ITV

Tag: Rajshri Food

  • SonyLiv plans to take unique food content to 8k hrs by Sept ’18

    SonyLiv plans to take unique food content to 8k hrs by Sept ’18

    MUMBAI: Who is the first mover in the OTT space to introduce food as a genre? SonyLiv has — on World Food Day (16 October) — introduced the food genre to its existing line-up of diversified content.

    Not only that, SonyLiv is committed to bringing the best of world cuisine to its viewers and will double its exclusive food content from the existing 4000 hours, in the next 12 months.

    Giving its viewers a new level of experience of engaging with food, SonyLiv has joined hands with Padma Shri awardee, Chef Sanjeev Kapoor, Rajshri Food, a popular YouTube channel featuring renowned chefs like Varun Inamdar and Ruchi Bharani, to satiate the taste-buds of food lovers and enthusiasts alike and take them on a gastronomic delight.

    SonyLiv will feature Rajshri’s episodes spanning a duration of 5-7 minutes each.

    FoodFood, an Indian food and lifestyle TV channel since 2011, will continue its run on SonyLiv by bringing the best from the culinary world to your devices, as well as engaging discussions between Kapoor and other celebrated Indian chefs like Harpal Singh Sokhi, Amrita Raichand, Anupa Das, Ajay Chopra, Shailendra Kekade, Saransh Goila, Shilarna Vaze, Vicky Ratnani, Rakesh Sethi, Shantanu Gupte and Pranav Joshi.

    Sony Pictures Networks India EVP and head – digital business Uday Sodhi: “With the introduction of the food genre, SonyLIV is committed to engaging its viewers with the best of world cuisine curated by top celebrity chefs. We have displayed our pioneering edge by being the first OTT platform in India to introduce the category of food. It is going to be a major genre on SonyLiv, going forward, in addition to entertainment and sports.”

    Kapoor says: “Via this association with SonyLiv, I hope to repeat the same success in the digital world. Experimentation and innovation are the key pillars for any chef, and we will display the best that world cuisine has to offer.”

    Rajshri Foundation trustee Neha Barjatya says: “Rajshri YouTube channel has over 800 pure vegetarian recipes. This association will add to the richness of content available on SonyLiv.”

  • Rajshri partners Bajaj for Youtube cookery show

    Rajshri partners Bajaj for Youtube cookery show

    MUMBAI: For long it had been said that digital content pioneer Rajshri Entertainment was getting its mammoth YouTube views courtesy its Bollywood catalogue. That was because of the million plus subscribers it had on the mother channel Rajshri featuring Bollywood content. However, the founder, the late Rajjat Barjatya had worked hard to correct it by launching a slew of channels right from Rajshri Soul to Rajshri Food to Get Curried to channels in languages such as Tamil, Telugu, Marathi, Gujarati.

    Most of these had started getting traction: Rajshri Food has a subscriber base of almost 500,000, Get Curried 70,000, Rajshri Soul 64,000, Peekaboo Kids, 48,000 and Mind Body and Soul 59,000.

    The growth in its subscriber base and views in the non-Bollywood zone has encouraged it to launch its first brand integrated food show – Ruchi Unboxes with Bajaj on Rajshri Food, which offers only vegetarian recipes. Ruchi Bharani, the host of the show, is one of the channel’s flagship chefs and will be appearing in five episodes between 1 August and 29 August with each episode being of six to seven minutes duration.

    Within two days of its launch, the first episode which focused on the scrumptious Lebanese Falafel wrap, had managed to generate close to 100,000 views. The series has been shot in Ruchi’s home with a crew of five to seven over two weeks with Rajshri content head Kavya Krishnaswamy helming it.

    The standout of the series is the brand integration the Rajshri team has managed for Bajaj. Throughout the show, Ruchi works in a Bajaj kitchen with Bajaj appliances helping make her life easier as she cooks. And at the end of the show viewers can get Bajaj giveaways and hampers delivered to their homes if they answer the chef’s quiz question right. The contest is being run on Rajshri’s facebook page too.

    Rajshri Entertainment General Manager – Content Alliances Inderpal Singh Jaggi, says the Bajaj association is just a start. “We are looking at more and more brand integrations and not just with Rajshri Foods but with our other channels too,” he says.

    “Brand integration works in a two way benefit. It helps fund our content while we give the brand a wider and different audience,” he points out. “We have received an overwhelming response from brands as well, considering the reach of our platform” informs Inderpal.

    On the promotion front, Inderpal and team have lined up a social media marketing plan which includes ads on Facebook and Youtube. Hopefully it will cook up a storm for Ruchi Unboxes with Bajaj.

  • Rajshri partners Bajaj for Youtube cookery show

    Rajshri partners Bajaj for Youtube cookery show

    MUMBAI: For long it had been said that digital content pioneer Rajshri Entertainment was getting its mammoth YouTube views courtesy its Bollywood catalogue. That was because of the million plus subscribers it had on the mother channel Rajshri featuring Bollywood content. However, the founder, the late Rajjat Barjatya had worked hard to correct it by launching a slew of channels right from Rajshri Soul to Rajshri Food to Get Curried to channels in languages such as Tamil, Telugu, Marathi, Gujarati.

    Most of these had started getting traction: Rajshri Food has a subscriber base of almost 500,000, Get Curried 70,000, Rajshri Soul 64,000, Peekaboo Kids, 48,000 and Mind Body and Soul 59,000.

    The growth in its subscriber base and views in the non-Bollywood zone has encouraged it to launch its first brand integrated food show – Ruchi Unboxes with Bajaj on Rajshri Food, which offers only vegetarian recipes. Ruchi Bharani, the host of the show, is one of the channel’s flagship chefs and will be appearing in five episodes between 1 August and 29 August with each episode being of six to seven minutes duration.

    Within two days of its launch, the first episode which focused on the scrumptious Lebanese Falafel wrap, had managed to generate close to 100,000 views. The series has been shot in Ruchi’s home with a crew of five to seven over two weeks with Rajshri content head Kavya Krishnaswamy helming it.

    The standout of the series is the brand integration the Rajshri team has managed for Bajaj. Throughout the show, Ruchi works in a Bajaj kitchen with Bajaj appliances helping make her life easier as she cooks. And at the end of the show viewers can get Bajaj giveaways and hampers delivered to their homes if they answer the chef’s quiz question right. The contest is being run on Rajshri’s facebook page too.

    Rajshri Entertainment General Manager – Content Alliances Inderpal Singh Jaggi, says the Bajaj association is just a start. “We are looking at more and more brand integrations and not just with Rajshri Foods but with our other channels too,” he says.

    “Brand integration works in a two way benefit. It helps fund our content while we give the brand a wider and different audience,” he points out. “We have received an overwhelming response from brands as well, considering the reach of our platform” informs Inderpal.

    On the promotion front, Inderpal and team have lined up a social media marketing plan which includes ads on Facebook and Youtube. Hopefully it will cook up a storm for Ruchi Unboxes with Bajaj.