Tag: Rakul Preet Singh

  • Bollywood celebs, brands & the SSR controversy

    Bollywood celebs, brands & the SSR controversy

    NEW DELHI: Apart from God, Indians worship cricket icons and Bollywood stars. On most occasions, all that a brand has to do is stick a product in a famous cricketer’s or actor’s hands, and, lo and behold, it starts moving off the shop shelves. It’s because of this most marketers and agencies are more than willing to sign hefty checks to the celeb for his or her endorsement of a product.

    The negative outcome of depending on celebrity endorsements is the flak the brand faces from consumers should the big-name falter in public life.

    Just like Bollywood is doing now. It has been losing its gleam and shine thanks to the unsolved, unexplained sudden death of Sushant Singh Rajput and the investigation by the CBI and the Narcotics Control Bureau, which has exposed the dark underbelly of the Mumbai film industry.

    Read more news on Bollywood

    Allegations of favouritism, me-too, drugs being rampant amongst Bollywood’s best are flying thick and fast and being played out on a majority of news channels almost like a reality show. Videos have been circulating like wildfire showing popular film faces red-eyed and in a state of stupor.

    No one has been spared.  Even A-listers have been dragged into the Sushant Singh Rajput and the related drug investigation and got their images tarnished. Karan Johar, Ranveer Singh, Arjun Kapoor, Alia Bhatt, Zoya Akhtar, Ranbir Kapoor, Vicky Kaushal, Varun Dhawan, Malaika Arora Khan, Deepika Padukone, Rakul Preet Singh, Sara Ali Khan, and Shraddha Kapoor.  

    It’s not the first time that personalities have been hitting the headlines for the wrong reasons. Hindi film actors have been discredited in the past, and they have on most occasions bounced back on to the big screen. But what gets impacted is their endorsement income as brands dissociate with them, come any signs of serious disrepute.

    In 2015, actor Aamir Khan's statement about not feeling safe in India triggered a 'Hate Khan' campaign on social media platforms. At that time, he was the brand ambassador of the e-commerce website Snapdeal which faced the brunt of the anti-Khan ire. Over seven lakh customers uninstalled the Snapdeal app and over a lakh downgraded the app rating from five points to one. The whole situation led to Snapdeal dropping the method actor as its ambassador.

     Recently, PhonePe released a new ad on the IPL series which features Alia Bhatt and Aamir Khan. This has agitated a few users who trolled  the company for promoting the two  stars and soon the hashtag #BoycottPhonePe started. 

     

     

    Will the current brouhaha impact how advertisers and brands view their associations with Deepika Padukone, Sara Ali Khan and Shraddha Kapoor, three of the top stars who were summoned by the NCB and interrogated for their engagement on whatsapp in conversations around drugs?

    Brand consultant N. Chandramouli believes it will. “Brands are a cautious lot, and would not like to be dragged into any such controversies, and will think about ambassadors they choose,” says he.

    Hypercollective founder &  chief creative officer KV Sridhar agrees. “Nobody wants negative publicity after paying so much money,” says he. “So, brands would be more careful to protect their reputation and they will not take any risks.”

    Yes, stars cost a lot. When it comes to their cinematic career, they might take a cut in fees for a film as they probably want to work with a banner or with a specific actor or director. But when it comes to advertising and brand endorsement campaigns, they charge top dollar.

    Sara Ali Khan is associated with brands such as Fanta, Puma, Vivo, JBL, Ceriz, Tribhovandas Bhimji Zaveri (TBZ), Veet, ITC’s Fiama, and Garnier. Deepikais one of the biggest endorsers of  top end beauty brands. Shraddha can be seen in TVCs for  Lipton Tea, Body Shop, Realme, Lakme. She had also endorsed brands like Vogue Eyewear, Baggit, Flipkart, Secret Temptation, Veet, Vaseline, and others. Rakul appears in ads for Elleys’ switches, the Telangana Govt’s 'Beti Bachao Beti Padhao' campaign and Vaibhav Jewellers

