Tag: Raju Hirani

  • Fevi kwik & Swiggy win big at Star Re.Imagine awards for best IPL campaigns

    Fevi kwik & Swiggy win big at Star Re.Imagine awards for best IPL campaigns

    MUMBAI: Fevi kwik’s Khushiyon ke chand pal and Swiggy’s No order to small won the top honours at the Star Re.imagine Awards, yesterday, for the excellence in creativity (Best Creative Campaign) along with the use of integrated media (Best Integrated Creative Campaign) respectively in campaigns during the recently concluded Vivo IPL 2018 on Star India. Fevi kwik’s Khushiyon ke chand pal was conceptualized by Ogilvy & Mather and Swiggy’s No order too small, conceptualised by Lowe Lintas, Bengaluru.

    “We instituted the Star Re.Imagine Awards 2018 as a platform to enthuse the incredible marketing and advertising talent of India to create magic and disruption this IPL. We heartily congratulate all the winners for having created extremely engaging and inspiring narratives. These campaigns seized the imagination of the biggest ever audiences in an IPL across TV and Digital screens combined and contributed immensely to making the Vivo IPL 2018 a truly delightful experience for all. A very special thank you to all the members of the elite jury who helped immensely in creating a brand for the future – the Star Re.imagine awards” says Star India Managing Director Sanjay Gupta.

    Additionally, eleven campaigns across nine brands have received special mentions. Star India Managing Director Sanjay Gupta, and Guest of Honour, M S Dhoni, under whose leadership CSK lifted the trophy felicitated the two winners with spectacular bespoke glass trophies designed by the grandmaster of British Glass studio, Peter Layton.

    The winners and other meritorious campaigns were selected by jury members comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil. They assessed over 300 campaigns from 125 brands that had played during the Vivo IPL 2018 till May 25 on Star TV Network and Hotstar. The judges selected campaigns that excelled in both in creativity and in leveraging the power of multi-platform TV and Hotstar.  

    There were brands across television and digital from various sectors like Telecom, Consumer Durables (Handset), Retail and Lifestyle, Food Delivery and Restaurant (Hospitality), E-commerce, Online services, Automotive, Gaming, Online Payment Wallets, Paints and Adhesives FMCG.

    Partnering with Star India in this initiative are Sideways and Kyoorius.  The brands that received special mention from the juries were Amazon, Coca Cola, Flipkart, Future Group- Brand Factory, Pidilite, Peter England, VIVO, Vodafone and Tata Sky

    Also Read :

    Swiggy, AIB target India’s love for food and movies

    Pidilite celebrates ‘Khushiyon ke chand pal’ in new TVCs 

    Winning awards doesn’t get you clients: Piyush Pandey 

  • Bespoke elite jury for Star Re.Imagine Awards comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil deliberate on May 26, 2018

    Bespoke elite jury for Star Re.Imagine Awards comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil deliberate on May 26, 2018

    MUMBAI: Star India introduced the Star Re.imagine Awards this year, an award that will recognize creativity and innovation in the use of integrated media in advertising campaigns aired during the VIVO IPL 2018 on Star India Network & Hotstar.On Saturday May 26th a bespoke independent jury including advertising legend Sir John Hegarty, Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and adman V Sunil deliberated on the winners. Over 300 campaigns by 120 brands were vying for the awards, these campaigns are the ones that were aired during the entirety of the VIVO IPL 2018 until Friday, May 25th, on Hotstar and the Star India Network

    The jury chose two top awards that cut across sectors, for ‘Best Creative’ and for ‘Best Use of Integrated Media’ that will be announced in June 2018. The awards will not only celebrate creativity but also recognize and appreciate teamwork. Two winning teams of 24 members each will be hosted for a premier global sporting event outside of India. The magnificent winning trophies have been designed by Europe’s pre-eminent glass artists Peter Layton, the award itself is a celebration of creativity and enduring art.

