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Tag: Raksha Bandhan

  • Instamart teams up with Kalyan Jewellers to roll out Rs 500 crore worth of vouchers this Raksha Bandhan

    Instamart teams up with Kalyan Jewellers to roll out Rs 500 crore worth of vouchers this Raksha Bandhan

    MUMBAI: Raksha Bandhan marks the onset of India’s festive season—and what better way to celebrate than with a thoughtful gift that lasts a lifetime. Gold has long been cherished in Indian culture, symbolizing prosperity and making for both meaningful gifts and smart investments. This Raksha Bandhan, India’s pioneering quick commerce platform – Instamart, has partnered with Kalyan Jewellers to add a touch of sparkle to sibling bonds. With every Rakhi purchase made on the platform, customers will receive a ₹2,100 Kalyan Jewellers voucher. The initiative, amounting to a total voucher value of nearly ₹500 crore, enhances the festive shopping experience while promoting the tradition of thoughtful, lasting gifting.

    Instamart’s Raksha Bandhan campaign, ‘Gehna To Your Behna’, is live from 28 July to 9 August. As part of this special festive offer, every Instamart customer placing an order above Rs 499 will automatically receive a Rs 2,100 voucher from Kalyan Jewellers. The voucher can be used to choose from a stunning selection of gold, diamond and platinum jewellery at Kalyan Jewellers, no matter what you’re picking – a modern piece or a timeless heirloom. With redemption available in-store and validity extended through Diwali 2025, customers have the freedom to shop at their own pace and style. This campaign turns a simple Rakhi purchase into a more meaningful, lasting gift—whether you’re surprising your sibling or treating yourself.

    Sharing insights on this special gift for users, Manender Kaushik, AVP & category head – Instamart, said, “Festivals carry deep sentimental value across India, and gifts are a way to express emotions—whether love, care, or appreciation for those closest to us. Despite the bickering and teasing all year round, this day is filled with banter, but at its core, heartfelt gratitude towards one another. At Instamart, we understand this, and that’s why we’ve teamed up with Kalyan Jewellers to bring something really meaningful to our users – a gift that will last a lifetime. With just a few taps on Instamart, you can get the perfect Rakhi delivered within 10 minutes, alongside a Kalyan Jewellers voucher to help you go all out with your gift.”

    Last Raksha Bandhan, Instamart saw an incredible surge, with nearly 700 Rakhi orders placed every minute and overall sales soaring fivefold. The most popular gifts included toys, chocolates, flowers, and make-up. This year, to make celebrations even more special, Instamart is introducing silver rakhis—available for quick delivery. As a first in quick commerce, these silver rakhis have quickly become a favourite among customers across cities.

    Instamart is now live across 127 cities, offering lightning-fast 10-minute delivery and an expanded assortment of up to 35,000 items. The platform recently introduced Maxxsaver—a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.

  • Zee5 Manoranjan Festival returns a month of free blockbusters and fun

    Zee5 Manoranjan Festival returns a month of free blockbusters and fun

    MUMBAI: Zee5 is bringing back the much-celebrated Zee5 Manoranjan Festival this March, offering a vast selection of films free of charge. Running from 1 to 30 March 2025, this special initiative aims to delight audiences across India and global markets with an exciting lineup of blockbuster hits, acclaimed dramas, action thrillers, and comedies all without any subscription fee.

    This month-long festival marks Zee5’s most significant expansion in the ad-supported streaming space, reinforcing its commitment to making premium entertainment accessible to millions. The initiative enhances Zee5’s position as a pioneer in democratising digital content while strengthening its advertising-driven model.

    The Manoranjan Festival will showcase an impressive range of films, including Raksha Bandhan, Haddi, Kisi Ka Bhai Kisi Ki Jaan, Uunchai, Kadak Singh, and Khichdi 2 in Hindi, Vikram and Yanai in Tamil, Super Sharanya and Queen Elizabeth in Malayalam, Babe Bhangra Paunde Ne in Punjabi, and Ghost in Kannada, among others.

    A Zee5 spokesperson expressed, “We strive to make high-quality entertainment more accessible to audiences everywhere. The Zee5 Manoranjan Festival reflects our mission to provide premium content at no cost, allowing viewers to enjoy a vibrant mix of films throughout March. This Holi, we invite families to celebrate with unlimited entertainment on Zee5.”

