Tag: Rakshabandhan

  • Six audiobooks & films celebrating sibling bonds

    Six audiobooks & films celebrating sibling bonds

    Mumbai: On this Rakshabandhan, let’s celebrate the bonds we share with our first friends and lifelong confidants—our siblings. From playful fights and pranks to sharing secrets and protecting each other from parents, these connections are the foundation of our lives. Today, immerse yourself in the magic of sibling relationships with audiobooks and films that explore this special bond. Whether it’s the inspiring journey of the Chopra brothers in Brotherhood on Audible or the emotional ups and downs of Kabhi Khushi Kabhie Gham on Netflix, these stories remind us of the enduring power of sibling love. After all, who knows us better than those we’ve shared laughter, tears, and secrets with since childhood?

    Brotherhood

    Bonded for better or worse, your brother’s someone no one can replace! ‘Brotherhood’ captures this sentiment, exploring the deep connection between two brothers as they journey from post-independence India to the United States. It chronicles their experiences as they navigate the challenges of being doctors in a foreign land, grappling with cultural differences and professional scepticism. Despite these obstacles, the Chopra brothers find their place in America, with Deepak becoming a global spiritual leader and Sanjiv rising to prominence as a Harvard Medical School professor. Tune in to be a part of their story, one that is a testament to resilience, ambition, and the pursuit of the American dream.

    A House without Windows

    In this audiobook, the bonds between women, forged in the most unlikely of places, illuminate the complexities of sisterhood in a harsh, traditional society. When Zeba is accused of her husband’s brutal murder, she finds herself in prison, surrounded by other women whose lives have also been torn apart by the harsh judgments of their society. As they share their stories, these women, each broken in her own way, forge a bond that transcends the walls of their cell, becoming each other’s strength and solace. Zeba’s fate lies in the hands of Yusuf, her Afghan-American lawyer, but it’s the unbreakable bond with her fellow inmates that truly defines her fight for justice.

    Shadow Sibings

    In the audiobook, Emma, a young girl, navigates life in the shadow of her brother’s medical condition. Rather than feeling overlooked, she discovers that her true superpower lies in supporting him, turning her role into one of strength and purpose. As she meets other children with siblings facing their own challenges, Emma realises she’s part of a special, unspoken bond among “shadow siblings,” those who shine brightest by lifting up their brothers and sisters. This is a story of hope, love, and acceptance ideal for all ages while bringing a spotlight to kids who we affectionately refer to as Shadow Siblings.

    Dil Dhadakne Do

    The Mehra family is celebrating Kamal and Neelam’s 30th wedding anniversary with a luxurious Mediterranean cruise, but beneath the glamour lies a web of strained relationships and hidden desires. The couple’s children, Ayesha and Kabir, navigate their complicated lives—Ayesha, stuck in a loveless marriage, rekindles feelings for her childhood love, Sunny, while Kabir dreams of breaking free from the family business to pursue his passion. As the cruise unfolds, the bonds between them are tested, revealing long-buried truths that force the family to confront their past mistakes and ultimately bring them closer together in unexpected ways. 

    Kabhi Khushi Kabhie Gham

    In a tale of family bonds tested by tradition and class divides, Yashvardhan Raichand’s strict adherence to his final word leads to the heart-wrenching separation of his adopted son Rahul. As Rahul defies his father’s wishes by marrying the spirited Anjali, his younger brother Rohan is left to piece together the broken ties years later. Determined to reunite the family, Rohan sets on a journey to bring his estranged brother back home, rekindling the deep bond between siblings and challenging the very traditions that tore them apart. If you’re looking to enjoy a story of love, forgiveness, and the enduring strength of family ties, this is the perfect watch for you.

    Chasing Happiness

    ‘Chasing Happiness’ is a story of brotherhood that takes you behind the scenes of the Jonas Brothers’ journey from humble beginnings as pastor’s sons in New Jersey to global superstardom. Their bond seemed unbreakable until a painful breakup sent Joe, Kevin, and Nick down separate paths, testing their relationship like never before. Through intimate interviews and rare footage, this story reveals the unshakable connection that ultimately brought them back together, stronger than ever.

  • Poonawalla Fincorp’s Raksha Bandhan film redefines sibling bond

    Poonawalla Fincorp’s Raksha Bandhan film redefines sibling bond

    Mumbai: Poonawalla Fincorp Ltd, a Cyrus Poonawalla group promoted non-deposit taking systemically important non-banking finance company (ND-SI-NBFC), released a special film on the occasion of Raksha Bandhan to celebrate the unique bond between a brother and a sister and how the relationship has evolved with changing times. The film narrates some heart-touching moments between a sibling duo and highlights the pivotal role played by the sister in fulfilling her brother’s dreams with a new perspective in modern times.

