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Tag: Raktda

  • Maharishi Ayurveda’s Raktda launches digital campaign to recognise women who are #MadeofIron

    Maharishi Ayurveda’s Raktda launches digital campaign to recognise women who are #MadeofIron

    MUMBAI: On Women’s day, Raktda, Maharishi Ayurveda’s 100 per cent natural iron management solution, launched a digital campaign that celebrates the women who make more happen every day. 

    Indian women have to perform multiple roles in their life, for which they require adequate energy.  With a strong character and an indomitable spirit, they are #MadeofIron. 
    This campaign is a celebration of the strength and resolves these women represent. With #MadeofIron, Raktda also aims to raise awareness about the need for Iron in a woman’s life.  

    Speaking about the campaign, Maharishi Ayurveda global marketing head Ramesh Yadav said, "India is a country with the world's largest iron-deficient female population (source: WHO) that stretches across all strata. It’s important for women to understand how iron deficiency can prevent them from getting the best out of themselves. Through this campaign, while we celebrate her undaunted spirit, we also want to spread awareness about the need for iron in her fast-paced, action-oriented life.”

    Bottle Openers founder Sachin Kumar said, “Through the campaign, we identify women across different fields who have an active, ironclad spirit, and have found the same activeness in their health after incorporating iron in their diet. We also ask women to tell us their #MadeofIronstories."

  • Maharishi Ayurveda launches print campaign for Raktda

    Maharishi Ayurveda launches print campaign for Raktda

    MUMBAI: Raktda, an ayurveda solution for iron deficiency from Maharishi Ayurveda, has launched its latest print campaign targeting the symptoms of iron deficiency in women and how can they get in the way of their goals. The campaign has been conceptualised by Grey Group India and highlights how Raktda can help them in fighting these problems.

    Speaking about the campaign, Maharishi Ayurveda global head of marketing Ramesh Yadav said, “Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category & shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance & affinity for the brand in her life.”

    Grey group president and growth officer Ketan Desai added, “Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center.”

    For over 35 years Maharishi Ayurveda has been making the science of Ayurveda more relevant for modern lifestyle. With footprint in 40 countries, Maharishi is renowned for its expertise and superior solutions.