    Estimates are  that Deepika charges brands Rs eight crore for three days of ad shoot time. She leads the female endorsement brigade with a brand valuation of $93.5 million, with her husband Ranveer Singh having a similar valuation, according to the Duff & Phelps Celebrity Brand Valuation Report 2019.  Rakul Preet Singh has a sticker price of Rs 1.5 crore per endorsement according to the  Sandeep Goyal-mentored Indian Institute of Human Brands. Sara Ali Khan, Alia Bhatt, Shraddha Kapoor, are reportedly paid more than twice that.

    Sridhar expects these rates and associations to get sharp cuts. “A couple of brands will drop them at this time,” he says. “Their prices will go down. Big brands go for multiple celebrities, so if something happens the brand cuts back immediately. Brands will lie low if their ambassadors are involved.”

    He believes major FMCG players are the ones who would most likely take a decision to use the scissors on their relationship with the stars, while e-commerce websites might not.

    Dentsu One president Harjot Singh Narang echoes Sridhar’s view, adding,  ”a brand selling health and wellness to its consumers would definitely not want an endorser who is caught up in drugs and illegal behaviour.”

    He adds that some brands may “have to wait for these allegations and controversies to pass before making choices or have to choose differently given the seriousness and slightly longer than normal life that the current scandal seems to have.”

    Sridhar opines that memories are short and people will forget the current scandal over time. “These very same stars will be back in time,” he says.

    Taproot Dentsu chief creative officer and co-founder Santosh Paddy shares that brands will deal with Bollywood celebs cautiously going forward.  As it is, he Is not too much of a fan of doling out big money to stars. He’d rather focus on getting the idea for a brand right.

    “I don’t like Bollywood endorsing for my clients because it’s a pain to deal with them,” says he. “I always feel that if you’re paying them Rs 5 crore put that money behind the media and you will get a lot more attention. Celebrities can be good in the short run but great stories built on great ideas in advertising last the distance. Creative people tend to take short-cuts when they have a celeb.”

    Can we hear some advertising gurus clapping? 

  • Eros International to release 4 Hindi films overseas

    Eros International to release 4 Hindi films overseas

    MUMBAI: Eros International Plc, a global Indian entertainment company, has acquired international distribution rights to four bollywod films. The company has announced that it will release four Hindi language films across different genres later this year in several overseas markets including the UK, US and Middle East.

    First to release will be the romantic action film titled ‘Marjaavaan’ on 15 November, directed by Milap Zaveri, starring Sidharth Malhotra, Riteish Deshmukh, Tara Sutaria and Rakul Preet Singh. Produced by T-Series and Emmay Entertainment, the film is a dramatic, violent and action-packed love story.

    The second film to be distributed will be ‘Pagalpanti’, which is scheduled to release on 22 November. The forthcoming film is a comedy caper directed by filmmaker Anees Bazmee and produced by T-Series and Panorama Studios. The story of the film revolves around a group of Indian tourists on vacation that turns into a patriotic mission. The comedy stars Anil Kapoor, John Abraham, Ileana D'Cruz and Arshad Warsi.

    Eros International Media Ltd managing director Sunil Lulla said, “Eros continues to be a forerunner in releasing the biggest hits from Bollywood in significant markets across the globe. We take immense pride in taking quality cinema outside of India to maximise its viewership. And with this, we shall continue to forge our own path in the overseas market with the sole objective to delight the Indian diaspora and global consumers seeking fresh content.”

    Closely followed will be two other releases, one titled ‘Pati Patni Aur Woh’ and the other, ‘The Body’. The two starkly different films are scheduled to release simultaneously on 6 December. The former is a remake of a cult Bollywood film of the same name. Produced by T-Series and directed by Mudassar Aziz, the highly awaited film stars Kartik Aaryan, Ananya Panday and Bhumi Pednekar. ‘The Body’ is a thriller mystery inspired by its Spanish antecedent. Produced by Viacom18 Motion Pictures, the film is headlined by Emraan Hashmi, Rishi Kapoor, Vedhika and Sobhita Dhulipala. 

