ITV

Tag: Raksha Bandhan

  • Inox Leisure sees best quarterly performance in Q1 FY23; revenue up by 19 per cent

    Inox Leisure sees best quarterly performance in Q1 FY23; revenue up by 19 per cent

    Mumbai: Inox Leisure on Wednesday announced its first quarter results for financial year 2023. The company reported its best quarterly performance with revenue at Rs 589 crore up by 19 per cent year-on-year (YoY). It reported earnings before interest, tax, depreciation and amortisation (EBIDTA) at Rs 130 crore up by 41 per cent YoY and profit after tax (PAT) of Rs 74 crore soar by 80 per cent YoY.

    The company’s average ticket price (ATP) peaked at Rs 229 up by 16 per cent YoY and spends per head (SPH) stood at Rs 96 up by 19 per cent YoY.

    Inox reported its highest food and beverage (F&B) revenue at Rs 164 crore. It added three new properties and 17 screens during the quarter. The company also rolled out a merchandise business so fans can buy products from their favourite super hero or movie franchises.

    “After facing a severe impact on business due to the pandemic in the last two years, the company reported its best quarterly performance across majority metrics on the back of tent poles that resonated with Indian audience, duly complemented by their huge pent-up appetite,” said the statement.

    The April-May-June quarter saw the release of blockbusters like “RRR”, “KGF: Chapter 2”, “Vikram”, “Bhool Bhulaiya 2” and “Doctor Strange In The Multiverse of Madness” resulting in footfall of upto 18.4 million guests in Inox properties.

    Inox expects great turnaround in the business going forward with the content line-up in the upcoming quarter with releases like “Laal Singh Chaddha”, “Raksha Bandhan”, “Liger”, “Brahmastra” and “Vikram Vedha”.

    Inox Group director Siddharth Jain said, “During the entire stretch of the pandemic, something which kept us hold the fort, was the belief in ourselves, our passionate moviegoers, our stakeholders and our teams. From enabling us to see through the pandemic, to charting our path out of it, this belief has driven us towards this historical & miraculous performance in Q1.”

    He further added, “While our best-ever quarter marks a moment of rejoice, we will also ensure that it keeps inspiring us to raise the bar, while maintaining a strong focus on customer-centricity, innovativeness and profitability. We are committed to stay ahead of the curve, and keep delighting our stakeholders with such magical performances. We could not have asked for a bigger celebration on completion of 20 glorious years of our company’s operations.”

  • Manyavar launches #RakhiKaBroCode campaign to showcase latest collection

    Manyavar launches #RakhiKaBroCode campaign to showcase latest collection

    Mumbai: Marking the occasion of Raksha Bandhan, Manyavar announced the launch of two television commercials highlightings its new campaign #RakhiKaBroCode. The campaign is designed by creative agency Shreyansh Innovations.

    The campaign encourages brothers to dress up in a cool and colourful celebratory kurta from Manyavar and make this Raksha Bandhan deeply special by surprising your sister with being festive-ready in Indian wear.

    The two ad films depict the daily banter and instances between brother and sister duos, which is full of love. The sisters who are excited and dressed up to celebrate Raksha Bandhan with their brothers are frowning as they are not ready in Indian wear to celebrate the occasion. The brothers then get ready by donning a Manyavar kurta to celebrate the festivity of Rakhi with their sister. Now every time there’s a celebration, big or small, Roka or Rakhi, Ganpati or Gangaur, Manyavar would like to remind us to dress up for the occasion. Ab Jab bhi Koi Khushi ki Baat ho, pehno Manyavar!

    Speaking about this campaign, Vedant Fashions chief marketing officer Vedant Modi said, “I personally believe that occasions are not just mere rituals that we follow but they are a celebration of love and bonds which keep us together. Manyavar’s philosophy is all about keeping our culture and heritage in mind and making them even more special by wearing our traditional Indian wear. With the #RakhiKaBroCode campaign we aim at spreading the message and getting more people to wear Indian wear on all occasions.”

    Sharing the idea behind the campaign, Shreyansh Innovations director Shreyansh Baid said, “Manyavar as a brand, always wanted to be synonymous with all joyous occasions, big or small. Rakshabandhan was an opportunity for us to bring out the joy of celebrating the love between siblings. Through our communication, we have reflected that the true essence of this festival comes only when the brother too is dressed in an Indian attire!”

