ITV

Tag: Rakesh Khanna

  • Singer India stitches together a new sewing machine strategy

    Singer India stitches together a new sewing machine strategy

    MUMBAI: Sewing, stitching and tailoring enthusiasts can rejoice.  Nashville (Tennessee)-hqed SVP Worldwide – the company behind the renowned  Singer sewing machines – announced on 28 November that it was launching two premium sewing machine  brands – Pfaff and Husqvarna Viking –  in India. 

    The Pfaff  Passport 3.0 Sewing Machine is specially designed for small spaces, featuring 100 stitches, IDT fabric feeding, and The Original IDT  system integrated dual feed for perfect stitching every time. This electronic home machine offers maximum control and customization for demanding sewers and quilters.

    Rooted in Swedish engineering since 1872, Viking delivers innovative solutions for sewing enthusiasts at all levels. The home sewing lineup includes: Onyx  15 & 25: mechanical zig zag machines designed for everyday sewing needs. Designer Topaz 50: A sewing and embroidery machine recognized as a Consumers Digest “best buy.” Its key features include: An interactive color touch screen for intuitive navigation, design positioning for perfect placement of large embroideries, and Internet-enabled updates for continuous performance     enhancements.

    An internal view of Singer's new store

    The new brands  will be available at Singer India’s newly inaugurated flagship experience & retail center in Nehru Place, Delhi. The two level  store that looks like a modern day cottage spread over 1,550 sq foot has a product showcase are displaying Singer’s’s top models, including  straight stitch, artisan, zig-zag, embroidery, and industrial machines; a sewing studio where workshops and classes can be organized to encourage creativity among hobbyists and aspiring designers; and a history wall demonstrating Singer’s 170 year journey like its role in crafting Nasa’s Apollo mission space suits.

    21 existing stores nationwide are slated to undergo a refurbish and be converted into experience centres like the one in Delhi. 

    Singer India  vice-chairman & managing director  Rakesh Khanna is pretty excited about  the three launches. Says he: “This is an exciting time for Singer  India. We are transforming the sewing experience on multiple fronts. The launch of our experience center provides a unique destination for sewing enthusiasts to explore, learn, and connect. It’s a place   where they can experience firsthand the latest innovations in sewing technology, participate in interactive workshops, and become part of a vibrant community. By introducing Pfaff and Husqvarna Viking—renowned for precision engineering and advanced features—we are bringing world-class expertise to India. These are not just new machines but represent a leap forward in capability and performance, empowering sewists of all levels to achieve professional-grade results. We believe this combination of innovative retail experiences and premium brands will empower a new generation of Indian sewists while driving growth and innovation across the sewing industry.”

  • SINGER India launches digital campaign “Revive Traditions with SE9185”

    SINGER India launches digital campaign “Revive Traditions with SE9185”

    Mumbai: SINGER India Ltd, a leading brand in the sewing machine and home appliances category, announced the launch of its latest three-in-one, Wi-Fi enabled sewing machine, The SE9185.

    To mark the launch, SINGER India has launched a digital campaign, “Revive Traditions with SE 9185”, the campaign is a heartwarming ode, to the timeless bond of handcrafted garments, in which one sees a nostalgic moment between a mother and her pregnant daughter, who walks in with a piece of garment that her mother had made for her as a child. The frame captures the cherished bond and memories between the mother and daughter, highlighting the desire of the daughter to create a garment for her unborn child. However, due to the lack of time and skills, she struggles with embroidery and stitching. The next frame displays how SE 9185, with its user-friendly features helps the young mother to create a beautiful garment with complete ease.

     

     

    The campaign celebrates a deep sense of love which one experiences when one finds a piece of garment handcrafted by mothers and grandmothers. It emphasizes how we treasure handmade items and encourages new consumers to #ReviveTraditions with SE 9185, which makes the art of crafting easy and simple with complementary software and mySewnet app.

    The campaign aims to connect, engage, and build excitement with the new age, socially aware consumers around the trend of creating, crafting, and embroidery.