  • Five TV shows that impressed in week 7 of BARC

    MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.  

    BARC’s weekly viewership monitoring of Indian TV viewing habits gives us the insight into what judgments the audience delivered for the Indian TV shows.

    Let’s  take a peek at the shows  that India’s viewers lapped up, giving them handsome growth numbers (in excess of 1.5  times)  in week 7 of BARC’s report.  The data has been provided by the ratings agency.

    The top-most ranker was Star Plus’ Dil Bole Oberoi, the launch episode of which on Monday at 10:30 am garnered 6228 impressions (in 000s)  as against the average for the previous four weeks of 1,228 impressions for P.O.W – Bandi Yuddh Ke. The new TV soap runs six days a week, and is a sequel of the earlier successful TV show Ishqbaaz.

    The viewership for the 10:30 slot rose 5.1 times, clearly indicating that the Indian audience is continuing its romance with soaps and soppy family fare, rather than high class, well-written limited series. P.O.W – Bandi Yuddh Ke  (an adaptation of Israeli format Hatufim, Khatufim did brilliantly well in Israel and even in its US adaptation as Homeland) had very high production values and appealed to the watchers of serious television. But, its ratings were nothing to write home about.

    The WWE Elimination Chamber leapt 2.4 times, with 3,742 impressions (in 000s) in week 7 on Monday between 6 pm and 9:24 pm on Ten 1 SD+HD. The average for the previous four weeks was 1,556 impressions. The Smackdown brand-exclusive event “Elimination Chamber” had some major wrestling stars battling it out for the winners podium. The Kickoff match was between Mojo Rawley and Curt Hawkins which saw the former getting through. The second bout was between Apollo Crews & Kalisto vs. Dolph Ziggler (2-on-1 Handicap Match) which, as per expectation, was won by the former team. The Elimination Chamber matches featured: Baron Corbin, Dean Ambrose, John Cena (c), AJ Styles, Bray Wyatt, & The Miz (for the WWE Championship).

    The Telugu film Businessman 2 which premiered on Zee Cinema on Friday 17 February between 19:59 and 23:02 dubbed in Hinid saw its viewership swell by 2.2 times with 4,496 impressions (as against 2,072 impressions for the previous four week average.) The action drama starring Ram Pothineni, Sonal Chouhan and Rakul Preet Singh. Business tycoon Ram aka Karthik based in Portugal heads to India to solve a case registered by Rakul (Divya). While in India, he tries to get her to withdraw the case, falls in love with her, despite being engaged to Sonal. and also reunites his family business. The Gopichand Malineni directed film obviously lured the audience.

    The fourth top chart breaker during week 7 was the 19th Vivo Asianet Film Awards which aired on Asianet on Saturday and Sunday from 7 pm to 10:45 and from 18:59 to 10:42 respectively. The increase was 1.4 times to 5,945 impressions (4,139 impressions previous four weeks average) and twice to 5033 impressions (2,461 impressions).

    The fifth noteworthy performer was Life OK’s launch episode of “Har Mard Ka Dard” between 8 and 8:30 pm on Tuesday which saw the slot’s viewership shoot up by 1.7 times  to 2,080 impressions (as against 1,260 impressions in the previous four weeks).