  • ManipalCigna Health Insurance invokes spirit of togetherness in new ad

    ManipalCigna Health Insurance invokes spirit of togetherness in new ad

    Mumbai: The COVID-19 pandemic has transformed people’s lives in unprecedented ways. There are people who continue to experience social isolation and loneliness, and find it challenging to reach out for help. Echoing these concerns, ManipalCigna Health Insurance Company has launched a new digital campaign ‘Saath Dijeye- Fark Padta Hai’ urging people to support each other during the pandemic. The campaign highlights how simple acts of kindness can make a big difference in someone’s life. 

    “The second wave of COVID-19 was difficult for everyone. But we got through this together. If there’s one thing we’ve learnt in these difficult times, it’s that we’re stronger than we think. And the only thing that makes us even more undefeatable is being there for one another, despite the distance or time of day,” said ManipalCigna Health Insurance, head of marketing and online sales, Sapna Desai. “As we enter a time for healing and getting better, it is important that we don’t forget the lessons that we learnt along the way. Inspired by all the selfless acts and generosity that we saw, we have put together this message to celebrate the spirit of togetherness and how it makes a difference.”

    Besides the new digital film, the company has also rolled out advertisements on digital and social media along with influencer outreach programs to drive awareness about this new campaign. “#SaathDijiye has reached 6.08 million users and generated 17.42 million impressions, and there have been 4500+ posts on Twitter,” said the company in a media statement.

  • Gulf Oil lauds truck drivers in new Raksha Bandhan ad film

    Gulf Oil lauds truck drivers in new Raksha Bandhan ad film

    Mumbai: Gulf Oil India has launched a digital film as a part of its on-going Gulf  ‘Superfleet Suraksha Bandhan’ campaign to appreciate the truck drivers who have been behind the wheels to ensure an uninterrupted supply of essentials and medical supplies.

    This digital film themed around the festival of Raksha Bandhan, depicts how sometimes even loved ones need to change their outlook. The film shows how the emotional bond shared by a trucker brother and his sister comes alive when she realises the hard work he has been putting in all through the pandemic.

    Truck drivers have been engaged in delivering medical supplies including oxygen tanks, cylinders, and medical aid even during the most challenging times of this pandemic, sometimes compromising their own health. When this realisation dawns on her, the truck driver’s sister ensures his safety and well-being by getting him inoculated against Covid-19 at a vaccination camp organised by Gulf Oil.

    Gulf Oil India, under the SurakshaBandhan campaign, has successfully vaccinated more than 10,000 truck drivers across the country, said the brand in a media statement.

    “Throughout the pandemic, our trucking community has been on the roads, risking their lives, to address the demand, supply, facilitating the efficient movement of goods, essentials and medicines,” said Gulf Oil Lubricants India, MD and CEO, Ravi Chawla. “Gulf Oil recognises the challenging job undertaken by the community, involving long hours of functioning and limited family time, to support the economy and country. With this vaccination drive, we were able to educate, inoculate a part of the trucking community and ensure safeguarding them against the novel coronavirus. We would like to thank our trucker brothers for coming out in numbers and using this opportunity to get vaccinated.”

  • ZEE Biskope announces a day-long film festival for Raksha Bandhan

    ZEE Biskope announces a day-long film festival for Raksha Bandhan

    Mumbai: Raksha Bandhan is one such festival that celebrates the unbreakable bond between a brother and sister as well as brings families together on this auspicious occasion. Adding to the festive cheer of the day, ZEE Biskope, India’s leading Bhojpuri channel, is rejoicing the spirit of the Bhai Behen Ka Rishta with a specially curated film line-up. The film festival called ‘Rakhi Ke Bandhan’ will commence on 22 August at 9 a.m and will feature some of the biggest blockbusters.

    Specially curated line up of films which showcase and celebrate the deep, everlasting bond of die-hard care and love enshrined in this bond will regale the audience and double the celebrations, said the channel.

    The high dose of entertainment will kick start with Nirahua’s grand entry along with Amrapali Dubey & Kajal Raghwani in the film “Ashiq Awara” followed by “Jigar”, featuring the superhit Jodi of Nirahua and Anjana Singh at 12 noon. Next in the pipeline at 3 p.m is “Khoon Bhari Humaar Maang” which features ‘Romance King’ Khesari Lal Yadav.

    Speaking on the announcement, ZEE Biskope, senior vice president – Bhojpuri cluster, Amarpreet Singh Saini said, “The brand has always worked towards enhancing and enriching the family viewing experience by making it topical and full of entertainment. With a day-long entertainment on Raksha Bandhan, we aim to add some excitement, happiness and entertainment in the lives of our viewers. Ensuring that the entire family soaks in the festive spirit, we are hopeful that the audience will love the offering and that it will be bringing a smile to their faces making their Raksha Bandhan celebrations extra memorable.”

