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Tag: Rajshri Media

  • Yahoo India gets a new MD in Gurmit Singh

    Yahoo India gets a new MD in Gurmit Singh

    MUMBAI: There’s a top level change in the Yahoo India management. Gurmit Singh has been appointed as the Managing Director for Yahoo India. As MD, Singh will oversee Yahoo’s business in India and will be responsible for its growth in the country. He will report to Yahoo  VP & Head of India and South East Asia Yvonne Chang.

     

    With over 20 years of experience, Gurmit brings with him a deep understanding of the media and entertainment industry in India. Prior to joining Yahoo, Singh was the CEO of Forbes India at Network 18.

     

    Chang said, “Gurmit comes to Yahoo with a strong track record of delivering growth. His understanding of users and advertisers will be a great asset for Yahoo as we bring a number of product innovations to India. Yahoo is a loved brand in India, and we are very happy to have a leader of Gurmit’s caliber leading the team.” 

     

    Gurmit Singh, who took up his new role at Yahoo today, said “An Internet industry pioneer, Yahoo is now at a very exciting point in its journey. It truly reflects the energy and spirit of the world’s largest startup. Working together with an extraordinary team in India and colleagues across the world, I am looking forward to unlocking the full potential of Yahoo products and services in India.”

     

    During his career Gurmit has held leadership roles across Consumer Products, Music & Entertainment and Media sectors, working for companies such as Sony Music, Hindustan Times, India Today Group, Rajshri Media, Marico Industries and most recently at Network 18.

     

    Gurmit received his Masters in Business Administration from the Faculty of Management Studies (FMS) at the University of Delhi. He is also a University Gold Medalist in Mechanical (Production) Engineering from Osmania University, Hyderabad.

  • ‘ Barbie in the 12 Dancing Princesses’ hits mobile content in India

    ‘ Barbie in the 12 Dancing Princesses’ hits mobile content in India

    MUMBAI: Mobile content based on Barbie’s latest movie, Barbie in the 12 Dancing Princesses has been launched across mobile networks in India including Hutch, Airtel, Idea, BSNL, MTNL, Reliance and Tata.

    Wallpapers, animations, themes, mono tones, poly tones, SMS tones, true tones, video clips and MMS Clips / M-cards will also be available and can be accessed by any GPRS enabled phone, informs an official release.

    Speaking on Barbie’s latest marketing initiative Mattel Toys India managing director Sanjay Luthra said, “The range of 12 Dancing Princesses: the dancing Barbie doll, the other doll characters, a musical castle, a stretch-limo Carriage etc. supported by lifestyle consumer products – takes every little girl deeper into the world of brand ‘Barbie’ and enhances her magical experience and interaction with her favourite Doll. Mobile content is one more avenue to reach out to parents’ who are trying to keep up with their tech-savvy Kids!”

    He added, “While Experiential Marketing has always been an important element of our Brand’s Strategy; 360 Degree programs such as these, merely help to build our consumer’s loyalty and inclination to “live in” Barbie’s world with Barbie and for parents who want to teach their children, traditional family values and togetherness that that we respect as part of our Indian beliefs, Barbie brings alive the same, through story and example.”

    Speaking on the mobile content offering the digital content production and distribution company, Rajshri Media (P) Limited managing director Rajjat A. Barjatya said, “We have been enthralled at the response to Barbie mobile content over the last one year and are delighted to release yet another property on the mobile phone. In fact very soon, we have plans to bring Barbie a lot more close to you, by launching the Barbie MobiWorld on our short code and a series of mobile games too. We are quite confident that the new initiatives we are taking, along with Mattel, will be well accepted.”

    In addition, this entertainment property is also supported by lifestyle consumer products such as: the animation movie content on VCD and DVD from Universal Pictures and distributed locally by SaReGaMa, and other licensed consumer products such as storybooks from Euro Kids and Sterling Publishers, role play toys and costumes, My Size jigsaw puzzles and tableware from Mahindra Intertrade , play cosmetics from Magicwell, bags from Genius Leathercraft, innerwear from A-Klass Fashions, nightwear from SD-Lounge and bed linen from Portico, adds the release.

  • Rajshri Media appoints Limelight as streaming content provider for its broadband website

    Rajshri Media appoints Limelight as streaming content provider for its broadband website

    MUMBAI: Rajshri Media, the digital entertainment arm of the Rajshri Group, has appointed content delivery network Limelight as the exclusive provider of streaming content delivery services for Rajshri.com, the recently launched broadband entertainment destination.

    Utilizing Limelight’s worldwide network, Rajshri.com will be able to deliver its library of content globally.

    As reported earlier, Rajshri.com, which aims to cater to the diaspora, was launched with the premiere of Vivah on the portal simultaneously with its theatrical release. Focusing on India centric video content, the site currently claims to serve more than 3,000 hours of full length Indian movies, music videos, TV shows, short films, documentaries and other video content and programming.

    The content offering is being scaled up and Rajshri.com will soon introduce new channels featuring content on spirituality, yoga, recipes, astrology and numerology. In addition, the website is also looking at original video programming, conceived and produced for distribution via new media to digitally connected consumers worldwide. The scalability of the Limelight network will ensure that viewers are provided with a high-quality media experience at all times, informs an official release.

