections campaign

    MUMBAI: McDonald’s and RAPP India have recently launched the #McDElections campaign for the launch of two premium burgers – the Grilled Chicken Royale and the McPaneer Royale, in their menu.

     

    Phase 1 of the campaign kicked off with all the McDonald’s foods seemingly electing the leader amongst their candidates. The cast included a number of participating candidate burgers each with an interesting personification and McDonald’s foods that play their supporters. With the just to be launched Royale Burger duo threatening to sweep the polls.

     

    Each of the candidates had a manifesto (on www.mcdelections.in) that was designed to help them win the McDElections in the light of the threat from the new Royale Burger Duo. The prelaunch viral video, done for Phase 1, mimics a classic TV interview of two of the candidates McSpicy Paneer and Chicken Maharaja Mac.

     

    Facebook posts and banners set up the context of the McDElections with the candidates and their supporter foods all campaigning for victory.
    But the inevitable happens, and the Royale Burger Duo wins the McDElections and forms the McDSenate. And the campaign moves to phase 2.

     

    The Phase 2 Viral video (https://www.youtube.com/watch?v=MoJMVxrH8wI) had the first interview of the Royal Burger Duo after they swept into power. The Royale Duo talk about their manifesto and the many “Right to Taste” bills that they intend to pass like ‘Burgers must be eaten with two hands’ and how one should enjoy eating a burger like a king, and savour each bite. But even as they have come into power the voices of dissent can be heard and the Chicken Maharajah Mac and the Spicy Front are quite vocal about the fact that they will either give the Royale Duo a tough time from the opposition or skeptical about how long the Royale Duo will last in Power.

    Two interesting aspects of this campaign are the Breaking News section and the Twitter campaign.

     

    The Breaking News section which constantly refreshed captured the action in the McDElections eg – ‘McVeggie Burger calls for all Veggies to unite in a bid to fend off the Royale Challenge’ or ‘Royale Duo mobbed in Mumbai’. It also got featured on Facebook and on www.mcdelections.in
    The twitter campaign drew inspiration from the action in the Lok Sabha Elections using #mcdelections tweets crafted around real life stories of the current elections.

     

    The latest from McDonald’s India is the ‘Know Your Royale Burger’ contest to check how well the people know their Royale Burgers. There will be 40 lucky winners announced everyday, who can win their Royale burger vouchers.

     

    The McDonald’s India Twitter handle (@mcdonaldsindia) will also launch the ‘Right To Taste (RTT)’ and many more exciting competitions shortly.
    Says Rameet Arora, Senior Director Marketing & Menu Management, McDonalds India “Capturing the mood of the customer and the buzz in the air is always a trick that elevates campaigns and gives them life. The McDelection campaign did just that! The Royale burgers launch got a fitting launch platform through this highly engaging and interactive digital campaign”.

     

    Says Venkat Mallik, President RAPP India, “The McDElections campaign has provided us with a fantastic platform that helps us set up the food value of current and new Royale Burgers from McDonald’s mixed in with the spice that the election brings in. The wide cast of characters with 7 candidates and many supporters has helped us build a property which can potentially go on for a really long time ahead. The campaign lends itself extremely well to all parts of the digital landscape and we have used Facebook, Viral Videos, Youtube, a Microsite, Twitter and Banners”

  • Yatra.com welcomes 2014 with McDonalds

    Yatra.com welcomes 2014 with McDonalds

    MUMBAI: With everyone gearing up for the New Year, brands are leaving no stone unturned to catch customer’s attention. From innovative campaigns to special deals, brands are using various methods to be on everyone’s mind.

     In a bid to keep its travellers happy, Yatra.com is celebrating the New Year by offering discount coupons in association with McDonald. Under this offer, customers making a purchase of Rs 25 and above at any McDonald outlet will receive a complimentary coupon having a unique code. This code can be used to avail discounts on flight booking, hotel or holidays at Yatra.com.

    Yatra.com president  Sharat Dhall said, “This is the time for festivity, cheer and sharing gifts and as we all gear up to welcome 2014, we wish to bring a smile on every face through this unique offer and continue creating happy travellers.”

     “Our cards take the guesswork out of gift-giving because this will offer something for everybody,” said HRPL senior director marketing communications and menu management Rameet Arora.  “Plus, in the spirit of the season, this gift card allows us to thank our customers for their support and add an extra sparkle to their eyes as they take away not just a great meal but happy memories too.”
    The offer starts from 27 December and will continue till January 2014.

  • Agneepath to tap viewers at McDonald’s

    Agneepath to tap viewers at McDonald’s

    MUMBAI: Ahead of the release of the movie Agneepath, Dharma Productions has collaborated with fast food chain McDonald‘s to roll out a promotional activity.

    McDonald‘s India (West and South) senior director marketing Rameet Arora said, “We are extremely elated to announce the association of McDonald‘s India with Agneepath the movie and through this association we want to give our patrons the chance to have lunch with their favourite actor. At McDonald‘s we believe in giving our customers an “I‘m lovin it” experience every time they visit our restaurant and with this association we hope to take the experience further.”

    As part of the promotion which will be carried out from 19 January – 2 February, every purchase of a meal at McDonald‘s will assure the customer Rs 50 off on movie tickets for Agneepath. Also, selected winners will get a chance to win free movie tickets, or preview the movie before it is released. Few winners will get the mega prize of meeting the star of the movie and enjoying lunch at McDonald‘s.

    Agneepath is a remake of the 1990 film by the same name. The original version was directed by Mukual Anand and starred Amitabh Bachchan in the lead role with Danny Denzongpa playing the villain. The 2012 version is directed by Karan Malhotra and features Hrithik Roshan in the lead and Sanjay Dutt in the negative charecter.