ITV

Tag: Ram Jayaraman

  • Dell launches campaign to inspire youth

    Dell launches campaign to inspire youth

    MUMBAI: Dell India has kicked off a new ‘Celebrate Dell Se’ campaign for the festive season with the ‘Hint a Gift’ television commercial for its Inspiron series of Notebooks.

     

    It aims to inspire youth to do kuch bhi to get a Dell Inspiron. The New Dell Inspiron TVC promotes its latest range of touchscreen laptops as the ultimate machine to fulfill the creative aspirations of the youth.

     

    Dell India marketing director Ritu Gupta says: “Inspiring customers by providing them with technology that gives them “the power to do more” has always been one of Dell’s biggest goals. Building an emotional connection between our customers and technology is integral to Dell’s branding strategy. In line with our on-going Achievement “I can do kuch bhi” Campaign, we decided this festive season to inspire the youth with the idea that they have the power to get what they want by hinting to their loved ones on their preferred gift for Diwali, which in this case is the Dell Inspiron range of touch laptops.”

     

    Grey Worldwide has conceptulaised the campaign and the creative team has tried to connect with the consumer on a much deeper and emotive level.

     

     “When we looked at Dell’s core TG – the youth, and their changing dynamics, we had our task cut out. Today’s youth does not humbly accept whatever gift they get. They are willing to ask for a gift of their own choice, one that they believe will help them further their dreams and ambitions and achieve all they set out to do. Openly dropping hints to their loved ones about gifts they would prefer has become a common practice. It is this insight that inspired our communication idea. The result is our latest campaign – This Festive season, do kuch bhi to get a Dell Inspiron,” said Grey Bangalore group creative director Ram Jayaraman.

     

  • Dell Inspiron says ‘I can do kuch bhi’

    New Delhi: The television commercial (TVC) campaign featuring Dell Inspiron with the tagline ‘I can do kuch bhi‘ aims to tell a story about how the youth of today have dreams bigger than a canvas can hold. They know no boundaries; have no fears and dream big. The TVC captures this spirit of conquering the world and making the world their stage.

    Dell director – marketing Ritu Gupta said, “Inspiring customers by providing them with technology that gives them “the power to do more” has always been one of Dell‘s biggest goals. Building an emotional connection between our customers and technology is integral to Dell‘s branding strategy.

    The TVC has been conceptualised by Grey and has been executed by Apostrophe Films production house. The recently launched integrated marketing campaign focuses on real customer experiences, highlighting how Dell enables customers to achieve their personal and professional passions. The marketing campaign features themes of personal achievement and business achievement to connect with consumers and enterprise customers respectively.

    The campaign is also supported by Print and Digital. The print campaign was launched last month and it showcases stories of achievement by profiling youth and their passions. The stories chosen were to showcase the youth keeping in mind the need for each story to be relatable.

    GREY group creative director Ram Jayaraman said, “Today, passion is power. The youth believe they‘re invincible, but there‘s a charming innocence in the way they wear this belief. Hopefully our film – with its lovely track – speaks not only of them, but for them too.”

  • Grey’s creative team sees changes

    MUMBAI: Grey India has brought in a series of changes in its creative leadership team.

    Vishnu Srivatsav will move to Mumbai and serve as executive creative director and creative head of Batey India, which is Grey’s second agency in India. The agency has also appointed Ram Jayaraman as group creative director and creative head, south.

    Jayaraman moves in from JWT, Mumbai where he was AVP and senior creative director (copy). He will lead the creative responsibilities for Grey South (Bangalore and Chennai) together with Sham Ramachandran who is executive creative director and creative head, south.

    Ram has over 11 years work experience in advertising. In his previous role, he was the creative head for the India business on Radiant (RIN), Smirnoff, Amit Enterprises and Ahuja Constructions. He led Radiant to 5/5 in the agency review, a never-before achievement in the Unilever portfolio. Ram has also worked on some very popular brands and campaigns for Times Of India, Set MAX, Godrej, Kingfisher, Pepsi Co, Nestle, GSK (Horlicks & Boost), ESPN Star Sports, Ford, Pizza Hut, KFC, Hero Honda, Ford, Reebok, Unitech.He’s a Cannes 2005 finalist and Ranked 667 in Campaign Brief Asia’s “Top 1011 Creatives in Asia. His work has been published in Lurzer’s Archive 2008. He’s won a bronze at Goafest ’09 for craft in copy for a long copy ad written for TOI (on 26/11 attacks). Apart from advertising, he is passionate about books, poetry writing, Sachin Tendulkar, Royal Enfield, long-distance running, beer and heavy metal. He is a post graduate in Advertising & Public Relations, IMC.

    Before his appointment, Ramachandran and Srivatsav together had spearheaded the creative duties for Southern region. Grey India has done work from its South market for clients like Britannia, Bharti AXA, UB Wines, ITC etc. Vishnu, after building the creative force in South, has now moved to Bombay as executive creative director and creative head, Batey (a Grey group company).His responsibility is to build a formidable creative structure for Batey in Mumbai.