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Tag: Ram Gudipati

  • Brand Harvest partners with Carbon Black Films to create LG’s brand campaign

    Brand Harvest partners with Carbon Black Films to create LG’s brand campaign

    Mumbai: In a strategic partnership, Brand Harvest, a leading brand strategy and design company, collaborated with Carbon Black Films to propel LG’s brand campaign to new heights. LG, renowned for its 125-year legacy as a specialist of hing production, takes a significant step to enhance its brand presence by introducing a new array of pure and blended spices.

    Since its inception in 1894, Laljee Godhoo & Co has epitomized quality in every aspect of its hing production. Rooted in a deep respect for raw materials, LG’s journey resonates with generations of Indian consumers. This commitment to excellence is reflected in every part of the process, from sourcing to grounding and packaging, where world-class quality protocols and technology work in tandem to deliver the distinctive LG Hing flavour.

    LG partner Riddhi Merchant emphasized, “Living up to this legacy is the single most important drive for the leadership team. When the idea of extending the portfolio came up, the most critical question was the ability to deliver the same level of quality the consumers of our Hing has been used to and more importantly the brand narrative has to carry the LG legacy forward. The company has literally evolved alongside Indian kitchen across generations.”

    Drawing on over a century of expertise, LG introduces a diverse range of spices meticulously crafted to delight the Indian palate. Through extensive efforts spanning thousands of man-hours across India, the teams have worked to understand the unique Indian palate and taste. From sourcing premium ingredients to employing cutting-edge technology, each spice undergoes rigorous processes to ensure unparalleled flavor, aroma, and visual appeal.

    The new lineup includes five pure spices – coriander, cumin, red chilli, Kashmiri chilli, and turmeric, alongside six blended spices – Garam Masala, Biryani Masala, Chicken Masala, Mutton Masala, Rasam Masala, and Sambhar Masala.

    This expansion underscores LG’s commitment to play a pivotal role in Indian kitchens, fostering a renewed set of culinary associations. To maintain alignment with its rich legacy, LG collaborated with Brand Harvest Consultancy for consumer research, strategy, and brand design.

    According to the founder of the agency Ram Gudipati, “It’s important that the expansion does not dilute the core attributes but rather strengthens the associations. To achieve this, a strategic communication has been planned for the launch. The story of India’s unique love for food, it’s mannerisms and expressions have been captured to bring alive the brand’s lasting cultural and culinary associations”

    As per Carbon Black films director John Francis, “It was important to capture the emotions we choose to showcase a montage film capturing the essence of people relishing tasty food and that is akin to what LG stands for.”

    Partner Hina Bimal, representing LG said, “LG always looks for high quality, raw materials sourcing, blending, processes, taste, and aroma. We are leaving no stone unturned to ensure that this new range of spices finds its place in the homes and hearts of India.”

  • Y&A Transformation launches Snippet Digital, a first of its kind digital agency

    Y&A Transformation launches Snippet Digital, a first of its kind digital agency

    Y&A Transformation today announced the launch of Snippet Digital a full-fledged digital marketing agency, founded on the premise that digital is technology first, combined with creativity, media science and brand thinking. The company will operate under the Y&A collective banner, which will soon be launching other specializations as well. The executive board of Snippet consists of Tarun Mitra, a technology expert, Ram Gudipati, an experience brand strategist and S Yesudas, a media expert with collective experience of over 75 years. The agency also aims to provide executive education on Digital Business Leadership, particularly to equip the senior management at the clients’ end to get much more from their digital investments.

    Tarun Mitra an IIT Delhi alumni comes with a strong background and experience in technology business, growing internet startups and marketing services. Ram Gudipati has in-depth understanding of consumers, brands and marketing communications. S Yesudas brings with him deep understanding of data, media sciences and how consumers across demographics consume media both offline and online.  All 3 have worked on various brands across different life stages and produced work which have won client trust as well as industry recognitions.