    Poonawalla Fincorp MD Abhay Bhutada said, “The film serves as a much-needed breakthrough in the way sibling relationships are viewed in the society. The essence of the campaign stems from the fact that sisters are also equally capable of providing unwavering support to their brothers, be it emotional or tangible. Through this film, we aspire to boost our value proposition as an end-to-end digital lending NBFC that offers instant and hassle-free loan disbursals. Our instant personal loan offerings enable your and your loved one’s dreams.”

    Released on the company’s digital channels, the film highlights the endearing bond between a brother and sister by depicting the friendly banter and mischief that ensues in the household. The younger brother is an aspiring fashion designer and dreams of visiting Paris, the fashion capital of the world to excel in his career. On the day of Raksha Bandhan, his elder sister finds out that her brother has qualified for an internship with a design studio in Paris. Overjoyed, she decides to step up and support her brother’s dreams by sponsoring his ticket to Paris, with the help of Poonawalla Fincorp’s collateral-free personal loan offering. The young and budding fashion designer is overwhelmed with emotions and hugs his sister affectionately, expressing his gratitude.

    This heart-touching tale signifies the importance of breaking down stereotypical barriers and treating familial relationships and the bond not defined by gender, roles, or any other factors. It also highlights how Poonawalla Fincorp’s convenient and accessible financial solutions empower family members to enable their dreams.

  • Enhance Rakshabandhan with Audio-Technica’s remarkable audio gifts

    Enhance Rakshabandhan with Audio-Technica’s remarkable audio gifts

    Mumbai: Rakshabandhan, a cherished occasion celebrating the unique bond between siblings, is just around the corner. This year, make it truly special with Audio-Technica’s remarkable range of audio products, carefully curated to be the perfect gifts for this auspicious day.

    Audio-Technica has something extraordinary to offer regardless of your sibling’s interests or preferences. From music enthusiasts to vinyl collectors and those who simply appreciate top-notch sound quality, our collection covers it all.

    1. ATH-SQ1TW wireless earbuds: Your sibling a busy professional or a fitness enthusiast? Then these wireless earbuds are the ultimate choice. With Qualcomm aptX audio and bluetooth 5.0, they combine style, comfort, and exceptional sound. Enjoy an impressive 28 hours of listening time with outstanding audio performance. Available on Amazon India for just Rs. 7,490.

    2. ATH-M50xBT2 over-ear headphones: Designed for discerning ears and music creators, these headphones retain the signature sound of the original ATH-M50x studio headphones. With dual microphones and beamforming technology, they ensure crystal-clear communication. The built-in voice command, multipoint bluetooth pairing, a 50-hour battery life, fast charging via USB-C, low-latency mode, and compatibility with high-quality audio codecs make them one of the most versatile headphones on the block. Available on Amazon India for Rs. 19,990.

    3. AT-LP120XUSB direct-drive turntable: Designed for professional and home use, this direct-drive turntable is an upgrade to the acclaimed AT-LP120-USB. It features a range of enhancements, including a new DC servo direct-drive motor and adjustable dynamic anti-skate control, ensuring exceptional performance. With a precision aluminium platter and USB output for digital archiving of vinyl records, it’s a music lover’s dream. Available on Amazon for Rs. 56,990.

    Celebrate siblingship with Audio-Technica: make this Rakshabandhan truly unforgettable by celebrating the bond of siblingship with Audio-Technica. Our exceptional audio gifts will express your love and appreciation like never before, making this Rakshabandhan special for your beloved siblings. Visit Amazon India to explore these extraordinary products and create cherished memories together.

  • Shaktimaan celebrates sibling love in its new Rakshabandhan campaign – #LifeofaUPSCAspirant

    Shaktimaan celebrates sibling love in its new Rakshabandhan campaign – #LifeofaUPSCAspirant

    Mumbai: India’s first adaptive learning ecosystem, Shaktimaan has launched a new campaign, just in time for the biggest celebration of the bonds between siblings. The campaign, titled ‘Rakshabandhan in the Life of a UPSC Aspirant,’ revolves around the heartwarming story of a sister’s thoughtful gift to help her brother conquer the UPSC with the help of Shaktimaan.in. Through the campaign, the company aims to represent the bond between siblings, highlighting the importance of having the support of loved ones in the preparation of the Civil Service Examination. The campaign is LIVE on YouTube, Twitter, Instagram, LinkedIn, and Facebook and has already garnered over 20.4K views on Twitter and more than 2K views on YouTube.

