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Tag: Ram Moorthi

  • Ogilvy Bengaluru elevates Tithi Ghosh as president & head of office

    Ogilvy Bengaluru elevates Tithi Ghosh as president & head of office

    Mumbai: Ogilvy India has promoted Tithi Ghosh as president and head of office for Ogilvy Bengaluru as Ram Moorthi has moved on from the agency after a twenty five year long association.

    The change in leadership came into effect from 1 July 2022.

    Ram’s contribution to Ogilvy India, since 1997, has been immense across the Ogilvy India network. In the last two and half decades, Ram has been in leadership roles that included heading the Chennai office, leading the IBM hub, heading Ogilvy’s PR function, leading the Mumbai office to becoming the Bengaluru office head.

    Tithi brings with her over 22 years of experience in brand communication.  She has an honours degree in Economics from St. Xavier’s College Kolkata and completed her Master’s at MICA. She joined Ogilvy in Bengaluru in 2004.  

    Over the years, Tithi has become synonymous with the Ogilvy Bengaluru office. She has had her hand in all the successes and wins that the office has had in the last two decades. She has created some fantastic work across brands like ITC Bingo, Titan, Allen Solly, The Hindu, Fortune and MTR.  She has also nurtured and built some of the strongest client partnerships for Ogilvy Bengaluru. 

    In her role as managing partner in Bengaluru, during the pandemic years, she was instrumental in stabilising the business in spite of the pressures and was a pillar of strength to all employees.    

    On this change in leadership, Ogilvy India group president VR Rajesh, said, “We would like to thank Ram, for giving so much to Ogilvy India. We will miss his passion to always do something different. Not a man to sit on his laurels, we are sure an all new venture is right around the corner. We wish him all the best and lots of love.”

    “We are also very lucky to have Tithi to take the baton from Ram. Tithi stands for everything that represents the culture of Ogilvy. The voice of guidance and wisdom is now going to be the hand that guides the next chapter of Ogilvy Bengaluru,” he added.

    Tithi Ghosh said on her appointment, “In my 18 years in Ogilvy Bengaluru, I’ve had the good fortune of being part of teams that launched brands that today have grown to be some of India’s most loved. To gain the same love and attention from digitally consummate and socially active consumers of today, requires fresh and new ways of thinking. Our team here has some incredible talent, folks who are passionate about what they do and create. I’m excited about the future as I believe we can partner our existing and prospective clients in changing the conversation around their brands.” 

    Ogilvy chairman global creative and executive chairman India Piyush Pandey commented, “Tithi has been my valuable partner for years.  And I am sure that in the coming years she will further strengthen our client relationships and creative excellence in our Bengaluru office.”

  • Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    MUMBAI: Ridesharing company Uber has launched its latest campaign ‘No Haggling, No Hassles’, encouraging people to avail UberAuto services in Chennai. The campaign has been conceptualised by Ogilvy Bangalore.

    Ogilvy vice chairman India and chief creative officer South and Southeast Asia Sonal Dabral added, “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

    Uber head of brand – rides, India and South Asia Saakshi Verma Menon commented, “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai."

    Ogilvy South president Ram Moorthi said, The flavour of the relationship between an auto rickshaw and it’s rider is a uniquely local one. From Ogilvy’s South office, we’ve used a South Indian flavour to help UberAuto convey its hassle-free message to its customers. Full credit to our client partners for going with our audience understanding while keeping us honest in terms of the Uber brand’s values.”

    The campaign shows the name of the protagonist (witness), ‘Selvam’ echoed around the city dramatically. As unique characters ranging from policemen to politicians scream Selvam’s name in anticipation, we finally see Selvam haggling with a regular rickshaw driver for his ride. As the Voice Over resolves Selvam’s conflict by introducing him to UberAuto, we see him happily arriving at the court much to the relief of everyone. The film ends with the most relieved of them all, the accused who is thankful that his witness has arrived on time.

    As part of the campaign, Uber is also set to release print, outdoor, and radio ads with the same message.