    Commenting on the launch of Snippet, S Yesudas, Co-founder said “Most clients that I have spoken to are of the opinion that majority of digital agencies do not bring the maturity to consider different perspectives and explain the same to clients through meaningful conversations. The discussion is largely centered around digital execution.  While Google has moved beyond the gate-keeper status to a destination in itself, most agencies haven’t moved beyond traditional SEO practices.  Organically engaging with consumers searching for products and services near them is fully owned by the directory services/yellow pages. This not only reduces discoverability but compels a client to even pay for his own data, as the clients’ GMB even belong to these service providers.   Our aim is to add some grey-hair perspective to clients’ investment and help build curiosity, pride and purpose for the digital natives in the team so that they start exploring rather than just exploiting”

    Tarun Mitra, Co-founder, Snippet Digital, adding to the agency offerings said, the future in digital is changing as we speak and soon the era of augmented creativity will replace conventional process of digital creative development. Therefore, our efforts are in building a very strong technology orientation, which will get balanced with human wisdom. In addition to our investment in top quality engineering resources, mostly coming from IIT, Mumbai, our resources include creative professionals, story tellers, digital strategy experts, planners and implementation specialists. We have already forged alliances to deliver programmatic solutions and location-based services integrating mobile technology.  Although nascent, we will even be employing data science, AI and predictive analytics capabilities with a view to ensuring our clients’ investments do not end up at click-farms”

    Talking about how brand and creative thinking will heighten the overall customer experience, Ram Gudipati, Co-founder, Snippet Digital  said “Unlike the current practice on digital which is one brand and many stories, more like the spray and pray approach, our focus will be one brand, one core story and different manifestations of the same, platform specific. We will help our clients spot the signals before they become the trend, rather an adding to the noise on the trends.  Snippet has already started working with the Hinduja Group, Hillcart Tales, a premium tea brand, Chitralekha Group, media owner with 70 years of reader engagement, LOL Surprise dolls, Paw patrol and a whole host of brands within the toy’s category.  We are in advanced level of conversation with two other large corporates”

  • Brand Harvest creates new identity for Salgaocar Football Club

    MUMBAI: Salgaonkar Football Club (SFC) has used the services of Brand Harvest, a brand solutions company, to establish its new identity and positioning.

    The club is no longer a corporate division of V.M. Salgaocar & Bro, but a separate legal entity.

    Says Salgaocar Football Club marketing head Elaine Colaco, “The name has been changed to Salgaocar Football Club as football is the focus of SFC and this should be brought out adequately in the club name. To take this forward, we have also re shaped our identity through our new logo and anthem. However, although we keep innovating and developing, our traditions, our values and our commitment to football and to Goa, remain the same.”

    In order to revamp its image taking into consideration factors like an upsurge in the number of international players playing for Indian clubs, the increasing popularity of the game within the country, the clubs representing at international forums and the increase in fan support, the agency brief shared was to bring alive the passion and depict the true stature of the club.

    Brand Harvest initiated the launch communication that says ‘it takes 54 years of passion for the sport to become a symbol of glory’ along with the tag line summarizing the positioning of the club, “More than a game, it’s our passion”.

    “We have conducted in-depth research among die-hard fans of the club, past and current players, management and the coach and found that the sense of ownership and pride is unparalleled and that aspect is important to capture in the new identity,” says Brand Harvest managing director Ram Gudipati.

    Describing the logo he continues, “The crest form, a symbol of glory, has been chosen as a basis design within which we felt it was important to showcase some of the key associations like mining tools – the foundation of the sponsor V.M. Salgaocar & Bro. Pvt. Ltd. conch a symbol for new hope and auspicious beginnings, the ribbon with fire indicating the pride and passion. Besides this the identity also carries an acronym of Salgaocar Football Club- SFC.”

  • Brand Harvest creates identity for Rajiv Gandhi Jeevandayee Arogya Yojana

    Brand Harvest creates identity for Rajiv Gandhi Jeevandayee Arogya Yojana

    MUMBAI: Brand solutions company, Brand Harvest, has established a new identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana (RGJAY).

    Among the several agencies’ presentations, logo unit and the positioning statement developed by Brand Harvest was selected.

    RGJAY is an initiative by the State Government of Maharashtra that aims to improve the medical access facility for both ‘below poverty line’ and ‘above poverty line’ families.

    Brand Harvest MD Ram Gudipati said, “The logo was chosen for its simplicity of thought and visual expression. It has been developed keeping in mind the various applications in which the logo had to be reproduced. The positioning tag – ‘Nirogi Maharashtra, Pragthisheel Maharashtra’ was recommended for this program with the thought that healthy people enable the state to prosper and progress.”

    Currently the agency is working on developing various signage systems and other applications. No design fee was incurred by the agency for the exercise.