  • BlueStone launches Raksha Bandhan campaign – ‘#ThreestoOne’

    BlueStone launches Raksha Bandhan campaign – ‘#ThreestoOne’

    Mumbai: In the spirit of Raksha Bandhan, BlueStone has unveiled a new campaign focusing on familial bonds. Titled “#ThreestoOne”, the campaign captures the meaning of relationships. The campaign shines a spotlight on the joy of having that one special person who, while often seen as the ‘extra’ in a couple’s life, gradually becomes an irreplaceable part of the family.

    Raksha Bandhan has always symbolised the cherished bond between siblings. But in today’s ever-evolving world, family isn’t just defined by blood. Friendships often blossom into familial relationships, offering a sense of belonging and unconditional love. BlueStone’s latest campaign delves into this modern-day reality with a humorous twist.

    Through a series of videos, the campaign follows the life of a modern married couple and the husband’s childhood best friend. Their relationship forms the crux of the narrative, exploring the amusing dynamics of being a ‘third wheel’ in a marriage. With every video, viewers are taken on a journey filled with laughter and heartwarming moments, culminating in transforming a love-hate relationship between the wife and the best friend into a bond that mirrors the sibling connection.

    Commenting on the campaign the brand’s spokesperson said, “Raksha Bandhan is traditionally about the bond between brothers and sisters. However, we wanted to celebrate the relationships that go beyond conventional definitions of family. Our campaign is a tribute to all those friendships that evolve into something deeper, stronger and truly special. We hope our audience resonates with the humour and warmth of the series and recognizes the value of these unique relationships.”

    Join BlueStone in celebrating Raksha Bandhan by embracing the festival’s spirit, where every friendship can become a cherished family bond. Here’s to the friends who become family and the third wheels who make every moment more fun.

  • Raksha Bandhan reimagined: A binge-worthy guide to sibling stories

    Raksha Bandhan reimagined: A binge-worthy guide to sibling stories

    Mumbai: Siblings are our first friends, and it’s time to celebrate that bond. A great way to do this is by exploring stories highlighting the depth and dynamics of this special relationship, beyond the traditional rituals.

    Here’s a specially curated list featuring series and movies that capture the essence of siblinghood, but offer a mix of laughter, tears, and everything in between!

    Selection Day (Netflix): Dive into the competitive world of cricket with Selection Day on Netflix. This original series follows two brothers, Radha and Mannu, as they navigate the intense pressures of family expectations and the relentless pursuit of cricketing glory. Selection Day delves into the complexities of sibling rivalry, the weight of parental aspirations, and the sacrifices made in the pursuit of shared dreams. While competition exists, the series also highlights the moments of support and encouragement these brothers offer each other, showcasing the multifaceted nature of sibling relationships.

    Judwon Ne Bana Di Jodi (Pocket FM): Years of estrangement can’t extinguish the embers of love. Audio series Judwaa Ne Bana Di Jodi presents a heartwarming tale of a couple reunited after years by their mischievous twin children. This drama explores the challenges of a complicated marital relationship, but through it all, showcases the unbreakable bond of twins who bring their parents back together. Tune in to Pocket FM and discover the joy of family reunions and the power of forgiveness as this story reminds us that sibling bonds, whether biological or chosen, can endure the test of time.

    Gullak (SonyLIV): Gullak, a heartwarming family comedy available on SonyLIV, is a delightful watch for anyone who cherishes the bond with their siblings. The series revolves around the lives of the Mishra family, particularly focusing on the playful rivalry and unspoken love between siblings Annu (Vaibhavi Upadhyay) and Aman (Jitin Gupta). The story captures the essence of everyday sibling interactions, from playful banter and teasing to occasional arguments and competition. You’ll find yourself reminiscing about your own childhood experiences with siblings as you witness Annu and Aman navigate their relationship.