    Gayatri Yadav, President Consumer Strategy & Innovation, Star India, said, “Sports is a great platform to connect with consumers and the Star Re.Imagine Awards is about recognising great advertising that truly leverages the power of the biggest canvas of them all – the IPL. The awards celebrate inspiring creativity and the integrated use of television plus digital on display this season of VIVO IPL. I’m truly thankful to the bespoke talented jury – who painstakingly went through all the work, whose expertise, attention and focus on quality will help set the standard and build the Star Re.ImagineAwards as a brand for the future.”

    Sir John Hegarty said, “Instituting the Star Re.Imagine Awards has been a great idea because rewarding good work with recognition is the best way to keep the creative juices flowing. We’re judging and showing great, real work that’s been seen by the public who have responded to it in many different ways. This will encourage other clients to be brave and create work that stands out and engages. For me that is the more important part.”

    Piyush Pandey said, “I think Star Re.Imagine Awards is a fantastic idea. It’s a wonderful step that Star has taken in terms of encouraging creativity. I hope it will grow, become bigger and more attractive to people and give a boost to IPL advertising.”

    Acclaimed Filmmaker Rajukumar Hirani:  “It’s a good initiative because for anyone who is making any kind of films, ads or documentaries, if there is an appreciation of the work, it motivates them to do better. Star Re.Imagine Awards will give the opportunity to a whole lot of people to see the kind of good work that is being done in advertising.” 

    Marketing Veteran Vibha Rishi, “IPL is watched by hundreds of millions and IPL advertising is all about showcasing what you are capable of. It is a huge big platform for creativity and innovation. The Star Re.Imagine Awards will definitely go a long way in ensuring better quality and more imaginative work.”

    Adman V Sunil said “I think the Star Re.Imagine Awards is an excellent start. It will give the advertisers and creative people the next level of pressure to do better work. Hopefully, it will be a platform inspiring great work on a great scale.”

  • Coca Cola and NDTV’s ‘Support My School’ campaign raises Rs 20 crore

    Coca Cola and NDTV’s ‘Support My School’ campaign raises Rs 20 crore

    MUMBAI: NDTV, Coca-Cola and UN-Habitat once again came together with campaign ambassador Sourav Ganguly to support the 6 hour telethon that went live across all channels on the NDTV network on 29 November.

     

    The campaign, which was started in 2011 once again received an overwhelming response from people across different walks of life and generated over 20 Crores to support 400 schools. The target of revitalizing 1000 schools which the campaign set for 2017 was achieved in 1 day itself. The telethon saw the foundation being laid for the first school under the Support My School Campaign in Shillong. School dedications & celebrity visits were organized in other cities like Gwalior, Jaipur, and Pondicherry amongst others.

     

    Hosts NDTV,  Group CEO Vikram Chnadra, Coca Cola India, SW Asia, president,  Venkatesh Kini and campaign ambassador Sourav Ganguly took centre-stage to reach out to millions of viewers to generate maximum funds for the cause. Ranveer Singh extended his support to the campaign.

     

    Delighted with the tremendous response received for the initiative NDTV Group CEO  Vikram Chandra said, “This multi partner campaign has seen tremendous response from across the country and is growing at a rate which will soon help us reach our next goal. We would like to thank our viewers for the amazing support they have been extending and urge everyone to keep coming forward and help Sourav and NDTV Support My School.”

     

    Speaking about the campaign Coca-Cola India and Southwest Asia president Venkatesh Kini said, “Support My School has grown from being an initiative to a campaign that has more than 50 partners in 23 states across India impacting nearly 200,000 children in 600 schools. All of this has been possible with the support of our strategic partners and NGOs, who implemented it at the grass-root level and made the dream come true for many children.”

    Campaign ambassador, Sourav Ganguly said, “It gives me immense pleasure to be associated with such a cause that not only impacts several lives but has a vision of building India’s future. We need more initiatives like Support My School, which has helped in holistic growth of children in many schools across the nation”

     

    The day saw participation from policy makers like Gujarat CM, Anandiben Patel Uttarakhand CM, Harish Rawat  and Bollywood personalities like Raju Hirani, Sonali Bendre, Sports personalities like Sunil Gavaskar, Nobel laureate Kailash Satyarthi along with renowned industrialists such as Infosys founder NR Narayana Murthy HSBC chairperson Naina Lal Kidwai, JPMorgan Kalpana Morparia and more.

