ITV

Tag: Rakuten TV.

  • Zee launches French-dubbed Fast channel in France on Samsung, Rakuten TV

    Zee launches French-dubbed Fast channel in France on Samsung, Rakuten TV

    MUMBAI: Parul Goel has a grin he can’t stop beaming on his face.

    The  Zee Entertainment veteran and territory head UK, Europe & CFO UK, Europe, US & Canada  has just launched Zee Magic, the first ever 24 hour Indian entertainment channel fully dubbed in French in France. A free advertising supported television channel (Fast), it is available on Samsung TV Plus and on Rakuten TV.

    For him it’s a major victory.  The  17 year-long Zee Entertainment veteran has been pulling out all the stops to take Zee on the Fast route and in as many markets as possible.

    The French flagoff  is the third full European language Fast service that the Zee group has launched in the region over the past 12 months. Earlier, Zee Europe had successfully launched Zee One in Germany, Austria and Switzerland (known as DACH). This was a German dubbed service. 

    Zee World, dubbed in English,  is available in the UK, Nordics and the Benelux region.

    “Zee Europe is dedicated to bringing diverse and rich entertainment to audiences across the region, and this latest endeavor reaffirms our commitment to cultural exchange and media innovation,” said Goel on a post on linkedin.

    “With many channels vying for attention in the digital landscape, offering generic content that mirrors traditional TV programming doesn’t resonate as strongly with audiences. Instead, channels that provide unique, specialized, or exclusive content—whether it’s targeted at a particular demographic, genre, or passion area—are able to stand out.The path to success for Fast channels lies in finding the right balance between curation and differentiation. The more distinct and tailored the content is, the better these channels are positioned to compete in an evolving media landscape where engagement is increasingly valued over sheer reach. Parul – great to see you leading this initiative and thanks to our partners, ” added Zee Entertainment CBO -international business  Ashok Namboodiri in response to Parul’s post. 
     

  • DesiPlay TV launches on Rakuten TV

    DesiPlay TV launches on Rakuten TV

    Mumbai: DesiPlay TV, Viacom18’s FAST channel featuring premium Hindi content, has announced its exciting launch on Rakuten TV in the United Kingdom and across Europe in Ireland, Germany, Austria, Switzerland, the Netherlands, Sweden, Denmark, Norway and Finland.

    IndiaCast Media, the content monetisation arm of TV18 and Viacom18, is expanding DesiPlay TV’s global reach, allowing audiences greater access to popular content from India. DesiPlay TV’s recent launch on Pluto TV in the UK and Europe, followed by its addition to Rakuten TV, highlights IndiaCast Media’s dedication to bringing entertainment to viewers worldwide. DesiPlay TV is now available on major FAST platforms such as Sling, Plex, Pluto TV, Shahid, YuppTV, and Rakuten TV, covering the Americas, Europe, the Middle East, and Africa.

    “We are thrilled to announce the launch of DesiPlay TV on Rakuten TV, further solidifying our position as the number one provider of premium Hindi content for audiences worldwide,” said IndiaCast Media Distribution Pvt Ltd executive vice president and head of international business, Govind Shahi. “This strategic partnership allows us to reach a wider audience across the UK & Europe and cater to the growing demand for high-quality Hindi entertainment. With DesiPlay TV now available on Rakuten TV, more viewers can explore a world of captivating stories and unforgettable characters, that too in HD quality with English subtitles!”

    DesiPlay TV offers a curated collection of Hindi television shows and Bollywood movies, catering to a variety of tastes. Whether you’re interested in the drama of daily soaps like ‘Uttaran,’ ‘Na Aana Is Des Laado,’ ‘Tu Aashiqui,’ ‘Sanskaar: Dharohar Apnon Ki,’ the suspense of crime thrillers like ‘Code Red,’ cooking competitions on ‘Kitchen Champion,’ or Bollywood films featuring actors like Amitabh Bachchan, Salman Khan, Aamir Khan, Shah Rukh Khan, Akshay Kumar, Madhuri Dixit, Aishwarya Rai, and Katrina Kaif, DesiPlay TV provides a diverse range of content.