    Veer Arjun (Pocket FM): When a power-hungry uncle shatters Prince Arjun’s life through a treacherous conspiracy, vengeance becomes his sole purpose. But fate throws him a curveball when he gets trapped in a parallel world. This thrilling fantasy adventure on Pocket FM explores themes of family loyalty, resilience, and the unwavering spirit of a brother determined to protect his sister and restore his family’s honour. As Arjun navigates this fantastical realm, the unwavering bond between him and his sister becomes his guiding light, showcasing the strength siblings can provide for each other in the face of adversity.

    Raksha Bandhan (Zee5): This recently released Bollywood film tells the story of Lala Kedarnath (Akshay Kumar), a kind-hearted owner of a famous chaat shop. Lala has four younger sisters who he dearly loves. However, his promise to his deceased mother to get all his sisters married before he can even consider his own love life throws a wrench in his romantic aspirations. The film explores the sacrifices siblings make for each other, the importance of family traditions, and the unbreakable bond between a brother and his sisters. It’s a heartwarming comedy-drama with a touch of romance, perfect for a Raksha Bandhan movie night with your siblings.

    Whether you’re looking for a lighthearted comedy, a thrilling adventure, or a tear-jerking drama, this list offers a variety of series and movies to celebrate the special bond of siblings this Raksha Bandhan.

  • Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”

    Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”

    Mumbai: Bobble AI, a transformative consumer technology company, redefining the smartphone experience for over 100 million users worldwide, has launched an exciting new campaign, “WhatsYourBandhan” this Raksha Bandhan. The campaign features the tagline ‘Celebrate Your Unique Bandhan’ and the Hinglish version ‘Har Bandhan Ki Alag Kahani.’

    The innovative campaign focuses on re-living those fun-filled, joyful moments that are both sweet and sour. Through a creative combination of relatable memes, stickers, jokes, and quotes, all accessible via Bobble AI’s inventive keyboard—the campaign aims to highlight the unique characteristics and joys of sibling relationships.

    The Bobble AI’s keyboard brings you suggested automated replies and wishes this Raksha Bandhan, whether you want to send a subtle, heartfelt wish or an annoying Rakhi message or playfully roast and tease your siblings, Bobble AI’s innovative AI features and fun stickers make it all possible. This has been specially designed in the keyboard for Raksha Bandhan, ensuring that your messages are not just meaningful, but also memorable.

    Accompanying the campaign is a contest where participants can share screenshots of their most entertaining sibling conversations, and showcasing their funniest roasts using the Bobble keyboard. The campaign’s humorous approach is intended to connect with siblings and cousins to celebrate and express their sibling bond.

    On this launch,  Bobble AI founder, and CEO Ankit Prasad said, “We are thrilled to launch the ‘What’sYourBandhan’ campaign, which perfectly captures the essence of sibling relationships, filled with love, and unique stories. Our keyboard is more than just a typing tool; it is a way to connect, communicate, and celebrate the fun dynamics of sibling bonds.”

    Bobble AI encourages everyone to join in the fun this Raksha Bandhan and show their siblings how much they care in the funniest way imaginable. The campaign not only brings a light-hearted touch to the celebration but also enhances the bond between siblings.

  • Find out which toon matches your sibling dynamic this Raksha Bandhan

    Find out which toon matches your sibling dynamic this Raksha Bandhan

    Mumbai: Raksha Bandhan is about more than just tying a Rakhi and exchanging gifts—it’s a day to honor the bond you share with your sibling. You’d go to great lengths for them, but sharing the last slice of pizza is a different story. Whether you’re always bickering or the fun begins as soon as the grown-ups leave, there’s a show perfect for your sibling dynamic. From the antics of Oggy and the Cockroaches to the adventures of Shin chan, Sony YAY! has a show that captures your unique connection. This Raksha Bandhan, explore the world of toons that fits you and your partner-in-crime.

    Oggy and The Cockroaches: For the sibling showdowns

    Do you and your sibling have a knack for driving each other up the wall, only to forget and patch things up five minutes later? Then Oggy and the Cockroaches is your ideal match because Oggy just wants to enjoy a quiet and peaceful day, but those cockroaches just won’t let him. Sounds familiar? From hilarious chases to clever pranks, this show mirrors your daily sibling brawls and brings you together with laughter. Grab some snacks, warm up on the couch, and watch Oggy and the Cockroaches turn every conflict into a comedy of errors.