    Also Read

    Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

    MIB report: 50% digital STBs seeded during DAS’ first three phases

    BJP, Lever rule brands, advertisers lists in Feb 2017 so far

    Aaj Tak regains number one position in Hindi News genre

     

  • First hit of 2014, Yaariyan set for World TV Premiere on Star GOLD

    First hit of 2014, Yaariyan set for World TV Premiere on Star GOLD

    MUMBAI: The first blockbuster hit of 2014, Yaariyan is all set for its World Television Premiere on Star Gold, the Home of Bollywood Blockbusters, on Saturday, 22nd March 2014 at 8 pm. Produced by Bhushan Kumar and directed by Divya Kumar, the coming-of-age romantic film features newcomers Himansh Kohli, Nicole Faria, Rakul Preet Singh and others in lead roles, with scintillating music by Yo Yo Honey Singh 

     

    Announcing the premiere, Hemal Jhaveri, Executive Vice President, Star Gold said, “We have always focused on offering a mix of varied movie genres to our audiences, with entertaining content. Being a youth centric film, Yaariyan has connected very will the younger generation &with the music yet being very popular among the audience we are positive of receiving a good response for the premiere

     

    Star Gold has been entertaining the ardent movie buffs showcasing the best of Bollywood entertainers such as Dabangg, Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2, Bhaag Milkha Bhaag, Bullet Raja and others. As a one stop destination for the latest Hindi blockbuster releases, the channel is all set to recreate a youthful entertaining experience for its viewers with the premiere of Yaariyan

     

    World TV Premiere of Yaariyan on Star GOLD, Saturday 22nd March 2014 at 8pm

  • ‘Dedh Ishqiya’: Not half as fun as Ishqiya

    ‘Dedh Ishqiya’: Not half as fun as Ishqiya

    MUMBAI: Here is another sequel, Dedh Ishqiya, following the 2010 film Ishqiya. The producers and the director remain the same and so do the protagonists, Naseeruddin Shah and Arshad Warsi. They continue to be petty thieves always on the run from a local don, Salman Shahid, and while dodging him; their greed leads them into another complication. The idea is interesting since the story involves a lot of plots, betrayals and backstabbing. The end could have been a shocker but seems to have been compromised in favour of pleasing the Indian moviegoer’s senses as well as to deliver the promise of one more sequel.

     

    Shah and Arshad have just stolen a costly necklace from a jeweller’s shop. Their ways of carrying out such heists being crude, they are caught in the act and the police are on their back. Shah uses the opportunity to ditch Arshad since the necklace is with him. A livid Arshad is desperately looking for him and while in action in a whorehouse, he learns the whereabouts of his partner-in-crime. He learns that Shah is headed for Mahmudabad to participate in a mushaira organised by the widow Begum of the province. The Begum, Madhuri Dixit, declares that her husband, the Nawab, was a poet and that is why, before he died he made her promise that she will marry again but to a poet. Hence, she has organised the mushaira so that she could anoint the winner as her husband and the Nawab of the province. Shah’s idea is to gatecrash into the contest, win it and become the Nawab and settle for life.

     

    Shah is at the venue, introduces himself as Nawab of another province and gives looks to Madhuri which make his intentions clear. As the mushaira opens, there are many contestants but Shah impresses. Also impressive is Vijay Raaz, a Nawab from across the river. He will be the villain of the piece for Shah since he has coveted Madhuri forever. Vijay is no poet by any stretch of imagination. What he has done is to kidnap and imprison a reputed poet named Italvi, Manoj Pahwa, who is forced to pen shairis which Vijay goes and mouths at the competition.

     

    It is day two of the contest and Vijay has excelled in his rendition. Shah chooses to opt for a song instead which will also help him express his feelings for Madhuri; by now, he is in love with her! There is a huge round of applause as he finishes the song, the gathering is unanimous in their appreciation but Shah’s joy vanishes as he spots Arshad eyeing him angrily from the crowd. Being inseparable as they are, both join forces again with a common goal, to clean up the Begum’s treasury. What follows is a three-way war of wits between the duo, Madhuri and her aide and confidante, Huma Qureshi and Vijay Raaz and his goons which is fun in parts.