    Rajshri Media managing director Rajjat A Barjatya said, “The non-resident Indian audience is estimated to be more than 25 million strong with an equally strong non-Indian audience. This audience is fragmented and difficult to reach through traditional media but connects very strongly with Indian entertainment, especially Bollywood. The penetration of broadband and 3G networks, especially in developed markets, gives us the ability to distribute rich content, including long form video, to consumers worldwide, including markets which traditional media has not been able to penetrate. We are proud to partner with Limelight and are happy to announce we have received a phenomenal response, having already crossed 4 million video streams within a fortnight of launch.”

    “We are delighted that Rajshri Media has chosen us as their exclusive partner to deliver high quality video content to audiences across the globe,” said Limelight Networks vice president Asia-Pacific Matthew H. Sturgess. “To make Rajshri’s vision a reality, our highly scalable next generation content delivery network enables them to simultaneously deliver huge video files–including feature films that are over three hours long–to audiences of any size, anywhere in the world.”

  • Mattel makes Children’s Day special with ‘Barbie in the 12 Dancing Princesses’

    Mattel makes Children’s Day special with ‘Barbie in the 12 Dancing Princesses’

    MUMBAI: On the occasion of Children’s Day, Mattel Toys India organized a special screening, courtesy Fun Cinemas and Rajshri Media – Mattel’s mobile content partner, of Barbie’s latest movie, Barbie in the 12 Dancing Princesses.

    The event was specially organized for the children from ‘Make a Wish Foundation of India’ and other Barbie fans from across Mumbai city,

    The movie which is the sixth from Barbie Entertainment portrays Barbie and her sisters’ love for dance, team spirit, togetherness and art. The film shows little girls, the importance and power of family, of togetherness and team spirit and conveys the message that one can make a difference. The graceful moves of the New York City Ballet Group are captured via motion-capture technology in the movie, states the release.

    Celebrity parents including Archanan Puran Singh with Hubby Parmeet Singh, Rajeshwari Sachdev, Deepti Bhatagar, Walusha Robinson and Pallavi Joshi with their toddlers were present to grace the occasion.

    Speaking on the occasion, Mattel Toys India managing director Sanjay Luthra said, “Barbie has always focused on spreading the message of love, togetherness and self confidence through her movies. Today, we are happy that we could put a smile on the faces of young fans from across the city.”

    Adding on to the celebrations, managing and founder trustee of Make-A-Wish Foundation of India Uday Joshi commented, “We thank Mattel Toys for providing our children with this opportunity to watch this fun-filled movie Barbie in the 12 Dancing Princesses. Barbie has always been a favourite with our children and Mattel Toys have in the past too shown generosity in sponsoring a few of their products for our children’s Barbie Wishes. We look forward to your continued support to reach out and fulfill many more wishes.”

  • PR firm The Communique to shut shop; promoter Kalra to join Rajshri Media

    PR firm The Communique to shut shop; promoter Kalra to join Rajshri Media

    MUMBAI: Public Relations firm The Communique will close operations on 31 March. This is in the wake of the company’s proprietor, media person Nitin Kalra’s decision to join Rajshri Media (P) Limited as VP-content sales and marketing from the next financial year.

    Kalra will join Rajshri Media on 1 April. Rajshri Media is the digital company of Rajshri Productions (P) Limited. Kalra has been involved with the company as a consultant – content development since February 2005 and drives the mobile business of the company at present, the release adds.

    The Communique was started in January 2003 as a PR company. During its tenure, the company catered to over 85 clients including Rajshri Productions, Nimbus Communications, CRU India, FreeSpirit Entertainment, T-Series and singer Anu Malik.

    The company’s existing clients, besides others, include Sony Entertainment Television, Universal Music and Pankaj Udhas, states an official release.

  • Rajshri Media to create humorous content for telecom networks

    Rajshri Media to create humorous content for telecom networks

    MUMBAI: Rajshri Media has tied up with humorists, Shailesh Lodha and Navneet Hullad, for the creation and development of humour content for telecom networks.

    The company is in the process of producing exclusive audio and video content, specifically catering to the 100 million plus telecom user base in India, which it says is growing at a rapid pace and is increasingly demanding entertainment ‘on the go’.

    The mobile phone is fast emerging as the preferred device for entertainment, communication and information for this consumer base.

    Rajshri Media MD Rajjat A. Barjatya says, “Humour has always been a big attraction on the cinema and TV screens, in both films and TV shows. With mobile phones evolving into personal entertainment devices and with consumers increasingly consuming entertainment ‘on the move’, the age of ‘made for mobile’ content has arrived.

    “After having studied user habits and consumption patterns on this new medium, we have begun creating a large bouquet of original entertainment content customized for the ‘smallest screen’ in people’s lives. Both Shailesh Lodha and Navneet Hullad are hugely talented artists and we are delighted to be associated with them in our endeavor to brighten up the moods of millions of telecom/mobile consumers in India.”

    Rajshri Media has produced audio and video content with both the artists, which would be made available on wap and voice portals across all leading mobile networks. Short audio and video clips will be available for downloading and/or streaming as ring tones, ringback tones, video clips, audio clips and other innovative products.