    Honey Bunny: For the mischief-makers

    Do you and your sibling know how to stir up fun the moment your parents are out? Then Honey Bunny’s antics are the perfect match for you and your other half. These OG Jholers are inseparable, always up to clever schemes. Whether you’re sneaking snacks or plotting your next big prank, Honey and Bunny capture that connection between siblings who just understand each other. You know you can count on your partner-in-crime to cover for your mother’s broken flower pot.

    Naruto: Shippuden: For the sibling duo with a strong bond

    Sometimes, your relationship with your sibling isn’t just about fun or jokes; it can be deep and complex. The connection between Naruto and Sasuke is a mix of rivalry and moments of absolute brotherhood. Despite their differences, Naruto and Sasuke always find a way to support each other and fight for a common cause. Celebrate this Raksha Bandhan by watching Naruto’s journey of friendship, loyalty, and teamwork because in the end, your sibling will always have your back.

    Shin chan: For the laugh-out-loud bond

    If you and your sibling can turn even the dullest everyday moment into a circus show, then Shin chan is the toon that hits home. Shin chan and his cute little sister Himawari are a bundle of chaotic energy, always finding a way to turn their whole house upside down. From watching Action Kamen together to drawing on their father’s face with a marker while he sleeps, this pair knows how to keep life exciting.

    This Rakshabandhan, tune into Sony YAY! and celebrate your sibling bond with toons just like you two.

  • Insight Cosmetics launches campaign to honour soldiers’ sisters

    Insight Cosmetics launches campaign to honour soldiers’ sisters

    Mumbai: Insight Cosmetics celebrates Independence Day and Raksha Bandhan by paying tribute to the tireless spirits of the nation’s soldiers and their families. As a token of appreciation, the brand is sending exclusive gifts to the sisters of around 50 soldiers, symbolising the bond of protection and the spirit of freedom.

    This initiative not only embodies the spirit of Raksha Bandhan and Independence Day but also highlights Insight Cosmetics’ commitment to honoring and supporting the sisters of soldiers. The brand demonstrates its commitment to honoring the distinctive contributions of soldiers and the unbreakable bond of protection and freedom by sending special gifts to their sisters.

    Expressing thought on this heartfelt initiative, Insight Cosmetics’ sales and marketing director Mihir Jain said, “As we celebrate India’s 78th Independence, we are reminded of the sacrifices made by countless soldiers and their families to protect our freedom. And this small gesture is our way of saying thank you to these incredible women who stand strong while their brothers serve our country.”

    With this initiative, Insight Cosmetics continues to reinforce its commitment to celebrating the spirit of Indian festivals while the real heroes are protecting the country. The brand believes in the power of beauty to uplift and empower, making this Independence Day and Raksha Bandhan a memorable one for the sisters who receive these special gifts.

  • Haldiram unveils Raksha Bandhan campaign

    Haldiram unveils Raksha Bandhan campaign

    Mumbai: Ahead of celebrating the eternal bond shared between brothers and sisters on Raksha Bandhan, Haldiram’s, revered sweets and snacks major, has launched the illustrious Raksha Bandhan campaign. The campaign highlighted beautifully in the TVC titled “Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,” represents the timeless promise of love, care, and protection that Rakhi signifies.

    The TVC captures the core of Raksha Bandhan, showcasing the thread of Rakhi as more than a symbol but a deeper hearty commitment to cultivate the treasured togetherness of childhood. Through the adage “Samay Sambandhon ka Naam – Haldiram’s” which rekindles memories of mischievous antics and sweet quarrels, Haldiram’s reminds everyone that no matter how much time passes, the bond of love between siblings remains strong.

    To celebrate the cherished bond, Haldiram’s has unveiled six exclusive Rakhi gift hampers that are mindfully tailored to present love and warmth. These hampers include the Khushiyon Kaa Bandhan Hamper, Pyaar Kaa Tohfa Hamper, Rishtoh Kaa Bandhan Hamper, Harmony Box Hamper, Rakhi Delight Hamper, and Indulgent Delight Hamper (Generic Box).

    Each hamper has a signature assortment of premium snacks, dry fruits, and sweets, that represent modern Indian flavours, making them an ideal gifting range to celebrate the special day. Some of the unique offerings are Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, Cherish Sundried Tomato Crackers, and much more.

