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Tag: Rakesh Jain

  • Rakesh Jain joins Sony Pictures Networks India as creative director

    Rakesh Jain joins Sony Pictures Networks India as creative director

    MUMBAI: Sony Pictures Networks India has recently appointed Rakesh Jain as creative director. He joined the company in July 2020. Recently, he was one of the key people in launching FTA GEC Shemaroo TV during the pandemic.

    He comes with over 18 years of experience in the media space where he has led the programming teams from the inception stage and has launched two successful Hindi GECs. He has also been instrumental in creating channel driver properties for Star group, Zee group, and Turner group from the broadcasting ecosystem. Jain worked as a vertical head for the commissioning team of one of the flagship channels of ZEE Network (&TV), he was responsible for shaping the content strategy of the channel. His main task was to identify the viewing needs of consumers and shaping stories and content to meet their expectations.

    Jain comes with a great experience of launching GEC channels. He earlier served as associate vice-president in &TV, and helmed the team of Bhabhiji Ghar Par Hain at the time of its inception. Jain was responsible for revamp of a GEC Channel on STAR network twice.  

    From 2001 to 2007, Jain worked in Star Plus as the executive producer and from 2007 till the day Imagine TV shut down, he held the position of the deputy creative director. Jain, who was in Sameer Nair’s core team during the days of Imagine TV’s inception, has also worked as a creative director for JD Majethia and Aatish Kapadia’s Hats Off Productions. He had joined the studio in May   2012 and worked till August 2013

    For the uninitiated Ramayan happened to be his first show on Imagine, and he went on to work with various shows like Jyoti, Chandragupta Maurya, Beend Banoongaa Ghodi Chadhungaa. He also worked on a show called Ganga – a family drama dealing with the prejudice against widows in one of the holiest places in India – Varanasi. Later, he took up the role of editor – vice president at Life OK in 2015.

  • Reliance General Insurance cautions two-wheeler pillion riders

    Reliance General Insurance cautions two-wheeler pillion riders

    MUMBAI: Reliance General Insurance Company Ltd, a 100 per cent subsidiary of Reliance Capital, has launched a digital campaign to raise public awareness on the safety of pillion riders on two-wheelers.

    Titled #FaceThePace, the campaign urges pillion riders to wear a helmet when on the road and highlights the need for children riding pillion on motorbikes and scooters.

    As per estimates, nearly 16,000 children die in road accidents every year, making 10.5 per cent of all road accident fatalities. This boils down to over 43 child deaths a day due to road accidents, a number that is seven times more than deaths due to crimes against children.

    In a bid to raise awareness of the problem, the company’s campaign highlights the consequences of pillion riders not wearing a helmet. Even though stricter laws and initiatives in the last few years have increased the number of two-wheeler drivers wearing a helmet, the number of pillion riders not wearing a helmet is still staggeringly high, at 75 per cent, as reported by nationwide surveys. To address the issue, traffic police in various states of the country have been taking measures such as stricter monitoring and increased number of tickets.

    Through #FaceThePace the company is taking to popular digital and social media channels to share its message. At the centre of the digital campaign is a short film that uses the analogy of a batsman and wicket-keeper on a cricket playing field to deliver the message.

    Reliance General Insurance chief executive officer Rakesh Jain says, “India loses thousands of lives in road accidents every year. We think it is vital to address this issue in a way that has not been done before. And we believe this film does exactly that. The cricket analogy in the film is something most Indians will relate to, owing to the popularity of the game in the country.”

    In addition to the digital campaign, RGI is also distributing thousands of free helmets to riders around the country. The company has launched several initiatives for road safety in the past and will continue to raise awareness on such issues of grave social concern.

  • &TV’s Rakesh Jain joins Life OK as VP – fiction

    &TV’s Rakesh Jain joins Life OK as VP – fiction

    MUMBAI: &TV associate vice president Rakesh Jain has joined Life OK as vice president – fiction. 

     

    “In his new role, he will be looking after Life OK’s fiction content. He will also play a vital role in starting new fiction content for the channel,” a source close to the development informed Indiantelevision.com.