    The campaign is strategized internally and focuses on the struggles of UPSC aspirants and how Shaktimaan can empower them to access top-tier mentorship and a disciplined ecosystem personalized as per their needs. It highlights the story of a diligent UPSC aspirant, Raghav, who is trying to cope with The Hindu newspaper editorial. On seeing his struggles on Rakhshabandhan, the elder sister, Meera, gifts him Shaktimaan, a powerful mentor for students to help him in his UPSC preparation. As the brother unveils the Rakhi gift, he explores the different features of Shaktimaan, such as the daily Hindu summary, instant doubt resolution, daily learning targets with Prelims MCQ, and MAINS hand-written answer evaluation. Their story highlights the challenges faced by Civil Service Examination candidates and how their family and friends support them in their exam preparation. The access to personalized solutions represents the support that siblings can provide for each other.

    Founding team member Lakshay Nagpal remarked, “Our Raksha Bandhan campaign highlights how family supports a UPSC aspirant. The desire to showcase the passion of today’s students and our eagerness to offer them the best solutions lies at the heart of the campaign. At Shaktimaan, we use our deep insights and execute them with the help of artificial intelligence to help students stay disciplined and focused.”

    The Rakshabandhan campaign serves as a powerful reminder that students’ family members will always be there to guide them through their struggles and support them to achieve their goals. With the help of Shaktimaan and the support of their loved ones, students can find the right balance and achieve their dreams.

  • Heartfelt Raksha Bandhan ad: PALMONAS’ touching ‘Thank You Bhaiya’ film melts hearts

    Heartfelt Raksha Bandhan ad: PALMONAS’ touching ‘Thank You Bhaiya’ film melts hearts

    Mumbai: PALMONAS, India’s first demi-fine jewellery brand has released a new film “Thankyou Bhaiya”, celebrating Raksha Bandhan. The film captures the essence of the relationship between siblings, depicting the unconditional love, strength and support of brothers and sisters towards each other. Interestingly, a brother-sister relationship always starts off with a tug-of-war and gradually develops into an unshakable companionship that endures forever.

    The film opens with a woman entering her new house that she has built with her own hard work over the years. While she recalls her journey she also credits her brother for his support throughout. Each scene unfolds to show a brother who doesn’t hold back his sister but encourages her to fly high. As she follows her dreams, her brother becomes her guide and constantly reminds her to chase her dreams.

    Through the film, PALMONAS showcases how a brother encourages his sister to pursue her dreams while being her biggest cheerleader and pillar of strength. The pledge of a brother to protect his sister is not about limiting or sheltering her; it is about enabling and empowering her to explore the vast skies of her dreams. This Raksha Bandhan, PALMONAS encourages viewers to celebrate the sibling relationship that nurtures, uplifts and inspires because when brothers become the wind beneath their sisters’ wings, they create a world where dreams have no limits.

     

     

    “This film is a tribute to all of the siblings for everything they do for one another throughout their lives. We wanted to make a video that emphasised the value that siblings bring to each other’s lives by encouraging each other to achieve their goals and always having one another’s back. The film captures the essence of Raksha Bandhan and aligns with our brand value of empowering women every day. With this film, we hope to inspire more brothers to support their sisters’ dreams and help them conquer the world”, said PALMONAS co-founder and CEO Pallavi Mohadikar.

    “We hope that ‘Thankyou Bhaiya’ will inspire more brothers to come forward this Raksha Bandhan to appreciate their sisters’ dreams and show them love and support. The film will appeal to the viewers because it highlights the bond between siblings and their distinct ways of showing affection for one another. We as a brand believe in creativity and deep relationships, and our superbly created 18K gold plated rakhis collection, crafted to symbolise the unique link between brothers and sisters, exemplifies this”, she added. 

  • Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

    Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

    Mumbai: Fevicol A+ – an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis as a mark of support to the jawans of the Indian armed forces.

    The visually challenged women of NAB created unique designs of rakhi using Fevicol A+ and specialized designs created for them by the Pidilite team. For the first time, the rakhis made by NAB were stuck-on rather than stitched which made the process a lot easier for the women. Besides, the endeavor also encouraged school students to create handmade rakhis and cards for their brothers in the Armed Forces, as a token of gratitude and respect for them. One Lakh students across 600 schools participated in the rakhi making activity and created One Lakh Rakhis.