    Speaking on the campaign, Haldiram president – retail Kailash Agarwal said, “Raksha Bandhan is a festival that celebrates the timeless bond of love, care, and innumerable memories between brothers and sisters. Our Raksha Bandhan gift hampers celebrate this bond, offering a delightful assortment of sweets and savouries. Through our campaign ‘Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,’ we wish to convey that no matter the distance or time and age, the love between siblings remains eternal and that is captured seamlessly in our TVC featuring two old brothers and sisters.”

    The new TVC, coupled with these exclusive hampers, is set to make Raksha Bandhan 2024 a celebration filled with joy, nostalgia, and togetherness.

  • Zepto launches ‘Rakhi Aapki, Lifafa Humara’ campaign

    Zepto launches ‘Rakhi Aapki, Lifafa Humara’ campaign

    Mumbai: Zepto is launching its “Rakhi Aapki, Lifafa Humara” campaign for Raksha Bandhan, offering a modern take on the traditional Shagun ka Lifafa. Following the success of their third-anniversary campaign, where they delivered 750,000 orders, they are now preparing to deliver over 3.5 million orders in just three days this Raksha Bandhan.

    The Zepto lifafa will feature a scratch card for both brothers and sisters, with a chance to win prizes worth Rs 5 crores, including cars, a trip to Dubai, iPhones, TVs, speakers, and more. Every lifafa guarantees a prize, ensuring no one goes empty-handed.

    Additionally, they have released a rap ad film that captures the fun and love of sibling relationships, blending playful banter with a catchy tune, making this Raksha Bandhan memorable.

    “Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level” said Zepto chief brand officer Chandan Mendiratta. “We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”

    Starting 16 August 2024, you can catch the Shagun ka Lifafa ad film across all your favorite digital and social media platforms.

  • Spykar celebrates Raksha Bandhan with #ThreadsOfLove campaign

    Spykar celebrates Raksha Bandhan with #ThreadsOfLove campaign

    Mumbai: Spykar, an Indian denim brand, has launched a dedicated campaign for Raksha Bandhan – #ThreadsofLove. Embracing the young and restless spirit, this campaign is a heartfelt tribute to the unbreakable bond shared by siblings as they journey from childhood to adulting. The video captures the sibling dynamic and the laughter shared, light-hearted rivalries, and unconditional support for one another.

    To celebrate this occasion, the brand has curated a special “Threads of Love” hamper that is designed to symbolize the everlasting connection between siblings. Just like last year, a beautiful and thoughtful gift pack through its campaign “Threads of Love”, the brand continues its tradition of creating special moments between siblings by introducing a beautiful and thoughtful gift pack. It is an exclusive hamper that features a cross-body bag, a wallet with style, refreshing deo, captivating perfumes, and an exciting gift voucher for your sister. At the core of this gift pack lies an exquisite infinity bracelet Rakhi that symbolises the limitless love and support that siblings share with one another. This collection characterizes what Raksha Bandhan is all about and how Spykar truly believes in offering the latest for the young and restless. More than a gift, it’s a bond—a celebration of trust and togetherness.

    Traditionally, Raksha Bandhan, India’s most endearing festival has been associated with brothers gifting their sisters. However, this year, Spykar aims to challenge this norm by celebrating the infinite bond shared by siblings. Recognising the peculiar and powerful tie between siblings based on care, joy, and selfless affection, Spykar seeks to establish a more inclusive Raksha Bandhan celebration.

    “Raksha Bandhan is a festival that resonates with sibling love, in its most pristine and most powerful form,” said Spykar co-founder and CEO Sanjay Vakharia. “With #ThreadsOfLove, we would like to contribute to building a platform where people can thank their siblings for being in their lives. Spykar is proud to be associated with this timeless connection between siblings, capturing the spirit of being ‘Young and Restless’.

    For Spykar, Raksha Bandhan is not any festival, but it is a celebration of siblinghood. Now, celebrating that very essence, Spykar urged their customers to share their warm, heartwarming moments of Raksha Bandhan celebrations on social media with the hashtag as part of their #ThreadsofLove campaign.