     

    Jain was a part of &TV since inception, and was handling Bhabhi Jhi Ghar Pe Hai.

  • Bloomberg TV ‘Autocar India Awards 2015’ to be held on 9 January

    Bloomberg TV ‘Autocar India Awards 2015’ to be held on 9 January

    MUMBAI: Bloomberg TV India, the nation’s leading English business news channel and Autocar India the most definitive magazine of the auto industry will present   the Bloomberg TV India Autocar India Awards 2015. The 7th edition of the Awards – India’s biggest and most respected automotive Awards presented by Reliance General Insurance will be held in Mumbai on 9th January, 2015. The event will host distinguished corporate leaders and personalities, who will come together, to salute achievers from the automotive sector.

    Recognizing the evolving needs of the fast-paced Indian is the theme of this year’s awards. India is changing, so are the Indian Automotive consumers, who are now looking for vehicles that are more innovative, technology that is more intuitive and value that goes beyond just mileage. Bloomberg TV India Autocar India Awards 2015, recognizes these evolving needs and how the automotive companies are keeping pace with them, by innovating better, using technology more intelligently and creating designs that are customized for Indian roads.
     
    Bloomberg TV India COO Lavneesh Gupta, speaking about the Awards said, “Bloomberg TV India Autocar India Awards are regarded as the Oscars of the Automobile industry. The Awards have become the benchmark of performance for the industry and with each passing year the bar has been raised by the players. We proudly salute the achievements of the sector as well as individual players who have strived hard to keep pace with the evolving needs of the fast paced Indian.”
     
    Autocar India Magazine editor  Hormazd Sorabjee added, “These awards have unmatched credibility thanks to an exhaustive evaluation process and a jury that is the best in the business. Consumers can rely on these awards to make an informed car buying decision. We expect the 2015 awards to be a keenly fought battle across all categories and wish all nominees the very best.”
     
    Speaking on the occasion, Reliance General Insurance CEO Rakesh Jain said, “Indians today are moving towards a smarter world, well-equipped with the latest technology and innovation. This year’s Award’s theme ‘Recognizing the evolving needs of the fast-paced Indian’ is a contextual theme. The needs and desires of the fast-paced Indian has evolved keeping in pace with any of the global citizens. We are mindful of these trends and have always endeavoured to provide customized products and solutions. We are proud of our association with Bloomberg TV India Autocar India Awards 2015 and through this Award platform we wish to promote the cause of on-road customer safety & protection with our valued motor customers.”
     
    The Bloomberg TV India Autocar India Awards 2015 will be given across following categories to the best and the most deserving contributors to the auto industry. The categories are ~ Car Of The Year, Bike of The Year, Viewer’s Choice Car of The Year, Viewer’s Choice Bike of The Year, Best Design & Styling, Premium Bike of The Year, Import Bike of The Year, Car Dealer of The Year, Best Value For Money Car, Best Variant of The Year, Car Manufacturer of The Year, Best Driver’s Car, Performance Car of The Year, Compact Sedan of The Year, Sedan of the Year, Luxury Sedan of The Year, Compact Luxury Car of the Year, Hatchback of the Year, SUV of The Year, Engine of The Year, CSR Initiative towards road safety(Two Wheeler), CSR Initiative towards road safety(Four Wheeler), Innovation in Safety & Protection ( Two Wheeler), Innovation in Safety & Protection ( Four Wheeler).
     
    The jury panel comprised of experts like Hormazd Sorabjee (Editor – Autocar India); Renuka Kirpalani (Editor – Autocar India show); Shapur Kotwal (Deputy Editor – Autocar India); Narain Karthikeyan (India’s first Formula 1 Driver); Kartikeya Singhee (Consultant Editor – Autocar India Show); Manvendra Singh (India’s leading Automotive Historian & Restorer); Rishad Cooper (Two Wheeler Editor – Autocar India); C S Santosh (Motocross Rider). The entire methodology and process is validated by knowledge support partners PricewaterhouseCooper.
     
    The Bloomberg TV India Autocar India Awards 2015 presented by Reliance General Insurance, will be held on 9 January 2015 at the Seaside Lawns, Taj Lands End, Mumbai.