     

    What a viewer misses in Dedh Ishqiya is a character like Vidya Balan in the earlier film. While the Shah- Arshad duo is street smart, Madhuri as the Begum with Adab is not a fitting counter. The other drawback is the villain played by Vijay Raaz, he just does not make the league and overacts; as it is mentioned in one of the scenes, he does not have the DNA for the character he plays. The dialogue is chaste Urdu, so much so that the film comes with English sub-titles! What was the need? The film could easily have had simple Urdu dialogue. It is not as if the characters—Shah and Arshad—are real nawabs.

     

    Abhishek Chaube’s direction is capable. Musically, while some songs may have pleasant tunes; the lyrics are not easy to catch. Cinematography is patchy. The ambience is convincing. Arshad is in his element in a tapori role once again. Shah is good as usual. Madhuri and Huma are okay. Manoj Pahwa, in a brief role, is good.

     

    Dedh Ishqiya has not had a good opening. The package has failed to create attraction for the compulsive early moviegoer which does not augur well for the coming days.

     

    Producers: Raman Maru, Vishal Bhardwaj.

    Director: Abhishek Chaube.

    Cast: Madhuri Dixit, Arshad Warsi, Naseeruddin Shah, Huma Qureshi, Vijay Raaz, Manoj Pahwa.

     

    ‘Yaariyan’: Music Saves the Day

     

    Yaariyan launches a few new artistes but mainly the film launches Divya Khosla Kumar, wife of T-Series head honcho, Bhushan Kumar, who makes her debut, writes the story, shares the credit for screenplay and, most of all, wields the megaphone. Even as the company has made numerous joint ventures or outsourced projects, with this film it introduces an in-house filmmaker.

     

    In keeping with the company’s profile, the film is planned as a musical, which caters to contemporary tastes and youth and hence is a film about college students. It provides all the scope to sing, dance, swing and romance. Finally, the ambience is provided by the picturesque locations of Shimla and South Africa. Thereafter, the story is a bit too far-fetched, twisting and turning as and when needed.

     

    This college is in Sikkim (that is where the story is based notwithstanding the location) where there are all kinds of students except Sikkimmis. The students, as in most such films, come to college as if to a park or a disco; they do everything but study. For most of the first half, the film has no purpose except some supposedly youthful pranks. There is a mandatory bitch, a witch, a plain Jane, a gay character and what have you to complete the clichéd character muster. Not all are relevant. All this makes first half of the film quite testing for the viewer.

     

    It is time something happened to push the film forward. So the story is finally inserted: This College with multiple facilities was set up by the local royal eons back. The royals have sold off many properties on the campus to an Australian prospect hunter. This deal includes the ladies hostel on the premises which is the biggest loss for the boys in the college! The only way these blocks on the property can be salvaged is by winning a bunch of competitions between the local students and their Australian counterparts. So the college guys and girls go on a trip to Australia which, like many such films from Dirty Dozen to Magnificent Seven, include specialists—a rock climber, a chess player, a racer, a rocker modelled on the Archies. As is the reputation pinned on all Indians by films, they get drunk all night, are not in senses the next day for a contest and lose. Also, given what we know of cricket, Australians are always known to play unfair and in the process, they not only cheat but also kill one of hero’s best friends.

     

    The team comes back with ashen faces but all is not lost. There is still a return match to be played on Indian soil. Back home, the hero, Himansh Kohli, chasing all kinds of girls, finally finds his true love in the plain Jane, Rakul Preet Singh, as the oiled-hair girl turns into the Thoroughly Modern Millie. The Indian flag flies high as the rivals are made to see practical Indian values.

     

    While the new actors are okay to passable, direction needs a lot of honing. The hero of the film is its music which has translated into good opening shows for the film which, with its reasonable price tag, should sail through to safety.

     

    Producers: Bhushan Kumar, Krishan Kumar.

    Director: Divya Khosla Kumar.

    Cast: Himansh Kohli, Dev Sharma, Serah Singh, Rakul Preet Singh, Nicole Faria, Evelyn Sharma, Shreyas Pardi, Gulshan Grover, Deepti Naval, Smita Jaykar, Honey Singh, Arvind Balli.