     

    During the event Sourav Ganguly engaged with students and viewers during ‘Sourav ki Pathshala’, where he gave some valuable tips and demonstrated a few strokes. Budding cricketers from the Sehwag Sports Academy got tips from Dada himself. During the 6 hours event he repeatedly appealed for donations.

  • ‘PK’ storms the Box Office

    ‘PK’ storms the Box Office

    MUMBAI: With one of the biggest and widespread releases across all the available screens in India backed by a huge hype in the media with box office wizard of ultimate universal entertainers, Raju Hirani, with his 3 Idiots star Aamir Khan, PK falls short of storming the box office on day one as was expected by the trade. The severe cold in North and many other parts of the country affected morning shows starting as early as 9 am and last show playing at 11.40 pm.

     

    Kids and youngsters flocked the cinemas to make the Saturday a bit better with the figures improving by about 12 per cent which was expected looking at the favourable critic reports and the film’s kids oriented first half. The trade pundits were generous to predict anything from Rs 135 to Rs 150 crore weekends but that was not to be. However, the film had a roaring Sunday business (Rs 36 crore) which helped it put together Rs 89.5 crore for the weekend. It has an open week ahead and Christmas holidays starting in a day to enjoy a lucrative run.

     

    Main Aur Mr Right has collected a poor Rs 30 lakh for its first week. Action Jackson despite its poor content has managed to add another Rs 12.1 crore in its second week to take its two week total to Rs 58.35 crore.

     

    Badlapur Boys has collected Rs 90 lakh in its first week; very poor. Bhopal: A Prayer For Rain has collected Rs 22 lakh in its second week to take its two week total to Rs 1.47 crore. 

     

    Zid has collected Rs 15 lakh in third week to take its three week total to Rs 6.4 crore.

     

  • ‘PK’…Mildly bubbly!

    ‘PK’…Mildly bubbly!

    MUMBAI: The expectations from PK would, naturally, be as high as director Raju Hirani’s three earlier classic hits, the Munnabhai two and 3 Idiots have built. The basic theme remains the same: that of delivering a full-fledged sermon. If 3 Idiots was on education, PK serves to be a satire on the exploitation perpetuated in the name of religion by self-styled god men. This is not a mean thing to achieve for a believer, which most of us in India are. We can’t reject our God hence Hirani seeks outside help.

     

    Aamir Khan is an alien who has been sent by his people to do a research on earthlings when they realised people similar to them exist on earth. Aamir’s folks on his planet do not believe in covering their naturally given body by outer layers like clothes and, hence, he lands in the far flung desert of Rajasthan totally nude. The only thing on his body is a pendant tied around his neck which is his remote to contact his spaceship when he is ready to return to his home planet.

     

    As Aamir lands he sees an earthling near railway tracks who also gives him his first experience with the ways of earth people. This stranger tugs at his pendant and makes a run for it getting on to the running goods train. Aamir proceeds to the nearest town where he steals clothes from intimate lovers making it out in parked cars; money comes along in wallets of the stolen clothes and when it falls short there is always a blind beggar around to steal from.

     

    In the town, Aamir comes across Sanjay Dutt, a helpful soul. Aamir has no language because on his planet people communicate mind to mind. He tries to grab hands of every woman he sees. Sanjay thinks Aamir is in a need of a woman and takes him to a whorehouse where he holds her hands for a few hours and transfers her vocabulary to himself. 

     

    Sanjay tells him that to find his remote; Aamir will have to go to Delhi where costly stolen goods are sold. However, not knowing where to start looking for his remote, he is told that only God can help him find his lost property. Aamir sets out in search of God but soon realises that different people hold different beliefs. He alternates between mandir, masjid and church in an attempt to find the real God. While his attempts create funny situations, it also conveys the hypocrisy as well as the contradictions of various faiths.

