Tag: Rajul Kulshreshtha

Madison Media Plus CEO Rajul Kulshreshtha moves on

Mumbai: Madison Media Plus CEO Rajul Kulshreshtha, who joined in June 2019, has reportedly moved on from the agency. Sources confirming the development said that Kulshreshtha put in his papers two months back and this is his last week at the agency.

Kulshreshtha has more than two decades of experience in the industry. He started his career with Universal McCann in 1992 and left the organisation after a decade in 2002 as vice president – media services.

In 2004, he joined GroupM as general manager – team LG. In 2006, he became the managing director of GroupM agency – Motivator and in 2008, he was promoted to GroupM MD, a position he held till 2010. In 2012, he quit GroupM to join Kinetic India as managing director.

In 2013, he moved on from Kinetic and started his own media agency Xposure. In 2018 he launched The Consilium a media and marketing consultancy.

His next move is not known yet.

October 18, 2021
Madison Media wins TV business of RSPL Group

Delhi: Madison Media begins the festive season with a bang. The agency has bagged the TV business of RSPL Group, the makers of Ghadi detergent. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi.

Madison Media & OOH partner & CEO Vikram Sakhuja said, “Ghadi has been an inspiring Local Brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.”

Read more news on Madison

Madison Media Plus CEO Rajul Kulshreshtha said, “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”

October 21, 2020
E-commerce industry to spend an estimated Rs 2000 cr on marketing festive season sales

MUMBAI: Festive season is the best part of the year for e-commerce companies and this year they have recorded 12 times growth in sales as compared to the past year despite the economic slowdown, industry insiders revealed to Indiantelevision.com. The e-commerce sector remained largely immune from the impact of the slowdown as the lucrative offers kept the purchase intent of the consumers intact.

Logicserve Digital co-founder and CEO Prasad Shejale explained, “Creative messaging coupled with enticing discounts has been successful in convincing the end-user to spend money on the preferred e-commerce platform. Post the purchase customers feel a sense of satisfaction that they were successful in saving some bucks after the festive season purchase. Hence, boosting consumer sentiments has helped e-commerce players in India to set new industry benchmarks and surpass their sales targets.”

He added, “Also, if you observe global e-commerce players have started tapping tier-2 and 3 cities of India which have contributed a significant share of growth during the latest sale season. For this, e-commerce companies have been implementing strategies to reach out to the Bottom of the Pyramid (BOP) customers. In emerging markets like India, the consumers in tier-2 and tier-3 cities may be less educated, especially at the bottom of the pyramid, and given the low purchasing experience may find difficulty in resisting offers, affordable and value-driven sale season themes, especially during the festive season.”

The platforms have been spending extensively to market their online sales during this festive season. As per estimates shared by Havas Media Group India managing director Mohit Joshi the spends by the industry will touch Rs 2000 crore.

Expectedly, Amazon and Flipkart are spending the most to drive their festive season sales. Shejale reveals that the two spent between Rs 700 – 850 crore, and Rs 400 – 550 crore respectively last year. The numbers are estimated to be the same this year as well.

Madison Media Plus CEO Rajul Kulshreshtha shares, “Within a span of two months (Aug – Sep), these players had spent considerate amount, especially Amazon. The total spends by this category so far is Rs 204 crore (as per reported spends) Amazon is spending more on print while Flipkart is following a completely opposite strategy. So is in the case of Paytm and Snapdeal where Paytm is not taking the TV route while Snapdeal’s approach is TV and radio.”

The strategic communication planning for e-commerce platforms is also very tactical during this period as all of them are targeting the same set of consumers with fairly similar offers. Brandintellé Services Pvt Ltd founder and CEO Biswajit Das says that each platform tracks real-time data offers made by its competitors, shared by third-party data providers, based on which they design specific offers and marketing communication.

October 16, 2019
UCWeb exec: Xposure displays a deep understanding of our business

MUMBAI: UCWeb has assigned the media duties of its business to Xposure. The selection was made after a rigorous process of media pitching that lasted little over a month. Xposure, which has been doing project led work with UCWeb, took part in the pitch process along with other agencies. The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.

UC Browser is India’s most favorite mobile browser, with over 100 Million Monthly Active Users and a market share of over 50 percent (according to StatCounter). The browser has increased the adoption of mobile internet in India and brought faster Internet access to millions of people across the country. UCWeb’s content distribution platform UC News, launched in June 2016, has already registered a new milestone by becoming one of the fastest growing apps in the country with a Monthly Active Users (MAUs) of over 100 Million in India & Indonesia.

Commenting on the appointment, Constantin Wu, Head of Marketing “International Business, Alibaba Mobile Business Group said “We have been growing exponentially ever since our launch in India. As someone challenging the status quo in this area, we saw in Xposure a partner who is not only agile and passionate but also displays a deep understanding of our business. We look forward to working with them more closely to take us to the next level.”

Sundeep Sharma Co-Founder of Xposure said “Xposure has been at the forefront of launching challenger brands in the country and building them. We are delighted by this decision of UCWeb and are eagerly looking forward to taking the brand to the next level”.

Rajul Kulshreshtha Co Founder of Xposure had this to say “This appointment heralds a new phase for Xposure. Having won against giants of the industry we can say that we have fulfilled a goal for our agency when we set out to challenge the status quo in the industry. I think our journey with UCWeb has only just begun and there are miles to go before we sleep. We love the challenge that UCWeb has given to us, and we will be doubly committed to ensuring the success of the same.”

June 13, 2017
Kinetic Worldwide MD Rajul Kulshreshtha quits

MUMBAI: Kinetic Worldwide managing director Rajul Kulshreshtha has decided to move on from the agency. He put in his papers recently and is currently serving his notice period with the company.

Kulshreshtha said, “I have decided to move on. I have not decided my next venture yet.” His last day at Kinetic will be towards the end of December.

He started his career in 1982 with McCann Erickson India where he spent 20 years. He then moved to Universal McCann and was there for 10 years. He exited the agency as VP media services. In 2005 he joined Motivator as managing director and in 2008 took over the role of MD at GroupM. At GroupM, he headed the team handling the LG business. He joined Kinetic Worldwide in 2010 as MD.

September 14, 2012