    ZEE Biskope has time and again established itself to be leaders in the Bihar, Jharkhand and Purvanchal regions. Through its film premieres, the channel has been entertaining its audience while adding on to their festive celebrations with family. The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer.

    Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

  • Tanishq breaks ground with its latest Raksha Bandhan ad film

    Tanishq breaks ground with its latest Raksha Bandhan ad film

    MUMBAI: Tanishq has been known for taking the path less travelled by when it comes to its creatives. This Raksha Bandhan, the brand has yet again attempted something a tad different.

    With an innovative product in store – a special Lumba rakhi that doubles up as a pendant, Tanishq celebrates the friendship between sisters-in-law.

    The jewellery brand has launched its new digital film which showcases a lesser-known ritual of ‘Lumba rakhi’ –  a tradition where the sister ties the Lumba Rakhi to her sister-in-law as well. The film portrays how the relationship between the sisters-in-law has evolved over time from just being sisters-in-law to being #SistersByChoice.

    “At Dentsu Webchutney, we saw this as an opportunity to write the story of progressive womanhood for Tanishq, with a healthy representation of female relationships,” said Dentsu Webchutney creative director Binaifer Dulani, and planning director Shambhavi Ramanathan.

    Elaborating on the idea behind the ad film, the duo said, “We spoke to bhabhi-nanad duos of today, all of whom acknowledged the baggage around this dynamic, but also spoke about how they built their own unique bonds as friends first. We spotted the hidden insight – some relationships aren’t bound by ‘relations’, they are bound by friendship. Like that of sisters and sisters-in-law. We wanted to reframe Raksha Bandhan from being cast as a relationship to a novel friendship that nobody ever thought about with Lumba Rakhi! Through the film, we tried to build a progressive arc of the intimacy between this duo – which reaches its ultimate moment when the nanad ties her bhabhi the Lumba rakhi.”

    Down the years the jewellery brand from Titan has carved a niche space in the hearts of people for its refreshing narratives. Once in a while it may have encountered roadblocks for courting ‘controversy’- given the blinkered times we live in- but most of the time it has won much love from all quarters for the progressive depictions of women in its commercials.   

    The heart-warming digital film directed by Ronak Chugh, evocatively portrays how the relationship between the sister and sister-in-law strengthens and becomes even more endearing over time. This narrative captures the playful and rather easy-going relationship between the duo, despite all the unsolicited advice received from relatives and society on how best to ‘tackle’ the relationship to avoid the associated ‘pitfalls’.

    The film captures the warm camaraderie between the two women and the changing dynamics of their relationship from when the sister-in-law becomes a part of their family and how it coheres into a sweet, nurturing and protective bond, even that of partners-in-crime, akin to that between two sisters. With a refreshingly different take on relationships and the festival, the film adds a new dimension to the Raksha Bandhan conversation by throwing spotlight on progressive womanhood and challenging the baggage around the dynamic shared by sisters-in-law. Thus, the #SistersByChoice creative, upholds the underlying theme of women uplifting other women, portraying an innovative and more nuanced narrative.

    Speaking about the campaign, Tanishq, Titan Company Ltd, GM – Marketing Ranjani Krishnaswamy, said, “Raksha Bandhan has always been a beautiful occasion to celebrate diverse relationships, their special bonds and reinforce the promise of taking care of someone – and that needn’t be just a brother-sister equation. #SistersByChoice is our humble attempt to showcase and celebrate the unique tradition of Lumba Rakhi capturing a loving banter between a sister and her sister-in-law that spreads happiness and positivity. With our latest campaign, we hope to celebrate the underlying promise & emotion around Raksha Bandhan which is all about love & care.”

  • This Raksha Bandhan ICICI Lombard shows that ‘Protection’ is not always a brother’s strength

    This Raksha Bandhan ICICI Lombard shows that ‘Protection’ is not always a brother’s strength

    MUMBAI: On the occasion of Raksha Bandhan, ICICI Lombard, one of the leading non-life insurance companies in India, is celebrating the festival with the underlying message that ‘protection can come from anyone.’ The new digital campaign showcases how it is the sister who plays the role of protector, unlike what has been traditionally upheld.

    Inherent in this campaign is ICICI Lombard’s core brand adage, ‘Nibhaye Vaade’. So, this Raksha Bandhan tie a rakhi on your sisters’ wrists too, as they can be the protector at times.

    With today’s women venturing across all spectrum of business, sports, entrepreneurship, winning awards and touching new records, the campaign showcases the ‘promise of protection’ in a novel way. Today a rakhi is tied with a promise of mutual protection, without spelling out who the protector is, thus giving the deep-rooted protector-protected paradigm a required nudge.