    The top features of SE 9185 are:    

    1  Wi-fi enabled.

    2  Large 7 – inch color touchscreen

    3  My Sewnet app

    4  Post power outrage – resume embroidery design.

    5  Free 100 MB cloud storage

    6  151 built-in embroidery designs with 10 embroidery fonts

    7  250 built-in stitches

    8  Sewing speed at 850 SPM & embroidery speed 450 SPM

    SE9185 boasts of mySewnet mobile app, which allows for monitoring of designs, receiving updates on progress and even thread levels. The machine features a seven-inch touchscreen and with Wi-Fi connectivity, users can access 250 built-in stitches, four sewing fonts, and seven types of one-step buttonholes. The machine resume designs in case of a power outage. It includes multiple built-in designs, featuring interesting and new patterns such as birds, tigers, bees, cameras, heels, margaritas, paws, and lipsticks.

    SINGER India MD & vice chairman Rakesh Khanna said, “We are thrilled to introduce our game changer, the SINGER SE 9185. Our latest launch makes sewing & embroidery fun, easy and simple. We believe that today’s consumers want to learn skills which allow them to showcase their creativity and there is another set of consumers who want to create something unique for themselves and for their loved ones but may not know how to do it, so they may be wanting solutions, driven by technology and that is exactly what SE 9185 offers. With software and an app, the machine allows for downloading of favorite designs, aids conversion into a prespecified format and then embroiders the design. All this without learning embroidery.” “We are confident of capturing a significant market share in this category with the new launch.”

    SE9185 has been placed across key trade locations in Bihar, Delhi, Haryana, Jharkhand, Kerela, Northeast, Punjab, Telangana, and Uttar Pradesh and will be available across the country over the coming few weeks.

    New consumers can call on the helpline number: 1800-103-3474 to request a free home demonstration.

  • Singer India appoints Shalini Gupta Vachher & Suresh Jangra, strengthening leadership team

    Singer India appoints Shalini Gupta Vachher & Suresh Jangra, strengthening leadership team

    Mumbai: Singer India Ltd, a 170-year-old company and a leading manufacturer of sewing machines and home appliances has announced the appointment of two senior leaders Shalini Gupta Vachher who joins as head of marketing and communications, and Suresh Jangra, who joins as VP of engineering excellence.

    The appointments demonstrate Singer India’s commitment to strengthening its people strategy to support the company’s growth plans. Singer India plans to bring in new products, which will appeal to the new age consumer and is focusing on strengthening its market share with other new launches in the Sewing Machine category.

    Singer India vice chairman & MD Rakesh Khanna said,” We welcome the new and experienced talent, who have joined the company at a time when we are shifting gears and working to create a new chapter in our journey, which is marked with growth, innovation and launching an exciting line up of new products. Shalini’s and Suresh’s onboarding is a step in partnering with talent which believes in our values, growth and lineage and is confident of creating a stronger and a better tomorrow with their vast experience in their respective domains.”

    Shalini, who joins as head of marketing and communications, comes with more than two decades of experience in the communications industry, counselling and executing impactful campaigns.  In her new role, Shalini will work closely with all stakeholders to redesign Singer India’s marketing and communication efforts to create a meaningful impact by focusing on digital marketing and strengthening the company’s communication across all platforms. She will be responsible for developing and executing innovative marketing campaigns that resonate with the new age customers and drive business growth.

    Head of marketing and communication Shalini Gupta Vachher said, ” I am excited to be part of a brand which exists in most of the Indian households and one which evokes strong memories. I am looking forward to playing my part in Singer India’s journey of growth and success and I am confident that with a two-decade experience in building strong corporate reputation programs for clients, I will be able to add value to the new chapter, that is being written.”

    Suresh Jangra, an accomplished engineer comes with over two decades of international and national experience having worked in companies such as Orient Electric, Carrier India, Metalfrio Solutions, Brazil. Suresh brings with him a deep understanding of product development, quality control, and manufacturing process. In his new role, he will be leading the engineering team, ensuring operational excellence, and driving innovation across Singer India’s product portfolio.

    “I am pleased to join Singer India and together with its talented team of engineers, we will aspire to offer customer centric innovation to help Singer India achieve new heights of efficiency and excellence” added Engineering Excellence VP Suresh Jangra.