    The rakhi making activity commenced in July 2019 and lasted till Aug 2019. The initiative was organised across nearly 16 cities of the country.

    Around 2.5 lakh rakhis were created and sent to the Army Jawans on the occasion of Raksha Bandhan   

    Mr. Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said, “As a part of our Fevicreate initiative to foster creativity for everyone, the ‘Bond Of Love’ endeavor was a way to express our love and respect to national heroes. It is wonderful to see the enthusiasm with which the women at NAB and school students created hand-crafted rakhis to thank the Jawans for protecting our nation. The skills demonstrated by the visually challenged women are remarkable, and they are an inspiration for everyone who wishes to take up art & craft and ignite their inner creativity. It gives us immense pleasure to offer a product like Fevicol A+ to students so that they can utilize their creative art and craft skills to pay tribute to the Jawans.”

  • Max Bupa celebrates the spirit of real sisterhood this Rakshabandhan with#SabKiSister campaign

    Max Bupa celebrates the spirit of real sisterhood this Rakshabandhan with#SabKiSister campaign

    MUMBAI: Celebrating the festival that marks the strong bond between brothers and sisters, this Raksha Bandhan, Max Bupa Health Insurance – one of India’s leading standalone health insurance players has launched a unique#SabKiSister campaign. Through the campaign, Max Bupa aims to celebrate the invaluable contribution of the unsung heroes of healthcare – the nurses, who look after the patients in the time of need. Fondly called as ‘sisters’, the nurses work relentlessly every-day to ensure appropriate delivery of treatment and care, and enable millions of patients to regain good health.

    Marking a tribute to the Nurses, Max Bupa has released a digital film on the brands social media channels including YouTube,Facebook, Instagram, LinkedIn and Twitter to launch the campaign. The video shows the protagonist, who is an old man, surrounded by a loving family going back to the hospital on Raksha Bandhan to thank a nurse who looked after him like his own sister during his hospitalization. The high on emotion film depicts the bond that patients and families often form with the nurses who look after them during the recovery process. Many a times, the nurses do not receive the due recognition, and with this campaign, Max Bupa puts the spotlight on their role and contribution, which is much more than just being the caregivers to the patients.

    Speaking about the campaign, Anika Agarwal, Director & Head – Marketing, Digital and Direct Sales, Max Bupa Health Insurance said, “At Max Bupa, we always put our customer’s health first and are deeply committed towards helping all our customers lead healthier, more successful lives. The #SabKiSister campaign recognizes the commitment of sisters in nursing the patients to good health, with selfless care, compassion and empathy. The sisters are the first point of contact for our customers and they truly reflect the purpose and promise for which the brand stands for. This Rakshabandhan, Max Bupa would like to extend our heartfelt gratitude towards all the sisters. Through the digital film we have tried to depict the true essence and contribution of the sisters towards the physical and emotional well-being of patients. We urge each of you to share this film, to spread the message and celebrate the extraordinary contribution of these sisters.”

    Max Bupa chose the medium of digital storytelling, to bring this campaign to life, as it strikes a chord instantly with one and all, and connects each of us emotionally in this strong bond shared by brothers and sisters. The digital film has been released in Hindi, with subtitles in three languages, including English, Kannada and Tamil.  

    Speaking about the film, Bodh Deb, Vice President and Branch Head, Autumn Grey said, “Max Bupa Health Insurance has not only been a thought leader but has always believed in championing the cause of silent heroes in the health care space. We wanted to come up with an idea for them that resonated this very belief system with the right intent and utmost honesty. The thought of #SabKiSister came from the insight that nurses are the unsung heroes of healthcare. Hence, we wanted to create a campaign celebrating the nurses and when we were thinking which the best moment for it was, we realized that Raksha Bandhan was around the corner and that was the day when people celebrate sisters. We wanted to celebrate the selfless caregivers who create bonds not of blood but of love.”

    In addition to the digital film, Max Bupa is doing a special outreach programme for Nurses across key hospitals in India, wherein they will be presented with Rakhis and Thank You cards. These hospitals will also have ‘Thank You Walls’ on which patients and their families can acknowledge the enduring efforts of the sisters and express their gratitude. Further, the campaign is being promoted through digital and social platforms and influencers across the country, through a strong content push.