    ICICI Lombard’s new digital campaign drives the theme of ‘Raksha’ or ‘Protection’ that pivots around the paradigm of protection. Since human interest stories tug at one’s heartstrings, ICICI Lombard has opted for ‘storytelling’ as a medium of expression.

    Set in the foothills of Northeast India, the film showcases a brother narrating the heroic stints of his ‘didi’. While buying ‘rakhi’ and ‘mithai’ for his ‘didi’, the brother recounts – how his sister saved him from bullies in school or empowered him to be brave enough to face hostility and threats in life. He then goes on to say that the first time she tied a rakhi, she told him that it was with the promise to ‘protect,’ between the two. It is only towards the end of film is when one realizes that his protector is none other than world champion boxer Mary Kom.

    On the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard, said, “On the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard, said, “We are living in interesting times. Women are out in the world making a place and name for themselves. In this scenario, the festival of Rakshabandhan which symbolises the bond of a brother protecting the sister too needs to undergo a change  When we discussed this emerging trend and how to communicate it effectively , we thought of none other than Mary Kom, who represents one facet of women power. And the story being narrated by her brother brings out the progressive yet emotional angle. Mary Kom represents the spirit of perseverance, discipline and determination and she protects – all the qualities which ICICI Lombard believes in, while endeavouring to deliver on its promises to its customers.”

    Talha Mohsin and Mahesh Parab, Group Creative Directors, said "Doing a brand communication on Raksha Bandhan, a festival about keeping promises needs to be more than organic for ICICI Lombard. This year we wanted to make a statement as well, a progressive one. This campaign is a beautiful narrative of a brother, Khupreng Mangte and his sister that is a reflection of changing times. While shooting with Khupreng, we realized one thing, that his sibling stories reflected our sibling stories, his progressive outlook represented ours. The beauty about doing work that's a 'slice of life,’ is that it is a slice of everyone’s life."

  • Perfect way to celebrate Raksha Bandhan with Havmor

    Perfect way to celebrate Raksha Bandhan with Havmor

    MUMBAI: Havmor, makes Rakshabandhan, a bond between brothers and sisters even more sweeter and memorable with their mouth-watering flavours such as Shahi Kheer ice-cream, Raaj Bhog ice-cream and Kesar Malai taking inspiration from the rich, authentic taste of Indian sweets. As a ritual, these sweets are prepared at every Indian household during the festive celebration. Keeping the same essence in mind, Havmor has designed these flavours in such a way where one can enjoy ice-creams without missing the Indian sweets.

    The celebration doesn’t stop here as Havmor has recently introduced the new flavours of the month.

    These three new flavours are:

    Hazelnut Crunch: It is a classic combination of Hazelnut and Chocolate. The creamy and intensely rich tasteful treat is impeccable and will be a delight to every age group
    Simply Jamun (Blackberry): As the name suggests, this is a fusion of fresh pulpy and tangy blackberries. This newly launched seasonal flavour will delight ice cream lovers with its heavenly taste and appealing look
    Raspberry Rumble: It is a delicious blend of Raspberries and Milky Chocolate with pieces of Almonds. The name itself signifies the taste and thus, will be relished by all the raspberry lovers

    Additionally, Havmor has also come up with some exciting offers which include buy 2 get Get 1 Free on scoops, milkshakes, Ice cream sundaes (This offer is only valid in all HavFun parlours)

    So, this August double your celebration with a wide range of offerings from Havmor and visit your favorite ice-cream parlor for the mouth-watering delights.

  • Shoppers Stop’s “Celebrating Sisterhood” campaign touches upon the true idea of an extended family bond

    Shoppers Stop’s “Celebrating Sisterhood” campaign touches upon the true idea of an extended family bond

    MUMBAI: With Raksha Bandhan round the corner, Shoppers Stop, India’s premier retailer through its latest campaign essays the true essence of the festival dedicated towards including our house help and caretakers into the family and celebrations. 

    A strong network of women working towards empowering each other is good for society as a whole. With urbanisation, nuclear families, and growing women workforce in India, both parents are working and staying out of the house for long hours. This has led to the rising dependency on the support staff to take care of and fulfill the needs of the child back at home.

    Shoppers Stop’s latest campaign throws light on one such instance from everyday routine which holds true to the meaning of “Raksha” and could be celebrated aptly on the occasion of Raksha Bandhan.