     

    When a god man or a politician has to be exposed, a TV reporter in the story has become sort of mandatory. Here Anushka Sharma is the one. Her assignment is to ‘report’ a story on a suicidal puppy! That is when she spots Aamir doing his antics and always on the run as he keeps offending people of some religion or the other. She thinks there is a huge story here to which her boss, Boman Irani, does not agree. Anushka devotes her working hours and more to be with Aamir.

     

    The search for his remote leads Aamir to a God man, Saurabh Shukla. Saurabh has bought the remote from the man who stole it and is passing it off as bead that fell from Lord Shiva’s Damroo. He declares to his devotees that God wills him to build a massive temple for this bead. This is his way to extract funds from his devotees. Anushka has an axe to grind with the Swami. Her parents are blind followers of Saurabh and she holds him responsible for breaking her romance with a Pakistani boy, Sushant Singh Rajput, while they are studying in Belgium.

     

    She joins Aamir in exposing Saurabh. While Aamir only wants to prove that Saurabh’s communication with God is reaching ‘wrong number’, Anushka knows Aamir will unwittingly expose Saurabh to be a fraud. In a series of TV reports, Anushka manages to unmask all god men of all religions leading to a finale where Aamir and Saurabh come face to face on a TV debate. Anushka gets her love back, Aamir gets his remote and Saurabh loses everything.

     

    PK does not quite bear the Raju Hirani stamp; while the script holds well through the first half and is fairly entertaining, its loses steam as the film proceeds into second half. While becoming a sermon on frauds operating as god men, the subject is dealt with at length and with better effect in OMG: Oh My God, which came out not very long ago. The end is rather tame until it brings Aamir back for the concluding scene. Raju Hirani is in his element but the script holds him back to some extent. Also, the film does not have a full-fledged romantic track. The film has a fairly good musical score with couple of hummable songs in Dil darbadar…. and Chaar kadam…, the others being thematic. The film needed some trimming for sure.

     

    Aamir has to carry this film singularly on his shoulders and, being an alien, with limited expressions. However, he manages to put in a great performance conveying the innocence he is supposed to. Anushka Sharma is good. The others have bit roles with Sushant exuding great charm, Boman being his usual self and Sanjay having nothing much to do. Saurabh’s character is not properly etched.

     

    PK has been released on a massive scale with enhanced admission rates and Christmas holidays to follow soon, which would aid it to a great extent to overcome its comparison with Hirani’s earlier films.

     

    Producers: Vinod Chopra, Raju Hirani.

    Director: Raju Hirani.

    Cast: Aamir Khan, Anushka Sharma, Sanjay Dutt, Sushant Singh Rajput, Boman Irani, Saurabh Shukla. 

  • Imtiaz Ali launches Tisca Chopra’s debut book ‘Acting Smart’

    Imtiaz Ali launches Tisca Chopra’s debut book ‘Acting Smart’

    MUMBAI: With few character roles on TV and films, actor Tisca Chopra has proved her worth to the entertainment fraternity of the country.  It was time for her to tell the world that she is much more than that and thus Tisca took to writing. The pre-launch of the actor’s book, Acting Smart was held at the Indian Non-Friction Literature festival with director Imtiaz Ali.

     

    Tisca has always been a book lover and voracious reader with her favourites including the likes of PG Wodehouse, Oscar Wilde and Stephen King. However, her book, Acting Smart is more of a guide for all the newbies in the industry, cinegoers and movie buffs. The actor took over a few months to come up with ideas that are fresh and unique.

     

    Imtiaz Ali, who is a very dear friend of Tisca not only unveiled the book but has also contributed a few episodes and anecdotes in the book along with Raju Hirani, Shabana Azmi, Boman Irani and many more. 

     

    The event saw Tisca Chopra and Imtiaz Ali talking to the audiences and sharing few of their personal and interesting experiences which they have come across in the course of their careers.

     

    Also present at the event was Tisca Chopra’s husband Sanjay Chopra who is also a writer and cheered and supported Tisca throughout the event.