    Over the years, Max Bupa has deeply invested in building a brand that is true to its purpose of helping customers lead healthier and more successful lives. Max Bupa has created an ecosystem of care and excellence for its valued customers at the moment of truth, facilitated by its strong network of partner hospitals across India, service innovations like ‘Point of Care’ – dedicated personnel to help Max Bupa customers during hospitalization, 30 mins cashless claims promise for smooth claims settlement, amongst others. This has helped Max Bupa maintain a strong brand connect with the customers, which also resonates in all its brand and marketing efforts till date.

  • The Womb partners IGP.COM on global campaign to bring relationships closer

    The Womb partners IGP.COM on global campaign to bring relationships closer

    MUMBAI: IGP.com, one of India’s largest online gifting store—offering the best selection of curated gifts, flowers, cakes, and personalised products for all personal occasions and festivals to Indians around the world and in India, recently got The Womb on board as partners in its business and brand growth journey. The firm has a global footprint with almost half of its orders originating from outside of India and almost one-third of its orders getting delivered internationally to more than 100 countries across the globe.

    The Womb partnered IGP.com to roll out its first multi-platform international campaign, for the upcoming festival of Rakshabandhan that celebrates the bond between a brother and a sister. The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets like USA, Canada, UK, Europe, Singapore.

    IGP.com CEO and founder Tarun Joshi said, “Gifting is a huge thing in our country. People just love gifting for birthdays, festivals, anniversaries and just about any occasion. But when the near and dear ones are not in the same city, there is a certain inconvenience that comes in the way of gifting. This is where IGP comes in, as an enabler. To make the entire act of gifting easier by removing the inconvenience which distance brings in. Especially in today’s India, it is not uncommon for one to have their loved ones in faraway cities, be it any part of the world. And so, that’s IGP’s purpose, to simply make gifting to any part of the world easy and hassle-free.”

    Commenting on the campaign, The Womb Communications co-founder Kawal Shoor said, “As the young migrate away from their homeland in search of prosperity and leave their dear ones behind, relationships feel the stress. Thankfully India has rituals like Raksha Bandhan in place that can keep the bonds strong. And now, modern, online brands like IGP are emerging to keep those rituals alive, and through that, reduce the emotional distances between people as they physically move apart.”

    The Womb Communications co-founder Navin Talreja added, “India is a $30 billion gifting market and yet despite the advent of various e-comm portals there isn’t one that specialises in gifting. IGP.com has this opportunity and we intend to leverage with various pieces of occasion-based marketing. Rakshabandhan is our first campaign in making IGP.com synonymous with gifting in India and across the world. This film with the cultural angle of mooh bola bhai we felt would break the wall paperness of Rakhi advertising that has been done for years in India.”

    The Womb Communications creative partner Suyash Khabya stated, “There are visual clichés in Indian festive advertising specially Rakhi. So, the attempt was to have something that would visually break the clutter and give the viewer a sweet surprise. The film has a certain charm that makes you want to watch it over and over.  And a big thanks to Bob (the director of Good Morning Films) for making sure that the film was emotionally touching and didn't go 'funny'.”

  • Kokuyo Camlin reinvents digital rakhi for art lovers

    Kokuyo Camlin reinvents digital rakhi for art lovers

    MUMBAI: Stationery and art brand Kokuyo Camlin has created a new way to celebrate Rakshabandhan. The brand is promoting the tradition in an artistic way with its elaborate ‘Rakhi Maker’ that lets anyone create beautiful digital rakhis and share them virtually.

     

    Conceptualised and created by the brand’s digital agency Big I Tuna, the ‘Rakhi Maker’ is an extension of the interactive Camlin Experience App for desktop and mobile. It is modeled on the brand’s philosophy to help anyone express their artistic skills to the fullest and bring their imagination to life.

     

    Expanding on the belief, the ‘Rakhi Maker’ lets anyone virtually use the full range of Camlin products and powerful virtual tools to create endless and stunning rakhi designs within minutes. To do this, the ‘Rakhi Maker’ uses an innovative ‘kaleidoscopic effect’ that reflects every drawing action in 20 sides.

     

    Users can choose from any of the art mediums and colours, and also alter the number of side reflections. In addition to designing personalized rakhis, they can tag and share the rakhi with a loved one on Facebook within the app, or download it and share via email.

     

    Kokuyo Camlin chief marketing officer Saumitra Prasad said, “Kokuyo Camlin explores various routes to promote art and creativity amongst children. Today’s children have accepted technology very well and mastered it. We have witnessed great work from children already using this Camlin Experience App, and we look forward to world class Rakhi images created to celebrate the festival in a unique way.”