    “Celebrating Sisterhood” campaign pays a tribute to all the caretakers’ who take utmost care of the kids at home and ensure their safety, while their parents are away. The digital film with an emotional tone opens with the preparation of Raksha Badhan festival by displaying the thali with a diya, rice, roli-chandan, and a big rakhi. The film celebrates the strong bond of trust, solidarity, and care among the women in the house. The intricate details of an inter-personal relationship and camaraderie are aesthetically highlighted in the film. The little girl ties the rakhi on her caretaker’s wrist acknowledging the love and care given by her, just like a brother does for his sister.

    Speaking on the campaign, customer care associate, chief of marketing & customer officer Uma Talreja said, “Traditions have taken on new meanings with the onslaught of social media. They have also become more inclusive and participative and are celebrated uniquely by individuals that find their own meanings in the tradition. Women lead celebrations in India, the campaign captures the spirit of women in different roles and includes the extended support system that helps women move ahead at home and careers both.”

    As part of the ongoing effort to promote sustainable fashion, the ‘Celebrating Sisterhood’ campaign closes with the message to spread love and bring a smile to someone else by giving away their gently used clothes. The pre-used clothes collected will be contributed to NGO Goonj for its work with village communities. Goonj sends wearable clothes to underprivileged families to re-wear and its sorts out unwearable cotton/semi cotton fabrics for recycling it into reusable cloth sanitary pads and other articles like patchwork quilts and bags for rural communities. The making of these products also provides a livelihood to hundreds of women in rural communities. Shoppers Stop will also be making a monetary contribution to support Goonj’s work on the collected sarees for recycling.  

    The week-long campaign “Celebrating Sisterhood” has been rolled out across Shoppers Stop’s social media assets, Youtube channel, and multiple digital platforms from August 8 to August 15, 2019.

  • Celebrate this Raksha Bandhan with a #HeadWaaliRakhi – A CSR Initiative by Exide Life Insurance

    Celebrate this Raksha Bandhan with a #HeadWaaliRakhi – A CSR Initiative by Exide Life Insurance

    MUMBAI: This festive season, Exide Life Insurance has interpreted the conventional idea of Raksha Bandhan, but with a twist! As a part of their Corporate Social Responsibility Campaign – Helmet Saves, the company has come out with a new campaign, #HeadWaaliRakhi to celebrate this festival that symbolises love and promise of protection between siblings.

    Siblings, no matter how much they enjoy troubling each other, are also always protective of, and look out for each other. The sister-brother bond is very strong and they often show their care by bullying the other. Exide Life Insurance has captured this sweet emotion with a relatable film, while also ensuring that their message of safety, i.e. of wearing a helmet while riding a two-wheeler, is captured seamlessly. 

    The new film opens with a young man in his 20’s hurrying home on his two-wheeler to make it in time for the Rakhi celebrations with his sister. But when he reaches home, there is something else that the young sister notices that worries her. Although his late arrival has her annoyed, she uses the occasion and showcases her care and promise of protection for her brother. Before tying a Rakhi, she straps a helmet onto his head calling it a ‘Head Waali Rakhi’. She reiterates this by telling him that only when he keeps himself safe, will he be able to keep her safe.

    While on Raksha Bandhan, sisters tie Rakhi to their brothers symbolizing their bond and the promise of protection from their brothers; in this film, the roles are reversed and the message is equated to keeping the brothers safe by advising them to wear a helmet always while driving a two wheeler.

    Mr. Mohit Goel, Director – Marketing and Digital, Exide Life Insurance said “The importance of adhering to road safety rules cannot be understated. In India, Helmet is still not viewed as a necessity while riding a two-wheeler even though wearing one is one of the primary means by which two wheeler riders can protect themselves, and their pillion riders, from untoward injury. As a part of our CSR initiative, Helmet Saves, this year we have kicked off the awareness drive with our latest film set around Raksha Bandhan. Through this video, and all its relatable characters, we want to not only celebrate the bond between siblings but also want to bring forth the true sense of ‘Raksha Bandhan’ – the promise of protection.”

    Helmet Saves, a robust CSR campaign was launched by Exide Life Insurance in 2017 to create awareness on the importance of wearing a helmet while riding a two-wheeler. As a part of this campaign, a survey was conducted on the helmet wearing habits among riders. The trends revealed were startling – nearly 50% of parents would allow their children to ride a motorcycle helmetless, and 75% see such child pillions riding unprotected at least once a day. The alarming trend of children not wearing helmets despite being one of the most vulnerable sections of the society, spurred the company into expanding its focus to Child safety with Helmet Saves Children in 2018.

    Through its Helmet Saves campaign, Exide Life Insurance remains committed towards spreading awareness on helmet safety through continuous engagement by reaching as many Indians as possible.